Social Media Decoded

Welcome back to Social Media Decoded! In this episode, host Michelle Thames — a marketing expert, business coach, and agency owner — guides multi-passionate entrepreneurs on creating a cohesive brand that highlights all their passions and resonates deeply with their ideal audience. If you’ve struggled to fit your varied interests into one unified brand or feel that your social media presence lacks focus, this episode is for you.Michelle shares a clear, actionable approach to aligning your passions into a singular, powerful brand message that resonates across all your social media and marketing channels. Learn how to establish a core brand message, define signature content themes, and maintain a consistent aesthetic and voice that empowers your brand and attracts high-value clients. By the end of this episode, you’ll know exactly how to transform a multi-passionate vision into a cohesive, professional brand that stands out online.In This Episode, You’ll Discover:Why a clear brand message is essential for multi-passionate entrepreneursHow to establish content themes that organize and align your interests for social mediaTips for maintaining a consistent brand voice and aesthetic to build trustStrategies for positioning yourself as a cohesive, memorable brand across platformsJoin VisionCraft 2024: Ready to turn your passions into a unified business vision? Join Michelle at VisionCraft 2025 — an exclusive online business planning event where you’ll set goals, clarify your brand, and build a strategy for success in 2024. Reserve your spot and start the year with intention! Join us hereSubscribe & Leave a Review for a Chance to Win: Don’t forget to subscribe to Social Media Decoded! Each month, Michelle is giving away a $50 Amazon gift card to one listener who leaves a review. Tag @MichelleLThames on Instagram with a screenshot, or email your review to enter.Tune in to discover how to transform your passions into a cohesive, high-impact brand. Subscribe, leave a review for a chance to win a $50 Amazon gift card, and join VisionCraft 2024 to map out your unique business strategy for the upcoming year.multi-passionate entrepreneur, cohesive brand, brand message, social media presence, content themes, brand voice, brand aesthetic, Michelle Thames, Social Media Decoded, VisionCraft 2024, online business planning event

This episode explores expert insights and actionable advice for building a thriving online presence. We discuss the importance of defining your target audience, developing a content strategy, and utilizing social media effectively. We also mention Porkbun as a reliable domain registrar that supports businesses of all sizes. Featured in this episode: Porkbun: A domain registrar offering a wide range of domain extensions, free essential tools, and a user-friendly interface. .BIO domain: Perfect for building a personal brand and connecting with your audience. Special offer: Get a .BIO domain for less than $2 for the first year at Porkbun using code GETYOURBIO at checkout. [Link to Porkbun website] online success, digital marketing, domain registrar, Porkbun, .BIO domain, link in bio, website traffic, social media

Welcome to Social Media Decoded! In this episode, host Michelle Thames — a seasoned marketing expert, business coach, and agency owner — dives into essential strategies to help multi-passionate entrepreneurs build their dream business without feeling overwhelmed. If you’re juggling multiple passions and struggling to find a clear path forward, Michelle offers step-by-step guidance on creating a cohesive, sustainable business model that aligns all your interests and leverages social media for growth.You’ll discover how to define a clear vision, set up strategic content pillars for social media, streamline your offers, and use automation to stay consistent without burnout. Michelle also shares insights on how to build a powerful community and attract high-value clients who are ready to invest. This episode is packed with actionable strategies to help you move forward with intention and clarity.In This Episode, You’ll Learn:How to clarify your business vision to unify multiple passionsThe role of strategic content pillars in organizing your social media and marketing effortsTips for creating a signature offer that aligns with your brand and attracts high-ticket clientsWays to leverage automation tools for consistent, stress-free social media presenceHow to build a community that values your expertise and is ready to investJoin VisionCraft 2025: Ready to bring your dream business vision to life? Join Michelle at VisionCraft 2025 — an exclusive online business planning event designed to help you map out your goals, strategies, and growth plan for a successful year. Secure your spot and get ready to craft a powerful vision for 2025! SIGN UP HERESubscribe & Leave a Review for a Chance to Win: Don’t forget to subscribe to Social Media Decoded! Each month, Michelle is giving away a $50 Amazon gift card to one listener who leaves a review. Tag @MichelleLThames on Instagram with a screenshot, or email your review for your entry.Keywords:multi-passionate entrepreneur, business without overwhelm, social media marketing, content pillars, brand vision, high-ticket clients, automation tools, community building, Michelle Thames, Social Media Decoded, VisionCraft 2025Tune in to learn how to create a cohesive business that aligns with your passions and attracts empowered clients. Don’t miss Michelle’s exclusive insights — subscribe, leave a review to enter the monthly giveaway, and join her at VisionCraft 2025 to craft your business vision for a successful year ahead!

