Smart Creation

This week, we are meeting with Guido Zilli, who is in charge of the communication and sustainability at Gruppo Dani. He is taking care of environmental matters, safety matters, environmental labels and sustainability reports. Dani is an Italian tannery established in 1950 based in Arzignano near Venice. They started their sustainable approach 10 years ago as they believed this kind of strategy was the right way to survive and develop the firm in the long-term. CONTENT & TO FIND YOUR WAY IN THE EPISODE0:59 : Guido presents himself1:52 : What is sustainable fashion according to him2:48 : Since when Gruppo Dani is sustainable 4:53 : The contradiction between sustainability and leather7:07 : The difference between a conventional leather and a sustainable one8:57 : Guido tells us more about the new collection Gruppo Dani presented to Première Vision11:12 : Where does Gruppo Dani source its materials? 12:20 : What makes Gruppo Dani stand out from the others? 14:36 : The results of the sustainable strategy in terms of social, environmental and financial impacts 17:36 : The future projects of Gruppo Dani in terms of sustainability 22:09 : How can the leather industry accelerate its sustainable revolution? 25:35 Different questions to Guido about the leather industry, what inspires him, the last piece he bought…KEY LEARNINGSSustainability can be seen as a journey. We should not only consider economic questions when we plan strategies and investments but also social and environmental impacts of our decisions. The long-term goal for Dani is to be able to consider all those aspects at the same time. Leather can also be seen a sustainable product. We process an existing product from another sector: the meat sector or the diary sector. The leather sector from an historical perspective is a proactive agent in the framework of a circular economy. The origin of the product is important as we give value to an existing product from another sector.From Gruppo Dani’s perspective, there is no real difference between conventional and sustainable leather. If we consider sustainability as a concept to manage a firm, it means that even if you process leather that is chrome tenant, or heavy metal-free, you use the same approach, which means to save resources, to recover buy products, and to have products that are made with the same attention to environment and to people. The real goal of Gruppo Dani is to be able to consider the 3 circles of sustainability at the same time when they make investments: economic, social and environmental impacts of strategic plans and decisions. There are two main goals: to become a carbon neutral tannery and to increase the cooperation and initiatives with some of their customers. They want to establish projects to reduce the natural resources consumption in a supply chain perspective and to be able to offset some of these emissions. There can be some guidelines to change the leather industry. First of all, we have to be proud of our sector and to increase our efforts to reduce consumption of natural resources and the pollution load. We have to be aware that today we have an important role in the circular economic framework. We have to increase specific competencies, especially for tanners that work within global supply chain. They need some competencies such as lifecycle assessment methodology. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

Did you know that chemistry plays a major role in the sustainable transition? Today, Smart Creation invites Alberto De Conti, the Head of marketing and fashion division at Rudolf Group. As the leading conscious chemical partner for the global textile, Rudolf Group aims to provide innovative products in a responsible way. Alberto identifies the challenges and also the solutions regarding the current state of the textile industry. If the lack of materials is for sure something we need to pay attention to, saving resources by optimizing processes and finding alternatives to current practices are the leads to follow. Adding to that, the recycling issue of any material. Some need to get rid of initial chemicals, others are simply not the easiest to recycle, but that’s what Rudolf is here for: think about process and develop new practices compatible with the current stakes. In this episode, Alberto also gives us a highlight on chemical denim process alternatives, and his thoughts about democratized fashion. CONTENT TO FIND YOUR WAY IN THE EPISODE 0:58 : Alberto presents herself2:48 : What’s Rudolf’s business and Alberto’s role in it?6:25 : What kind of chemistries do they provide?9:00 : What’s his definition of responsible fashion?10:58 : His good practices to make sustainability attractive 14:28 : What is the role of chemistry in the sustainable revolution?17:15 : The biggest challenges to reach a very low impact20:31 : What kind of finishing is done on denim?23:20: How can the fashion industry accelerate its revolution?26:00 : Where are the limits of greenwashing?28:25 : What does he want to close the door to in our industry?28:40 : What does he look at to get inspired?29:28 : What is the last piece of clothes he bought? 29:45 : Who would he like to listen to in this podcast? KEY LEARNINGS  «Everything is chemistry, so the question should be: what kind of chemistry should we adopt ?» «Chemistry can be eco-friendly and it must be.» «One of the most advanced and progressive frontiers of textile chemistry is the transformation of biomass into substances that can be further used.» «I believe in the enthusiasm, drive, and creativity of youth.»   ABOUT Rudolf Group Rudolf Group : https://www.rudolf.de  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. Hosted on Acast. See acast.com/privacy for more information.

