TikTok in 2025 - How educators can build an audience and boost visibility
Update: 2025-05-14
Description
In this value-packed conversation, I sit down with video marketing strategist Keenya Kelly to talk about TikTok—what’s working right now, how to use it as a business owner (not just a content creator), and why there’s still so much untapped opportunity on the platform for educators and coaches.
We get into:
→ The mindset shift needed to create video as a business owner
→ Why Keenya calls herself an “accidental influencer”
→ What TikTok does better than any other platform
→ How to drive real business results—without going viral first
→ Why livestreaming on TikTok is a total game changer
→ What types of content still perform (and what doesn’t)
→ The first steps to take if you’re just getting started
Keenya breaks everything down so clearly, and I honestly walked away with a totally different perspective on how TikTok fits into a long-term content strategy. If you’ve ever wondered if it’s worth getting on TikTok—or how to actually use it strategically—this one’s for you.
Connect with Keenya:
Follow her on TikTok and Instagram @keenyakelly
Check out her offers and free resources: keenyakelly.com
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