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The Straight to Business podcast is for marketing decision-makers who want to leverage social media together with their sales organization in order to maximize their business success. Your host Lisa Davidson and expert Monika Ruzicka, together with selected guests, will help you enhance your social selling competency during their show and explain how to organize social selling at scale in your company.
34 Episodes
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Wiebke Kraus is Digital Marketing Manager at SPS, a leading outsourcing provider for business processes solutions and document management. Wiebke has been involved in the planning, development and implementation of integrated marketing campaigns, as well as in her company’s social media marketing and social selling program for the German market. In this episode you learn:o what is the role of social selling in today's digital marketing?o social media marketing vs. soci...
Milan Ruzicka is Co-Founder, COO Global, and CEO Europe of the social selling company ReadyForSocial. He has 20+ years of B2B enterprise marketing experience focusing on turnarounds and business growth, telco, and tech. He's also the analytical "mastermind" of ReadyForSocial and loves to prepare meaningful data for his clients.In this episode, Milan shares his insights into the cost, KPIs and the ROI of social selling:what does social selling cost?how to measure the success of your soci...
Artificial intelligence mimics our own human intelligence and enables technology to see, hear, speak, move, or write. This is important for the business and social media world, since AI can eventually create drafts for ads or even write social media posts for you. But how does AI actually work, how does it relate to B2B marketing space, and why is it important for social selling. These and other questions we are discussing with AI and B2B marketing expert Apoorv Gehlot.Apoorv is Founder ...
One of the hardest things to do in social selling (on LinkedIn): social listening. There are so many relevant pieces of information out there and potential signals to be leveraged - but how do you do that at scale? We're exploring this with Jamie Shanks, one of THE authorities on social and digital selling. Jamie has pioneered and developed social selling for over 10 years and has been named as one of the 50 B2B sales expert by LinkedIn.We're talking about:why does social listening matterwhat...
We talk B2B content with Jeff Epstein, career B2B marketer and storyteller, and Vice President Marketing at Tryten Technologies, a company driving innovation in the healthcare industry.Jeff's 'mantra': 'If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating.' In this episode, he shares his best practices on:- learning what your customers care about- 3 ways how to create effective content- measuring the impact of your content alon...
Learning plays an important role in getting your organization ready for the digital world and for social selling. To effect lasting change of habits in your sales team and beyond, Marketing should cooperate with the Learning & Development (L&D) team. In this episode, we talk with L&D expert Anna Bejgrowicz from Deutsche Telekom about how she and her Marketing team successfully established a social selling program across 9 countries. We cover:Social selling as part of go-to-market ...
In this episode, we take a step back from social selling and look at the broader spectrum of business communication. We talk with Business Communication & Corporate Writing expert Natalie Francis, Founder at ReWrite LLC, about:- the role of language in business and marketing today- what kind of problems do organizations and business leaders face today?- what are the main considerations when creating business communication?- does the medium matter?- top 3 tips for marketers in using langua...
We’re taking a holistic view of the experience customers have with a company or brand, and the role social selling can play in shaping this experience. We talk with Marcy Fluitt, Marketing Strategy Consultant with 17+ years experience in enterprise marketing.We cover:Why social is the channel where brands can make an impact. The opportunity of social to connect with the audience on an emotional level and proactively participate in conversations.How to craft the strategy across the entire...
We're excited to tell you that we will feature an ROI special with insights from our sponsor ReadyForSocial over the next few weeks. This unique feature will deliver all the knowledge you need to successfully get the return on investment you envision for your social selling program and could be an inspiration for how you plan the marketing and sales activities for your business.The ReadyForSocial team has been creating and managing enterprise social selling programs since 2014. And, over...
Social selling can provide your business with incremental revenue - or, more broadly speaking - an incremental value opportunity and help you increase the ROI of your marketing activities.But how do you tackle social selling? Where do you start? In this 2nd part of our ROI special, we help you decide what kind of program your organization needs, based on your objectives, and how to put such a program together:- How do you decide what kind of program your organization needs? - Depending on wha...
