Solving the Equation of Sales

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. Hoolock Consulting helps technology sales professionals to improve their performance through training and coaching so that they can win more deals and generate more revenue.

Episode 16 Closing

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. In this episode, we chat with Serge Sauvagnac of Beicip-Franlab and talk about his career in sales and all things closi...

12-11
26:54

Episode 15 Why Change

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. In this episode, we chat with Andy Ray of RBIL and discuss change and why it is so important in the sales process. Learn more ...

11-13
29:56

Episode 14 Marketing Presentations

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. In this episode, we discuss marketing presentations and their role in the sales process. We chat to Rebecca Head of Cega...

10-15
24:40

Episode 13 Sales Presentations

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. In this episode, I chat with Azzurra Cillari about her career from academia to sales and discuss sales presentations and thei...

09-17
19:23

Episode 12 Sales Proposals

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. In this episode, I chat with Bjorn Thorsen of RoQC about his career in sales and sales proposals. Our proposal summaris...

08-20
22:51

Episode 11 How many buyers?

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. In this episode, we chat with my guest Peter Chalcraft, about his career in sales and discuss how many people does it take to...

07-30
30:33

Episode 10 Finding Customer Information

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. In this episode, we chat with my guest, Michael Fairweather of Catch Bigger Fish about his career and how to go about finding...

07-09
33:55

Episode 9 Great Questions

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. In this episode, we chat with my guest, Kathryn Vince-Odozi of Cognite all about how to ask great questions. Questions ...

06-18
27:27

Episode 8 Which Opportunity

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. in this episode, we are looking at which opportunities we should be chasing and which we should be ignoring We chat wit...

05-29
26:55

Episode 7 Approaching New Customers

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. in this episode, we are looking at how we go about approaching new customers so that we can have more meetings. We chat...

05-08
25:10

Episode 5 Negotiations

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. in this episode, we are looking at negotiation which is required throughout the sales process, not just at the end. We ...

04-17
34:08

Series 2 Episode 4 Which customer to focus on

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. In this episode, we discuss which customers we should focus on. There simply is not enough time so try to meet every po...

03-27
37:06

Season 2 Episode 3 - Demonstrating Value

There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales. In this episode, we discuss how we can go about demonstrating value to our customers. This is likely to vary by custome...

03-06
34:24

Season 2 Episode 2 Why will your customer choose you?

In this episode, we are looking at why will your customer choose you. It is pretty unusual to have no competition for your product or service. There’s going to be someone out there doing something fairly similar. So why will your customer choose you? Ultimately, there will be something unique about what you offer that means that the customer will choose you. Your job is to find out what that is During the I’ll be chatting with my guest Adel Docherty of Speedy HR...

02-14
23:49

Season 2 Episode 1 Getting to know your customer

This episode we are looking at trust and in particular, getting to know your customer. I’ll be chatting with my guest Harald Sundalskeiv of Cognite about his career in sales and how he goes about building relationships with customers. Learn more at www.hoolock-consulting.com

01-24
29:21

Episode 14 Closing

This episode is all about closing and includes an interview with Darcy Smyth of The Outbound Game. For many people, closing is considered the most difficult part of the sales process. However, I think that it is the easiest. I do need to caveat that by stating that it is only easy if you have done everything correctly up to that point. The problem for most people is that they fail to ensure that the customer is ready to buy before they try to close. There is a...

12-07
28:09

Episode 13 Negotiations

If your client starts to negotiate with you, then you should be confident that you have done a good job and they want to buy your solution. People don’t generally negotiate with you unless they actually want to buy. Otherwise, they would just be wasting everyone’s time and that is not usually something people want to do. This podcast, with an interview with Steve Callan of Moveout Data, looks into some more aspects of negotiation. You can learn more at https://hool...

11-16
28:27

Episode 12 Customer Research

We need to know what our potential customer is doing before we ever go to meet with them. What, where and why are they doing what they do; can we imagine a way in which they might use our product? There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have l...

10-24
22:15

Episode 11 Asking Questions

Asking questions is a critical skill for any sales person. Asking more questions will get us so far but great questions and particularly follow-up questions will make us better. There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their ca...

10-04
18:27

Episode 10 Cold Calling

Cold calling, whether truly cold or a bit warm, is an essential part of any sales person's skill set. That said, not many people like doing it. However, with the right structure and questions, it can be very effective. Learn more at www.hoolock-consulting.com

09-17
30:07

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