Smart Marketing Made Easy (with Jason Pantana)

The vast landscape of digital marketing in 2021 can be confusing for  many business owners and it may seem like there are so many options out  there on what you should do. Any business has to have a healthy marketing ecosystem that includes SEO, Social Media, Email Marketing, Paid Advertising, and of course Video! Today's #MarketingStream is about the best practices for digital marketing that real estate agents can execute in 2021. Our special guest is the Co-Founder and CEO of Curaytor, Jimmy Mackin.

If you’re looking to take your Email Marketing to the next level, you can’t miss this (super technical) interview with cold email marketing expert, Alex Berman. Fair warning, this #MarketingStream episode goes from 0 to 60 💨 in terms of subject matter complexity SUPER FAST. Alex flat-out knows his stuff!

In today’s Marketing Stream episode, I’m joined by Dr. Jessica Lautz, Vice President of Demographics and Behavior Insights at the National  Association of REALTORS — and we’re taking about everything you need to  know about today's real estate market. Inventory, purchasing, new  construction, and more! Grab your notes and strap in for Marketing Stream Episode 006! Read the blog here: https://geni.us/cZ38D6

In case anyone missed the memo: it’s 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞-𝐨𝐟𝐟𝐞𝐫 𝐦𝐚𝐲𝐡𝐞𝐦 out there! - Listing inventory is (extremely) low. - Buyer demand is off-the-charts. - Ergo, the marketplace is pretty-darn merciless. In today’s livestream I’m joined by Brian Scates (Minneapolis, MN) and Jess Plamandon (Halifax, NS) to talk through tactics and strategies to win the contract: advising/prepping buyers, purchase-offer hacks, agent-to-agent scripts (and schemes 😉), and more. If you’re tired of writing-up ✍️ loosing contracts, this is a conversation for you! ---------- Keep up with me and what's new on my other channels: • https://JasonPantana.com • https://Instagram.com/JasonPantana • https://Facebook.com/JasonPantana • https://LinkedIn/in/JasonPantana • https://Twitter.com/JasonPantana

Internet privacy updates have arrived: Apple’s App Tracking Transparency Framework (courtesy of iOS 14.5), Google’s Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, we’re talking about the end (or at least a serious diminution) of Facebook’s Pixel, Google’s Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and lead-conversion tracking.  In today’s episode of #MarketingStream, I’m joined by Co-Founder and Chief Marketing Officer of Ylopo, Juefeng Ge (aka, Ge). Candidly, some of what’s happening with these updates is beyond what we need to know or discuss. Nonetheless, it’s been difficult to get straight answers about the functions and/or features that will or won’t remain in place with the major ad portals:  Facebook, Google, et al. That was, until this podcast!  Read the blog: https://geni.us/m597wJ1  On the table for discussion:  0:00 - Intro 3:17 - Internet Privacy Updates and Impacts on Real Estate 8:36 - The Apple App Tracking Transparency Framework 17:20 - Changes to Facebook's Pixel and Tracking Tools 24:25 - First-Party Data vs Third-Party Data 33:04 - What Stops an App from Selling Your Data 36:14 - Changes to Functionality of Facebook Ads 37:55 - Speculative Changes to Google Ads 41:53 - Strategic Advertising Changes for Real Estate Agents 48:23 - Final Takeaways  Grab your notes and strap in for Marketing Stream Episode 005!

If you want to successfully promote yourself as a real estate agent on social media, you shouldn't scroll past the extremely valuable info in this interview! How do you maximize results (reach, engagement, comments, messages, and business opportunities while minimizing the time, energy, and effort required to produce said results? On today’s episode of Marketing Stream, I had the privilege to interview Courtney Gracia, the Social Media Manager for Tom Ferry Goodness, gracious her subject-matter knowledge and expertise is top-echelon! Watch the full interview on https://jasonpantana.com

𝙎𝙝𝙤𝙧𝙩-𝙛𝙤𝙧𝙢 (𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹 & 𝗺𝘂𝗹𝘁𝗶-𝗰𝗹𝗶𝗽) 𝙫𝙞𝙙𝙚𝙤𝙨—e.g. #TikTok, #InstaReels, and #YouTubeShorts—are tearin’ it up w/ crazy 😲 view counts! ▪️TikTok has high 𝙫𝙞𝙩𝙖𝙡𝙞𝙩𝙮 𝙘𝙤𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩, and thus, the potential for extended reach by way of its #ForYou recommendations and the Discover page. ▪️For goodness sake, #Instagram totally reconfigured the layout of its app to incorporate a dedicated feed for #Reels—smack in the center of the main menu.   But truly, who cares about any of it ULESS it generates business⁉️Turns out it does! Glennda Baker and Krys Benyamein are reaping substantial rewards through their use of short-form vids:  followers, engagement, inbound leads, and referrals galore.   A few more of factoids to think about while you’re watching 🤔:   1. Per #VidYard, 𝟓𝟑% of videos at or under 𝟿𝟶-𝚜𝚎𝚌𝚘𝚗𝚍 𝚛𝚞𝚗𝚝𝚒𝚖𝚎𝚜 are watched to completion. 2. A recent #Wyzowl report revealed strong consumer demand for short, educational vids:  how-to’s, DIYs, and explainer videos. 3. #Wyzowl also noted that 𝟖𝟓% of people want to see MORE VIDEO from business (in 2021). ------------ Keep up with me and what's new on my other channels: • https://JasonPantana.com • https://Instagram.com/JasonPantana • https://Facebook.com/JasonPantana • https://LinkedIn/in/JasonPantana • https://Twitter.com/JasonPantana