In many companies, social selling remains an initiative of individual marketers or salespeople, rather than a systematic, structured approach for the organization.In this episode we discuss with social selling, sales and LinkedIn expert Susanne Hillmer how companies can leverage the power of digital conversations for their sales teams.We cover:The role of the professional network LinkedIn in 2024 and the importance of social selling for B2B salesHow do you get your team to be active on the pl...
In this episode, we give specific tips on how to set goals for your social selling activities or program. In a social selling world that is increasingly busy and full of distractions, how do you stay focused and keep your team on track to achieve results?Our guest is Pete Hinojosa, President of Quest Leadership Dynamics - a sales and leadership development consultancy. Previously, Pete was Director of Thought Leadership, Director of Human Capital Development, and Director of Sales Devel...
In our introductory episode, Straight to Business host Lisa Davidson gives an overview of our podcast and what you can expect. In short: Straight to Business helps B2B marketers master the world of social selling. Lisa Davidson is joined by social selling expert Monika Ruzicka and varying guest speakers from marketing and sales, to discuss the strategic and operational elements of bringing social selling to your organization and making it successful. About our sponsor ReadyForSocial:Read...
We talk with Björn Radde - VP Digital Experience at T-Systems - how he is integrating social selling in the digital marketing and sales strategy at his company. The topics we cover include:How can companies influence buyers in today’s busy, digital world? Why is social selling uniquely positioned to help businesses build relationships with their prospects? How can you get your organization started with social selling?Key success factors of social sellingBjörn's personal social selli...
Sander Biehn is founder and CEO of Thought Horizon, LLC, and a pioneer of social selling. After a successful sales career at AT&T, he founded his company in 2013, helping organizations build, manage, and succeed using social selling.We talk with Sander about:- how social selling can complement account-based marketing- how organizations can implement social selling to build relationships and grow business with defined accounts- hands-on tips for marketers and sellers who want to use social...
Zac Wood is a seasoned sales professional with 15 years of experience in Sales & Sales Management Excellence. Zac has a track record of surpassing sales quotas, increasing revenue, and growing market share. He has used LinkedIn to advance his business success for over 10 years. His approach to sales is to build relationships and understand what jobs need to get done for the client. Listen to this episode to learn more about how Zac sees the role of social media in modern sales. We ta...
Andreas Klauser is a senior tech marketing leader in the B2B enterprise space. After holding various marketing leadership positions at HP and T-Systems International, he joined Zoom in November of 2021. Now, he is leading and building out Zoom's marketing organization across the EMEA region.In his previous position as VP of Field Marketing at T-Systems, he has successfully implemented a global social selling program for hundreds of colleagues in sales and beyond. In his current role at Zoom, ...
In this episode, Milan Ruzicka, B2B enterprise marketing expert, shares cutting-edge insights and learnings from the B2B Marketing Exchange*, one of the top B2B conferences in the United States. Some of his key takeaways for the marketing of today & tomorrow include:the digital marketing industry is evolving with accelerating speed and complexity, the vendor market outpacing the needs of their customers.the change in buying behavior towards primarily digital brings new needs in terms...
Ronnell Richards has more than 20 years of experience as a successful entrepreneur and sales leader. His varied background includes roles as an account executive, president, and managing partner in telecommunications. Ronnell also excelled as marketing director in the healthcare industry, consistently achieving top accolades, and has experience in channel and partner development.Ronnell loves sharing his knowledge and inspiring others. That’s why his current focus is on helping entrepreneurs ...
Why should executives invest time into social media? What is thought leadership and why does it matter in driving business reputation and results?How do you establish yourself as a thought leader?We discuss these and other questions with Mike Casey, President at Tigercomm, the leading US cleantech PR, marketing communications and public affairs firm. Mike defines successful thought leadership as "telling a discrete target audience useful things it did not know about itself". In our epis...
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