This week, we are meeting with Guido Zilli, who is in charge of the communication and sustainability at Gruppo Dani. He is taking care of environmental matters, safety matters, environmental labels and sustainability reports. Dani is an Italian tannery established in 1950 based in Arzignano near Venice. They started their sustainable approach 10 years ago as they believed this kind of strategy was the right way to survive and develop the firm in the long-term. 

CONTENT & TO FIND YOUR WAY IN THE EPISODE

0:59 : Guido presents himself

1:52 : What is sustainable fashion according to him

2:48 : Since when Gruppo Dani is sustainable 

4:53 : The contradiction between sustainability and leather

7:07 : The difference between a conventional leather and a sustainable one

8:57 : Guido tells us more about the new collection Gruppo Dani presented to Première Vision

11:12 : Where does Gruppo Dani source its materials? 

12:20 : What makes Gruppo Dani stand out from the others? 

14:36 : The results of the sustainable strategy in terms of social, environmental and financial impacts 

17:36 : The future projects of Gruppo Dani in terms of sustainability 

22:09 : How can the leather industry accelerate its sustainable revolution? 

25:35 Different questions to Guido about the leather industry, what inspires him, the last piece he bought…

KEY LEARNINGS

Sustainability can be seen as a journey. We should not only consider economic questions when we plan strategies and investments but also social and environmental impacts of our decisions. The long-term goal for Dani is to be able to consider all those aspects at the same time. 

Leather can also be seen a sustainable product. We process an existing product from another sector: the meat sector or the diary sector. The leather sector from an historical perspective is a proactive agent in the framework of a circular economy. The origin of the product is important as we give value to an existing product from another sector.

From Gruppo Dani’s perspective, there is no real difference between conventional and sustainable leather. If we consider sustainability as a concept to manage a firm, it means that even if you process leather that is chrome tenant, or heavy metal-free, you use the same approach, which means to save resources, to recover buy products, and to have products that are made with the same attention to environment and to people. 

The real goal of Gruppo Dani is to be able to consider the 3 circles of sustainability at the same time when they make investments: economic, social and environmental impacts of strategic plans and decisions. There are two main goals: to become a carbon neutral tannery and to increase the cooperation and initiatives with some of their customers. They want to establish projects to reduce the natural resources consumption in a supply chain perspective and to be able to offset some of these emissions. 

There can be some guidelines to change the leather industry. First of all, we have to be proud of our sector and to increase our efforts to reduce consumption of natural resources and the pollution load. We have to be aware that today we have an important role in the circular economic framework. We have to increase specific competencies, especially for tanners that work within global supply chain. They need some competencies such as lifecycle assessment methodology. 

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