Building a successful brand requires a customer-centric approach. In this episode, we discuss the importance of prioritizing customer satisfaction and building lasting relationships. We also introduce Porkbun as a company that values customer experience and strives to provide exceptional service. Featured in this episode: Porkbun: A customer-focused domain registrar offering a user-friendly interface, free essential tools, and excellent customer support. .BIO domain: A great way to connect with your audience and build a personal brand. Special offer: Get a .BIO domain for less than $2 for the first year at Porkbun using code GETYOURBIO at checkout. [Link to Porkbun website] customer satisfaction, customer experience, online brand, Porkbun, .BIO domain, link in bio, domain registrar

Welcome to Social Media Decoded! In today’s episode, host Michelle Thames — a 15-year marketing expert, business coach, podcaster, and agency owner — dives into a powerful topic for entrepreneurs juggling multiple passions. If you’re a multi-passionate entrepreneur struggling with “picking one thing” or looking for ways to make your diverse interests work together on social media and in your digital marketing strategy, this episode is for you. Michelle shares three actionable strategies to help you harness your multi-passionate nature and build a cohesive, profitable brand that stands out online. Learn how to attract high-value clients (who are ready to invest!) by clarifying your brand message, creating value-driven content, and showing up consistently with purpose. By the end of this episode, you’ll have a roadmap to position yourself as a go-to expert for empowered clients — without sacrificing any of your passions. In This Episode, You’ll Discover: Why being a multi-passionate entrepreneur is an advantage in today’s saturated market How to define a core message that aligns all your passions under one impactful brand The secrets to creating social media content that attracts empowered, high-ticket clients Tips for building trust and authority through consistent, strategic positioning on social media Michelle also invites you to join her exclusive Facebook group for multi-passionate entrepreneurs. In this group, she offers insider tips, resources, and community support to help you master social media marketing and grow a business that aligns with your life and passions. Join the Facebook Group HERE Subscribe to Social Media Decoded & Enter Our Monthly Giveaway: Leave a review on Apple Podcasts, tag @MichelleLThames on Instagram with a screenshot, or email your review to enter to win a $50 Amazon gift card! multi-passionate entrepreneur, social media marketing, business growth, empowered clients, high-ticket clients, brand message, cohesive branding, value-driven content, Michelle Thames, Social Media Decoded, digital marketing strategy, Facebook group for entrepreneurs If you’re a multi-passionate entrepreneur ready to make an impact online, don’t miss this episode! Hit subscribe, leave a review for a chance to win a $50 Amazon gift card, and join Michelle’s Facebook group for even more tips on how to thrive as a multi-passionate business owner. Join The Socially Savvy Circle Powered By Social Media Decoded 

