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Welcome to the Sustainable Socials podcast! We're authors A.K. Mulford and Anne Kemp, here to help you grow your online community, develop holistic strategies for your brand, avoid social media burnout, and simply have more FUN! Join us each week for a deep dive discussion into the world of social media and marketing mindset as a whole.
38 Episodes
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This episode is all about updates. Anne and Ali talk about the Romance Writers of Australia conference they are headed to next month, including when and where they will be, as well as their plans outside of the conference. They talk about the new social media platform, Threads, how easy it is to use, and how they are using it. They also give advice on how to evaluate whether a platform is doing enough for you and deciding to stay with it or not. They talk a bit about their new courses, what t...
In this Patreon Q&A episode, Anne and Ali answer a question about how much of their social media they do themselves, vs how much they turn over to someone else. They talk about the importance of having an authentic social media presence, and also the importance of having help that compliments you, so that you are less likely to encounter burnout. They discuss Anne's new book detailing what a PA can do and how they can get started. They also talk about how to consider what type of PA or VA...
In this week's special episode, Anne and Ali sit down with Michael Evans, the creator of Ream- a subscription based platform made for authors by authors. Michael talks about his path to creating Ream, including the struggles he had along the way, that lead him to developing a space for authors to create community and cultivate superfans. They talk about performance marketing vs brand marketing, and the importance of building a community with your readers, rather than just selling to them. The...
In this special episode, Anne and Ali interview psychologist Dr. Madeleine Amie, who has been working as a counseling psychologist for over 15 years in New Zealand and Australia. They talk about Madeleine's work around survival response and, most importantly, imposter syndrome and how it relates to the author and publishing community. They discuss how imposter syndrome can affect our presence on social media and how to avoid emotional burnout. Madeleine also talks about being aware of our tol...
In this week's episode, Anne and Ali dive further into PR and what it can mean for you. They talk about setting realistic goals, defining your boundaries with publicists, and managing your expectations. They give examples of ways you can get PR, even on a budget, and when you aren't able to work with a publicist. They also discuss the importance of creating a PR kit for yourself.Do you have a PR kit? We'd love to know what you have in it. Drop us a line to tell us what is in your kit, or to a...
In this episode, Anne and Ali answer a Patreon question about Motivation. They discuss the challenges of staying motivated when exhaustion sets in and explore the importance of recognizing your own limits to prevent burnout. They talk about how important it is to have fun, and to ensure you are taking care of yourself. They also talk about what consistency really means, and how to use the tools at your disposal to keep showing up when you want to, but are having those low motivation day...
Welcome to PR June! In this episode, Anne and Ali introduce the theme of the month and discuss the difference between PR and marketing. Anne explains what PR is, and gives examples of how to distinguish that from your marketing strategy. She also talks about mindset and being strategic.Anne and Ali both give ideas and examples of how they have gone about getting PR, even on a very limited or no budget. They also discuss the importance of hearing “no”, respecting it, and realizing that sometim...
In this episode, Anne and Ali discuss the things they've been up to recently. Ali talks about their upcoming book release, and how they are preparing for it, and having fun on social media. Anne talks about the book she is currently writing, as well as a new non-fiction book she recently released. They also talk about being strategic with newsletters and how that has worked out.What are you up to? Do you have any upcoming or recent book launches, or are you doing anything exciting this month?...
In this episode, Anne and Ali answer a question from patrons, about how they use their drafts. They each talk about how they personally use their TikTok drafts, and how many they usually have. They give tips and advice about different types of drafts you can make and how they can be used to your advantage. They also talk a little about CapCut and how to save templates to your drafts for later use.How do you use your drafts? How many do you have? Send us an email at team@sustainable socia...
In this episode, Anne and Ali talk about strengthening the community you have built, and getting people to keep showing up. They talk about what you can do to help your followers feel valued and appreciated, while also creating connections and deepening bonds. They also discuss keeping the balance between not enough and too much, when it comes to offerings and engagement from you.We want to know, what do you do to keep people wanting to come back? How do you get them to keep opening your news...
In this episode, Anne and Ali talk about how to get people following you in the right places. They discuss where and how to offer the right level of engagement to meet your followers' needs, as well as how to get people to follow you from one platform to the next. They also talk about simple and fun ways to reward your followers, and encourage them to also spread the word for you, and help you build your community. For coaching, community, and social media support, check out our P...
May is all about building community. In this episode, Anne and Ali focus on building a foundation for your community- how to pull people together and build the start of a fandom. They talk about the specific elements of community and how to bring them together in a way that gets people talking and wanting to be in your community. They also discuss platforms where you can build your community, and ways to use those platforms for laying your foundation. For coaching, community, and social...
In this final episode of Engagement April, Anne and Ali introduce three of the thirteen TikTok tropes. They talk about the Seinfeld, the Movement, and Big Feelings. They give examples of how to use each of the three tropes, and how they can improve engagement on your page. They also share some information about their courses that are coming soon. If you have tried any of these TikTok tropes, we'd love to see it, and hear how it has affected your engagement! Send us a link you your v...
This week Anne and Ali answer questions from their patrons. They talk about asking the right questions, as well as how to time those questions and phrase them for maximum engagement. They also discuss using CapCut to easily make content that is on trend, and how doing so will help increase engagement.We'd love to know how you are asking questions or using CapCut to get engagement. Drop us a line at team@sustainablesocials.com. We love hearing from you.Do you have any questions you'd like us t...
This week. Anne and Ali talk about what you can do to make people feel welcome on your social media, in your newsletter, and in other spaces where you are trying to build and maintain a community. They talk about the importance of sharing who you are, not just what you do, and getting to know your community. They also discuss the importance of actively engaging with your community, and and making content that is relevant to everyone in your audience.If you've found a way to make people feel w...
The month of April is all about engagement. In this episode, Anne and Ali talk about how to keep people watching to the end of your videos. They give specific examples of how to use questions, hooks, images, or trending sounds to keep your viewers watching, and how to use your energy and timing to pull people in. They also talk about how to use timing to get people hanging around through the beginning of the video again, or even multiple times. Do you have any tricks for engagement that ...
In this last Mental Health March episode, Anne and Ali talk about Imposter Syndrome, what it is, and how to handle it. They talk about ways to set goals, and evaluate your success in constructive ways. They discuss how imposter syndrome has affected them, and how they have handled it, as well as different ways of looking at it to help change your mindset. Have you ever felt imposter syndrome? How did you deal with it?Send us an email at team@sustainablesocials.com and let us know! ...
As Mental Health March continues, Anne and Ali bring you tips for things you can do now to help protect your mental health. They talk about how to plan and organize what you will be doing on social media, in a way that fits your needs and energy level. They give tips on setting healthy boundaries and being aware of how social media affects you. They also discuss counterbalancing your time on social media by intentionally doing other activities, even when you don't feel like you are burnt out,...
In this second Mental Health March episode, Anne and Ali talk about using duets and stitches to create content when you don't feel up to making content, but want to post something. They talk about specific ways you can use duets and stitches, and how easy it can be to find quality videos to use for them. They also give examples of good content to use and how it can be beneficial to you, even if it has nothing to do with what you actually write.We want to know, do you do duets or stitches? Is ...
Anne and Ali talk about three things they each do to protect their mental health when it comes to social media. They discuss the importance of having writer friends that you can lean on when you need to, or even family members that can hold you accountable to taking a break when you need it. They also talk about how to make content on your low days that will allow you to show up when you want to, but won't take as much energy when you need some down time. Social media has a way of grabbi...
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