What happens when you throw Slideshow with Dave Hayward with the AI Corner podcast, with a bunch of AI tools and a blank marketing brief?

Spoiler: chaos, creativity, and a joyful new product marketing plan.

In this crossover episode of Slideshow, I team up with the excellent Mike Bayly from Allexive and AI Corner to test-drive a heap of AI tools in real-time. We go from idea to prototype to pitch, all inside 40 minutes.

We cover:

• The brutal truth about AI output quality

• Why human-AI collaboration is the real magic

• How prototyping with AI can supercharge your go-to-market

• Why we both love the awkward middle part of creativity

Plus: a micro-launch idea for a fictional product that might actually be… pretty good?

It’s live, loose, and loaded with takeaways.

Watch it. Try it. Steal it.

Links and things:

• Dave Hayward: LinkedIn | Europa

• Mike Bayly: LinkedIn | Allexive | AI Corner

• Sign up for Bright Objects, our newsletter on AI, marketing, and strategy: europa.nz/#subscribe

Chapters:

00:00 Introduction and Crossover Concept

00:58 AI Corner and Its Purpose

03:29 Demo-Based Exploration of AI Tools

06:18 The Reality of AI Outputs

09:04 The Role of AI in Communication

12:05 AI as a Leveler for Businesses

14:25 Prototyping and Rapid Development with AI

17:10 Planning a Micro Launch Initiative

20:09 Generating Ideas for Product Launch

22:40 Deep Research and Competitor Insights

24:22 Exploring Four Square and Its Competitors

25:31 Using AI Tools for Product Development

27:29 Creating a Product Mockup and Marketing Strategy

28:37 The Impact of Generative UI on User Experience

32:21 Leveraging AI for Efficient Research and Insights

35:26 Finalising Product Details and Launch Strategy

41:40 Wrap Up

Keywords:

AI, marketing, product launch, demo, technology, collaboration, innovation, communication, tools, strategy