Episode 32: Author PR vs Marketing: Which is Which?
Description
Welcome to PR June! In this episode, Anne and Ali introduce the theme of the month and discuss the difference between PR and marketing. Anne explains what PR is, and gives examples of how to distinguish that from your marketing strategy. She also talks about mindset and being strategic.
Anne and Ali both give ideas and examples of how they have gone about getting PR, even on a very limited or no budget. They also discuss the importance of hearing “no”, respecting it, and realizing that sometimes that "no" might just be a "not right now".
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