This week we’re meeting with Rune Orloff the co-founder of POOL, a subscription platform for menswear based in Berlin. As an answer to the overload of garments produced and bought, Rune recently created what he calls « the wardrobe freedom », or a way to swap garments without owning them. His statement is clear: we buy clothes, but we always wear the same ones. POOL is a smart sustainable system that can surely be considered as one of the solutions to change our approach to fashion.  Based on a membership system, it is beneficial for the consumer as well for the brands. Indeed, it contributes to a circular economy, providing at the same time data for brands to produce less but better targeted products. In this episode, he talks about his previous experiences in the fashion industry that nourished his current business. You will know everything about how he launched the service in mid covid time, and what’s his plan for the future. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:10 : Rune presents himself2:25 : His previous jobs in fashion 9:10 : What is the concept of  POOL ?13:30 : How does he choose the products ?16:00 : What’s the reaction of the clients ?19:00 : Why does he think it is the right moment to launch this kind of business ?21:15 : Is it the end of producing new garments ?23:30 : What is his best rental piece ?24:15 : How to get involved in the process as a brand ?25:35 : How does he expect to become mainstream ?26:40 : What are the menswear brands is he working with ?27:20 : What is sustainable fashion according to him ?30:35 : How to start a business in fashion nowadays ?32:20 : How to operate sustainable change in an already existing brand ?35:00 : What does Rune want to close the door to in our industry ?35:10 : What does he look out to get inspired ?35:40 : What is the last piece of clothes he bought ?36:00 : Who would he like to listen to in this podcast ?36:30 : When is he planning to launch POOL in Paris ?  KEY LEARNINGS« We wanted to bring some modern tools into the wardrobe: make it less static and make it smart. »« We see it as an extended wardrobe. It is based on the idea that you typically wear 20% of your wardrobe 80% of the time. »« Slowing down consumption also means slowing down production. »«The longer the item lasts, the more we can circulate them. »  WHERE TO FIND POOL :Website : https://p-o-o-l.xyz/contact/ Instagram : https://www.instagram.com/pool.berlin/  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

This week we’re meeting with Franziska Dormann, she works as a representative of Global Organic Textile Standard for Germany, Austria and Switzerland areas.  Known as the worldwide leading standard for organic fibers, GOTS, as you may call it, has become a reference tool for the fashion and textile industries regarding sustainability. It is a certification ensuring that natural fibers are organic and also produced in fair conditions.What makes it interesting is that in a time where transparency seems inevitable, certification is used as a common global language for both consumers and supply chain players.  In this episode, you will know everything about GOTS from how to become certified, how it is relevant in the market and the requirements linked to it.Franziska is claiming for a holistic approach of current stakes in fashion where sustainability begins from the very first step of the product. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Franziska presents herself2:00 : Her background4:00 : The origin of GOTS6:50 : What fibers do they get certified8:00 : What is a bio sourced material9:20 : To what extent it is certifying the social aspects of the business11:00 : What is the gap between the standards of living and the wages in the countries producing fashion ?11:55 : How can you get certified 13:30 : What does it ensure to all players in the value chain 17:15 : How does she explain the success of the organisation19:20 : Is GOTS certification only for products 21:35 : What makes GOTS certification stronger 22:55 : How many brands are certified 24:35 : Does she think it is a long term shift in the fashion industry 26:20 : How can the fashion industry go even further when it comes to sustainable revolution 27:35 : What must young designers tell to their suppliers to make them GOTS certified30:50 : What does Franziska want to close the door to in our industry31:25 : What does she look out to get inspired32:25 : What is the last piece of clothes she bought32:50 : Who she would like to listen to in this podcast KEY LEARNINGS « It is nice if you work with organic cotton but if you just go for a company or a sweatshop where kids are producing your tee-shirts, then it is not worth to talk about organic cotton. » « Now you can see that different partners and stakeholders of the industry are really interested in getting certified and getting the supply chain transparent on ecological as well as on a social criteria level. » « Sustainable fashion is something which is not a trend anymore and we are going to a new era. I really hope for that because there is no other way to cope with what is happening in the world. » « The success of GOTS is related to the fact that there is a mind shift : the industry is very interested in getting the supply chain transparent. »  TO LEARN MORE ABOUT GOTS :https://www.global-standard.org  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

This week we’re meeting with Louis Epaulard, the CEO and co-founder of Léon Flam, a leather goods brand. Louis used to work in the organic food distribution where he met his current associate Guillaume Gibault. Together, they re-launched the brand Léon Flam with a fair vision on product sustainability.  Leather might be controversial nowadays regarding sustainability, but in this episode, Louis explains why it can go hand in hand. He believes in long lasting products through the care of the raw material to the after sales service. As the products are made in France, they also care about social responsibility. Discover more about Léon Flam, from the sourcing, the logistics plan to the labels in the leather goods industry.  CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Louis presents himself 1:50 : What does sustainable fashion mean to him2:40 : How does he make a product that last4:15 : Producing locally  5:30 : His opinion on leather and sustainability  8:30 : The tanning process9:50 : How do they communicate on responsibility10:30 : The KPI’s he is looking at11:30 : How does he make sure they don’t overproduce 12:00 : The future of Léon Flam13:00 : How can the industry accelerate the sustainable revolution13:40 : What would he recommend to young entrepreneurs15:15 : What does Louis want to close the door to in our industry15:25 : What does he look at to get inspired16:10 : What is the last piece of clothing he bought16:15 : Who would he like to listen to in this podcast KEY LEARNINGS « The notion of repairing is very important :  we have a strong focus on the after sales service and we think that a sustainable product is also something that you can repair. » « Leather can be sustainable as it cannot be. There are different levels of controversy. » « Everything comes from the final customer as buying a product is a voting paper. But you still have to push for global consciousness on social and environmental issues. » « We have to close the door on greenwashing and planning. We need to focus on action now. » WHERE TO FIND LEON FLAM :https://leonflam.com  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

