Slideshow with Dave Hayward

What happens when you throw Slideshow with Dave Hayward with the AI Corner podcast, with a bunch of AI tools and a blank marketing brief?Spoiler: chaos, creativity, and a joyful new product marketing plan.In this crossover episode of Slideshow, I team up with the excellent Mike Bayly from Allexive and AI Corner to test-drive a heap of AI tools in real-time. We go from idea to prototype to pitch, all inside 40 minutes. We cover:The brutal truth about AI output qualityWhy human-AI collaboration is the real magicHow prototyping with AI can supercharge your go-to-marketWhy we both love the awkward middle part of creativityPlus: a micro-launch idea for a fictional product that might actually be… pretty good?It’s live, loose, and loaded with takeaways.Watch it. Try it. Steal it.Links and things:Dave Hayward: LinkedIn | EuropaMike Bayly: LinkedIn | Allexive | AI CornerSign up for Bright Objects, our newsletter on AI, marketing, and strategy: europa.nz/#subscribeChapters:00:00 Introduction and Crossover Concept00:58 AI Corner and Its Purpose03:29 Demo-Based Exploration of AI Tools06:18 The Reality of AI Outputs09:04 The Role of AI in Communication12:05 AI as a Leveler for Businesses14:25 Prototyping and Rapid Development with AI17:10 Planning a Micro Launch Initiative20:09 Generating Ideas for Product Launch22:40 Deep Research and Competitor Insights24:22 Exploring Four Square and Its Competitors25:31 Using AI Tools for Product Development27:29 Creating a Product Mockup and Marketing Strategy28:37 The Impact of Generative UI on User Experience32:21 Leveraging AI for Efficient Research and Insights35:26 Finalising Product Details and Launch Strategy41:40 Wrap Up Keywords:AI, marketing, product launch, demo, technology, collaboration, innovation, communication, tools, strategy

“AI for the Stuff You’re Bad At” with Nadia EllisNadia Ellis is back. Our very first guest returns for round two, and this time we’re getting into something both highly practical and deeply human: how to use AI to help with the stuff you’re just not great at.This episode is about those everyday moments where friction creeps in — staring at the blank page, trying to untangle your own thoughts, or drowning in information you’re supposed to do something with. And how AI can actually make life easier, if you know how to work with it.We talk about:How AI can fill in your blind spots and shore up your weaknessesWhy AI might be the unexpected hero of an ageing workforceWhat happens when AI gives everyone a megaphone, but no one an editorThe three big blockers: getting started, catching your thoughts, and cutting through the noiseWhy the next big human skill might be reviewing, not writingThe productivity trap of AI workslop (and how to avoid it)From procrastination to productivity, neurodiversity to noisy inboxes, this episode is a warm, funny, and strategic look at how we can make AI work for us not the other way around.Slideshow with Dave Hayward is a production of Europa Creative Partners. Links and resourcesFollow Nadia Ellis and Dave Hayward on LinkedIn Join the Bright Objects newsletter: www.europa.nz/#subscribeChapters00:00 Welcome Back: AI and Its Applications02:58 AI for the Stuff You're Bad At05:41 Drowning in Information: The AI Work Slop08:10 The Role of AI in Communication11:03 AI as a Thought Partner13:16 Democratizing Knowledge and Creativity16:25 Breaking Down Silos in Organisations17:41 The Rise of the Generalist25:58 Harnessing Voice Technology for Enhanced Productivity29:36 The Power of AI in Structuring Thoughts32:47 AI as a Collaborative Partner in Decision Making35:17 AI's Role in Emotional and Cognitive Support42:57 Overcoming Procrastination with AI Planning Tools

We sat down with Ed Ortega for a 3-part masterclass exploring the AI continuum from non-trivial use of ChatGPT all the way through to custom AI builds. Slideshow with Dave Hayward is a production of Europa Creative Partners.

