Wanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it...
 
In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal. 

After having journalists slam the phone on her dozens of times, Gloria started to uncover patterns in her pitches that made journalists actually hear her out. She took her experience and created a signature framework (the "CPR Method") which helps her clients craft pitches that resonate with journalists.
 
Today we chat about...

• Defining PR: Earned media that builds trust and organic visibility— AKA journalists talking about you, rather than you talking about yourself.
• CPR Pitching Framework: Start with what’s relevant (seasonality or trending topics), deliver a strong point of view, then briefly share your credibility.
• Position for Journalists, Not Customers: Focus on the story or insight that appeals to an outlet’s audience.
• Seasonal Angles & Contrarian Takes: Use data, newsjacking, or timely themes to stand out and get those “yes” responses.

Watch Gloria’s free PR masterclass at www.gloriachoupr.com/masterclass to see exactly how her CPR method can help your business get more exposure.

Connect with Gloria on Instagram @gloriachoupr 

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine