Social media doesn’t have to run your life. In this episode of the Sought After Educator podcast, I’m sharing the exact tools I use for my own content and for my agency clients that make showing up online so much more doable. These are the systems that cut out hours of manual work, help you create polished videos, and ultimately improve how your audience experiences your content.You’ll learn:→ Why I rely on ManyChat to move people from Instagram into my funnel while delivering a smooth, white-glove experience→ How I use Descript to repurpose long-form content into shorter, high-impact clips→ Why InShot is my go-to for quick mobile video edits and how Instagram’s new Edits app is starting to compete→ How Captions makes it easy to add subtitles and even script face-to-camera reelsIf you’ve ever felt like social media was eating up all of your time, these tools will help you cut through the noise and focus on what really matters: teaching, serving, and building a brand that lasts.Next time, I’ll be sharing part two, where I break down the tools I use to actually create and deliver my education programs—everything from workbooks to hosting platforms to how I organize my student experience.Make sure you hit subscribe so you don’t miss it, and if today’s episode helped you, tag me on Instagram @itsjodiebrown or send me a DM to let me know your biggest takeaway.
Many creative and beauty educators are working nonstop, but their education business still feels stuck. The issue is often not strategy, but identity loops that keep you repeating the same cycle.In this episode of the Sought After Educator Podcast, Jodie Brown shares the five most common identity loops that stop educators from building sustainable momentum:→ The humble expert who relies on reputation instead of clear brand positioning→ The content hustler who posts every day without creating demand or conversions→ The strategy hopper who chases new courses and templates instead of building structure→ The best kept secret who struggles with visibility and relies only on referrals→ The burnt out multi passionate who builds everything on adrenaline instead of systemsYou will learn how to spot these patterns, why they show up in your business, and how to shift into clarity, structure, and a visibility strategy that actually converts.This episode will help you:✔ Understand the identity traps that keep educators invisible online✔ Learn why brand clarity and a signature offer matter more than posting nonstop✔ See how backend structure and client journey mapping support long term growth✔ Build visibility strategies that connect to sales instead of just reachIf you are ready to move from being a hidden educator to becoming sought after in your industry, this conversation will give you the tools to start shifting today.👉 Connect with Jodie on Instagram @itsjodiebrown Learn more about The Sought After Educator Accelerator
Welcome to the very first episode of The Sought After Educator Podcast. If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you.Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable:→ Align: clarifying your brand, message, and method so you create demand instead of just blending in→ Anchor: building the backend systems and client journey that turn attention into traction and sales→ Attract: creating visibility and content strategies that actually connect, convert, and feel easier to sustainYou’ll learn why so many educators burn out from doing everything manually, how to diagnose where the real breakdown is in your funnel or marketing, and what it takes to create an education brand that stands out in today’s crowded online space.This episode is packed with actionable insights that will help you:✓Cut through vague, overused marketing language✓Build a system that sells without relying only on Instagram stories✓Understand the data behind your funnel so you can make smart decisions✓Create content that connects to the lived experiences of your studentsAfter listening, you’ll have a clear roadmap to start building your own sought after educator brand. One that grows sustainably, attracts the right people, and creates the kind of impact you’ve been working toward.Resources + Links:DM Jodie on Instagram: @itsjodiebrownCheck out The Sought After Educator Accelerator
The Sought After Educator Podcast is here.Formerly known as The Visionary Rising Podcast, this show has been reimagined to give beauty and creative educators the exact strategies, clarity, and behind-the-scenes insights you need to become the go-to expert in your industry.Hosted by Jodie Brown, marketing mentor, retreat host, and agency owner, this podcast dives deep into the three pillars every successful educator needs:→ Brand identity that sets you apart→ Backend structure and systems that scale→ Content and visibility that convertAlong with practical strategy, you will hear deep dive interviews with sought after educators across the beauty and creative industries. These conversations go beyond the basics and give you the real stories, lessons, and perspectives from educators who are building lasting brands and thriving businesses.Whether you are a hairstylist educator, coach, photographer, or creative expert building an online education business, each episode is designed to help you build authority, attract your ideal students, and grow with confidence.If you have been searching for marketing for educators, content strategy for beauty and creative entrepreneurs, and real talk about building a sustainable education business, you are in the right place.The first full episode of The Sought After Educator Podcast drops Monday. Make sure you are following so you do not miss it.
BIG NEWS!!!This is a quick update to let you know that the Visionary Rising Podcast is getting a brand new name and a full makeover... and I couldn’t be more excited to bring you along for it.Based on your feedback (and my vision for the future), we’re evolving the show to go even deeper. The next chapter will be more intentional, strategic, and fully focused on helping you build a brand and business as a sought-after educator.Here’s what you need to know:→ The podcast is getting a new name and direction→ I’ll be taking a short break→ We’re back in September with powerful new episodes→ You don’t need to do anything... just stay subscribed right hereIn the meantime, it’s the perfect chance to binge the archive, revisit your favorite episodes, and come DM me if you’ve got any guesses or requests for the next version of the show.→ Let’s chat on Instagram: https://www.instagram.com/itsjodiebrown→ Share the show with a friend who’s building their own education brand→ And hit follow so you’re the first to hear the new drop in SeptemberThanks for being here...what’s coming next is going to be so worth the wait.XO Jodie
There’s a difference between talking about your offer and actually marketing your offer — and in this episode, we’re breaking it all the way down.Whether you're a course creator, educator, or mentor in the beauty or creative industry, if you’ve ever wondered why your audience isn’t converting despite you sharing the dates, the details, and the deliverables… this episode is for you.Inside, we cover:The difference between announcing and marketing your education offerWhy “doors open” posts don’t actually build demandHow to connect your messaging to the real problems your audience is trying to solveWhat to do when your first launch went great… but the second one flopsHow to shift from “just sharing” to strategic, compelling marketing that speaks to transformationPlus, I’m sharing exactly why I created the Seen and Sought After live workshop — and how it’s going to help you shift from just being visible to building a demand-driven brand.🎟 Join Seen + Sought After for just $33: https://jodie-brown-f820.mykajabi.com/seenandsoughtafter?preview_theme_id=2161180588🖥 Website: www.jodiebrown.ca🎧 Done For You Marketing + Strategy: www.aligncreativeco.com📲 Follow along on Instagram: @itsjodiebrown
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host welcomes an experienced beauty professional turned educator to discuss the transition from service provider to mentor in the beauty industry. The guest shares her personal journey from being an esthetician focused on waxing and brows, to opening her own studio and eventually stepping into the educational space. Key points include overcoming imposter syndrome, the importance of having a support system, and investing in personal and professional development. The conversation emphasizes the value of understanding sales as education, the role of resilience in entrepreneurship, and the power of community in navigating the challenges of running a business.
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this podcast episode, the host welcomes Jen Kinal, an expert in event planning and community building. They discuss the resurgence of in-person events and their importance in connecting deeply with audiences post-pandemic. Jen shares her extensive experience hosting various events, from small workshops to large conferences, emphasizing the need for clear goals and meticulous planning. They dive into budget considerations, the benefits of intimate vs. larger gatherings, and the vital role of sponsors. Jen also highlights the power of social media in promoting events and creating lasting connections. This episode offers valuable insights for entrepreneurs considering the impact of live events on their businesses.