This week we’re meeting with Andrée-Anne Lemieux, the Head of Sustainability at the Institut Français de la Mode and Kering’s Chair. The higher education institution has indeed partnered with the luxury group for a Research Chair on Sustainability.  With a remarkable background in marketing and industrial engineering, Andrée-Anne is now devoted to the transformation of the fashion and luxury industries. She is considering sustainability not only as an environmental topic, but also on a wider perspective as a human responsibility shaping and redefining tomorrow’s economy. As future generations are very concerned about the future, she explains how students are driven by the will to deeply change the fashion industry. From circular economy to carbon neutral and measuring social improvement, there is plenty to do. Today, she shares with us her determined mindset and her strong beliefs regarding sustainable challenges. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:00 : Andrée-Anne presents herself4:45 : What does sustainable fashion mean to her 6:42 : Why is it important to consider sustainability as a priority in a period of crisis 11:55 : The KPI’s to look at to improve a sustainability politic14:05 : How can we accelerate this change of value system 18:05 : What about carbon neutral 20:00 : Sustainability and communication 22:54 : What is the future of fabrics 25:20 : What is she teaching at the Research Chair IFM Kering 34:40 : What are the expectations for the young generation regarding luxury and sustainability 38:30 : What does Andrée-Anne want to close the door to in our industry 39:05 : What does she look at to get inspired 39:55 : What is the last piece of clothes she bought40:00 : Who she would like to listen to in this podcast KEY LEARNINGS« Sustainability is also about people and their welfare. It is important to look at how do you manage people and your company even more during a pandemic crisis. »« We have a lot of fabrics already produced so we need to see how do we integrate circularity in the model. We know that it is probably the economy the more compatible with growth. »« I think that everybody needs to be educated on the subject of sustainability. We can learn everyday about it. »« I truly believe that if we move forward as citizen and consumers at the same time with the private sector and the institutions, we can really change the world. » TO LEARN MORE ABOUT IFM KERING RESEARCH CHAIRhttps://www.ifmparis.fr/en/news/launch-of-the-ifm-kering-sustainability-chair  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

This week we’re meeting with Tony Tonnaer, he’s the CEO and founder of Kings of Indigo. Based in Amsterdam, Tony launched his own sustainable denim brand after working several years in denim companies. When he started in 2011, sustainability was not a hot topic at the time, but as a pioneer, he challenged himself to conciliate both good quality products and innovation. By choosing only organic or recycled materials, he’s made circularity and social fairness his top priorities. Doing less is doing better. And that’s totally how he plans the future as he’s aiming to work more on cradle to cradle and to reduce his environmental impact. Today, he explains to us how he convinced consumers to buy sustainable products through communication and what’s its approach on circular fashion.CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 : Tony presents himself1:45 : What does sustainable fashion mean to him 2:30 : How did he manage to work in sustainability3:50 : What’s the difference between a sustainable product and a conventional product8:00 : How does he communicate with the client10:00 : What does he think about the standardization policy problem12:00 : His relationship with Première Vision13:00 : What’s the biggest step forward in terms of sustainability for denim 15:10 : What have been the key success factors of Kings Of Indigo18:45 : The vision for Kings of Indigo in terms of sustainability20:50 : His approach on the logistic of circular fashion 26:00 : What is his advice for the young designers ?27:50 : What doesTony want to close the door to in our industry 28:00 : What does he look at to get inspired28:10 : What is the last piece of clothes he bought28:20 : Who he would like to listen to in this podcast KEY LEARNINGS «  At the beginning, we wanted to make people unconsciously conscious. »« I thought it was a great challenge to change the consumer’s mind, as well as the retailer and the factories. » «  If you’re being transparent to the consumer, I believe they buy the story. »« The future of fashion is not sustainability, it’s circular approach of fashion. »« One of the goals was also to show our industry that you can make a great affordable quality product which is cool and fits very well. All of the bigger brands and smaller brands are starting to follow this rule. »WHERE TO FIND KINGS OF INDIGO :https://www.kingsofindigo.com  TO SUPPORT SMART CREATION THE PODCASTDon’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

