Claim OwnershipSummit Host Hangout®
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© Summit In A Box 2019
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Summit Host Hangout®: Krista Miller of Summit In A Box® dives deep into what it takes to launch an online summit. Everything from discovering your summit idea to the strategies that go into hosting a profitable, value-packed virtual summit. The best part? You don't have to be an influencer to make it happen. Let's dive in!
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There's something powerful about starting your year with a summit that brings in multiple 5-figures, floods your list with targeted leads, and sets you up with momentum that carries through the entire year. In this episode, I'm sharing why hosting Sell with a Summit in February was one of the best strategic decisions I made, how it impacted everything we did afterward, and why I'm already planning another Q1 summit for next year. I'll walk you through the timeline considerations, the benefits of hosting when people are motivated to take action, and how this timing can actually save a slow year (it did for us). If you're thinking about 2026 summit plans (I know, I know - but summits need planning time!), this might be the nudge you need to consider a Q1 event. ✨ Work with me to bring your profitable virtual summit to life: https://www.summitinabox.co/apply
The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid backend offer can multiply your results. If you've been wondering whether to pivot to B2C or abandon summits altogether, this episode will give you the encouragement and strategy you need to succeed. For show notes, head to https://summithosthangout.com/307
Ever wonder why some summit speaker pitches get ignored while others get an instant "yes"? I receive a LOT of summit speaker pitches, and most of them make it way too easy for me to say no. In this episode, I'm pulling back the curtain on what makes a speaker pitch fall flat - and more importantly, what makes one stand out in a GOOD way. You'll hear about the 5 biggest mistakes I see in speaker pitches and what experienced hosts do instead to get enthusiastic yeses from their dream speakers. Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/
Have you noticed that your audience needs a higher level of trust before buying? You're not alone. In today's "trust economy," consumers are more cautious than ever about who they follow and buy from. This week, I'm chatting with the "Million-Dollar Copywriter", Anthony Obey, about how virtual summits can be your secret weapon for building instant trust and authority - even in this skeptical market. Anthony breaks down what it really means to operate in a trust economy and shares specific strategies for using summits to create genuine connections with your audience. For show notes, head to https://summithosthangout.com/306
If you've been struggling with email frequency, worried about "annoying" your subscribers, or just not seeing the results you want from your current email marketing approach, this episode is going to be a game-changer. Fola brings this refreshingly honest perspective that treats email as its own unique medium - not just another social channel or sales pitch. His philosophy centers around building genuine relationships with your email list, which naturally leads to better engagement and higher conversions without the sleazy tactics we've all grown tired of. You're going to hear some approaches that might push your comfort zone (like daily emails!), but Fola breaks down exactly why this works and how to implement it gradually. Plus, he shares specific email structures and strategies you can start using immediately to see better results from every email you send. For show notes, head to https://summithosthangout.com/305
Have you ever had that moment when something you teach suddenly makes even MORE sense because you experienced it yourself in a new way? In this week's video, I'm sharing how I went from feeling bummed about $7,600 in all-access pass sales to celebrating over $59,000 in total summit revenue all because of the monetization stacking strategy I teach but had never fully experienced myself. You'll hear the specific numbers behind what happened, why this "smaller" summit actually became such a powerful teaching moment, and how it reinforced why I'm so passionate about helping hosts move beyond single-strategy monetization. 🔗Want to learn the strategy for yourself? Get your workshop ticket here: https://www.summitinabox.co/stacked-for-profit
Sometimes the best thing you can do for your business is step away from the endless task list and actually think. In this episode, I'm taking you behind the scenes of my recent solo planning retreat - two nights in a beautiful Airbnb with just me, my laptop, and zero distractions. You'll hear the simple questions I used to refocus my business direction and how I prioritized 19 projects for the rest of the year. Whether you're feeling scattered with too many ideas or stuck in constant "doing" mode without clear direction, this behind-the-scenes look at my planning process might give you some ideas for creating your own space to reset and refocus. Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/
Have you ever had a summit host ask you to PAY for the privilege of speaking at their summit? If you've received an invitation like this, I'm here to tell you exactly why this practice is wrong and what you should look for instead. I'll break down why this approach is predatory, what it tells you about the host, and share the specific benefits quality summit opportunities should provide speakers. Whether you're evaluating speaking opportunities or hosting your own summit, this episode will help you spot red flags and create win-win situations for everyone involved. For show notes, head to https://summithosthangout.com/304
Your summit is meant to serve your business and your life, not completely consume it for a week. While it's normal for summit week to be busy, there are simple things you can do to make sure you have plenty of time to rest, recharge, and take care of yourself. And in this week's Summit Conversations episode, I'm sharing exactly how I approach summit week now (both with my current support systems AND what I'd recommend if you're going it alone). You'll hear my practical strategies for planning around your capacity, setting realistic boundaries, and keeping your peace during the event. Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/
You might think launching your offer through your summit sounds pushy, but what if NOT making an invitation is actually doing them a disservice? In this episode, I'm tackling one of the most common objections I hear: how to launch your signature offer through your summit in a way that feels respectful and genuinely serves your audience. You'll hear a story of someone who gained 240 new members despite being worried about her non-marketing-savvy audience, plus specific strategies for launching ethically. I'll share my "mostly consent-based launch" approach, including how to build awareness throughout your summit, communicate transparently during launch events, and provide easy opt-out options that actually make your audience appreciate you more - not less. For show notes, head to https://summithosthangout.com/303
