THE BOOST

Summary In this conversation, Steve Turney interviews Johnny Crowder, CEO & Founder or Cope Notes. They discuss various topics related to mental health and personal growth. The conversation covers patterns in decision-making, taking risks, avoiding toxic people and behaviors, defining success, adaptability, starting an entrepreneurial path, the importance of story and creativity, the limitations of systems, the journey of self-discovery, the process of transformation, the value of incremental improvement, embracing imperfection, the power of love and transformation, the importance of personal stories, the resistance to change, the power of imagination and role-playing games, the transformational power of fairy tales, the wisdom of looking inside and awakening, the fear of change and rejection, the healing power of love and self-acceptance, and the importance of personal transformation. Takeaways Patterns in decision-making can reveal how we approach various aspects of life. Taking calculated risks is necessary for personal and professional growth. Avoiding toxic people and behaviors is crucial for success and well-being. Embracing imperfection and focusing on incremental improvement leads to long-term success. Personal transformation requires self-awareness, adaptability, and the willingness to change. Chapters 00:00 Introduction and Greeting 00:57 Patterns in Decision-Making 02:23 Taking Risks and Mitigating Risk 03:00 Avoiding Toxic People and Behaviors 04:19 Defining Success and Solving Problems 06:18 Adaptability and Responding to Challenges 07:10 Starting an Entrepreneurial Path 09:54 Finding the Right Fit in Work 10:21 The Importance of Story and Creativity 11:50 The Limitations of Systems and Creativity 12:20 The Journey of Self-Discovery 13:49 The Process of Transformation 14:19 The Value of Incremental Improvement 16:27 The Opportunity Costs of Being Someone Else 17:08 Defining Ourselves and Overcoming Bias 18:07 The Unpredictable Growth of Personal Projects 20:21 Embracing Imperfection and Iteration 22:45 The Power of Love and Transformation 24:41 The Importance of Personal Stories 26:25 The Untold Stories of Failure and Growth 27:21 The Journey of Self-Awareness 29:13 The Resistance to Change and Personal Growth 30:29 The Power of Imagination and Role-Playing Games 31:30 The Importance of Embracing Change 32:10 The Transformational Power of Fairy Tales 33:06 The Wisdom of Fairy Tales and Self-Discovery 35:01 The Journey of Personal Growth 36:34 The Power of Looking Inside and Awakening 39:23 The Fear of Change and Rejection 40:44 The Healing Power of Love and Self-Acceptance 43:54 The Importance of Personal Transformation 45:28 Closing Remarks and Farewell Learn more about your ad choices. Visit megaphone.fm/adchoices

THE BOOST with Zhaklina Spencer, Founder of Mental Health Songwriter Nights Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 21 of THE BOOST is a conversation with guest Colin Jeffries, VP Marketing and Communications at BrightView Health and host Steve Turney, owner and executive director of the Mental Health Marketing Conference. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Summary The conversation covers the topics of personal names, mental health challenges for clinicians, the impact of stress on the nervous system, and the importance of self-care. Gabrielle shares insights on polyvagal theory and the impact of stress on physical and mental health. The conversation also touches on the challenges faced by professionals in various fields and the need for self-awareness and care. Takeaways The importance of embracing and being proud of one's unique name. The prevalence of burnout, apathy, and negativity among clinicians, highlighting the need for better support and resources. The impact of stress on the nervous system and the importance of self-awareness in managing stress responses. The need for self-care and awareness of mental health challenges in various professions, beyond the mental health field. Chapters 00:00 Embracing Unique Names and Identity 03:43 Challenges Faced by Clinicians 11:36 Understanding Stress and the Nervous System Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary In this conversation, Steve Turney and Melvin Varghese discuss Mental Health Month and the specific challenges faced by the South Asian community. Melvin shares his personal experiences as an immigrant and the pressure to succeed academically. They explore the high achievement culture and the impact it has on mental health. Melvin emphasizes the importance of modeling failure, separating identity from achievements, and creating a supportive environment for parents to share their struggles. The conversation highlights the need for awareness and support for mental health in the South Asian community. Takeaways Mental Health Month is an opportunity to raise awareness and support for mental health. The South Asian community faces unique challenges related to high achievement and pressure to succeed. Modeling failure and separating identity from achievements are important for mental well-being. Creating a supportive environment for parents to share their struggles can positively impact the mental health of their children. There is a need for increased awareness and support for mental health in the South Asian community. Learn more about your ad choices. Visit megaphone.fm/adchoices