In this episode of Social Media Decoded, host Michelle Thames dives into the top digital marketing trends and predictions for 2025. Michelle shares valuable insights on what businesses need to stay competitive, from the growing role of AI and voice marketing to the importance of short-form video and sustainable brand practices. Listen in to discover how these emerging trends will impact social media strategy, content creation, and brand visibility. Key Topics Covered: Artificial Intelligence (AI): Learn how AI-powered tools will streamline content creation, enhance customer engagement, and optimize decision-making in 2025. Voice Marketing: Discover why voice-activated devices are on the rise and how to prepare your content for voice search. Virtual Reality (VR): Explore how VR can offer immersive brand experiences that engage and retain audiences. User-Generated Content (UGC): Find out why UGC will remain a trusted form of content and how to encourage your audience to create content for your brand. Social Media Ecosystems: See how social media platforms will evolve into all-in-one ecosystems where brands can engage, sell, and support customers. Short-Form Video: Understand the continued dominance of short-form video and how to integrate it into your 2025 content strategy. Sustainable and Purpose-Driven Marketing: Learn why transparency in environmental and social impact will be critical for brands to connect with modern consumers. Key Takeaways: Embrace AI: AI will be essential for content efficiency and personalized customer experiences. Optimize for Voice Search: Create conversational, question-based content that aligns with how people speak to voice-activated devices. Create Authentic Short-Form Videos: Short, engaging videos will continue to be crucial for visibility and connection on social media. Actionable Resource: Don’t miss out on the free "2025 Digital Marketing Predictions" PDF! Download it now to keep these predictions and actionable tips handy. Visit the link in the show notes or DM Michelle on Instagram with the word “2025” to get your copy. If you enjoyed this episode, please leave a review! Let us know which trend you’re most excited about for 2025. Your feedback helps us create the content you love and helps more people discover the Social Media Decoded podcast. GET YOUR DOWNLOAD HERE Keywords: digital marketing predictions 2025, social media trends 2025, AI in marketing, voice marketing, virtual reality marketing, short-form video, user-generated content, sustainable marketing, content strategy 2025

In this episode of Social Media Decoded, host Michelle Thames dives into one of the most powerful tools for brand growth: consistency. Learn how showing up regularly—even in small ways—can strengthen your brand, build trust with your audience, and keep you visible in an ever-changing digital world. Michelle shares simple daily habits that make consistency manageable and explains why it’s essential for creating a recognizable and trusted brand. Tune in to discover: Why consistency matters for brand growth and audience trust Simple, actionable daily habits for building brand visibility How to set up routines that keep your brand top-of-mind without burnout Whether you're a new entrepreneur or looking to elevate your existing brand, this episode provides practical steps to help you show up with purpose and intention. Show Notes: Episode Highlights: Introduction to the importance of consistency in building a brand that stands out. How small daily actions add up to create a powerful impact over time. Essential habits for consistent brand engagement on social media and beyond. Tips for planning and scheduling content that keeps you visible and relevant.  How to balance consistency with creativity to avoid burnout. Key Takeaways: Consistency builds audience trust and helps position you as an authority in your niche. Simple, manageable habits—like daily engagement and content planning—can keep your brand growing steadily. By focusing on small, repeatable actions, you can stay consistent without feeling overwhelmed. Resources Mentioned: Free Download: [Daily Social Media Checklist]—This simple guide will help you keep your social media habits on track and grow your brand consistently. Click the link in the show notes or DM “Checklist” to @MICHELLELTHAMES on Instagram to get it! If you enjoyed this episode, please leave a review and share your biggest takeaway with us! Reviews help Social Media Decoded reach more listeners looking to grow their brands with confidence and consistency. Keywords: Consistency in branding Simple daily habits for brand growth Building brand visibility Social media engagement tips Audience trust and brand authority

In this episode of Social Media Decoded, Michelle discusses the evolution of domain extensions beyond the traditional .com, emphasizing the importance of choosing a domain that reflects brand identity and resonates with the target audience. She highlights the benefits of unique extensions, particularly the .bio domain, which serves as a professional online hub for personal branding. The episode also provides actionable tips for selecting the right domain extension and encourages listeners to explore creative options to enhance their online presence. Takeaways The internet has evolved, and so have domain options. Unique domain extensions can enhance brand memorability. Consider your audience when selecting a domain extension. Experiment with different extensions for various projects. The .bio domain offers a unique opportunity for personal branding. Porkbun provides a wide selection of domain extensions. A .bio domain can replace long link tree URLs. Professionalism is key in online presence. Your domain name is crucial for your online identity. Join communities to enhance your marketing knowledge. Use my link https://porkbun.com/SMDecoded24 to get a .bio domain for less than $2 now at Porkbun!

