302: Growing a 260-Member Community Through Summits in a Non-Techy Niche with Hortense Maskens
Update: 2025-07-29
Description
This week's guest hosts two annual virtual summits - one for knitters and one for crocheters - that have completely transformed her pattern design business. She's grown from hobby blogger to true CEO, built a thriving 260-member community, and even caught the attention of major yarn brands like Lion Brand.
What I love about Hortense's approach is how she's adapted summit strategies specifically for her tech-challenged audience in a way that has let her create an engaged and profitable community.
For show notes, head to https://summithosthangout.com/302
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