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Slice of Success: Cake Business Talk
Slice of Success: Cake Business Talk
Author: Savanna - The Cake Business Academy
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Ready to take your cake business to the next level? Join me, Savanna, for practical tips, actionable strategies, and motivational insights tailored to cake makers. Whether you’re just starting out or growing an established business, this podcast covers everything from social media and client management to time-saving tools and mindset shifts. Each episode will inspire confidence and provide steps you can implement right away. Let’s turn your passion into a slice of success!
22 Episodes
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Think your posts are working for you? Maybe not! In this episode, I break down 3 sneaky mistakes cake makers make on social media — and quick fixes to turn followers into paying customers.
✨ Sign up for my FREE workshop happening Monday, 23rd June:👉 https://academy.digitalcakedesign.co.uk/socialmediaworkshopjune25
Don’t miss it — let’s get your socials working smarter, not harder! 🎂📱
Instagram - @thecakebusinessacademy
Email: info@thecakebusinessacademy.com
Think you need to post every day to get bookings? Not true! In this episode, I share smarter social media strategies that help you attract customers without burning out—and some brilliant wins from my members.
🎓 Free Workshop (23rd June):
https://academy.digitalcakedesign.co.uk/socialmediaworkshopjune25
🧁 Waitlist – The Confident Cake Collective:
https://academy.digitalcakedesign.co.uk/ConfidentCakeCollective
📝 Social Media Captions for Cake Makers PDF:
thecakebusinessacademy.com/social-media-captions
🌸 Jackie Diamond Cakes Etsy Store:
etsy.com/uk/shop/JackieDiamondCakes
In this episode im sharing my favourite cake tools and why I love them so much!
Sugarpaste Sheeter - CLICK HERE
Pro Froster - Click Here
Cake Smoothers - Click Here
Turntable - Click Here - This isn't the exact one I have but it is the same.
Agbay Leveller - CLICK HERE
Id love to hear about your favourite tools, send me a DM @thecakebusinessacademy or email me info@thecakebusinessacademy.com
If you’ve ever felt like you’re doing all the right things on social media — posting your beautiful cakes, updating your website, even trying a Reel or two — but you’re still not getting enquiries… you are not alone.
In today’s episode, I’m diving into the real reason your cake marketing might not be working — and what you can start doing differently. I’ll walk you through the four key shifts every cake maker needs to make to finally get seen by the right people and start booking more of the customers you actually want.
We’ll talk about:
Why your branding might be turning people away (without you realising)
How to make your Instagram and website work harder for you
Why Meta ads aren’t just for big businesses — and how I made £1500 from one ad
How confidence is the secret ingredient behind every successful cake business
And if you’re nodding along thinking, “This is what I need!” — I’ve got something exciting to share with you…
🎉 The Visible Workshop is a free 4-day live workshop designed for cake makers who feel invisible online and want to finally figure out how to market their cakes in a way that works. You’ll learn how to build real visibility, connect with the right people, and grow your confidence to show up consistently.
✨ Sign up for The Visible Workshop (it’s free!):
👉 https://academy.digitalcakedesign.co.uk/visibleworkshop
💬 Connect with me:
📸 Instagram: @thecakebusinessacademy
🌐 Website: www.thecakebusinessacademy.com
📩 Email: info@thecakebusinessacademy.com
🎧 If you loved this episode:
Screenshot and tag me on Instagram stories!
Leave a quick rating or review — it means the world and helps more cake makers find this podcast.
In this episode, I’m talking about the recent news that Bake Diary is shutting down—something that’s already causing a lot of panic in the cake-making world. If you’ve relied on Bake Diary to manage your orders, quotes, pricing or calendar, this episode is here to help you feel more prepared and less stressed.
I’ll walk you through:
What Bake Diary was and why so many cake makers used it
How the closure might affect your business
The two options I personally recommend if you’re in the UK
Other alternatives worth exploring if you’re open to doing your own research
🛠️ Tools & Alternatives Mentioned:
✅ Baking It
A UK-based app that offers:
Recipe and ingredient tracking
Pricing calculators (including time, ingredients, and overheads)
Order tracking
Quotes and invoicing features with built-in email templates
A 3D cake designer for simple mock-ups
🔗 Visit Baking It
I’ve used this myself when I was making celebration cakes—it’s not flashy, but it’s practical and gets the job done. Highly recommend for UK cake makers.