In this episode of Social Media Decoded, Michelle Thames shares her journey of growing a beauty brand's Instagram presence to over 500,000 followers. She discusses the importance of building a community, understanding the audience, creating high-quality content, maintaining consistency and engagement, leveraging Instagram features, and utilizing analytics for strategic growth. Michelle emphasizes actionable strategies that can help marketers and brand owners enhance their social media presence and achieve success. Takeaways Building community was crucial for brand growth. Understanding your audience is the first step. Content creation is at the heart of social media strategy. Consistency and engagement foster loyalty among followers. Responding to comments and DMs is essential for community building. Leveraging Instagram features can boost visibility. Analytics help in adapting strategies in real-time. High-quality visuals and authentic messages resonate with audiences. User-generated content enhances credibility and fosters community. A well-executed brand ambassador program can amplify reach. Chapters 00:00 Introduction to Social Media Success 02:14 Building Community and Understanding Your Audience 05:10 Content Creation: The Heart of Strategy 07:06 Consistency and Engagement: Keys to Loyalty 09:34 Leveraging Instagram Features for Growth 11:32 Analytics and Agility: Adapting for Success Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Support the Show.  

In this episode of the Social Media Decoded podcast, Michelle discusses the challenges entrepreneurs face in managing their digital lives, including websites, domains, and social media. She provides actionable tips for streamlining domain management, emphasizing the importance of centralization, automation, and security. The episode also highlights the benefits of using Porkbun as a domain registrar to simplify online presence management. Takeaways Managing multiple online assets can be overwhelming. Centralizing domain management simplifies tracking and renewals. Automation helps avoid the risk of domain expiration. Using a password manager saves time and frustration. Regular audits of online assets can eliminate unnecessary tools. Prioritizing security protects your website and visitors' data. Porkbun offers user-friendly domain management solutions. A .bio domain can enhance your online presence. Free essentials with every domain save time and money. Excellent customer service is vital for support. Use my link https://porkbun.com/SMDecoded24 to get a .bio domain for less than $2 now at Porkbun!

GET THE Q4 Training HERE In this episode of the Social Media Decoded podcast, host Michelle Thames explores the transformative role of AI, particularly ChatGPT, in enhancing marketing strategies for Q4. She discusses practical applications, integration into workflows, and the importance of maintaining a human touch in marketing efforts. The episode concludes with an invitation to a free training session on leveraging AI for effective marketing planning. Takeaways ChatGPT can act as your digital marketing assistant. Use specific prompts to generate content ideas. Integrate AI into your marketing workflow for efficiency. AI can help with market research and customer interaction. Always add your personal brand voice to AI-generated content. AI should enhance, not replace, human touch in marketing. Leverage AI for Q4 planning to maximize results. Utilize AI tools to brainstorm fresh campaign ideas. AI can summarize industry trends and analyze competitors. The best marketing strategies blend technology with personal insight. Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Support the Show.  

In this episode of Social Media Decoded, host Michelle Thames shares five essential marketing lessons learned over her 16-year career. She emphasizes the importance of authenticity, consistency, adaptability, continuous education, and focusing on fewer platforms for greater impact. Each lesson is backed by personal experiences and insights, providing actionable advice for listeners looking to grow their businesses and enhance their marketing strategies. Takeaways Authenticity is the cornerstone of successful marketing. Consistency in marketing efforts leads to lasting success. Adaptability is crucial in a constantly changing marketing landscape. Continuous education keeps you competitive and informed. Focusing on fewer platforms can lead to greater impact. People want to support brands that stand for something genuine. Regular content creation builds a lasting brand. Staying true to your brand's values is essential. Invest in learning through various mediums like podcasts and books. Mastering a few platforms is more effective than spreading too thin. Chapters 00:00 Introduction to Essential Marketing Lessons 02:53 The Power of Authenticity in Marketing 06:10 Consistency Over Intensity: The Key to Success 08:58 Adaptability: Your Superpower in Marketing 09:25 The Importance of Continuous Education Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Support the Show.  

