In this episode, Michelle Thames breaks down the power of storytelling in personal branding, digital marketing, and online business — and how your real life can become your most profitable marketing strategy.

Learn how to use your story to build trust, increase visibility, attract aligned clients, and grow a brand that stands out. Michelle shares her own transformation—from being fired in 2016 to becoming a sought-after marketing strategist, agency owner, and the host of one of the top social media podcasts in the world.

If you’re a creator, coach, service provider, or multi-passionate entrepreneur who wants to convert content into connection and connection into revenue, this episode will teach you how to turn your journey into your superpower.

️ What You’ll Learn in This Episode:

• Why storytelling is the #1 marketing strategy for 2025–2026


• How your personal story builds trust, credibility, and visibility


• The three types of stories that convert followers into clients


• How Michelle turned her own life experiences into a multi-six-figure brand


• Why people buy the story behind your brand — not your offer


• How to use storytelling in Instagram content, LinkedIn posts, podcasts, events & webinars


• How to connect your story to your offers without feeling “salesy”


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  The storytelling funnel: listen → relate → trust → buy

  
  

️ Key Topics Covered 

• Storytelling for business


• How to build a personal brand


• Visibility strategy for entrepreneurs


• How to create content that converts


• Turning your story into revenue


• Marketing authenticity


• Storytelling framework


• Social media storytelling


• Personal branding for women entrepreneurs


• How to get visible online


• Digital marketing for multi-passionate creators


• How to connect with your audience


• Building trust online


• Emotional brand storytelling

️ Resources Mentioned:

• From Fired to Featured (Michelle’s book)
• DM KIT for Michelle’s Visibility & Clarity Kit
• Follow @michellelthames on Instagram

Ways to Go Deeper:

Want clarity on your 2026 visibility? DM KIT for Michelle’s Visibility & Clarity Kit
Ready to build a purpose-driven brand? Join the workshop — DM BRAND
Need help creating a digital home? DM SHINE for the Dec 17 workshop

️ Spotify Question of the Day:

What part of your story are you ready to share in 2026?

️ Leave a Review:

Loved this episode? Tap “Write a Review” on Apple Podcasts. Michelle reads a new review every week on the show!

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