✅ Spreadsheets
A flexible, low-cost option using Google Sheets, Excel or Apple Numbers
Ideal for those who want full control and customisation
Great for tracking orders, ingredients, pricing, availability and payments
Free or very low-cost, with some ready-made templates available online
I may even create a template to help cake makers set this up easily—send me a message if you’d like that!
🧪 Other Options (Not personally tested)
❓ Castiron
Best suited for US-based home food businesses.
Features tax and labelling integrations specific to US laws.
Currency is USD, and features are designed for US regulations.
🔗 Visit Castiron
❓ Craftybase
Based in Australia but supports international users, including the UK.
Features include:
Ingredient and inventory management
VAT tracking
Order and expense reporting
🔗 Visit Craftybase
I haven’t personally used either of the two above, so do your research to see if they fit your needs.
📩 Stay Connected
Have questions? Thinking about switching tools or stuck on what to do next?
💬 Send me a message on Instagram — I’d love to hear from you and help however I can.
Know someone panicking about Bake Diary closing?
👉 Forward them this episode—it could save them a lot of stress.
In this episode, Savanna shares some very exciting news—she’ll be at Cake International this November with her own stand and leading her first ever live, in-person workshop: The Confident Cake Business Mindset Workshop.
She also dives deep into a powerful conversation about what it really means to invest in yourself and your cake business—especially when you’re not fully booked yet or still figuring things out. If you’ve ever thought “I’ll do more when I feel more confident,” this episode is your reminder that growth starts the moment you start backing yourself.
Whether you’re brand new to cakes or a few years in and ready to level up, this episode will give you the encouragement and clarity you need.
✨ What You’ll Hear:
The exciting Cake International announcement (and why it’s such a big deal!)
What Savanna’s Confident Cake Business Mindset Workshop is all about
A mindset shift around investing in yourself—before you feel ready
Why confidence is built through action, not waiting
A heartfelt invitation to join The Confident Cake Collective before doors close
🎟️ Mentioned in This Episode:
→ Join The Confident Cake Collective: https://academy.digitalcakedesign.co.uk/ConfidentCakeCollective
→ Missed the deadline? Join the waitlist here: https://academy.digitalcakedesign.co.uk/cccwaitlist
→ Want to come to Savanna’s Cake International Workshop?
More details coming soon—watch this space or follow Savanna on Instagram @thecakebusinessacademy for updates!
💬 Let’s Connect:
Love this episode? Send Savanna a DM or share it to your stories and tag @thecakebusinessacademy. Your support means the world!
Waiting until you feel “ready” before you show up fully in your cake business?
You’re not alone—but the truth is, confidence isn’t something you find. It’s something you build.
In this empowering mindset chat, Savanna shares why showing up like the cake maker you want to become (not the one you feel like today) is the real key to attracting your dream clients, building the business you envision, and moving past fear and self-doubt.
Inside the episode, you’ll hear real examples, tiny steps you can take starting today, and encouragement that reminds you:
✨ You are already good enough.
✨ You don’t have to wait for the “perfect” time.
✨ Every tiny action compounds into big results.
Whether you’re dreaming of wedding cakes, high-end clients, or more freedom, this episode will help you start moving toward your goals with confidence—one small step at a time.
✨ What You’ll Learn:
✔️ Why waiting until you “feel ready” holds you back
✔️ How to start stepping into your future, dream cake maker self
✔️ Tiny, practical actions you can take today (no overwhelm!)
✔️ Why showing up messy beats waiting for perfection every time
✔️ How small shifts compound into big changes over time
📣 Key Quotes:
“Confidence isn’t something you find. It’s something you build.” “Your dream clients are looking for the cake maker you’re becoming—start showing up like her today.” “Every tiny shift you make today plants seeds for the business you want tomorrow.”
📝 Journal Prompt from This Episode:
“What does the future version of me do differently, starting today?”