This week we’re meeting with Benjamin Malatrait. He is the CEO and co-founder of ICTYOS Cuir Marin de France, a sustainable leather company using fish skins from the food industry. It all started at a restaurant, where Benjamin and his friends Gauthier and Emmanuel wondered what they could do from fish skins. As chemist engineers, they worked on a strong innovative technology transforming the waste of skins into what they call ‘marine leather’. By collaborating with restaurants, they believe that using local resources can make a huge difference as a circular economy company. Their high quality products are the result of a specific process allowing them to work with luxury and craftsmanship customers.In this episode, Benjamin reveals the making of sustainable leather and shares his commitment for a meaningful product.Recently Ictyos was selected to join the LVMH startup house at Station F in Paris.  CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 : Benjamin presents himself1:27 : How the company started 2:50 : Was he attracted to the fashion industry 3:55 : In what extent his product is sustainable and what does sustainable leather goods mean to him6:10 : The process for making leather goods from waste 8:20 : Who is he partnering with to collect the skins ?11:35 : The leather fish skins’ properties14:30 : What’s its favorite product15:05 : Where can we see the products16:45 : The KPI’s he looking at for his company18:30 : Their biggest challenges18:55 : How can the industry accelerate the sustainable revolution 20:05 : What would he advise to a young designer to make the right material choices21:55 : What does Benjamin want to close the door in our industry22:35 : What does he look at to get inspired23:10 : What’s the last piece of clothes he bought 20:35 : Who would he like to listen to in this podcast KEY LEARNINGS « We pay attention to what we eat and now we have to pay attention to what we wear. It’s just logic. » «  We decided to include in our job the sourcing of the material : each week we are picking skins from restaurants and pisciculture. The closer we are to our suppliers the better it is. « I think using a local material is really important. Transparency is also a key point : you have to prove and you have to explain where your material is coming from and how it has been processed. »  « We are just trying to add commitment and common sense in our product and that’s the DNA of ICTYOS. Each of our decisions on the process, on the material, on the partnership is always based on what’s going to be the ecological and ethical impact. »  WHERE TO FIND ICTYOS https://www.ictyos.com @ictyos : https://www.instagram.com/ictyos_official/ LinkedIn : https://www.linkedin.com/company/cuirs-marin-de-france/ Facebook : https://www.facebook.com/ICTYOS/  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.  Hosted on Acast. See acast.com/privacy for more information.

This week, I’m joining Mark Hartnell, he’s the director of textiles at Seaqual Initiative, an organization that supports ocean cleaning and raises awareness of plastic marine pollution.Gathering communities part of the blue economy like NGO’s and fishermen, Seaqual Initiative collects ocean litters and recycles the plastic found in it. Recently, they’ve developed their very first product: SEAQUAL® YARN and successfully figured out how to create yarns from plastic waste. With a very specific process, they innovated to separate the polymers giving strong outcomes comparable to a classic polyester yarn.Mark is aiming for more circularity and sustainability in the blue economy, as well as becoming a global and local solution. Dive into this fascinating discussion and discover Mark’s upcoming challenges for social and environmental justice.  CONTENT TO FIND YOUR WAY IN THE EPISODE 0:50 Mark presents himself and explains us what is Seaqual Initiative2:20 What does sustainable fashion mean according to him ?3:40 How can Seaqual be one of the solutions to become more sustainable ?6:30 The process of Seaqual Yarn9:00 About micro particles: are they a huge problem for the industry ?13:45 The KPI’s he’s looking at17:50 Seaqual Initiative business model21:20 What’s the vision for Mark’s company ?23:45 The biggest challenges 23:30 How can the fashion and textile industries accelerate the sustainable revolution ?26:55 What does he want to close the door to in our industry ?27:55 What does he look out to get inspired?29:35 Who would he like to listen to in this podcast  ? KEY LEARNINGS « I don’t think sustainable fashion exists. It’s something that we’re looking for, it’s a target that we’re aiming for and we should all be aiming for it. » « Seaqual is about doing good within the blue economy. Everything to do with the ocean and the communities from the ocean: how can we help them to become more sustainable ? How can we move towards circularity ? How can we create collaborations in communities and provide solutions ? »« We need to be a global company providing global solutions to a global market. »  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

This week, we’re meeting with Sandya Lang, she’s sustainability manager at Nudie Jeans, a Swedish denim brand. The company made sustainability their core priority using mainly organic cotton and recycled fibers. Sandya makes sure every step of the product sticks to their values: from choosing the rights suppliers, the factories to the retailers, she looks out for absolute transparency and traceability. But more than that, she explains how the long life of the product is important and how they encourage the customer to repair the jeans instead of throwing them away. That’s all about their ‘Repair Shops’, offering an exclusive customer service worldwide. Discover their environmental philosophy and how they challenge themselves to always do better as a fashion company. CONTENT TO FIND YOUR WAY IN THE EPISODE0:58 : Sandya presents herself2:35 : What does sustainability mean as a denim company according to her ?3:10 : Is sustainability part of the DNA of the brand ?4:15 : To what extent their product is more sustainable than any other ?6:00 : Is it more difficult to source organic fiber ?7:00 : What certification are they using ?8:45 : How do you make sure the standards are respected ?10:00 : How do they manage their repair shop worldwide ?12:30 : Is repairing jeans becoming a thing in her country ?13:15 : How repairing jeans is serving their business ?14:40 : What makes their company stand out ?15:30 : Do they have a recycling policy ?16:30 : What are the best certifications to look for ?17:40 : What’s the biggest challenge for Nudie Jeans in the upcoming years ?18:30 : How can the fashion industry accelerate sustainable revolution ? 20:00 : The KPI’s they are looking at21:10 : What does Sandya want to close the door in our industry ?21:38 : What does she look at to get inspired ?21:50 : What is the last piece of clothes she bought ?22:15 : Who would she like to listen to in this podcast ?KEY LEARNINGS« Transparent supplies chain are crucial and brand collaboration is a really important part. »« I think repairing and using your garments longer is something that we really try to promote and we can see now that more and more companies are offering services like rental, repairing and so on. » « It is important for us to have this third part certification to prove that we are doing what we are doing, for example using organic cotton. But it also pushes us to maintain our sustainable attributes that we have and inspire us to stay innovative and look out for new materials as well. »TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.👉 To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