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In this episode of Boost Conversations, focused on mental health awareness month in May, the host engages with Brian Dixon, MD, the founder and CEO of Simply Psych. Dixon shares insights into balancing patient care and managing his business, highlighting how he dedicates approximately 50% of his time to seeing patients, with the remainder focused on helping other clinicians manage their practices to prevent burnout. He discusses the significance of therapists recognizing their role as small business owners and the importance of outsourcing tasks they're not skilled at to focus on patient care. The conversation also covers the challenges of the mental health sector's lack of differentiation and the undervalued need for marketing within the industry. Dixon emphasizes action over awareness in mental health, encouraging professionals to take concrete steps toward improving their practices and well-being. The dialogue also touches on personal mantras, the concept of 'keep going' as a motivational tool, and the significance of not taking on tasks outside one's expertise to grow one's business effectively. 00:00 Introduction to Boost Conversations on Mental Health 00:25 A Day in the Life of a Mental Health Professional 01:46 The Power of Gratitude and Motivation 04:56 Unveiling Simply Psych: Revolutionizing Mental Health Practice Management 07:10 The Challenges and Solutions in Mental Health Marketing 12:04 Building a Sustainable Mental Health Practice: Insights and Strategies 23:57 The Importance of Action Over Awareness in Mental Health Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Steve Turney interviews Margo Masri, owner of Heartfelt CFO and tax services, about her work helping clients with money, business, and tax-related issues. They discuss the challenges faced by behavioral health therapists, the importance of time management and prioritization, and the mindset shift needed to achieve financial abundance. Margo emphasizes the power of incremental change and the need for a coach to guide individuals through the process. She recommends the book 'Don't Split the Difference' for negotiation skills and 'Deep Work' for understanding oneself and aligning schedules. Keywords money, business, tax, behavioral health therapists, time management, prioritization, financial abundance, incremental change, coach, negotiation skills, deep work Takeaways Behavioral health therapists often struggle with the transition from working for someone else to working for themselves, and they face challenges related to taxes, proper business setup, and marketing. Time management and prioritization are crucial for success. Starting the day with the hardest tasks, focusing on income-generating activities, and implementing incremental changes can lead to significant progress. Money is an energy exchange, and understanding the systems and processes around it can help individuals tap into financial abundance. Overcoming fear and doing the hard things is where the treasure lies. Working with a coach can provide guidance and support in navigating challenges and achieving goals. Recommended resources include the book 'Don't Split the Difference' for negotiation skills and 'Deep Work' for understanding oneself and aligning schedules. Titles Overcoming Fear and Finding the Treasure The Power of Time Management and Prioritization Sound Bites "The cave you fear holds the treasure you seek." "Money is just an energy exchange." "Information leaves clues." Chapters 00:00 Introduction and Virtual Hug 04:10 Challenges Faced by Behavioral Health Therapists 08:23 Unlocking Financial Abundance through Mindset Shift 13:19 Overcoming Fear and Finding the Treasure 25:08 Money as an Energy Exchange and the Flow of Currency 28:38 Recommended Resources for Personal and Professional Growth 34:05 Conclusion and Where to Find Margo Masri Learn more about your ad choices. Visit megaphone.fm/adchoices

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In this conversation, Steve Turney talks with Dave Delaney about various topics, including pacing oneself, maximizing ROI at conferences, and the impact of ADHD. They also discuss the state of social networks and media, as well as the importance of in-person engagement and creating meaningful connections. Takeaways Pace yourself and take breaks to avoid burnout. Maximize your ROI at conferences by planning ahead and following up with connections. ADHD can have a significant impact on individuals' lives, but it also comes with unique strengths. Be cautious of the information you consume on social networks and media. In-person engagement and creating meaningful connections are essential for personal and professional growth. Sound Bites Chapters 00:00 Introduction and Catching Up 02:21 Pacing Yourself and Taking Breaks 05:12 Dave's Work and Projects 08:21 Maximizing ROI at Conferences 14:14 The Creation of Wise Squirrels 25:43 The State of Social Networks and Media 31:19 The Importance of In-Person Engagement 36:46 Creating Meaningful Connections 39:38 Wrap-Up and Contact Information Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary In this conversation, Steve Turney interviews Ryan Scanlon, the founder of Flourish Your Practice, about his work in helping behavioral health companies with sales and marketing. Ryan shares how his high school