SummaryDave Hayward interviews Sam Browne, a successful entrepreneur and personal branding expert, who shares his journey from music to building a personal brand on LinkedIn. Sam has built a framework for success on the professional network called "The Mind Share Method". Unlike the tech LinkedIn bros promising a quick fix or instant results, Sam's system is about consistently turning up in a way that is consistent with who you authentically are, and your goals and values.Slideshow with Dave Hayward is a production of Europa Creative Partners, a boutique B2B marketing agency for tech and professional services firms. www.europa.nz Chapters00:00 Dave's intro 00:54 The Importance of Personal Branding03:09 Building a Personal Brand on LinkedIn07:40 Identifying Your Ideal Client10:00 The Personal Element in Personal Branding14:45 Establishing Trust Through Personal Branding15:19 Defining Your Personal Brand20:42 Discovering Your Superpowers21:56 Authenticity in Personal Branding27:06 The Importance of Personal Branding28:42 Understanding Authority Content31:54 Building Trust Through Authority36:26 The Art of Selling on LinkedIn44:37 Creating a Compelling Sales Post50:55 Wrapping Up and Next StepsKeywordspersonal branding, LinkedIn, entrepreneurship, creativity, authority content, sales strategy, authenticity, community building, marketing, digital presence

In this episode of Slideshow with Dave Hayward, Dave and Mark Laurence from Ten Past Tomorrow discuss the evolution and impact of AI. A key focus: AI literacy, the challenges of AI adoption, and the unique nature of AI transformation compared to previous digital transformations. We explore the importance of building a culture of AI literacy within organisations, the risks associated with AI, and the future of work in an AI-driven landscape. This episode touches on practical tools and strategies for integrating AI into business processes, as well as the emotional responses and ethical considerations surrounding AI technology.Chapters00:00 Introduction to AI and Its Impact02:05 Mark Lawrence's Journey into AI04:14 Understanding AI Literacy and Its Importance06:49 The Role of Education in AI Adoption09:15 Cultural Challenges in AI Implementation11:48 Navigating Emotional Responses to AI14:27 AI Transformation vs. Digital Transformation16:47 The Unpredictability of AI's Future19:15 Building Blocks for AI Integration21:52 The Importance of AI Training and Literacy24:17 The Rapid Evolution of AI Technology26:46 The Future of AI in Business32:45 Strategic Automation Decisions35:02 The Future of Workforce Dynamics36:32 Navigating Expertise in the AI Era41:03 Assessing AI Risks and Cultural Change46:02 Understanding AI Adoption and Efficiency Gains49:52 Rapid Fire AI Tool Comparisons52:22 Building AI Literacy and Community Engagement57:26 Subscribe

Dave Hayward speaks with Jamie Morton, a seasoned science and environment journalist, about the profound impact of Brian Wilson on music, the challenges of science journalism, and the importance of genetic modification and conservation efforts in New Zealand. We explore Jamie's journey into journalism, the significance of the Kiwi in conservation, and the advancements in cancer research. The discussion also examines the role of journalism during the COVID-19 pandemic and the importance of accurate science communication.Chapters00:00 Remembering Brian Wilson: A Musical Legacy06:12 The Rena Disaster: A Turning Point in Environmental Journalism16:56 The Kiwis for Kiwi Project: Conservation in Action20:08 The Kiwi Conservation Connection23:08 Cancer Research and Its Impact32:28 Navigating Science Journalism During COVID39:00 The Future of Science and Technology

HIGHLY VISUAL EPISODE - watching is probably a superior experience, but a rich and engaging conversation for listeners all the same. In this episode, Tim Sharp joins host Dave Hayward in discussing the transformative impact of AI on marketing, exploring both the exciting opportunities and the existential challenges it presents. We examine the necessity for marketers to adapt to new technologies while upholding the core principles of their craft. The conversation explores the capabilities of generative AI, the evolution of creative processes, the value of experience, and the ethical considerations surrounding the use of AI in marketing. Tim also highlights the risks associated with virtual agents and emphasises the need for governance in this rapidly evolving landscape.Slideshow with Dave Hayward is a production of Europa Creative Partners - high-growth B2B marketing for ambitious brands. www.europa.nz.

