Claim OwnershipShiny New Clients!
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© 2025 Shiny New Clients!
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The marketing podcast that helps you attract shiny new clients to your business using social media, marketing strategies and a heaping scoop of fun (with episodes that are 25 minutes or less).
If you've got a business - this is the show you need to fill your calendar with perfect clients.
98 Episodes
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Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like... How some of the biggest names in online business are using collabs to massively increase revenueHow to know you're ready to launch an affiliate programThe best materials and assets to provide your affiliatesBack end data that will help your affiliates follow up with leads, and how to find itMind...
In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree. When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth). During a standing weekly chat with my friend Alicia Wood, I was struck by the abundance of an orange tree in my yard. This tree, overflowing with fruit, became a vivid analogy for abundance: even whe...
In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media. Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories. Instead, think of your account as a ma...
Want to make social media content faster? *Step into my office*. In this episode, I shares my hard-earned strategies for streamlining content creation. Drawing from my early days juggling multiple accounts and last-minute deadlines, I reveal how I created time-saving processes by batching steps rather than individual posts. Learn how to generate dozens (even hundreds) of content ideas in one session, eliminate task switching, and leverage proven tools—like Canva templates, hashtag automation,...
Ok sure, maybe we can't "eliminate" it... But we sure can minimize it, by making some practical changes to your new business. In this episode, I share how to chip away at the stress of running a business—bit by bit, like melting a big block of ice. I'll opens up about her early experiences in her 20s, juggling multiple jobs to fund a California adventure, and realizing that the relentless grind left me accustomed to high stress. You'll walk away from this episode with practical tips to ...
Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible. The truth lies somewhere in the middle. I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients. If you’re a service-based entrepreneur struggling to strike this balance on social...
Meet Monique Helstrom, former Chief of Simon Sinek’s team, who's now made a career of helping Executives and Assistant's create symbiotic, profit-generating relationships. In this episode, hear how the right support person can boost productivity in your business by up to 50%, and how to navigate those first (often messy) steps of sharing passwords, delegating tasks, and trusting someone else with the innermost details of your business. Monique also shares three unconventional ways to...
Here are 3 hacks business owners are using to create more content, way faster. Ever feel like you’re juggling a million things—client work, receipts, endless to-dos—yet you still need to show up on social media to grow your business? In this episode, Jenna shares realistic, no-fluff tips to streamline your social media marketing so you spend fewer hours scrolling and more time on the activities that matter. From deciding when you actually want to scroll to moving tasks off your phone, the...
The easiest way to get views on Instagram in 2025? The B-Roll Reel. You can film 'em in under a minute, and with these 6 Text Formulas, you can start growing ASAP. In this episode, Jenna reveals why B-roll Reels have become one of the most consistent and effortless ways to create engaging Instagram content. Think of it as the 2025 update to the old “text graphic” trend—only with a simple background video (you sipping coffee, walking down the street, or even just steam rising from a mug...
These predictions are not for the beginner business owner like most of my episodes… We’re going deep on strategies and trends that Instagram, Meta, ManyChat, AI and social media at large are moving toward this year. Special guest Marketing Strategist, Business Coach and Meta Ads Expert Caley Dimmock shares her Meta Ads predictions. Arshiya Fathima (Shiya) ManyChat expert tells us just how much deeper and more advanced business owners can go using ManyChat, bots and AI customer service agents....
It's time you had a follower growth spurt, and in this episode I'm gonna tell you how to do it. First, we talk one of the biggest mindset blocks that keeps business owners from posting content consistently and acting on their ideas... Then I give you the kick in the pants you need to get out there and speak to your audience. 💥 Enroll in Magic Marketing Machine: https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wastin...
1Wanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it... In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal. After having journalists slam the phone on her dozens of times, Gloria started to uncover patterns in her pitches that made journalists actually hear her out. She took her experi...
Feel like you’re on a constant quest to "prove your worth" as an entrepreneur? ...And sometimes all it takes is one negative comment or refund request to knock you off your game and feel like a failure? In today’s episode we’re joined by mindset coach (and super viral social media presence), Samantha Chung (aka @simplifying.sam), who is giving you accessible, and, quite frankly, life-changing mindset-shifts every successful entrepreneur needs. Ditch scarcity thinking, embrace abundance, and...
Ever wondered how to pivot your service-based business into a thriving online empire? In this episode, we’re diving deep into the inspiring journey of Nikki Bergen, creator of The Belle Method and The Bump Method. From teaching 25 in-person classes a week to scaling her business online during the pandemic, Nikki shares how she turned her expertise in women's health into a powerful and values-driven online brand. What you’ll hear in this episode: The surprising ways the pandemic forced ...
We’re kicking off the "Convos with Course Creators" series with a powerful conversation featuring Dog Trainer Janna Markir, owner of Janna’s Pack K9 Training. Janna takes us behind the scenes of her journey from service provider to online business owner, sharing how she scaled, found her niche within the dog trainer world, and leveraged Instagram to drive growth. What you’ll hear in this episode: Why the online course industry is booming (expected to hit $60 billion by 2025!)The pivotal momen...
If you wanna book more sales calls for your business and feel good and genuine while you close leads you NEED to hear this episode. I'll give you a powerful strategy that can completely transform how you approach sales calls, manage them, and how many you close. You'll hear a clip originally recorded during an exclusive Magic Marketing Machine group call with my private students, where I lay out 3 different approaches to this sales call strategy, so you can choose the one that fits your busi...
A possibly-made-up story my ex-boyfriend told me is gonna help you come up with transformative ideas for your business. Recently, a 15 minute brainstorm session doubled my business’s capacity. This is why I’m so passionate about brainstorming and doing it the “right” way. In this episode… How you can brainstorm like an Imagineer (“Plessing” and going BIG)The verbiage about brainstorming I added right into my company policyWhy being practical is the enemy of good ideasMy theory on why coming u...
NEW! 👉🏼 Take the Strategic Stories 5-Day Challenge! Wanna know the mindset shift that’ll make you more comfortable pitching yourself and selling to people, (and the reasons most business owners don’t sell to their audience enough)? What if people THANKED YOU for cold-calling them? (I’ll tell you a story where I was thrilled to get a cold call) You need to sell for your business to grow. Period. A huge hill I help the small business owners I work with climb is to get comfortable promoti...
In this episode, you’ll uncover the hidden power of your Instagram stories. They’re not just a space for polished graphics or quick updates; they’re a platform for nurturing the trust of your most loyal followers and converting them into clients. Whether it’s your best friend or your hottest leads, the viewers of your stories are those most engaged with you. Are you making the most of their attention? Take the Strategic Stories 5-Day Challenge! 👉🏼 https://magicmarketingmachine.com/strategi...
Storytelling in Instagram Stories isn’t just content; it’s a way to connect authentically with your audience. A well-told story taps into emotions, builds trust, and keeps viewers engaged. When people feel understood, they’re more likely to interact with and share your content, helping you reach an even wider audience organically. Take the Strategic Stories 5-Day Challenge! 👉🏼 https://magicmarketingmachine.com/strategic-stories The goal of Instagram Stories? To create narratives that refl...
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