Grab a notebook, take 5 minutes, and let it flow—you might surprise yourself!
🎁 Mentioned in This Episode:
The Confident Cake Business Workshop (currently running!)
She Breaks Limits Book Club – Featuring The Compound Effect by Darren Hardy - Available as part of the Confident Cake Community
Follow along on Instagram @thecakebusinessacademy for updates, behind-the-scenes, and upcoming announcements!
📱 Subscribe & Stay Connected:
If you loved this episode, make sure you hit Subscribe so you don’t miss future mindset, business, and growth conversations designed just for cake makers. 🎂
And if this episode helped you, share it on Instagram and tag @thecakebusinessacademy—I’d love to celebrate your journey with you!
In this heart-to-heart episode, I’m diving into a topic that’s been all over social media lately—and on my mind too: those posts from cake makers explaining why they don’t take certain orders, or why their way (sugar flowers or fresh flowers, for example) is “the right way.”
But here’s the thing: are we actually educating our audience… or are we just defending our choices and competing with each other?
Join me as I share my honest thoughts on:
Why “why I don’t…” posts might confuse your audience more than help them
The difference between sharing your preferences and making others feel wrong
What to do when it feels like someone is copying your content
Why you can’t really be copied when you’re being fully you
How to shift your content from defensive to empowering
Whether you’ve felt the sting of comparison or you’re wondering how to communicate your style without sounding reactive—this one’s for you.
Let’s refocus on service, clarity, and connection.
✨ Mentioned in this episode:
💻 Sign up for the Confident Cake Business Workshop – https://academy.digitalcakedesign.co.uk/ConfidentCakeBusiness-Workshop
📲 Follow along on Instagram – www.instagram.com/thecakebusinessacademy
❤️ Loved this episode?
Leave a quick review, share it with a cake maker friend, or send me a DM and let me know what resonated with you. And don’t forget to hit subscribe so you never miss an episode.
Ever feel like you’re attracting all the wrong kinds of cake orders? Whether it’s budget-focused clients, cartoon-themed designs that don’t match your style, or just requests that leave you feeling creatively stuck—this episode is here to help.
In this short and super actionable episode, I’m chatting about how to start attracting the clients you actually want to work with, without changing your cake style or compromising your business boundaries. You don’t have to say yes to every order, and you definitely don’t have to make cakes you don’t enjoy just to stay booked.
If you’re ready to start booking dream clients who love your designs, respect your process, and happily pay your prices, this is the episode for you.
✨ What You’ll Learn:
✔️ Why you’re not doing anything wrong—but something might be misaligned
✔️ How to stop attracting orders that don’t light you up
✔️ What to change on your social media, website and enquiry process
✔️ The power of saying “no” (without the guilt!)
✔️ 5 simple shifts to start booking your dream customers
🛠️ Quick Recap of the 5 Steps:
Only show the work you want more of
Use language that speaks to your ideal client
Set clear boundaries (minimum order value, process, style)
Be transparent about pricing and how to book
Say no to make space for better-fit enquiries
💡 A Thought to Leave You With:
“You don’t have to change your cake style to attract better-fit clients—you just need to make sure the right people know you exist.”
🎁 Free 4-Day Workshop:
The Confident Cake Business
📅 27–30 April 2025
💻 Live sessions inside a private Facebook group
🧁 For cake makers of all kinds (wedding, celebration, hobby to full-time)
We’ll cover:
Day 1: Aligning your business with your vision
Day 2: Identifying & attracting your ideal customers
Day 3: Creating content that connects & converts
Day 4: Streamlining your processes for success
✨ It’s totally free—and it will change the way you show up in your business.
👉 Click here to sign up now
💌 Let’s Connect:
If this episode hit home, I’d love to hear from you!
📲 Tag me in your stories @thecakebusinessacademy
💬 DM me or email me—I always reply!
If you enjoyed the episode, please consider leaving a review or subscribing so you don’t miss the next one 💗
Do you ever feel like you’re waiting for confidence to magically appear before you take the next step in your cake business?