GET THE TASK BATCHING TRAINING HERE  In this episode of Social Media Decoded, host Michelle Thames discusses effective time management strategies for multi-passionate entrepreneurs. She emphasizes the importance of task batching, creating a flexible schedule, and focusing on what truly drives business growth. Michelle challenges the hustle culture myth, advocating for smarter work practices rather than harder ones. She also promotes her upcoming webinar aimed at helping listeners balance their passions without feeling overwhelmed. Takeaways Task batching helps maintain focus and productivity. Creating a flexible schedule allows for creativity and inspiration. Hustle culture is not sustainable for multi-passionate entrepreneurs. Focusing on the right tasks is crucial for business growth. Spreading yourself too thin can hinder project success. It's important to identify what moves the needle in your business. Working smarter, not harder, leads to better results. Utilizing tools like Google Calendar can enhance organization. Assessing tasks helps prioritize what truly matters. Engagement and dialogue are key to improving productivity. SIGN UP FOR THE FREE WEBINAR HERE

In this episode of Social Media Decoded, host Michelle Thames discusses the latest updates from Instagram, focusing on new features that enhance user engagement and community building. Key updates include the ability to comment on Instagram stories, new Reels functionalities, and direct messaging improvements. Michelle emphasizes the importance of utilizing these features for businesses to foster connections and gather feedback, while addressing AI's role in content creation. The episode concludes with a reminder to embrace these changes and stay engaged with the platform. Takeaways Instagram stories now allow public comments for better engagement. Reels can now include clickable links, enhancing user interaction. AI-generated content will have transparency labels for clarity. New DM features include drawing tools and stickers for personalization. Instagram is evolving to foster community and connection. Businesses should leverage new features to spark conversations. Change in social media can be beneficial for visibility. Engagement is key to success on Instagram. Utilizing Instagram effectively can lead to business growth. Staying updated with social media trends is crucial for marketers. Chapters 00:00 Introduction to Instagram Updates 02:46 Engagement Enhancements: Comments and Reels 06:02 AI Transparency and New Features 09:12 Conclusion and Key Takeaways Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Support the Show.    

GET THE WEBINAR TOOLKIT HERE VIDEO INSIDE WEBINAR TOOLKIT  In this episode of the Social Media Decoded podcast, host Michelle Thames discusses the art of crafting compelling webinar titles that attract and engage audiences. She emphasizes the importance of understanding the psychology behind effective titles, which should promise transformations, evoke curiosity, and resonate with the target audience. Michelle provides a simple formula for creating winning titles and shares real-world examples to illustrate her points. The episode concludes with an invitation to download a webinar toolkit for further assistance in creating impactful webinars. Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Support the Show.  

In this episode, Michelle discusses the importance of website security, privacy, and user experience. She emphasizes the need for a secure and private website to protect against hackers and data breaches. Michelle also highlights the significance of providing a good user experience to keep visitors engaged and encourage conversions. She introduces Porkbun, a domain registrar that offers essential tools like whois privacy and SSL certificates for free. Michelle explains how Porkbun is committed to providing a simple and user-friendly experience for managing websites. She also mentions the special offer of dot bio domains for less than $2 for the first year. Use my link https://porkbun.com/SMDecoded24 to get a .bio domain for less than $2 now at Porkbun! Takeaways Website security is essential to protect against hackers, malware, and data breaches. Respecting user privacy and protecting their data is crucial for building trust and credibility. A good user experience keeps visitors engaged and encourages conversions. Porkbun offers essential tools like whois privacy and SSL certificates for free with every domain purchase. Porkbun provides a simple and user-friendly platform for managing websites. Dot bio domains are ideal for creating personalized link in bio pages and establishing online brands.      

