Claim OwnershipShiny New Clients!
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© 2024 Shiny New Clients!
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The marketing podcast that helps you attract shiny new clients to your business using social media, marketing strategies and a heaping scoop of fun (with episodes that are 20 minutes or less).
If you've got a business - this is the show you need to fill your calendar with perfect clients.
83 Episodes
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If you wanna book more sales calls for your business and feel good and genuine while you close leads you NEED to hear this episode. I'll give you a powerful strategy that can completely transform how you approach sales calls, manage them, and how many you close.You'll hear a clip originally recorded during an exclusive Magic Marketing Machine group call with my private students, where I lay out 3 different approaches to this sales call strategy, so you can choose the one that fits your busine...
A possibly-made-up story my ex-boyfriend told me is gonna help you come up with transformative ideas for your business. Recently, a 15 minute brainstorm session doubled my business’s capacity. This is why I’m so passionate about brainstorming and doing it the “right” way.In this episode…How you can brainstorm like an Imagineer (“Plessing” and going BIG)The verbiage about brainstorming I added right into my company policyWhy being practical is the enemy of good ideasMy theory on why coming up ...
NEW! 👉🏼 Take the Strategic Stories 5-Day Challenge!Wanna know the mindset shift that’ll make you more comfortable pitching yourself and selling to people, (and the reasons most business owners don’t sell to their audience enough)? What if people THANKED YOU for cold-calling them? (I’ll tell you a story where I was thrilled to get a cold call)You need to sell for your business to grow. Period.A huge hill I help the small business owners I work with climb is to get comfortable promoting th...
In this episode, you’ll uncover the hidden power of your Instagram stories. They’re not just a space for polished graphics or quick updates; they’re a platform for nurturing the trust of your most loyal followers and converting them into clients. Whether it’s your best friend or your hottest leads, the viewers of your stories are those most engaged with you. Are you making the most of their attention?Take the Strategic Stories 5-Day Challenge!👉🏼 https://magicmarketingmachine.com/strategic-sto...
Storytelling in Instagram Stories isn’t just content; it’s a way to connect authentically with your audience. A well-told story taps into emotions, builds trust, and keeps viewers engaged. When people feel understood, they’re more likely to interact with and share your content, helping you reach an even wider audience organically.Take the Strategic Stories 5-Day Challenge! 👉🏼 https://magicmarketingmachine.com/strategic-storiesThe goal of Instagram Stories? To create narratives that reflect yo...
How often should you SELL on social media? How often should you post promotional content versus educational or engagement posts on Instagram?There a formula for how often you should be promoting offers and in this episode, I'll spill it.And a surefire sign your sales frequency isnt the problem-- your messaging is.How do you sell on Instagram Stories without being too pushy?How many times per week should I include a call-to-action (CTA) to buy?Is it okay to sell in every post if it’s done crea...
Wish you had a better "marketing brain"? It's marketing psychology tweaks like the one in this episode that'll improve every promotion, offer and endeavour you and your business take on.In this episode:- The copywriting "rule" all copy must follow- The mistake entrepreneurs make in their press releases- How to apply this marketing and sales psychology to your Instagram content/captionsFollow Jenna Harding on Instagram here: www.instagram.com/JennasPaige✨Tap here to watch a FREE masterclass ab...
2Whether you're trying to make $50 or $50k, almost ALL promotions share this one marketing psychology strategy-- Including the promotion outlined in this episode that resulted in $80K CAD in sales.In this episode you'll hear:Marketing psychology to infuse into your business's next promotionA realistic approach to looking at your Instagram insights, and metrics that DO NOT matter when you're trying to grow your business and make salesA bit about the marketing strategy the service based business...
Did you know there are “laws” to vitality? If you wanna make your content go viral for your business… This episode is a must-listen. (Also buy Jonah Berger’s book called “Contagious: Why Things Catch On” because I’m gonna talk about it A LOT in this episode)You’ll also hear…Tips for Mastering Emotion-Driven ContentHow I Helped a Client Go Viral During the PandemicThe 6 Laws of ViralityThis is a 2023 episode we’re sending back out into the world again, so all our new listeners can catch up and...