Whether it’s raising your prices, showing up on camera, or finally going all in on wedding cakes—confidence isn’t something you either have or don’t. It’s something you grow. In today’s episode, I’m diving into the truth about confidence: how it’s built over time, how it shows up in sneaky ways in our business, and how to start growing it—one tiny brave action at a time.
Inside this episode:
✨ Why confidence isn’t the starting point—it’s the result
✨ The surprising ways low confidence holds you back
✨ My personal stories (including a terrible website I once had!)
✨ Simple ways to start building your confidence today
✨ A pep talk if you’re feeling not-good-enough right now
This one’s for every cake maker who’s doubting themselves and just needs someone to say, “You can do this.”
📣 Mentioned in the episode:
– Come join The Confident Cake Collective waitlist:
https://academy.digitalcakedesign.co.uk/ConfidentCakeCollective
– Follow along on Instagram: www.instagram.com/thecakebusinessacademy
– Send me a DM and tell me your tiny brave thing!
In this week’s episode, I’m having a heart-to-heart about something that’s been on my mind a lot lately—success.
It’s so easy to get caught up in what everyone else is doing, from the booked-out cake makers with endless wedding shoots, to the picture-perfect Instagram feeds that make you feel like you’re falling behind. But what if success isn’t about doing more? What if it’s about doing what actually feels right for you?
This isn’t a step-by-step episode—it’s a more relaxed, mindset-focused chat about how to let go of comparison, define your own version of success, and stop chasing someone else’s dream life.
Whether you’re just starting out or years into your cake journey, this one’s for you if you’ve ever thought, “Am I doing enough?” (Spoiler: you are.)
✨ What You’ll Hear About:
🧁 Why chasing other people’s version of success never feels fulfilling
💛 The quiet wins in business that are just as valid as big milestones
📦 Why being booked out doesn’t always mean you’re successful
🔁 How your version of success can shift as your life changes
🌱 How small wins, when celebrated, compound into confidence
📝 A journaling prompt to help you define success on your own terms
💭 A Little Reminder:
Success doesn’t have to mean 10 cakes a week, fully booked calendars, or thousands of followers. It can mean onedream client a month. It can mean weekends off. It can mean charging more and working less.
👉 You get to define it. Nobody else.
🛠️ Journal Prompt for This Episode:
“What does success really look like for me—both in business and in life?” Write down your thoughts. Get honest. Forget what you think you should want, and focus on what actually feels right to you.
💌 Let’s Chat!
If this episode resonated with you, I’d love to hear from you:
📲 Tag me on Instagram @thecakebusinessacademy
💬 Drop me a DM or email—I reply to every message!
And if you’re enjoying the podcast, hit subscribe and never miss an episode 💖
When your inbox is quiet and orders aren’t flying in, it’s easy to doubt yourself. You start wondering, “Why would someone book with me when I’m not busy?” or “How can I look credible when I’ve got no orders to show?”
In this episode, I’m sharing seven practical strategies you can use to build trust with potential clients—even if you’re not fully booked right now. Because being busy doesn’t automatically mean you’re better. What matters is how you show up, how clearly you communicate, and how confident you are in what you offer.
If you’re in that weird in-between stage of growing your business or rebuilding your momentum, this one’s for you. Grab a cuppa, and let’s dive in.
✨ What You’ll Learn in This Episode:
✅ Why being fully booked isn’t the only way to build credibility
✅ The small shifts that help potential customers feel confident booking with you
✅ What to post when you have no new orders to share
✅ How to create “trust content” that builds belief in your brand
✅ A mindset reminder that growing slowly is not failing
🛠️ 7 Ways to Build Trust When You’re Not Fully Booked:
1. Show Your Process – Behind-the-scenes stories and videos help people feel confident you know what you’re doing.
2. Share Testimonials – Even if it’s just from one client (or a friend!), kind words help build credibility.
3. Create ‘Imaginary’ Orders – Talk about what you’d make if someone booked you for a certain theme or style.
4. Stay Visible – Don’t disappear when it’s quiet—show your face, share your personality, and stay present online.
5. Explain Your Process Clearly – Make it easy to understand how to book with you through captions, posts, or story highlights.