In this episode, Michelle discusses the importance of personal development and continuous learning in marketing and social media. She shares her experience with using Magic Mind to improve focus and cognitive function. Michelle emphasizes the need for a growth mindset and the ability to adapt to the ever-changing landscape of marketing. She provides inspiring stories of individuals who have achieved success through continuous learning and personal development. Michelle encourages listeners to invest in their own growth and take steps towards reaching their full potential. Takeaways Personal development and continuous learning are crucial in the marketing and social media industry. A growth mindset and adaptability are key to success in an ever-evolving landscape. Investing in personal development boosts confidence, opens doors for new opportunities, and leads to personal fulfillment. Continuous learning and personal development can transform careers and lives. The journey to personal growth is ongoing and requires embracing challenges and celebrating victories. Tools like Magic Mind can support cognitive function and help unlock full potential. Hey Friend, I have an offer you can use to try out Magic Mind now that gets you up to 48% off your first subscription or 20% off one-time purchases with code DECODED20 at checkout You can claim it at: https://magicmind.com/decoded    

In this episode, Michelle discusses the importance of choosing the right domain name for your online presence. She emphasizes that a great domain name is a powerful branding tool and key to discoverability. Michelle introduces the rise of the .bio domain extension and highlights its benefits, such as clarity, memorability, and professionalism. She also mentions Porkbun, a domain registrar that offers .bio domains at an affordable price. Michelle concludes by encouraging listeners to consider the power of a .bio domain and choose wisely to build a strong online empire. Use my link https://porkbun.com/SMDecoded24 to get a .bio domain for less than $2 now at Porkbun! Chapters 00:00 Introduction to Domain Names 02:12 The Rise of .bio Domain Extension 03:09 Benefits of a .bio Domain 04:32 Introducing Porkbun: A Domain Registrar 06:51 Choosing the Right Domain Name 07:19 Conclusion  

Hey Friend, I have an offer you can use to try out Magic Mind now that gets you up to 48% off your first subscription or 20% off one-time purchases with code DECODED20 at checkout You can claim it at: https://magicmind.com/decoded In this episode, Michelle discusses the mind-body connection in the digital age and the impact of social media on mental and physical health. She shares her experience with Magic Mind, a mental performance shot, and how it has helped her with brain fog, fatigue, and stress. Michelle emphasizes the importance of setting boundaries, taking mindful breaks, and practicing stress management techniques. She also addresses the impact of negative feedback and the need to develop healthy coping mechanisms. Overall, Michelle highlights the significance of prioritizing holistic well-being in the digital world. Takeaways The constant connectivity of social media can take a toll on mental and physical health, leading to stress, anxiety, and burnout. Setting boundaries and creating time for disconnecting and recharging is crucial for marketers and social media professionals. Negative feedback on social media can trigger self-doubt and anxiety, but it's important to develop healthy coping mechanisms and remember that not all feedback is valid. Nurturing the mind-body connection in the digital age involves taking mindful breaks, scheduling digital detoxes, establishing healthy boundaries, seeking support, and practicing stress management techniques. Prioritizing holistic well-being is essential for improving creativity, productivity, and overall success in one's career.    

In this episode, Michelle shares her experience with influencer marketing, highlighting the challenges and exploitation that creators often face. She recounts a troubling collaboration that began with excitement but quickly became frustrating due to unclear expectations and a lack of respect from the brand. Michelle emphasizes the importance of knowing one's worth as a creator, advocating for clear brand contracts and accountability. The conversation aims to raise awareness about the darker aspects of influencer marketing and empower creators to stand up for themselves. Takeaways Influencer marketing has a glamorous facade but a dark side. Clear communication and contracts are essential in collaborations. Creators often face exploitation and undervaluation from brands. It's important to know your worth as a creator. Brands should respect creators and their work. Many creators have similar stories of exploitation. Ethical brands value clear agreements and fair compensation. Creators should not be afraid to walk away from bad deals. Sharing experiences can help hold brands accountable. Building relationships with brands should not come at the cost of self-worth. Chapters 00:00 Introduction to Influencer Marketing Challenges 02:51 The Dark Side of Influencer Collaborations 06:02 Empowering Creators: Know Your Worth Book your 1:1 Coaching Call Here Book your marketing makeover here Catch up on other podcast episodes on Apple and Spotify Follow Michelle on Instagram Support the Show.