In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed. Jay shares the full playbook: → How they scaled from 50 samples a week to 10,000+ per month → Why TikTok Live is their secret weapon (now running 24/7) → Profitability rules and real numbers (contribution margins, ROAS, sample ROI) → Building...
TikTok Shop just rolled out Flat Fee Collaborations BETA and it's a huge shift for how brands engage creators. In this episode, Ashley unpacks what this new hybrid model really means: upfront payments, automated ad authorization, and full control over content timelines. This isn’t just a new feature. It’s TikTok quietly killing off the “spray-and-pray” commission-only approach. If you’re serious about scaling high-quality creator content, you need to understand how this changes the rules...
In this episode of Shop the Scroll, Ashley Wright and Zain Ali break down the role of TikTok Shop affiliate groups and how brands can leverage them for massive growth. We dive into: ✅ How affiliate groups work and why they matter for scaling ✅ The do’s and don’ts of working with creator communities ✅ Why some brands struggle in their first 90 days—and how to push through ✅ The impact of TikTok Shop bans, updates, and policy shifts ✅ Predictions for TikTok Shop in 2025 and why NOW is the best ...
This week on Shop the Scroll, we hit the panic button for an emergency episode. With TikTok Shop potentially shutting down in the U.S. this weekend, we dive deep into the chaos, uncertainty, and implications for brands, creators, and the entire e-commerce ecosystem. We cover: The Ban Drama: What’s actually happening, why this could be TikTok Shop’s final weekend, and the political tug-of-war behind the scenes.What It Means for Creators and Brands: How a shutdown could derail incomes, disrupt ...
0102: TikTok Shop Trends for 2025 In this second episode of Shop the Scroll, Ashley Wright and Zain Ali dive deep into the evolving trends and strategies that will shape TikTok Shop in 2025. With brands, creators, and affiliates continuously adjusting to the platform’s rapid developments, Ashley and Zain break down key predictions and actionable insights to help businesses stay ahead of the curve. Here’s what you’ll learn in this episode: 🎯 The Rise of Live Shopping: Why live streaming still ...
0101: Will TikTok Shop Get Banned? In this inaugural episode of Shop the Scroll, Ashley Wright and Zain Ali dive into one of the most pressing topics for e-commerce brands, creators, and marketers—will TikTok Shop survive the looming ban? Join Ashley and Zain as they explore the rollercoaster journey of TikTok Shop and its transformative impact on social commerce. They break down: The Ban Drama: Why TikTok is under scrutiny, the back-and-forth appeals, and what’s at stake for brands, creators...