In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed.

Jay shares the full playbook:
 → How they scaled from 50 samples a week to 10,000+ per month
 → Why TikTok Live is their secret weapon (now running 24/7)
 → Profitability rules and real numbers (contribution margins, ROAS, sample ROI)
 → Building and managing a high-output creator community on Discord
 → The real halo effect between TikTok and Amazon/retail

Whether you're running a DTC brand or just getting started on TikTok Shop, this episode breaks down what’s actually working in 2025.

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