6. Be Consistent With Your Branding – Your content, tone, and offers should match the business you want to be known for.
7. Give Trust Time to Grow – It might take someone weeks or even months to book. Keep showing up!
💡 A Little Reminder:
You don’t need to be fully booked to be fully brilliant.
The way you show up now will shape the business you’re building for the future.
🎁 Free Resource Mentioned:
✨ Join My FREE 4-Day Digital Cake Sketching Mini Course!
Starts next week, with live lessons inside a private Facebook group.
You’ll learn how to sketch your designs digitally (perfect for building trust AND content when you’re low on orders!).
📌 Click here to sign up – it’s totally free!
💌 Let’s Connect:
If this episode helped you, I’d love to hear from you!
Screenshot it, share it on Instagram, and tag me at @thecakebusinessacademy or drop me a DM—my inbox is always open.
And if you know another cake maker who’s feeling a bit stuck or unsure right now, send them this episode. Let’s support each other through the wobbles 💗
Feeling like no one is ordering cakes right now? You’re not alone! Slow periods happen to every cake maker, but that doesn’t mean your business is failing or that people don’t love your cakes. In this episode, I’m sharing practical, confidence-boosting strategies to help you stay visible, keep momentum going, and bring in more orders—without panic-discounting or doubting yourself.
Plus, I’m announcing a free 4-day mini course on digital cake sketching—so if you’ve been wanting to learn, now’s your chance! Details are at the end of this episode and in the show notes.
Grab a cup of tea, and let’s get into it!
What You’ll Learn in This Episode:
💡 Why slow periods happen (spoiler: it’s not just you!)
🚫 What NOT to do when business is slow (stop panic-discounting!)
📣 How to stay visible and get in front of more people
🎁 Ways to create urgency and bring in more bookings—without lowering your prices
📸 The power of updating your portfolio & refreshing your content
✨ How to use past customers & social proof to keep sales coming in
Key Takeaways & Action Steps:
✅ Stay Visible—Don’t Disappear!
• Post more behind-the-scenes content, cake tips, and past designs.
• Go live on Instagram/Facebook and answer FAQs or show your process.
• Engage with followers—reply to comments, DMs, and start conversations.
✅ Run a Limited-Time Offer (Without Discounting)
• Offer a free upgrade (like extra cupcakes) for bookings made within a set timeframe.
• Feature a one-design special—a cake you love making at a set price.
✅ Reconnect with Past Customers
• Message previous clients to check in and remind them you’re available.
• Post a throwback cake photo and tag the client—it gets their attention and their friends might see it too!
✅ Refresh Your Portfolio & Content
• Take new photos, create dummy cakes, or showcase a skill you’ve been meaning to practice.
• Schedule posts and update your website to reflect your current style.
• Share testimonials & reviews to remind customers why they should book with you.
✅ Keep Your Confidence Up
• Create a “Confidence Board” with thank-you notes, testimonials, and cakes you’re proud of.
• Keep a “Happy Clients” folder on your phone to revisit when you need a mindset boost.
• Remember: slow periods are temporary—the work you put in now will bring in bookings later!
FREE 4-DAY MINI COURSE: DIGITAL CAKE SKETCHING 🎉
Want to learn digital cake sketching but not sure where to start? I’m running a completely FREE 4-day mini course starting March 30th!
📅 Live lessons inside a private Facebook group
🕖 7 PM each day (Sunday–Wednesday)
🎁 Prizes for those who join live!
Sign up here:
https://academy.digitalcakedesign.co.uk/dcdminicourse
Listener Challenge:
Pick ONE tip from this episode and try it this week. Whether it’s posting more, reaching out to past clients, or refreshing your portfolio, taking action will help you feel in control and bring in more orders.
Let me know what you’re doing—screenshot this episode, share it on Instagram, and tag me at [@thecakebusinessacademy]!
Links & Resources:
🎨 Join the FREE Digital Cake Sketching Mini Course:
https://academy.digitalcakedesign.co.uk/dcdminicourse
📲 Follow me on Instagram: @thecakebusinessacademy
🌎 Visit my website: www.thecakebusinessacademy.com
Thank You for Listening!
