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Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.
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The SportsPro Podcast returns with a motorsport special as resident expert Cian Brittle breaks down the key narratives shaping the 2025 Formula 1 season. From the sport’s rapidly evolving commercial landscape and a surge in global sponsorships to McLaren’s impressive resurgence and the budding Norris-Piastri rivalry, there’s no shortage of storylines to explore. The team also explore the shifting dynamics under Liberty Media’s leadership and assess the potential impact of Apple’s growing interest in F1’s US broadcast rights. It’s a deep dive into the forces driving the future of motorsport – and yes, the quiz no one asked for makes a return. Recorded at Spotify UK Headquarters.
The SportsPro Podcast returns, and this time the team takes a deep dive into SportsPro’s inaugural Investment Summit, held in Central London last month. Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim reflect on a landmark event that brought together more than 200 industry leaders, investors and key stakeholders to explore where new capital is flowing into sport.Alongside their highlights from the day – including the £500 million sales of The Hundred teams, the growing influence of private equity, and the global executives entering the market – the team also revisit four key interviews conducted on-site with leading investors and decision-makers. Plus, the team looks ahead as the Investment Summit prepares to go stateside in 2026 as part of SportsPro New York.Recorded at Spotify UK Headquarters.
The SportsPro Podcast is back - and it's back with a fresh new look. As a landmark summer of women’s sport continues, Ed Dixon, Steve McCaskill, Sam Carp and Josh Sim get behind the mic to reflect on Women’s Euro 2025 and preview the upcoming Women’s Rugby World Cup. Steve kicks off proceedings by reminiscing about his trip to Basel for the Women's Euro final before the panel discuss the potential commercial impact of England’s second consecutive title. They also dig into the sponsorship strategy for the Women's Rugby World Cup, pick out the potential stars of the tournament and consider what it will take for rugby to have its Lionesses moment. Plus: Some Premier League predictions, the all-new Sports Biz Blitz and a rugby-themed quiz no one asked for.Recorded at Spotify UK Headquaters
The WSL is already the leading women's domestic league in Europe, but it has bigger goals. Zarah Al-Kudcy joined the organisation from Chelsea as the top two tiers of the English women's game became independent of the FA under the leadership of Nikki Doucet.
Al-Kudcy is the final guest in this series of How to Win, joining SportsPro CEO Nick Meacham and NorthStar Solutions Group CEO Chris Collins to explain how the WSL is being set up for success.
Brighton are one of the most-admired football clubs in the business and one of the people who have helped oversee the Seagulls' dramatic rise is CEO Paul Barber.
Working closely with data-obsessed owner Tony Bloom, Barber has overhauled Brighton's operations and got the club into a position off the field where they can rival the giants of the game on it. As one of the few with a key to Brighton's famously guarded black box of data, Barber is the ideal guest to join SportsPro CEO Nick Meacham and NorthStar Solutions Group CEO Chris Collins for a conversation about reading the right numbers to achieve success.
British Cycling is one of the jewels in the crown of UK Sport but has endured its struggles in recent years, both in terms of governance and commercially.
Jon Dutton joined the NGB as CEO, having previously served in the same role at the delayed Rugby League World Cup 2021, and has set about re-establishing a high-performance culture at British Cycling. Given that experience, Dutton was the ideal guest to join SportsPro CEO and NorthStar Solutions Group CEO Chris Collins to discuss the delivery of the strategies required to achieve those goals in the business of sport.
Over six instalments of this special series from SportsPro and strategy realisation specialist NorthStar, we'll be hearing from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field. Subscribe to the SportsPro Podcast feed to make sure you don't miss an episode.
You've acquired another company, now what?
Two Circles has been on a buying spree this year, recently snapping up KORE and Spring Media in a pair of moves that significantly grew the sports marketing agency's global footprint.
For the latest episode of How to Win, Two Circles CEO Gareth Balch joins SportsPro CEO Nick Meacham and Chris Collins, president and CEO of NorthStar Solutions Group, to forensically examine how to make a success of an acquisition.