This is the third in a three-part mini-series about the "AI continuum", where Ed Ortega and Dave Hayward demo and discuss a different type of AI that fills the gap between consumer apps (like ChatGPT) and full custom AI builds. In this episode, we're looking at "vibe coding" which is not just a cool name....... it's the way software engineering, even serious software engineering, is getting made now. We discuss the capabilities of Vibe coding, a live demo showcasing how AI can generate code based on user prompts. The discussion jumps into the future of developers and the role of human creativity and problem-solving skills. We chat about significant changes AI brings to knowledge workers, marking a new era in automation and productivity, as well as job displacement and transformation. Chapters00:00 Demonstrating Vibe Coding in Action06:02 The Future of Development: Do We Need Developers?12:28 Building Applications with AI: A Live Demo17:28 The Role of AI in Redefining Jobs20:56 Embracing the AI Revolution24:32 Wrap Up and next episode KeywordsAI, Vibe Coding, Developers, Prototypes, Knowledge Workers, Automation, Machine Learning, Edmundo Ortega, Dave Hayward, Technology, Bolt

In the fourth episode of Slideshow with Dave Hayward, Dave and Edmundo Ortega (founder of Machine & Partners and lecturer at Section)  demo a live example of AI workflow automation and explore the evolution of AI and automation tools, discussing the transition from consumer applications to more sophisticated developer tools (the "AI continuum" or "AI gap").The AI continuum, part 2This is part 2 of a three-part mini-series on the "AI continuum." Discussion highlights the differences between AI and digital transformation, emphasising the need for new workflows and the potential of vertical tools. The discussion also covers practical applications of automation tools like N8N, showcasing how these technologies can streamline business processes and enhance efficiency.Chapters:00:00 Vertical Tools and Their Impact 02:44 Automation Tools in Action 12:56 The Evolution of AI Use Cases 14:56 Navigating Generative AI and Its Applications 18:47 Wrap up and next episode Slideshow with Dave Hayward is a production of Europa Creative Partners www.europa.nz

There is a continuum between consumer apps like ChatGPT and Claude and full AI customisation. In this episode of Slideshow with Dave Hayward, Ed Ortega, founder of Machine & Partners and a lecturer at Section AI, takes us on a deep dive into a non-trivial use of ChatGPT. This is the first part of three episodes exploring the AI continuum, each with an in-depth demo within it. Slideshow with Dave Hayward is a production of Europa Creative Partners www.europa.nz

Allie Lichtenberg is a programmatic marketing expert from New Jersey and CEO of Ad Lucem. Expect a fun, fast, and fascinating pod - check it out. Host Dave Hayward, founder of Europa Creative Partners, and Allie have a fun and fascinating conversation guided by Allie's slides! Somehow, the discussion gets deep on why they mutually use space-based names for companies, and the real Statue of Liberty and the real Koda the dog make an appearance. Allie takes us through her unique journey into the world of advertising, blending her background in biology and art with her passion for media buying and advertising. Deep conversations about the tension between creativity and structure, the influence of iconic architect Frank Lloyd Wright on her work, and the significance of first-party data in modern advertising. More information about Slideshow, guests, slide deck downloads are available on www.europa.nz. Keywordsprogrammatic media buying, advertising, creativity, Frank Lloyd Wright, personal branding, data privacy, first-party data, media buyer, digital marketing, career journeySound Bites"It's a lot of art and science.""Girls shouldn't do math."Chapters00:00 Introduction to Allie Lichtenberg and Adlucium07:40 The Role of Audience Data in Advertising08:01 Allie's Journey to Programmatic Media Buying09:33 Background and Education14:10 The Intersection of Art and Science17:45 Re-embracing Childhood Interests22:12 Influence of Frank Lloyd Wright24:02 The Legacy of Frank Lloyd Wright28:39 Connecting Creativity and Nature30:12 Building a Personal Brand34:25 Understanding the Perfect Customer35:22 The Influence of Astronomy on Creativity

In this episode of Slideshow, host Dave Hayward speaks with marketing and AI expert Nadia Ellis about the transformative power of AI agents in business and personal productivity. Nadia shares her journey from a traditional marketing role to becoming an AI consultant, emphasizing the importance of curiosity and exploration in understanding AI's capabilities. She discusses the various AI agents she has developed, their functions, and how they can streamline tasks and enhance decision-making. The conversation also touches on the future of work with AI, encouraging listeners to embrace technology and build their own AI ecosystems. Find out more about Europa Creative Partners, Curiosity, Nadia, and Dave, at www.europa.nz. Keywords: agents, marketing, automation, Nadia Ellis, Dave Hayward, Curiosity, Europa Creative Partners, technology, consultancy, AI ecosystem, productivity, future of work, creativity