If this episode helped you, subscribe to the podcast so you never miss an episode. And if you know another cake maker struggling with a slow period, send this their way!
Until next time—keep showing up, keep believing in yourself, and remember: your business is growing, even on the slow days. 💖
In this episode of Slice of Success, Savanna dives into the mindset blocks that hold cake makers back from charging what they’re worth and showing up confidently online. If you’ve ever wondered if your cakes are good enough, worried about your prices being too high, or felt stuck on social media, this episode is for you.
Savanna shares practical tips for reframing negative thoughts, building confidence in your prices, and focusing on the real value you offer—not just sugar and flour, but the experience, expertise, and stress-free service you provide.
She also opens up about her own struggles with self-doubt and how keeping positive messages and reviews visible helps her push past those moments of insecurity. Plus, she introduces her new course, the Social Media Blueprint, designed to help cake makers attract the right followers and post with purpose—without the overwhelm.
Grab a cup of tea, and let’s get into it!
Key Takeaways:
1. Recognise the Mindset Blocks:
• Doubts like “Maybe my cakes aren’t good enough” or “My prices are too high” are just stories, not facts.
• Most of these doubts are triggered by comparison or a quiet week, not by anything actually wrong with your cakes.
2. Reframe Your Thoughts:
• Swap negative thoughts for balanced, empowering ones.
• Instead of: “No one wants my cakes.”
• Try: “I just haven’t reached my ideal customers yet.”
• Using a mindset journal can help take the power out of negative thoughts.
3. Build Confidence in Your Prices:
• Your clients aren’t just paying for a cake—they’re paying for your expertise, time, and a stress-free experience.
• Make a list of everything that goes into a single cake order to remind yourself why your prices are justified.
4. Power of Positive Reminders:
• Keep positive messages, reviews, or thank-you notes visible to remind yourself that your work has value.
• Even just reading one kind message out loud can shift your mindset.
5. The Social Media Blueprint:
• A new course by Savanna designed to help you show up confidently on social media.
• Covers content strategy, hashtags, and mindset tips to help you attract the right followers without feeling overwhelmed.
• Find out more in the show notes!
Episode Quotes:
• “Those doubts you’re feeling—they’re just stories, not facts.”
• “Your prices reflect the experience, time, and expertise you bring—not just the ingredients.”
• “There’s someone out there right now who would love to book me.”
Links & Resources:
• Join the Social Media Blueprint: Link to Course
• Follow Savanna on Instagram: @thecakebusinessacademy
• Join the Confident Cake Collective membership: Click Here
Listener Challenge:
This week, find one positive message, review, or comment you’ve received—screenshot it, print it, or save it as your screensaver. Whenever doubts creep in, read it to remind yourself that your work matters.
Thank You for Listening!
If you found this episode helpful, please consider leaving a review and sharing it with other cake makers who could benefit. Until next time—keep showing up, keep baking, and remember: Your work has value, and so do you.
In this episode of Slice of Success, Savanna breaks down two game-changing elements for cake makers looking to grow their business on social media: the power of consistency and the myths that might be holding you back. If you’ve ever felt overwhelmed by what to post, worried that your content isn’t perfect enough, or believed you need thousands of followers to get orders—this episode is for you.
Key Takeaways:
1. Consistency Over Perfection:
• Showing up regularly builds trust and makes you memorable to potential clients.
• Find a posting schedule that works for you—even if it’s just once a week—and stick to it.
2. Myths Holding You Back:
• Myth #1: You need thousands of followers to get orders.
• Truth: It’s about having the right followers, not more followers.
• Myth #2: Every post needs to be perfect.
• Truth: People connect with real, not perfect—so post it messy!
• Myth #3: Paid ads are the only way to grow.
• Truth: Consistent, valuable content builds a foundation for growth.
3. Introducing the Social Media Blueprint:
• If you’re tired of guessing what to post and want a simple, actionable strategy, this course is for you.
• Covers everything from types of content to simple SEO practices and mindset shifts.
• Designed to help you turn followers into clients without feeling overwhelmed.