Disclaimer: this episode was recorded in February 2020, which is why the discussion makes no mention of the Covid19 crisis. Enjoy our conversation ! This week we are meeting with Célia Poncelin, she joined Heuritech a few years ago, a startup that uses artificial intelligence helping brands to predict trends. She also founded the companyLunetist, an eyewear brand handmade in France. With her team at Heuritech, she’s making sure they’re doing relevant choices on the market and communicate to the public. Launched in 2013, the startup recently changed its branding towards sustainable values by giving the right tools to brands. Thanks to data analysis, they guide brands through their creative process but also they make them avoid overstock. They are contributing to the changes for a better way of consuming.CONTENT & TO FIND YOUR WAY IN THE EPISODE0:55 : Célia presents herself and the company Heuritech1:35 : What did Celia do before joining Heuritech2:25 : What does it mean according to Célia "sustainable fashion"3:55 : What’s the link between Heuritech and sustainability5:35 : What services do they provide to brands6:20 : What’s going on the market right now with sustainability9:05 : What are professionals expecting from Heuritech11:20 : To what extent Heuritech is sustainable12:55 : How does she think the industry can accelerate the sustainable revolution 13:50 : What tools are the best for predictive analytics16:15 : Where she would start to create a sustainable brand18:25 : What are the biggest challenge for Heuritech and the fashion industry 20:10 : What does Célia want to close the door in our industry ?20:55 : What does she look at to get inspired ?21:55 : What is the last piece of clothes she bought ?22:58 : Who she would like to listen in this podcast ?KEYLEARNINGS« Production volume is expected to grow by 60% in ten years so if we continue this way, we’ll have a massive waste in the industry »« Brands can make better decision on what they should produce and also the quantity »« Making the best product possible is where it all starts »« Each brand has its own challenge »« We really want to change fashion deeply and to show how it can be done in a good way »TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision👉 https://www.premierevision.com/fr/See acast.com/privacy for privacy and opt-out information.  Hosted on Acast. See acast.com/privacy for more information.

Balzac Paris is a young French fashion house with a chic and modern spirit. At the source of Balzac Paris there are three friends passionate about ready-to-wear fashion and digital: Charles, Victorien, and Chrysoline!This happy team has a taste for entrepreneurship and the desire to modernize the bow tie. In 2011, Balzac Paris was born. The bow ties take off and contribute to the brand’s development. After this success, in January 2014, Balzac Paris offers literary sweatshirts showcasing French author couples for a mixture of loving culture. These sweats quickly become essentials. Balzac Paris makes a place for itself as the literary brand that allies fashion and literature in their ephemeral collections sold in exclusive limited edition and on the net. The ephemeral sales are offered with the seasons. Chrysoline describes her brand as “trendy but never victim,” concerned with always offering a timeless wardrobe: chic and comfortable, of day or night, with basic colours and exclusive prints.Marie-Emanuelle is in charge of developping and prudcing collection at Balzac Paris. CONTENT & TO FIND YOUR WAY IN THE EPISODE 00:52 : Marie-Emanuelle introduce herself and Balzac Paris02:04 What does sustainable fashion mean according to her02:45 Balzac Paris & Marie-Emanuelle sustainable Eureka moment05:14 What did she implement to make Balzac Paris more sustainable06:45 What is a good sourced material06:50 What does she advise to a young designer to source the right sustainable material09:00 How to make sure everybody in the compagny is at the same page11:20 What are the KPIs they are looking at12:20 What are the most difficult material to get rid of12:30 What should the fashion industrie do to accelerate it fashion revolution15:00 What are the biggest challenges for Balzac Paris and the fashion industrie when it comes to sustainability18:00 Quick rapid fire question KEY LEARNINGS"Going fast in a sustainable way is very peacky.""The biggest challenges is the traceability."" Being sustainable is also about making something very creative with high constraints."TO SUPPORT SMART CREATION, THE PODCAST  Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.  To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

This week we are meeting with Kevin Germanier, he studied fashion at Central Saint Martin in London and worked for Louis Vuitton as a junior designer. With LVMH, he had the opportunity to do his own presentation during Paris fashion week and Nathalie Kingham from Matches Fashion bought everything. This is how he quit Louis Vuitton and starts to really work on his own brand. He is working on sustainable collection, the goal of his eco-friendly brand is to make every pieces with upcycling materials. Kevin has also the ambition to develop a healthy sustainable business, it is not only about the product, it is much more. Germanier is growing slowly but surely ! In this episode Kevin is explaining his vision and how he works by doing the opposite of the traditional fashion process.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:50 : What are you doing at Premiere Vision?01:10 : Kevin presents himself 2:02 : What does it mean according to Kevin "sustainable fashion" ?4:35 : How does Kevin do keep close to his values ?8:20 : What is the DNA of Germanier ?10:05 : How can the fashion industry accelerate its sustanaible revolution?12:18 : What does inspire Kevin the most at the moment when it comes to sustainability ? 14:10 : Does Germanier have any KPI about sustainability and the growth of the brand ? 15:15 : What is Kevin's vision for Germanier and where does he see his biggest challenges ? 16:50 : What is the biggest challenge for the fashion industry ? 18:28 : What does Kevin want to close the door in our industry ? 18:35 : What does he look at to get inspired ?19:30 : What is the last piece of clothes he bought ? 20:15 : Who he would like to listen in this podcast ?KEY LEARNINGSThey are so many solution to be sustainable. For exemple, it is easy to source trash because it is everywhere.Going slowly but be sure that everything in your company is according to your values.The quality is very important, every product created should stay forever if we really want to be sustainable. People are not patient enough because it will take so much time, we talk about fashion but it is link with so much more than that. It is link to politics, to sociale decision, to the localisation and your market, to the packaging, the way you sheep your clothes and the way you are consuming fashion. The biggest issue is that everything is linked if you change one thing you will affect all the others things.Less talking, more action. We need to see action.  TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