In this value-packed conversation, I sit down with video marketing strategist Keenya Kelly to talk about TikTok—what’s working right now, how to use it as a business owner (not just a content creator), and why there’s still so much untapped opportunity on the platform for educators and coaches.We get into:→ The mindset shift needed to create video as a business owner→ Why Keenya calls herself an “accidental influencer”→ What TikTok does better than any other platform→ How to drive real business results—without going viral first→ Why livestreaming on TikTok is a total game changer→ What types of content still perform (and what doesn’t)→ The first steps to take if you’re just getting startedKeenya breaks everything down so clearly, and I honestly walked away with a totally different perspective on how TikTok fits into a long-term content strategy. If you’ve ever wondered if it’s worth getting on TikTok—or how to actually use it strategically—this one’s for you.Connect with Keenya:Follow her on TikTok and Instagram @keenyakellyCheck out her offers and free resources: keenyakelly.com
[www.jodiebrown.ca]Connect with Jodie[www.aligncreativeco.com]Hire Align CCYour visuals are saying something... before you even open your mouth.In this episode, I’m joined by Lyrik Fryer, visual branding expert and founder of WorkPlay Branding, for a behind-the-scenes look at what it really takes to build a brand that looks as powerful as it is. We’re talking about more than just pretty pictures—this is about creating visual assets that convert, tell a story, and position you as the go-to in your space.We cover:Why visuals are your brand’s first impression—and why they matter more than ever in 2025How to create brand visuals that hook your audience and fuel your entire marketing strategyThe difference between headshots and high-converting visual storytellingWhat it actually looks like to craft a visual brand campaign that drives revenueWhen to invest in high-production content vs. when to test with what you haveHow the WorkPlay Method brings brand stories to life—from concept to campaignWe also talk about what’s shifting in content right now, why aesthetic isn’t dead, and how to zig when everyone else is zagging.🎥 Learn more: workplaybranding.com📲 DM “BRAND” to @workplaybranding on Instagram to get custom info and next steps
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Jodie welcomes Crystal Eva, known as the Systems Queen, to discuss the importance of systems and automations in online education businesses. Crystal passionately argues that systems are essential and can save a lot of time while improving efficiency. They delve into essential systems for course creators, including email marketing, course platforms, and project management tools. Crystal shares her journey from a structured corporate background into entrepreneurship, emphasizing the role of systems in client retention and seamless operation. The episode also explores the integration of AI tools like ChatGPT and Zapier in optimizing workflows, turning mundane tasks into automated processes. Essential insights are provided on how to choose the right platforms to support business growth and deliver exceptional client experiences. Listeners are encouraged to embrace systems and AI to achieve efficiency and creativity in their educational pursuits.
Get 3 months of Kajabi for $99Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, we’re getting into the real foundation of a sustainable business... the kind that supports your creativity instead of stifling it. If you’ve ever felt like your momentum fizzles out the minute life gets busy, this might be why. We’re talking structure. Not just tech tools (although we do talk about those too), but the entire ecosystem that supports how your message, sales, and client experience come together behind the scenes.Here’s what we cover:→ Why structure is not the enemy of flow—it's what sustains it→ How to build backend systems that save you time and improve the client journey→ The key questions to ask to make sure your sales process actually works→ What to prioritize first: message, funnel, or content?→ How to choose software that supports your time and energy→ Examples of simple automations that free you up to do your best work→ The mindset shift that changed everything for me→ The role platforms like Kajabi and Flowdesk play in simplifying your business→ Why structure needs to come before the scaleThis episode is part one of a mini-series breaking down the foundational pieces of a sought-after business. Want me to keep going and dive into the content and brand structure too? DM me over on Instagram and let me know what you want to hear next.Mentioned in this episode:→ Kajabi (3-month Pro trial for $99 now available!)→ Riverside for podcast recordings→ Calendly for streamlining scheduling
You're showing up, you're checking all the boxes, but for some reason... your offer just isn’t selling. In this episode, I’m walking you through exactly how to identify where your funnel is falling flat—and how to fix it. We’ll talk about how to audit your marketing strategy whether you're just starting out or you've been in the game for years. I’ll share a client case study where one small change completely shifted her results, and how you can apply the same thinking to your own business.What we cover in this episode:→ How to find and fix the bottlenecks in your funnel→ The difference between a messaging problem and a traffic problem→ Why “just adding more” isn’t always the answer→ How to assess whether your sales page is doing its job→ What to do when you’re not booking clients despite consistent content→ A breakdown of one client funnel that 10x’d sales with a simple shift→ How to avoid reactive marketing and make strategic changes that convert→ The most common mistakes creatives make when trying to sell their offers→ How to use your brand voice consistently across your entire funnel→ The mindset shift you need if your last launch didn’t go as plannedThis episode is a must-listen if:✓ You’ve launched something that didn’t convert and want to understand why✓ You’re doing all the “right” things but not seeing results✓ You’re tired of guessing and want a real strategy✓ You want to become more intentional and effective with your marketingLinks + Resources:Check out my free PRIVATE podcast The Content Edit Join Sought After EducatorWant more help refining your messaging or funnel strategy? Come hang out on IG @jodiebrown.co or check out my programs at www.jodiebrown.ca.