Episode Quotes:
• “Consistency makes you reliable in your audience’s eyes, and reliable businesses get orders.”
• “Perfection isn’t relatable—people connect with real, not perfect.”
• “It’s far better to have 500 followers who genuinely care about your cakes than 5,000 who don’t.”
Links & Resources:
• Join the Social Media Blueprint: CLICK HERE
• Follow Savanna on Instagram: @thecakebusinessacademy
• Previous Episode: Listen to Episode 7
Connect with Savanna:
• Instagram: @thecakebusinessacademy
• Website: www.thecakebusinessacademy.com
• Email: info@thecakebusinessacademy.com
Listener Challenge:
Choose one tip from this episode and try it this week—whether it’s posting more consistently or letting go of perfectionism. Screenshot this episode, share it on Instagram, and tag @thecakebusinessacademy for a chance to be featured!
Thank You for Listening!
If you found this episode helpful, please consider leaving a review and sharing it with other cake makers who could benefit. Until next time—keep showing up, keep baking, and remember: Consistency beats perfection every time.
Struggling to get work done while the kids are home? Whether it’s school holidays or little ones are always around, balancing work and parenting can feel impossible. In this episode, I share realistic and doable strategies to help you stay productive without the guilt. From time-blocking and prioritizing tasks to creative ways to keep kids engaged, this episode is packed with practical tips to help you navigate working while parenting—without burning out.
What You’ll Learn in This Episode:
✅ Why the perfect balance doesn’t exist—and why that’s okay.
✅ How to adjust your work expectations when kids are home.
✅ Practical ways to carve out focused work time (without relying only on screens).
✅ How to involve your kids in your work and set clear boundaries.
✅ Letting go of guilt—because working doesn’t make you a bad parent!
Resources & Links:
🔗 Connect with me on Instagram: @thecakebusinessacademy
💬 Share your experiences—how do you juggle work and kids? DM me or tag me on Instagram!
Enjoyed this episode? Don’t forget to subscribe and leave a review! Your support helps more parents and entrepreneurs find the show. 😊
Struggling to grow your cake business on Instagram? Feeling stuck, frustrated with engagement, or wondering why your posts aren’t leading to more orders? In this episode, I’m breaking down why your Instagram strategy isn’t working and, more importantly, how to fix it!
We’re covering:
🎂 The biggest mistakes cake makers make on Instagram (and what to do instead!)
🎂 How to attract the right customers (it’s not just about followers!)
🎂 Small changes that make a BIG difference in engagement and sales.
Plus, I’m sharing a step-by-step plan to help you turn Instagram into a tool that brings you more cake orders!
🚀 Join the Social Media Blueprint Course waitlist
If you want a clear Instagram strategy that actually gets you bookings, my new course Social Media Blueprint is launching at the end of February!
Inside, you’ll learn:
✅ How to create content that converts into cake orders.
✅ The Instagram strategy that works (without posting every single day!).
✅ Templates & tools to save time and grow faster.
🎉 Join the waitlist now for an exclusive discount! 🎉
Let’s Connect!
📸 Instagram: @thecakebusinessacademy
Loved This Episode?
If this episode helped you, share it with a fellow cake maker! And if you have any questions, DM me on Instagram—I’d love to chat!
🎧 See you next week for another episode of Slice of Success! Until then, keep going and keep growing!
Let’s talk about pricing with confidence because I KNOW this is something so many cake makers struggle with.
Ever worried about charging too much? Stressed about what customers might say? Or maybe you’re scared of losing orders because of your prices? If so, this episode is for YOU!
Today, we’re breaking down:
🎂 Why pricing feels so scary (and how to shift your mindset).
🎂 The real cost of undercharging—it’s not just about money!
🎂 How to price your cakes confidently without second-guessing yourself.
🎂 What to do when customers say you’re too expensive (no more panic-discounting!).
🎂 How to raise your prices without losing the right customers.
Trust me—once you get your pricing sorted, everything in your business gets easier. Let’s get into it!
🚨 Join The Confident Cake Collective! 🚨
Okay, real talk—if you’re struggling with pricing, marketing, or just feeling confident in your cake business, you NEED to be inside my membership!