teacher inspired him to pursue a career in behavioral health and the impact it had on his life. They discuss the common pain points clinicians face in sales and marketing, including limited bandwidth and the need to monetize their services. They also explore the challenges of the traditional hourly block structure and the need to expand the definition of mental health professionals to meet the growing demand for services. The conversation concludes with a discussion on alternative care models and the importance of personalized approaches to health and wellness. In this conversation, Ryan Scanlon discusses the state of psychedelics and different approaches to legislation. He highlights the decriminalization of psilocybin in Oregon and the implementation of an innovative infrastructure for psilocybin services. Ryan also addresses the financial barriers for psilocybin facilitators and the progress of psychedelic legislation in Colorado. He then focuses on MDMA-assisted psychotherapy and its effectiveness in treating PTSD. Ryan emphasizes the healing potential of MDMA for trauma, particularly in veterans and individuals with complex trauma. The conversation concludes with a discussion on intentionality and the importance of spiritual health. Takeaways Clinicians often face challenges in sales and marketing due to limited bandwidth and a lack of business training in their formal education. The traditional hourly block structure can be a barrier to expanding services and meeting the growing demand for mental health care. There is a need to expand the definition of mental health professionals and explore alternative care models, such as peer support, to address the bottleneck in the mental health workforce. Personalized approaches to health and wellness, including alternative modalities and self-care practices, can play a significant role in improving mental health outcomes. Psilocybin has been decriminalized in Oregon, and the state has implemented an innovative infrastructure for psilocybin services. Financial barriers, such as high costs and annual fees, pose challenges for psilocybin facilitators. MDMA-assisted psychotherapy shows promise in treating PTSD, particularly in veterans and individuals with complex trauma. Intentionality is crucial for personal growth and spiritual health, and it requires examining one's intentions and being conscious of how one shows up in relationships and daily life. Sound Bites Chapters 00:00 Introduction and Background 02:10 Flourish Your Practice: Helping Behavioral Health Companies 05:42 Impact of High School Teacher on Ryan's Career Choice 09:21 Common Pain Points in Sales and Marketing for Clinicians 12:26 Challenges of Traditional Hourly Block Structure 14:16 Expanding the Definition of Mental Health Professionals 20:46 Exploring Alternative Care Models 22:21 Applying the Peer Support Model 22:51 Personalized Approaches to Health and Wellness 23:18 Psychedelics and Different Approaches to Legislation 24:09 Psilocybin in Oregon 25:31 Financial Barriers for Psilocybin Facilitators 26:27 Psychedelic Legislation in Colorado 28:22 MDMA-Assisted Psychotherapy and PTSD 29:18 The Healing Potential of MDMA for Trauma 32:29 Intentionality and Spiritual Health 36:16 The Consciousness and Unconsciousness 38:05 The Intersection of Mind, Body, and Spirit 41:17 Holistic Approaches to Mental Health 42:31 Recommendation: 'The Creative Act: A Way of Being' by Rick Rubin Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary Sanjana Sathya, co-founder and head of growth at Thrizer, discusses the importance of bridging the gap between out-of-network benefits and private pay rates for therapists. She explains how Thrizer helps therapists submit out-of-network claims and provides clients with upfront benefits, eliminating the need for reimbursement. Sanjana also shares her personal mental health journey and the impact therapy has had on her life. She expresses her excitement for the Mental Health Marketing Conference and the opportunity to connect with others in the mental health community. The conversation highlights the need for ethical and clinical deployment of AI in mental health and the importance of diversity within the industry. Takeaways Thrizer helps bridge the gap between out-of-network benefits and private pay rates for therapists, making therapy more accessible for clients. Superbills are documents that clients receive from out-of-network therapists, which they can submit to their insurance company for reimbursement. The mental health community is diverse, with individuals from various backgrounds and perspectives working towards a common goal of improving mental health. Ethical and clinical deployment of AI is crucial in the mental health industry to ensure the best outcomes for clients. The Mental Health Marketing Conference provides an opportunity for networking and learning about different aspects of mental health. Chapters 00:00 Introduction 01:29 Introduction to Thrizer and Bridging the Gap in Mental Health 08:13 Explaining Superbills 10:46 The Importance of Ethical and Clinical Deployment of AI in Mental Health 21:26 Excitement for the Mental Health Marketing Conference 25:30 The Role of Technology in Mental Health 29:44 Personal Background and Interest in Breaking Bad Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Steve Turney interviews Megan Gunnell, the