This week we are meeting with Kutay Saritosun, he is Director of fashion brands at Bluesign Technologies. He works with brands and their suppliers to be more sustainable. More concretely, he helps them to minimize their impact on the environnement and keep a very good quality on their product. They have three work streams : the environnement, the social and the economic impact. Bluesign Technologies has been created 20 years ago when the founders realize the impact of chemistry products on the environnement and on the people in the textile industry. They wanted to develop a solution to educate the supply chain partners and help them to reduce the risk and impact of their products. CONTENT & TO FIND YOUR WAY IN THE EPISODE01:00 : Kutay presents himself and his company Bluesign Technologies01:28 : What does sustainable fashion mean according to him ? 03:20 : What was the Eureka moments that led Bluesign to develop a systemic approach that companies could use and can integrate in there sustainable strategy?05:10 : What makes his company and his services stand out from others in the market?07:36 : What should emerging designers think about if they want to produce sustainably?09:41 : How does an organization become a Bluesign System Partner?11:46 : What will Bluesign be presenting at Première Vision?12:50:  Does Bluesign take all aspects of fashion into consideration?13:38 : Does Bluesign have a favorite company or brand you are currently working with?14:24 : What are the environmental, social, and economic impacts of Bluesign organization? 16:46 : What are Bluesign certifications? What does it mean? How much does it cost?19:30 : What are the KIPs / eKPIs they monitor? 20:00 :  How will Bluesign contribute to sustainability in the future? 20:26 : What are the industry’s upcoming challenges? How can Bluesign offer a solution?22:24 : How can the fashion industry accelerate its sustainable revolution?23:11 : What are the right indicators? Can certifications be a solution?23:38 : When does the gouvernements are going to legislate on the subject? 25:37:  What does he advise designers who are looking to make the right choices?25:41: What does he want to close the door to in our industry? 25:50 : What does he look at to get inspired ? 22:57 : What is the last piece of clothes he bought? 26:10 : Who he would like to listen in this podcast? KEY LEARNINGSThere is different way to define sustainable fashion, we have to ask ourselves many questions about : what the materials we are using to make our product ? what kind of chemical we use in our process ? what is the ecologic impact of our product during the production? what is going to happen at the product at the end of his life ? At the very beginning of product development, it is very important to think at the materials that you are going to use, all the steps of the supply chain, but also at his end of life and how you are going to recycle it. It is during this very early phase that all the decision you take impact the most the environment.To be more sustainable it is important to manage the relationship with your producers, the supply chain, the sustainability of your production, put the right materials and the right chemistry. The first think you need to do to work with Bluesign is a commitment ! It is important to really search the information and to be careful with greenwashing.The chemistry management is a big challenge for the future for all the brands.The technology is a big help to accelerate the fashion revolution.  TO SUPPORT SMART CREATION, THE PODCAST  Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision  https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

This week we are meeting with Pierre-Nicolas Hurstel. After years in consulting and in the world of fashion trade fair in the US, he cofounded Arianee. The Arianee project is an independent, participative - organization whose mission is to build a global standard for the digital certification of valuable objects by promoting and supporting the adoption of the Arianee protocol. In this episode Pierre-Nicolas explain the block chain technology and how it can help the fashion industry in its fashion transition to a more transparent and sustainable industry.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:50 : Pierre Nicolas presents himself and his company Arianee03:10 : What is the Blockchain technology ? 08:15 : How to integrate Blockchain at the Fashion industry ?13:22 : Explications about the digital ID of a product and use case of the vegan brand : Poetic Paris.15:58 : Facilitation of the resale en after sales programs of the product with the Blockchain technology 17:08 : The use case of Ba&sh, with the new "resale button" to sale second-hand directly on their own website.21:30 : What does Pierre Nicolas wants to close the door in our industry ? 22:20 : What does he look at to get inspired ? 22:57 : What is the last piece of clothes he bought? 24:12 : Who he would like to listen in this podcast ? KEY LEARNINGSThe blockchain give the chance to solve the traceability problem and give back confidence between client and saler on a product. The transparency became a big expectation for the clients in their relation with the brand. The integration of the second hand by clothes brand like Ba&sh is a key of the futur evolution of the fashion market, everything is growing in direction of the circular economy and we need techno to accompany this kind of new practices Stopping the ignorance in our industry, knowing where the products are from and by who they are made. We need to become aware of the deviances of our industry on the ethic and the ecologic points. TO SUPPORT SMART CREATION, THE PODCAST 🙏Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