The Confident Cake Collective is THE place to get expert advice, training, and support from fellow cake makers who actually GET IT.
Inside, you’ll get:
✅ Live trainings on pricing, marketing, and business growth.
✅ A super supportive community of cake makers (because running a business alone is HARD).
✅ Exclusive resources to help you grow and get more dream customers.
But don’t wait too long—doors close Wednesday, June 5th at 9 PM (UK time)!
🎉 Join here before it’s too late! 🎉
Let’s Connect!
📸 Instagram: @thecakebusinessacademy
email: info@thecakebusinessacademy.com
Loved This Episode?
If this helped you, send it to a fellow cake maker who needs to hear it! And if you have any questions, DM me on Instagram—I’d love to chat!
🎧 See you next week for another episode of Slice of Success! Until then, keep going and keep growing!
Running a cake business can be incredibly rewarding, but it also comes with challenges. In this episode of Slice of Success, I’m breaking down the five most common mistakes cake business owners make and sharing actionable tips to help you avoid them.
From undercharging for your work to trying to do it all alone, this episode is packed with practical advice and real-life stories (including the time I massively undercharged for my first wedding cake!).
If you’ve ever felt stuck or overwhelmed in your cake business, this episode will help you sidestep these pitfalls and set yourself up for long-term success.
What You’ll Learn in This Episode:
• Why undercharging hurts your confidence and leads to burnout.
• How to stop waiting for perfection and start taking action now.
• The importance of identifying your ideal client and tailoring your marketing to attract them.
• How systems and workflows can transform your business from chaotic to professional.
• Why joining a supportive community is key to growing your business and avoiding isolation.
Key Takeaways:
1. Undercharging: Know your worth and price accordingly.
2. Waiting for Perfection: Imperfect progress is better than no progress.
3. Not Knowing Your Audience: Focus on attracting your dream clients.
4. Neglecting Systems: Set up workflows and templates to stay organised.
5. Doing It Alone: Build a supportive network and seek help when you need it.
Resources Mentioned:
• The Confident Cake Collective – My upcoming membership for cake business owners.
• Follow me on Instagram
Let’s Connect:
Which of these mistakes resonated with you the most? I’d love to hear your thoughts! Send me a message or tag me on Instagram @thecakebusinessacademy.
Thanks for Listening!
If you enjoyed this episode, please subscribe and leave a review. Your support helps me reach more cake business owners like you. See you next week!
Do you ever feel overwhelmed by advice from people who don’t understand your business? In this episode of Slice of Success, we’re diving into how to filter out unhelpful advice, focus on real guidance, and build confidence in your decisions. Savanna shares personal stories, including how her husband finally understood the value of her wedding cakes, and explores how others’ fears can impact the advice they give.
Learn how to identify valuable sources of advice, politely handle unsolicited suggestions, and trust your instincts as you grow your cake business. This episode is packed with actionable tips to help you tune out the noise and stay focused on your goals.
What You’ll Learn in This Episode:
Why unsolicited advice often reflects others’ fears, not your reality.
How to evaluate whether someone’s advice aligns with your goals and values.
The importance of seeking guidance from experienced cake coaches and professionals.
How to handle unhelpful comments politely while staying confident in your decisions.
Practical tips to block out distractions and trust your vision for your business.
Key Takeaways:
Surround yourself with like-minded people who uplift and inspire you.
Not all advice is created equal—focus on those who have achieved what you aim for.
Mistakes aren’t failures; they’re opportunities to refine your strategy and grow.
Trust your instincts—your journey and goals are unique to you.
Resources Mentioned:
Follow Savanna on Instagram: @thecakebusinessacademy
Let’s Keep the Conversation Going:I’d love to hear your experiences with advice—both good and bad! Tag me on Instagram @thecakebusinessacademyand share your thoughts. Let’s talk about how to filter out the noise and focus on what really matters.
Thanks for Listening!If you enjoyed this episode, don’t forget to subscribe and leave a review. Your support means the world and helps me reach more cake business owners like you. See you next week!