What if there was no such thing as a "slow season" in your business? What if anticipating low sales becomes a self fulfilling prophecy?This episode is inspired by a lesson I listened to in a program created by Mariah Coz - I felt so freaking validated by her words and ran right to you to tell you about some of my own experiences with helping businesses (and my own) create sales in a season of the year some would define as "slow".This episode is: A business mindset lesson, a friendly pep talk ...
The FTC rolled out new rules for businesses on social media this August (2024) and... YIKES... You're gonna wanna know these rules so you can abide by them. Founder of The Boutique Lawyer, Amber Gilormo joins Jenna in this episode to chat about everything entrepreneurs need to know about the new FTC regulations around fake social indicators (like engagement, followers and testimonials).In this episode:Fake followers are essentially illegal; Should you panic? Here's what we think the FTC cares...
This messaging mistake might be sabotaging your sales... And this episode includes a FREE messaging formula to help you fix it! I've worked with 600+ business owners and *most* of them don't realize their messaging is off-- Why is that? ...Because marketing is a skill. So often entrepreneurs think that because we're on social media all day we magically know how to use it to market our businesses. But when you learn marketing and messaging skills, you can close leads without even breaking...
There are a lotta lies about online business especially when it comes to digital products. Are entrepreneurs are being sold a get-rich-quick pipe dream? Or can you actually retire off the sales of a low ticket digital product?In this episode you'll hear...- The transparent sales date around my recent digital product launch- Lies about online business and how to be realistic about your data- The behind the scenes of launching my first low ticket offer- Digital product examples and ideas- Exact...
You've probably heard of the power of social proof... but do you know how to use social proof on Instagram? On your website? In email marketing? In this episode, you'll hear about the simplest and most powerful marketing psychology tactic you can add to your marketing - Social Proof.In this episode...What is marketing psychology and why it's simpler than it soundsWhat is social proof? (An easy to follow example)Examples of social proof in every day marketingOvercoming feeling like a narcissis...
After a traumatic tubing accident (yes, really) I haven't been able to work a normal workweek inside my business, and yet, it's running smoothly. Could you step away for a week or two with a broken arm and have your business run without you?I didn't get here overnight, there are roles within my business, SOPs and strategies that have been years in the making and in this episode I'll share some of the key action steps to take now, so you can step out of your business and have it continue to ru...
This concept transformed my life when I was first starting running my marketing business. It's an easy to remember productivity mantra (and strategy) made popular by Tim Ferriss in his book The 4-Hour Workweek. The mantra has 3 Simple steps: Automate, Eliminate, Delegate. And the habit is to make a point of looking for ways to take each step, every single day as an entrepreneur.In this episode, I'll share: What the process of automate, eliminate, delegate actually isHow I sometimes do on...
Wanna know EXACTLY how many times to post per week for your business on Instagram? After working with 500+ business owners, I'll tell ya. In this episode, I'll give you the simple answer to how many times you should post for your business, and the less-simple answer including a soap box rant about other social media strategies being spewed out there that do business owners a major disservice.✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours ...
I’m crossing my fingers that this absurd episode title piques your attention. If you want to grow your business with social media, and that means standing out in a sea of same-ness… Tap play to hear a story about some Toronto comedians winning an obscure softball-related social media contest and you’ll leave this episode inspired to be yourself and show up online open and authentically.Watch the Baby Zepps’ full submission video for the #BudHomeRunContest https://www.youtube.com/watch?v=...
Find "selling" a bit spooky (or icky)? I don't blame ya. I bet you've been sold to in an unethical way before, witnessed predatory sales tactics, had buyer's remorse--- all experiences that can make a business owner resent the sales process.BUT if you've got a business, making money isn't negotiable. And if you wanna make money, sales is part of the process. So let's see if we can chat some non-scary stories to help undo the spookiness around selling, shall we?In this episode I'll share:1) A ...
Just because you're a business on social media doesn't mean you don't get to make money with affiliate marketing and influencer campaigns! In fact, you might say you're missing an opportunity to add a revenue stream to your business if you don't take advantage of affiliate collaborations with the right businesses, or influencer opportunities.In this episode you'll hear a high level explanation of the different kinds of influencer opportunities to be aware of (UGC content, Affiliate Marketing,...
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