founder of Thriving Well Institute and the admin of the Thriving Therapists Facebook group. Megan shares her journey of building a thriving therapist community and offers insights into marketing and scaling a therapy practice. She emphasizes the importance of listening to the audience and staying within one's area of expertise. Megan also discusses the value of choosing the right marketing channels for reaching and engaging with the target audience. In this conversation, Megan Gunnell discusses the importance of building a supportive community and creating a safe space for therapists. She emphasizes the value of quality over quantity when it comes to community size. Megan also shares her approach to decision-making, which involves listening to the head, heart, and gut and aligning decisions with one's purpose and values. She explains the concept of distress tolerance and how it can help individuals push through resistance. Megan also discusses the balance between ego and fear and the importance of taking bold action despite fear. Takeaways Building a community of like-minded professionals can provide support, accountability, and guidance in scaling a therapy practice. Listening to the needs and pain points of the audience is crucial for creating relevant and effective offerings. Staying within one's area of expertise and focusing on a specific niche can lead to greater success and impact. Choosing the right marketing channels, based on the target audience and personal comfort, can yield better results. Chapters 00:00 Introduction and Background 03:02 The Thriving Therapist Community 06:01 Creating the Thriving Therapist Community 10:59 Listening to the Audience 15:22 Staying in Your Lane 21:58 Introduction and Building a Community 22:28 Creating a Safe and Supportive Space 23:35 Trusting Intuition and Making Aligned Decisions 26:31 Listening to Head, Heart, and Gut 29:11 Distress Tolerance and Pushing Through Resistance 38:07 Balancing Ego and Fear 42:35 Taking Bold Action Despite Fear 45:16 Closing and Where to Find Megan Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest Brad Arner is the CEO of The Healer's Kit. This show is hosted by Steve Turney, CEO and Executive Director of the Mental Health Marketing Conference. In this conversation, Steve Turney and Brad Arner discuss various topics related to the intersection of technology, mental health, and human connection. They explore the entrepreneurial lifestyle, the value of rest and disconnecting, and the potential of AI and automation. They also touch on the importance of balancing automation with human connection and the need to define what aspects of life should not be automated. The conversation highlights the beauty of the outdoors and the importance of disconnecting from technology. Overall, they emphasize the need to find a balance between technological advancements and maintaining authentic human connections. Takeaways The entrepreneurial lifestyle often requires adjusting to a non-traditional schedule and finding a flow that works best for productivity and well-being. Taking time to rest and disconnect is essential for mental health and overall well-being. Establishing boundaries and incorporating practices like a digital Sabbath can be beneficial. While technological advancements offer many opportunities, it is important to define what aspects of life should not be automated and prioritize human connection and authentic experiences. Spending time outdoors and disconnecting from technology can have a positive impact on mental health and overall happiness. Chapters 00:00 Introduction and Background 03:07 The Entrepreneurial Lifestyle 06:09 The Value of Rest and Disconnecting 11:03 The Intersection of Ancient Wisdom and Modern Science 17:23 The Exciting Time of Technological Advancements 25:12 The Potential of AI and Automation 28:19 Balancing Automation and Human Connection 34:14 Defining What Should Not Be Automated 38:26 Automating Administrative Tasks for Mental Health Professionals 41:59 The Beauty of the Outdoors and the Importance of Disconnecting 43:14 Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary In this conversation, Steve Turney interviews Jennifer Christensen, CMO and Co-founder of Beacon Media + Marketing, about the 2024 State of Mental Health Marketing Report. They discuss the research methodology and the main findings of the report. The conversation covers topics such as the importance of referrals and social media advertising in mental health marketing, the interest in new tactics and avenues, the challenges faced by marketers, the need for digital marketing audits, the choice between in-house and agency marketing, and the confidence in evaluating and purchasing AI technology. The conversation concludes with a discussion on the future of mental health marketing and the importance of staying informed. Takeaways Referrals and social media advertising are key drivers of success in mental health marketing. There is a growing interest in new tactics and avenues, such as short form video, podcasts, and AI marketing tools. Many marketers struggle with clarity and understanding what marketing strategies work best. Digital marketing audits are essential for evaluating the effectiveness of marketing efforts. There is a need for a balance between in-house and agency marketing expertise. Many marketers lack confidence in evaluating