For any established/aspiring YouTuber, the TubeBuddy browser extension is a downright must to optimize and grow your channel. In today’s episode of #MarketingStream, I’m talking with TubeBuddy Creative Director, Andrew Kan -- YouTube SEO and optimization expert. (⚠️𝗪𝗔𝗥𝗡𝗜𝗡𝗚: this episode is nonstop with actionable takeaways!) YouTube is a different type of social platform. In fact, it’s less of a social network and more of a search engine. (No surprise given that it’s owned by Google.) Now, the trouble with social sites like Facebook or Instagram is that your content is here today, gone tomorrow. To that end, I was recently asked to explain why one should even bother posting to their Stories, for instance, when that content automatically disappears after just 24 hours. Fair question! But based on that, I replied, what’s the benefit of posting any content to your Feeds or otherwise since it’ll only circulate (algorithmically) for maybe 48 to 72 hours once published? My point isn’t to make you question the efficacy of creating or sharing social content (far from it!); it’s to showcase how YouTube is different. Imagine publishing a video that amasses hundreds (or thousands) of views month-after-month, only gaining in popularity as time elapses! And, what’s more, consider that for all those views (like clockwork 🕰) a certain percentage of onlookers will inevitably inquire about your business services. Yup—you heard right! So grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟯. ------------ Keep up with me and what's new on my other channels: • https://JasonPantana.com • https://Instagram.com/JasonPantana • https://Facebook.com/JasonPantana • https://LinkedIn/in/JasonPantana • https://Twitter.com/JasonPantana 

Real estate is (and will remain) a relationship business -- a quote-unquote, “𝑰 𝒕𝒓𝒖𝒔𝒕 𝒚𝒐𝒖,” business. For instance, referrals and repeat business by way of one’s past clients, sphere-of-influence contacts, or would-be buyers and sellers (leads) in search of credible/reliable real estate professionals.   The question is, from a marketing standpoint, how do you SCALE relationships? Short answer:  AUTOMATION.   Leads are easy; conversion is hard—and, candidly, I’m tired of watching quality agents throw good money after bad generating more and more leads that never (flipping) convert. It’s a serious problem.   The distance between generating a lead and procuring a client is a long gap. In order to close that gap, you’ve gotta build relationships—and to build relationships, you have to stay in communication. But how do you do that at scale? Once again:  AUTOMATION.   Your real estate business needs smart, practical sales and marketing automations to scale up -- which is exactly why, in today’s episode, I’m talking with sales and marketing automation expert, Jessie Beaudoin, the CEO/Founder of CallAction, a service/software providing sales and marketing automation solutions for, predominately, real estate professionals.    Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟮. ------------   Keep up with me and what's new on my other channels:   • https://JasonPantana.com​ • https://Instagram.com/JasonPantana​ • https://Facebook.com/JasonPantana​ • https://LinkedIn/in/JasonPantana​ • https://Twitter.com/JasonPantana​

Content creation ain’t no small undertaking! Writing copy, producing videos, designing graphics, and more -- w/o question, it’s a significant investment to time, resources, and effort. Granted, no other marketing or branding channel (comparatively) even comes close to the vast reach of today’s digital and social platforms. Trouble is, I suspect your content isn’t getting the, quote-unquote, “𝐦𝐢𝐥𝐞𝐚𝐠𝐞” (in terms of reach and exposure) as it could or should. If you’re pouring yourself into producing content, then you owe it to yourself to maximize the 𝐦𝐢𝐥𝐞𝐚𝐠𝐞 of every blog, every video, and every post. READ MORE