Over six instalments of this special series from SportsPro and strategy realisation specialist NorthStar, we'll be hearing from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field. Subscribe to the SportsPro Podcast feed to make sure you don't miss an episode.
The second episode of our new series on how to win in the business of sport sees the conversation turn to tech.
Rachel Jacobson, Infinite Reality's CRO, and president of business ventures and partnerships, has done it. As president she built up the Drone Racing League to secure a $250m sale and know how to take a challenger through the glass ceiling with clever use of tech.
In the second episode of How to Win, Jacobson discusses the secrets of her strategy with SportsPro CEO Nick Meacham and Chris Collins, president and CEO of NorthStar Solutions Group.
Over six instalments of this special series from SportsPro and strategy realisation specialist NorthStar, we'll be hearing from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field. Subscribe to the SportsPro Podcast feed to make sure you don't miss an episode.
It all starts with a strategy but how do you make sure that plan is being realised to its fullest potential?
In How to Win, a new six-part podcast series from SportsPro and strategy realisation specialist NorthStar Solutions Group, we hear from top leaders across the sports industry with the primary objective of uncovering what it really takes to win in their field.
Episode one sees SportsPro CEO Nick Meacham and Chris Collins, president and CEO of NorthStar, welcome Bruin Capital CEO George Pyne for a high-level conversation about how an active investor can put in place the right building blocks to maximise returns when it comes time to exit.
Want to learn from some of the best in the business? Here's something new from SportsPro... How to Win.
This new six-part podcast series, in collaboration with our friends at Northstar Solutions Group, features some of the top industry leaders and hones in on how to successfully implement the strategies required to win in the business of sports.
Launching on 6th November, episode one sees Bruin Capital CEO and founder George Pyne join SportsPro CEO Nick Meacham and Northstar CEO Chris Collins to discuss delivering ROI as an investor. The rest of the series will be released weekly every Wednesday, subscribe to the SportsPro Podcast feed to ensure you never miss an episode.
Steve McCaskill takes over the baton for the final leg of the Olympic Briefing as we hear from USOPC CEO Sarah Hirshland, IPC president Andrew Parsons and Atos, as well as paying a visit to Eurosport's rooftop studio.
Noah Lyles won the tightest 100m men's final ever with SportsPro's Sam Carp watching on at the Stade de France. We hear what the fastest man in the world wants to do next, the latest in the women's boxing gender row, Simone Biles' impact on USA Gymnastics and how On Location has been getting on with hospitality sales.
Sam will be back with the final Olympic Briefing on Friday. If you enjoy this special episode please leave us a review.
Sam Carp has been criss-crossing across Paris to bring us his second Olympic Briefing. In this episode, he gets the inside track on how Coca-Cola is trying to show responsibility on reducing plastic waste, speaks to NBC's Gary Zenkel about what Snoop Dogg is adding to the US coverage and how Paris 2024 is proving an effective fundraiser for minority sports.
Sam will be back with another Olympic Briefing on Tuesday. If you enjoy this special episode please leave us a review.
Sam Carp has arrived in Paris after an Olympic opening ceremony that flirted with controversy, but thankfully saw no major security issues arise. In the first of our special Olympic Briefing episodes from Paris 2024 we hear from Tony Estanguet and Michael Johnson on the ambitious curtain raiser, while Sam also has updates from 142nd IOC session.
Sam will be back with another Olympic Briefing on Friday. If you enjoy this special episode please leave us a review.
Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partnerships in sport.Featuring unique collaborations and original ideas that are redefining the landscape of sports marketing, Impact X showcases 50 of the best partnerships and activations from the past five years – spanning innovative uses of technology and compelling athlete-led content campaigns, to social impact initiatives and award-winning cultural crossovers.On this episode, SportQuake CMO Olivia Gillibrand joins SportsPro’s Michael Long and fellow Impact X advisory panel member Steve Martin, the founding partner of MSQ Sport + Entertainment, to discuss the project and the standout work featured within it.Key talking points:How impact is defined in this new era of sports marketingThe key ingredients for a truly impactful collaborationHow strategic clarity and creative inspiration unlock marketing effectiveness How brands can leverage creators and online communities to build audience connections and cultural relevanceBrand x sport partnerships to watch this yearTo find out more about Impact X and download the full casebook, click here.