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, we explore the essentials of visual branding with creative director and branding expert Nicole Nixon. The discussion covers the development of a brand identity that is both authentic and attention-grabbing. We delve into strategies, structure, and daily practices that elevate a brand, cutting through a cluttered market. This conversation is a must for educators, service providers, and anyone building their first offer, offering insights to blend authenticity with premium appeal beyond basic templates and fonts.
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, Katrina Owens, founder of Knockout Directive, joins the show to discuss the power of personal branding and public relations (PR) for business owners. Katrina shares her journey from building a faceless agency to focusing on her personal brand, detailing how this transition made her marketing efforts more effective and rewarding. She emphasizes the importance of understanding PR and personal branding, rather than outsourcing it without comprehension. The conversation covers strategies for integrating PR with social media, the significance of having a strong brand before leveraging PR, and how brand awareness and authority contribute to business growth. Katrina also provides actionable advice on securing PR placements, collaborating for early-stage PR, and using speaking engagements as a marketing strategy. For those aspiring to become professional speakers, she details the steps required to make speaking a significant revenue stream. Tune in for practical tips and insights on elevating your personal brand through PR, content creation, and speaking engagements.
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host welcomes Jamar Diggs, a YouTube consultant and expert, to discuss using YouTube as a powerful tool for growing a business. They dive into the hunger for longer-form content, the importance of strategy over mere content repurposing, and how YouTube can enhance business visibility and discoverability. Jamar shares his approach to creating low-lift yet effective YouTube content, outlining a framework involving anchor videos, shifting perspectives, combating objections, and personal or client stories. He also highlights the synergy between podcasts and YouTube in building audience engagement. The episode concludes with actionable steps listeners can take to begin leveraging YouTube for lead generation.
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising podcast, we dive deep into SEO with Kelly Ryan from Kelly Ryan Co. Kelly shares her journey into the world of SEO and provides listeners with actionable insights on keyword research, the importance of long-form content like blogging, proper utilization of website headings, and the impact of site speed on SEO. She also discusses the benefits and best practices of embedding YouTube videos and utilizing Pinterest for increased site traffic. Whether you are looking to refresh your SEO strategy or just getting started, this episode is packed with valuable tips and tools like Uber Suggest, Google PageSpeed Insights, and Google Analytics to track your SEO success.
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host and guest Harriet Evans discuss the critical aspect of client onboarding for business owners in 2025. Harriet, a client experience and systems strategist, shares her journey from being a virtual assistant to focusing on Dubsado and ClickUp to help businesses streamline their onboarding and client management processes. They cover the importance of setting the right tone at the start of a client relationship, common mistakes to avoid, the benefits of automation, and the role of project management tools in enhancing both the client and business owner experience. Harriet emphasizes the growing trend of creating an immersive and themed experience for clients from onboarding through offboarding, providing practical advice for businesses to implement these strategies
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode of the Visionary Rising Podcast, the host and guest Kelly Ryan, a brand and website designer, discuss the importance of incorporating personal style into personal and business branding. They cover various topics including how personal style influences brand perception, the planning of a brand photo shoot, and the significance of visual branding elements like colors, fonts, and logos. Kelly shares tangible tips on balancing personal style with audience expectations, how to avoid common visual branding mistakes, and the importance of consistency across all touchpoints. The conversation also delves into the role of audience connection and relatability in marketing success.
Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn this episode, the host welcomes back branding expert Michelle Knight of Brandmerry. Together, they discuss the importance of setting up foundational branding pieces to attract clients, and the sustainability of a personal brand. Michelle outlines her four-part framework for branding, which includes authenticity, understanding the ideal customer, clear messaging, and emotionally resonant branding. They also explore content strategies, such as leveraging SEO, YouTube, and Pinterest, and the value of PR for visibility. Michelle shares insights on what she would do differently if she were starting her business today, and highlights the significance of evergreen content for long-term success. The episode is packed with actionable advice for entrepreneurs looking to pivot or refine their brand strategy.- Welcome and Introduction- Michelle Knight's Background- Foundational Branding Framework- Branding Phase 1: Storytelling and Niche- Branding Phase 2: Ideal Customer- Branding Phase 3: Messaging- Branding Phase 4: Offers and Alignment- Building Community and SEO- Content Creation and Strategy- Lessons Learned and Final Thoughts- Where to Find Michelle Knight