This week we are meeting with Ruth Farrell, she is Global Marketing Director at Eastman NaiaTM. Made with sustainably sourced wood, Eastman NaiaTM cellulosic yarn brings the richness of nature to comfortable and effortlessly luxurious fabrics. With full traceability from tree to yarn, NaiaTM is made by Eastman in the U.S.A. with the highest safety, social, and environmental standards. Eastman’s closed-loop production process for NaiaTM allows recycling and reuse of safe solvents and water, resulting in a yarn with a low environmental impact. Eastman is committed to collaborating with partners to collectively build a more sustainable fashion industry. Designers can be comfortable choosing NaiaTM. It transforms into luxurious, soft, and easy-to-care-for fabrics, giving designers more freedom and choice. With Eastman NaiaTM cellulosic yarn, you don’t have to compromise.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Ruth presents herself and Eastman 01:36 What is Naïa and cellulose yarn? 02:15 What does sustainable fashion mean according to Ruth? 03:00 Does Eastman has always been into this sustainable strategy? 04:05 What is the difference between conventional and sustainable cellulose yarn? 05:11 Where does Eastman source its row material? 06:20 What they will be presenting next February at PV? 07:25 What is Ruth favorite one? 08:30 What is the fonction of those yarn and fabric 09:30 What should we trust when it comes to certification? 12:20 What are Naïa biggest challenges in the coming years? 13:40 Is it much more expensive than conventional products? 14:40 What does she want to close the door to in our industrie? 15:05 What does she look at to get inspired? 15;46 What is the last piece of cloth she bought 16:15 Who she would like to listen to in this podcast? KEY LEARNINGSI see sustainability as something that has to take into account the entire supply chain and the lifecycle of the fiber, of the fabric and of the garment. The biggest challenges is making sustainability accessible to everybody. That is the challenge for us all. And there is going to be a lot of collaboration needed for that. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

This week, we are meeting with Francesco Marini , he is the 3rd generation and Designer and Inovation manager at Marini Industrie. The history of Marini group went on with Riccardo and Roberto Marini, Mario’s sons. Thanks to their enthusiasm and their passionate vision, they carried on this beautiful story made in Italy.The third generation of the company, with a highly specialized technical-stylistic staff, made the family even greater enclosing under the group near the historic brand Marini&Cecconi, also Ospiti del Mondo, Marini Tessuti Uomo and Assotex.The four brands under Marini group continue to tell a story that makes fashion happen everyday. Research on materials and textures is the daily bread of the company, creating what stays behind the most popular fashion brands in the world.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Francesco presents himself and Marini Industrie 01:36 What is stretch fabrics? 02:07 What does sustainable fashion mean according to Francesco? 02:41 What is the difference between the conventional and sustainable fabrics they are doing now03:32 Why did they decide to implement a sustainable strategy? 04:32 Where do they source their row material? 07:00 What they will be presenting next February at PV? 08:40 What makes Marini Industrie stand out of the others? 10:00 What KPIs does Francesco look at to monitor their sustainable strategy? 11:15 What are their biggest challenges when it comes to sustainability? 13:00 How can the fashion industry accelerate its sustainable revolution?14:00 What should the designers and buyers should look at to verify the products are truly sustainable? 16:30 What does Francesco wants to close the door to in our industry? 17:30 What does he look at to get inspired? 18:42 What is the last piece of clothes he bought? 19:15 Who he would like to listen to in this podcast? KEY LEARNINGS I think designers need to be more involved than in the past in the manufacturing process of the yarn. I want to close the door to fake news in this industrie. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

This week, we are meeting with Marie Demaegdt, she is Textile and Sustainability Director at CELC (The European Confederation of Linen and Hemp), and in this episode we are talking about flax and linen. The European Confederation of Linen and Hemp (CELC) is the only European agro-industrial organization bringing together and federating all the stages of production and transformation for flax and hemp. It is the specialized spokesperson for 10,000 European companies of 14 countries, overseeing the fibre’s development from plant to finished product. Founded in 1951, the CELC is a source of pioneering thought, economic analysis, industry consultation and strategic direction.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Marie presents herself and the CELC00:22 What is the difference between flax and linen01:42 What does means sustainability according to Marie02:21 What has been the Eureka moment to implement a sustainable strategy in her agro industry 03:30 To what extend flax and linen is more sustainable than over fibers 04:10 What is the process of making from flax to the fabric 06:00 Where does the European flax in grown06:30 What CELC will be showing at Première Vision next February 202007:23 What is so amazing about this fiber 08:33 What have been the results of the CELC sustainable strategy 09:11 What about the linen industry certifications10:40 What is the future of the linen industry 11:30 What will be the biggest challenges for the linen industry in the coming years 12:45 How can the fashion industry accelerate its fashion revolution 13:30 What are the right indicators, the right thing to ask to supplier when you are on Première Vision 15:00 Where does she look at to get inspired 15:46 What is the last piece of cloth she bought 16:00 Who is the personnality she would like to listen to in this podcast KEY LEARNINGS Flax is grown on the same land every 6 or 7 years, it means that it respects the soil and limits the development of disease. Flax is grown in western Europe without irrigation, it's GMO free, it uses little pesticide or fertilizer, it's biodegradable, and its transformation into fiber is entirely mechanical. Due to its sustainability and innovation linen has become sexy and is more and more used by designers in their collections. TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

