Internet privacy updates have arrived: Apple’s App Tracking Transparency Framework (courtesy of iOS 14.5), Google’s Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, we’re talking about the end (or at least a serious diminution) of Facebook’s Pixel, Google’s Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and lead-conversion tracking. 

In today’s episode of #MarketingStream, I’m joined by Co-Founder and Chief Marketing Officer of Ylopo, Juefeng Ge (aka, Ge). Candidly, some of what’s happening with these updates is beyond what we need to know or discuss. Nonetheless, it’s been difficult to get straight answers about the functions and/or features that will or won’t remain in place with the major ad portals:  Facebook, Google, et al. That was, until this podcast! 

Read the blog: https://geni.us/m597wJ1 

On the table for discussion: 

0:00 - Intro

3:17 - Internet Privacy Updates and Impacts on Real Estate

8:36 - The Apple App Tracking Transparency Framework

17:20 - Changes to Facebook's Pixel and Tracking Tools

24:25 - First-Party Data vs Third-Party Data

33:04 - What Stops an App from Selling Your Data

36:14 - Changes to Functionality of Facebook Ads

37:55 - Speculative Changes to Google Ads

41:53 - Strategic Advertising Changes for Real Estate Agents

48:23 - Final Takeaways 

Grab your notes and strap in for Marketing Stream Episode 005!