Why content alone won’t scale your education business ( and what to build instead)
Description
Welcome to the very first episode of The Sought After Educator Podcast. If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you.
Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable:
→ Align: clarifying your brand, message, and method so you create demand instead of just blending in
→ Anchor: building the backend systems and client journey that turn attention into traction and sales
→ Attract: creating visibility and content strategies that actually connect, convert, and feel easier to sustain
You’ll learn why so many educators burn out from doing everything manually, how to diagnose where the real breakdown is in your funnel or marketing, and what it takes to create an education brand that stands out in today’s crowded online space.
This episode is packed with actionable insights that will help you:
✓Cut through vague, overused marketing language
✓Build a system that sells without relying only on Instagram stories
✓Understand the data behind your funnel so you can make smart decisions
✓Create content that connects to the lived experiences of your students
After listening, you’ll have a clear roadmap to start building your own sought after educator brand. One that grows sustainably, attracts the right people, and creates the kind of impact you’ve been working toward.
Resources + Links:
DM Jodie on Instagram: @itsjodiebrown
Check out The Sought After Educator Accelerator