This week, we are meeting with Isaac Nichelson, he is the founder and CEO of Circular Systems S.P.C. (Social Purpose Corporation), and in this episode, we are talking about his company Circular System, how to talk about sustainability without doing greenwashing, how can the fashion industry accelarate its sustainable revolution and his biggest challenges for the coming years.Circular Systems S.P.C. (Social Purpose Corporation) is a materials science company, focused on the development of innovative circular and regenerative technologies, transforming waste into valuable fiber, yarn, and textile fabrics for the fashion industry.With their waste-to-fiber platforms Texloop and Agraloop, combined with our proprietary Orbital Composite Yarn technology, they offer break-through solutions for the most efficient management of textile/apparel and agricultural waste streams.The Circular Systems, “Lightest Touch™” philosophy, defines their mission to retain the maximum amount of embedded energy in waste inputs— to create the highest-value outputs. They strive to achieve beyond zero-waste in order to achieve regenerative impacts for the benefit of people, planet, and industry. This is achieved through the most elegantly simple and efficient approaches to deconstruction, coupled with the most advanced new-materials strategies. CONTENT & TO FIND YOUR WAY IN THE EPISODE00:51 Isaac presents himself and his company.11:28 Why he decided to work in this industry and take this problem personally.17:34 What does it means sustainability, the greenwashing.18:50 How we have to talk about the problem with doing greenwashing.21:02 Isaac tells us good advice on material/products and if it’s more expensive.24:21 Does he work with a lot of big company.25:24 How can the fashion industry accelarate its sustainable revolution.26:58 Does the industy talk together to find solutions? 28:44 The biggest challenge in the next years? 29:48 What he wants to close the door to this industry, what he looks at to get inspired, the last pieces of clothes he bought, which personality he would like to listen to in this podcast.KEY LEARNINGS We should talk about our impact, and we should talk about moving tour with generative impact as a high bar, as a goal. Zero impact is not gonna save us as spieces, it’s a very good milestone on the way to achieve beneficial impact. We need to start to talk about it in this industry in a new way.The good news is that the industry is collaborating at the highest level. Over the next year, the biggest chalenge, is scaling as fast and humanely possible to meet the absolute massive volume that are required if we gonna really change things.TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.

This week, we are meeting with Jeanine Ballone, she is the managing director at Fashion 4 Development Solutions, and in this episode, we talking about the signification of « sustainable fashion », how to be sustainable fashion when you are a small company, and the biggest challenge in the coming years.Fashion 4 Development (F4D) is a private sector global platform founded by Evie Evangelou in January 2011 in support of the United Nations Millennium Development Goals and “Every Woman, Every Child”, the UN initiative spearheaded by Secretary-General Ban Ki Moon. F4D builds upon the core leadership principles of the 4Es: Educate, Empower, Enhance and Enrich, and activates partnerships that promote the fashion and textile industry, advance economic and social development activities, preserve culture and empower women. In 2015 F4D committed to support the 17 UN Sustainable Development Goals and place a significant focus on sustainable lifestyle practices for a healthier world. Fashion 4 Development’s message to promote positive social change is received with open arms around the world, with initiatives in over 20 countries.CONTENT & TO FIND YOUR WAY IN THE EPISODE00:55 Jeanine presents herself.02:41 What does it means « sustainable fashion ».04:56 What’s the danger with the fact that everybody talking about sustainability.06:12 The direction she advises to go.07:42 What she does with her clients.09:15 What she does with the UN ?12:22 A good example of legal things that is happening.13:16 What to start with when your are a small company.14:35 A good example of brand that acts in the right way.15:53 The biggest challenge that will happen in the coming years.17:28 How to teach without being boring and sermonizers.18:39 What does she want to close the door to in this industry?19:27 What does she look at to be inspired ?20:17 The last piece of clothing she bought.20:55 Who would she like to hear in this podcast? KEY LEARNINGS The business model have to change and if you don’t fundamentally change your business model, there’s gonna be an issue going foward. I do believe that people wants to be more individual, people want special products, I think customization will be a very important part of the future and I think that we gonna innovate in all the supply chain. I think what we are seeing is that you can’t just keep old practices and try to change them, people gonna have to innovate and do new things in the supply chain.You have to know your supply chain, you have to be intimate with it, you have to own it, because that’s what you are responsible for, you could be creative and selling products and opening new eras but the idea that you know where your goods are produced, your water consumption, your chemical consumption… things all the supplier can and would be mandated in the future of the business to supply to you... and transparency and traceability, I believe are going to trigger the real opportunity for consumers to react to your brand. If you’re not trusted, I don’t believe that consumers will continue to buy in the future.If you’re not really honest, and you’re not clear and transparent, it’s going to be a problem for your going forward. I don’t think designer brands will survive and I don’t believe mass market brands will survive the way that they are in a current business model, breaking down and revaluating and remodeling those business concept right now is the really most important.TO SUPPORT SMART CREATION, THE PODCAST 🙏 Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.