🚨 Big online ad-targeting and user privacy updates are at hand to affect major marketing platforms—including Google and Facebook 🚨 For instance, you might’ve heard about how Google, starting next year, plans to prohibit targeting based on users’ browsing history 😳 Translated: interest-based audiences, intent-based audiences, remarketing, and a bunch more is up for grabs. You might also recall the fuss between Facebook and Apple about a month ago whereby Facebook was in a tizzy about Apple’s impending iOS 14 update, in which will be included the App Tracking Transparency Framework. Basically, any app sold or distributed in Apple’s App Store will be required to show users a prompt asking for permission to track activities and sell that data to advertisers. Let’s be candid: most will deny that permission. So I bet you can guess why Facebook’s been in a tizzy now! That’s essentially their entire business model. To analyze these matters and more, I went LIVE 🔴 w/ leading authority in the digital marketing space, @dennis.yu, CEO of renowned digital marketing agency, BlitzMetrics. Bit of background: before becoming who he is today, Dennis was once a Senior Engineer at Yahoo, where he specialized in ad optimization and analytics. That bit of experience should be useful to our dialogue 😜 Tune in and we’ll get the facts straight about what to expect down the line and how to navigate the impacts. ------------   Keep up with me and what's new on my other channels:   • https://JasonPantana.com • https://Instagram.com/JasonPantana • https://Facebook.com/JasonPantana • https://LinkedIn/in/JasonPantana • https://Twitter.com/JasonPantana

I’m talking Google Ads with pay-per-click (PPC) wizard 🧙‍♀️—Josh Frankel. If you’re looking to generate leads and build your real estate business via Google Ads, you’re in the right spot! Josh is the Founder of Green Light Technology Solutions, a pay-per-click ad agency dedicated to helping real estate agents generate leads, as well as a Lead Architect for acclaimed real estate digital marketing platform, Ylopo. In today’s interview we’re diving headfirst in to all-things Google Ads:  search ads, display network ads, YouTube in-stream ads, Google Local Services Ads, Google My Business listings, and more. This is a technical interview. For instance, we’ll explore the impacts of recent changes to Google’s Personalized Advertising Policies for housing-related ads, the ins-and-outs of conversion tracking, keyword planning, audience targeting, retargeting, and much, much more. Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟭. ------------ Keep up with me and what's new on my other channels: • https://JasonPantana.com • https://Instagram.com/JasonPantana • https://Facebook.com/JasonPantana • https://LinkedIn/in/JasonPantana • https://Twitter.com/JasonPantana

Custom Door🚪Hangers (to 𝐀𝐭𝐭𝐫𝐚𝐜𝐭 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬) Want more listings⁉️ (Of course you do 😜) In this video, you’ll hear (and see 👀) about 2️⃣ (two) different tactics Sean Ryan (@buyinwithryan) is deploying with his team in the Sarnia/Lambton, Ontario market to generate new listings. 🚨𝗦𝗣𝗢𝗜𝗟𝗘𝗥 𝗔𝗟𝗘𝗥𝗧🚨 He’s printed custom door-hangers that he and his team are door-dropping whenever listings sell in his Geographic Farm — regardless of whether or not it was his sale 😲. 𝙳𝚒𝚜𝚌𝚕𝚊𝚒𝚖𝚎𝚛: he’s in no way, shape, or form insinuating that it was his sale or taking credit for someone else’s production. He’s just reporting the news. Also in this video, Sean talks about a concept called 𝑺𝒆𝒍𝒍𝒆𝒓 𝑹𝒆𝒕𝒓𝒆𝒂𝒕𝒔,” whereby he coordinates w/ local short-term rental properties to put his sellers up for a night (or three) when their home first hits the market and is experiencing nonstop showings. What’s working in your market to generate listing opportunities? Please comment below and/or tag your peers to get their input. ------------ Keep up with me and what's new on my other channels: • https://JasonPantana.com • https://Instagram.com/JasonPantana • https://Facebook.com/JasonPantana • https://LinkedIn/in/JasonPantana • https://Twitter.com/JasonPantana

You might’ve noticed a lot of my posts have been focused on 𝙡𝙞𝙨𝙩𝙞𝙣𝙜 𝙖𝙩𝙩𝙧𝙖𝙘𝙩𝙞𝙤𝙣 lately. That’s because, as I’m sure you’ve noticed, listings are in short supply pretty much everywhere. Today I’m talking w/ agents, @tayadicarlo and @stevenkimhomes, about how to leverage agent-to-agent relationships (online & offline) to cultivate LISTING referrals. We’ll explore Instagram, YouTube, Clubhouse, and more. Lots of knowledge dropped in this video 🤯. Don’t miss it! ------------ Keep up with me and what's new on my other channels: • https://JasonPantana.com   • https://Instagram.com/JasonPantana • https://Facebook.com/JasonPantana   • https://LinkedIn/in/JasonPantana   • https://Twitter.com/JasonPantana

On-the-fly, ad hoc conversation with @davidccaldwell about running YouTube in-stream ads. Definitely a must-watch! David is spending about $.03-$.04 per view, and has tallied up, having tested in multiple markets, he’ll generate 1️⃣ “COME LIST 🏡 ME!” call for every 20,000 views. I’ll do the math for us… That’s about $800 per listing— but it’s scales! ------------   Keep up with me and what's new on my other channels:   • https://JasonPantana.com • https://Instagram.com/JasonPantana • https://Facebook.com/JasonPantana • https://LinkedIn/in/JasonPantana • https://Twitter.com/JasonPantana