The Covid hiatus led to promises of major reforms in the sports industry, but has anything really changed?Five (and a bit) years on from the coronavirus pandemic, SportsPro's Cian Brittle, Elena Kouyoufa, Michael Long and Sam Carp reflect on how the sports industry has (and hasn’t) transformed since. From the rising tide of private equity and the emergence of newfangled fan engagement tools like NFTs to bubble tournaments and fake crowd noise, the team discuss what ideas have tested positive and what would be better left in lockdown.
With the 2025 Indian Premier League (IPL) season in full swing, Subhayu Roy, director of CricViz in India, joins the podcast to lift the lid on how the Ellipse Data-owned cricket data and analytics provider is powering teams to success, delivering insights across everything from fan engagement to performance analysis.Talking points:Why the IPL is a commercial juggernautThe work CricViz does with the IPL and the difference it makesTrends and shifts in how IPL teams are leveraging dataEffectively gathering and presenting data
Zimbabwean Kirsty Coventry is the first woman and first African to be elected as president of the International Olympic Committee in its 130-year history. At 41, the former swimmer turned politician is also set to become the youngest person ever to hold perhaps the most influential position in global sport.In this episode, SportsPro’s Michael Long, Sam Carp and Ed Dixon reflect on the vote that saw Coventry, a former Olympic gold medallist in the pool, make history by defeating her rivals in a landslide. The trio also discuss the state of the IOC she inherits in the wake of Thomas Bach’s departure and what the future holds for the ever-evolving Olympic movement.Key talking points:• How the presidential vote went down• What skills and experience Coventry brings to the presidency• Bach’s tenure and the commercial health of the Olympic brand• Where Coventry stands on the big issues, such as athlete compensation and gender eligibility• What comes next for the IOC and wider Olympic movement
To mark International Women's Day and shine a light on the barriers facing young girls in sport, SportsPro's Katie Preston and Elena Kouyoufa – co-hosts of the newly launched NEW ERA podcast – sit down with Stacie June, Global Head of Education & Advocacy at Dove, to explore how the personal care brand is tackling the dropout crisis.Last year, Dove was among 11 brands inducted into the Laureus Sport for Good Index, recognised for its efforts in driving positive impact through sport. Central to this is the Body Confident Sport initiative, a partnership with Nike aimed at redefining body confidence and keeping more girls engaged in sport. On this episode, we discuss:Why girls are dropping out of sport at twice the rate of boys, and how brands can help reverse the trendThe power of purpose-driven partnerships and the role of brands outside of sport in driving real changeHow Dove is using its platform to challenge beauty standards and build a more inclusive sports culture Find out more about NEW ERA here
One year ahead of the 2026 Fifa World Cup and in what could be Lionel Messi’s final year in the league, the 2025 MLS season is now underway.As the competition celebrates its 30th year, Michael Long, Sam Carp and Josh Sim assess the commercial growth of the league, including its sponsorship portfolio, global following and broadcast partnership with Apple.Then, the trio reflect on the success of the NHL’s inaugural 4 Nations Face-Off tournament, which was a huge television hit in North America. There’s also time to ponder potential lessons from Cristiano Ronaldo streaming the Premier Padel P1 event on his YouTube channel, as well as what’s next for DAZN after it announced a long-rumoured investment from Saudi Arabia’s SURJ Sports Investments.Content we mentioned:1. MLS Commercial Guide2. The Health Check: Why MLS sponsorship growth is about more than just Messi3. Canada v USA 4 Nations Face-Off final draws 16.2m viewers across North America4. Cristiano Ronaldo’s YouTube channel becomes Premier Padel broadcaster5. Saudi Arabia’s SURJ takes ‘US$1bn’ stake in DAZN
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Gaudenzi's name is Andrea, not Matteo :)