In this episode, I'm sharing some of the summit disasters we've weathered over the years, and walking you through what's in our new backup plan. From tech meltdowns to team members being unavailable, we're finally prepared for whatever summit chaos might come our way. If you're planning any kind of virtual event, this behind-the-scenes look at contingency planning might just save your sanity (and your summit!). Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/
1Ever wonder what goes on behind the scenes when a summit strategist is planning their OWN event? I'm pulling back the curtain today to share some of the biggest experiments I'm implementing in Membership Momentum 2025 - and why innovation is becoming more critical than ever for B2B summits. If you've been thinking about hosting a summit or wondering how to keep your events fresh and engaging, this bonus episode gives you a glimpse into my strategic thinking process. You'll hear about the challenges I'm seeing in the B2B summit space and the specific solutions I'm testing to combat them. Register for Membership Momentum at https://www.summitinabox.co/summit
I'm giving you a real-time look at how I'm analyzing our Membership Momentum Summit numbers just days into promotion – and why conversion rates tell a more valuable story than straight numbers ever could. You'll hear what our current conversion rates are (both good and concerning), how I'm using this data to make strategic tweaks instead of just hoping for the best, and the daily question I ask myself to stay proactive rather than reactive during summit promotion. I'm also sharing why 417 registrants might actually be cause for celebration (or concern) depending on what the data behind it reveals, and how shifting your perspective on numbers can completely transform your summit hosting experience. Register for Membership Momentum at https://www.summitinabox.co/summit
This week's guest hosts two annual virtual summits - one for knitters and one for crocheters - that have completely transformed her pattern design business. She's grown from hobby blogger to true CEO, built a thriving 260-member community, and even caught the attention of major yarn brands like Lion Brand. What I love about Hortense's approach is how she's adapted summit strategies specifically for her tech-challenged audience in a way that has let her create an engaged and profitable community. For show notes, head to https://summithosthangout.com/302
Testing your summit before launch isn't the most exciting topic, but it's a critical step that too many hosts skip entirely. In this behind-the-scenes episode, I'm sharing what happened during our 6-hour testing marathon for our 12th summit - and you won't believe how many issues we caught! You'll get an inside look at our detailed testing spreadsheet, see how we use test email addresses, and learn why my software engineering background makes me obsess over this "boring" but essential process. Plus, I'm sharing the issues we discovered that would have made us look unprofessional if attendees had found them first. Want to register for our summit to check it out? Head over to https://www.summitinabox.co/summit
If you're an ideas person who wants to start ALL of your brilliant ideas at once, this week's Summit Conversations episode is for you! After getting out of a time of hustle and almost diving right back into it, I created a simple tracker that has been saving me (and my team) multiple times per week from project overwhelm. In this episode, I'll walk you through a simple system that helps me visualize what's actually on my plate versus what I think I can handle. Plus, I'm sharing the free template so you can create your own version and get realistic about your project capacity. 🔗Get the template: https://airtable.com/appEDWyhhekB161BK/shr1GD7LMhqKs9DEo 🎉 Join the Membership Momentum waitlist: https://www.summitinabox.co/summit-waitlist
I share a lot about strategy and marketing for virtual summits, but there's one element that can majorly impact your summit that we haven't talked about on the podcast since 2019: design. In this episode, I'm joined by Tracey Albrecht of Soapbox Studio to discuss why amateur-looking graphics might be costing you registrations and sales. We'll break down the most common summit design mistakes, share simple tips for non-designers, and explain why your visual branding directly impacts your summit's success. Whether you're a DIY designer or considering hiring help, this conversation will help you create a more polished, professional summit that converts. Plus, Tracey shares some surprisingly affordable ways to get professional design help without breaking the bank. For show notes, head to https://summithosthangout.com/301
Sometimes we need results in 30 days, not 90! And sometimes a big summit feels like too much...and that's okay! In this episode, I'm comparing the time it takes to host a summit vs. a challenge and sharing the exact numbers that came in through a challenge that took about 10 hours of my time. If you've been thinking "I know I need to do something, but a summit feels like too much right now" or you hosted a summit and feel the momentum fading, this conversation will give you a different perspective on what's possible. 🔗Get your ticket to Sales Between Summits: https://www.summitinabox.co/sales-between-summits
It's episode 300 of the Summit Host Hangout® Podcast! To celebrate, I'm flipping the script and letting my team interview do the interviewing. You'll get a behind-the-scenes look at who I am beyond the business, from my rapid-fire preferences to how I juggle homeschooling while running Summit in a Box®. We dive into the evolution of virtual summits over the past 7 years, my decision-making process for the endless stream of ideas I have, and the moment I knew this business was going to work. I hope you enjoy this honest, unfiltered look at the journey (and human) behind Summit in a Box®! For show notes, head to https://summithosthangout.com/300
"When should I host a summit and when should I run a challenge?" In this Summit Conversations episode, I'm giving you a behind-the-scenes look at exactly how I make this decision. You'll hear my loose pattern for alternating between 1-2 summits and 2-3 challenges per year, plus the strategic reasoning behind that rhythm. Whether you're trying to significantly grow your audience or re-engage the people you already have, this episode will help you choose the right tool for where your business is today. Listen to the quick episode and then, join the conversation in the Summit Host Hangout Facebook group to share your thoughts and ask any questions you have. Join the community here >> https://www.facebook.com/groups/summithosthangout/ Get your ticket for Sales Between Summits: https://www.summitinabox.co/sales-between-summits
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