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Strength In Business

Author: Krisz Rokk

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Welcome to Strength In Business, hosted by strategic marketing consultant, CEO, author and international speaker Krisz Rokk. On this podcast you’ll find actionable sales and marketing strategies, techniques and tips that will help you generate consistent results, boost profits and increase client retention. Furthermore, I’ll share with you current trends, thoughts and answer your burning business questions.
93 Episodes
What once started out as a seemingly smooth and innocent journey is slowly but surely turning into a nightmare for many content creators. Censorship, centralization, control – are we really heading into the right direction? Do you feel at ease with robots and AI picking articles, videos, music clips, products and promotions considered appropriate for you based on specific algorithms? What are the alternatives? The post Humans or Machines: Whom Do You Create Your Content For? appeared first on StrengthInBusiness.
Do you trust the traditional social media networks and their advertising policies? What if they stop liking your content and your ad account gets banned? Guess what? You don’t have to put up with it. There are some amazing alternatives on the horizon. Let me introduce you to blockchain social ads. The post Why Bother with Blockchain Social Ads? appeared first on StrengthInBusiness.
Putting all your eggs in one basket can be disastrous. Handing over your entire marketing power to a handful of social media platforms can very well ruin your business. On the other hand, scattering your energy, money, time and other resources all over the place isn’t the smartest strategy either. The post When You Hand Your Power Over to Social Media Tech Giants appeared first on StrengthInBusiness.
Why follow the herd mind when you can liberate yourself from fear, anxiety, frustration, anger or disbelief and reclaim your power? Why not dare to be original again? We’re so afraid to be ourselves. When something doesn’t feel right on the inside, we blame outside factors trying to fix whatever is in our reach to eventually realize that it all stems from within us. The post When You Dare to Be Original in Life appeared first on StrengthInBusiness.
Why would a business owner pour all his/her money into Facebook ads to the detriment of say word-of-mouth marketing that’s making up 80% or more of their business? Is it because it’s more comfortable to run ads from a computer instead of shaking hands, answering hard questions from customers and asking for referrals? The post Ditching Offline Marketing to Run Facebook Ads appeared first on StrengthInBusiness.
Everyone can start a business nowadays; it’s never been easier. But will all these individuals really be able to build and maintain a sustainable business? Statistics show that the majority will fail. Therefore the question comes down to, how do you stack the odds in your favor? The post Building a Sustainable Business: Sprint, Marathon or Both? appeared first on StrengthInBusiness.
Are you struggling to find the right tax advisor? You’ve worked with different accounting and tax advisors, you’ve outsourced this task to bring it back in-house again after being let down by different tax professionals and agencies and now you feel disappointed, disillusioned and clueless where to start looking for the ‘perfect’ fit. The post Why You Need to Find the Right Tax Advisor appeared first on StrengthInBusiness.
Battery vampires, data gatherers, addiction boosters – these are some of the commonalities of today’s social media apps. Does this also apply to the big family of Facebook apps? The final decision as to whether you need or want to have all of them installed on your phone is totally up to you. The post Do You Really Need All Those Facebook Apps on Your Phone? appeared first on StrengthInBusiness.
Trying to sell to the unsellable is a total waste of time. Willing to leave the room AKA end a sales pitch early in the game and walk away without a deal requires a great level of self-awareness, an in-depth knowledge of who exactly you want to work with and lots of confidence. The post Don’t Waste Your Time Selling to the Unsellable appeared first on StrengthInBusiness.
I’ve written about fundamentals at length. Understanding this concept at its core is crucial, yet few people do so. Those who do, accomplish what the many consider outstanding, unimaginable, and sometimes mystical. The post Why Sticking to the Fundamentals Enables You to Become Extraordinary appeared first on StrengthInBusiness.
Dan Kennedy had a massive positive impact on me. He defies the odds of conventional wisdom and provides you with wisdom that you can draw from for many decades to come. Dan Kennedy will always be my marketing mentor, a legend and true maverick. The post A Tribute to Marketing Legend Dan Kennedy appeared first on StrengthInBusiness.
My latest Facebook Advertising Workshop in London (UK) has revealed some interesting new insights to running digital advertising no matter the platform. It has also unveiled a better understanding of what drives human behavior. The post Facebook Advertising Workshop: There’s No Compression Algorithm for Experience appeared first on StrengthInBusiness.
Don’t let losing your health be the so called ‘desperation factor’ that pushes you to finally change your life. It’s so much easier to keep the car on the right path while adjusting as you move forward. Whether you take full responsibility or let the government, some fancy doctor or pills dictate your life, is entirely your call. The post When the Magical Relationship Between Health and Business Gets Shattered appeared first on StrengthInBusiness.
You’ve been led for centuries to believe that human uniqueness is wonderful when it benefits society, however it’s detrimental when it’s deployed for your own good. Are you battling to fit in into society, school, the entrepreneurial lifestyle, some crazy fashion trend, or other ‘fill in the blanks’? The post Fighting for Uniqueness in a World of Copycats appeared first on StrengthInBusiness.
Don’t let common myths and misconceptions stop you from writing a book. Don’t let other people’s good opinions infuse self-doubt and shatter your confidence. Write your book. Leave a legacy worth sharing. The post Leave a Legacy by Writing a Book appeared first on StrengthInBusiness.
It’s been almost a decade since I grabbed my microphone and recorded my very first podcast. 400+ episodes later I’m still in the podcasting game and have no intentions to turning a back on it. The post Reflections on a Decade of Podcasting appeared first on StrengthInBusiness.
Contracts come in different shapes and forms. They go from simple to overly complicated, from oral to written; from loose to legally binding and enforceable agreements. And then, there’s trust. The post Why Bother with Contracts? appeared first on StrengthInBusiness.
On the way back from my recent Facebook Advertising workshop in Berlin I reflected upon the mistakes that popped up during the sessions. Some of these mistakes were common, whereas others were directly correlated with the level of know-how each participant had. The post Facebook Advertising Mistakes: When Duplication Becomes the Norm appeared first on StrengthInBusiness.
When it comes to burger or fries you automatically think of McDonalds, Burger King and other similar chains. But what if your business has burgers and / or fries, too? What if you have several burgers but no sides in your portfolio? And what about those businesses which focus entirely on fries, shakes and muffins without ever considering adding a burger to their menu? The post Burger or Fries – Which One Comes First? appeared first on StrengthInBusiness.
Who doesn’t love some marketing quickies that you can understand on the fly and more importantly, apply effortlessly? Sorry to disappoint you, but that’s not what today’s post is about. Quick fixes seldom last. And most things you acquire effortlessly, you value less. The post 13 Marketing Quickies to Quench Your Thirst for Knowledge appeared first on StrengthInBusiness.
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