Learning plays an important role in getting your organization ready for the digital world and for social selling. To effect lasting change of habits in your sales team and beyond, Marketing should cooperate with the Learning & Development (L&D) team. In this episode, we talk with L&D expert Anna Bejgrowicz from Deutsche Telekom about how she and her Marketing team successfully established a social selling program across 9 countries. We cover:

• Social selling as part of go-to-market strategy
• L&D cooperation with marketing
• Trainings: what was important / what questions came up? 
• Stakeholder management: how the pandemic disrupted (offline) relationships and how to leverage social selling in the post-Covid world
• How to make learning sustainable: 1) embed learning in the flow of work, 2) microlearning, 3) thoughts on change / behavior management 
• Learning & Development as marketers, learners’ personas
• Tips on how to stay motivated for learning 

Listen in!

About Anna:

Anna Bejgrowicz is a Learning & Development professional with 8 years experience in the IT & telecommunications industry, working for Atos and Deutsche Telekom Group. In her current role at Deutsche Telekom B2B Europe she is the Lead for Learning and Development within the Digital & Cloud Services group, serving the sales & technical communities across 8 countries in the CEE region and in India.

Before entering the ICT world, Anna was on the path to a career in international relations and diplomacy, when she decided she’d rather use her talents in business. Ever since, she’s enjoyed using her competencies in stakeholder management as well as her leadership and interpersonal skills to affecting lasting change in corporation.

Most recently, she successfully implemented a social selling program in her organization – in partnership with her marketing team.

Anna believes in an approach where learning is effective when linked to personal and business objectives while bringing the learners joy.  She lives & works in Toruń, Poland, the birthplace of world-renowned astronomer and mathematician Nicolaus Copernicus.

Connect with her or follow her on LinkedIn

Anna's favorite L&D group on LinkedIn: L&D SHAKERS | Groups | LinkedIn

Anna's favorite book on establishing successful habits: Atomic Habits by James Clear

About our sponsor ReadyForSocial:

ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.

Learn more about their solution and services here.

Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.