How did Covid-19 change sport?

Update: 2025-05-08

Description

The Covid hiatus led to promises of major reforms in the sports industry, but has anything really changed?

Five (and a bit) years on from the coronavirus pandemic, SportsPro's Cian Brittle, Elena Kouyoufa, Michael Long and Sam Carp reflect on how the sports industry has (and hasn’t) transformed since.

From the rising tide of private equity and the emergence of newfangled fan engagement tools like NFTs to bubble tournaments and fake crowd noise, the team discuss what ideas have tested positive and what would be better left in lockdown.

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