and purchasing AI technology. The overwhelming number of AI tools available can make it difficult for marketers to navigate and make informed decisions. Continued research and benchmarking are necessary to stay informed and make data-driven marketing decisions. Chapters 00:00 Introduction and Background 03:20 Referrals and Social Media Advertising 08:02 Interest in New Tactics and Avenues 15:35 Challenges in Marketing 18:02 Digital Marketing Audits 21:23 In-House vs. Agency Marketing 25:07 Confidence in Evaluating and Purchasing AI Technology 30:39 The Overwhelm of AI Technology 38:18 Conclusion and Future Research Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Steve Turney interviews Jimmy Lyons, the VP of Growth at Further, a conversion rate optimization platform for behavioral health. They discuss the importance of living in the present moment and finding joy in the mundane. Jimmy shares his personal story of finding help for someone with addiction and how it led him to his current role at Further. They delve into the features and benefits of Further, including its AI-powered chat function and conversational web forms. They also explore the intersection of Web3 and mental health, as well as the potential of psychedelics in the field. Overall, the conversation highlights the role of technology in improving mental health care and promoting well-being. Takeaways Living in the present moment and finding joy in the mundane can greatly improve mental well-being. AI-powered tools like Further can enhance the conversion rate optimization process in behavioral health by providing fast and user-friendly solutions. Web3 and blockchain technology have the potential to revolutionize mental health care and create new opportunities for anonymity and connection. The intersection of Web3 and psychedelics is an emerging area of exploration that could have significant implications for mental health treatment. Moving towards higher consciousness and embracing new technologies can lead to innovative solutions and advancements in mental health care. Chapters 00:00 Introduction and Virtual Hug 02:44 Living in the Present Moment 04:14 Jimmy's Personal Story 12:24 Overview of Further and its Features 16:31 The Role of AI in Behavioral Health 21:38 The Impact of Web3 and Blockchain 26:19 The Importance of Anonymity in Web3 32:20 The Intersection of Web3 and Psychedelics 43:15 Moving Towards Higher Consciousness 44:59 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Steve Turney interviews Linea Johnson, an author, speaker, and mental health advocate. They discuss various topics, including moving to a new location, workplace mental health, change management, emotional awareness, language and its impact on mental health and disability, and the concept of inspiration porn. Lenia shares her experiences and insights, highlighting the need for vulnerability, empathy, and understanding in creating a supportive and inclusive environment. She also discusses her work as a consultant and her book, 'Perfect Chaos.' Takeaways Workplace mental health requires a comprehensive approach that involves leadership, policy changes, and creating a safe space for employees to share their experiences. Successful change management involves listening to and involving all stakeholders, addressing resistance, and creating a feedback loop. Language plays a crucial role in mental health and disability, and it is important to use person-first language and be aware of ableist terminology. Inspiration porn, which objectifies and belittles individuals with disabilities, should be avoided in marketing and communication. Chapters 00:00 Introduction and Small Talk 01:11 Moving to a New Location 03:00 The Importance of Good Food in a New City 05:07 Virtual Hug and Shameless Plug 09:16 Transitioning to Full-Time Advocacy 11:11 Ideal Customers for Workplace Mental Health Consulting 15:20 Factors for Successful Change Management 19:08 The Importance of Emotional Awareness in the Workplace 20:15 The Need for Vulnerability and Emotional Expression 23:15 The Impact of Language on Mental Health and Disability 25:37 The Use of Person-First Language and Identity-First Language 29:34 The Importance of Language in Marketing and Communication 34:02 The Concept of Inspiration Porn and Its Impact 38:01 Conclusion and Contact Information Learn more about your ad choices. Visit megaphone.fm/adchoices

Omar Ruiz, founder of Online Private Practice, shares his journey and insights into building an authentic and successful mental health business. He emphasizes the importance of reviews and authenticity in the industry. Omar discusses his work as an LMFT and his focus on helping couples struggling with infidelity. He also talks about his approach to content creation, including his YouTube channel and upcoming podcast. Omar provides valuable advice on using Facebook groups for connection and referrals.  He reflects on his experience presenting at the Mental Health Marketing Conference and the long-term strategy of building a legacy in the field. The conversation covers topics such as the growth process and success, starting a private practice and learning from others, the importance of business education for therapists, the community and future opportunities, content consumption and learning, and Omar's path and market research. Takeaways Success is a natural progression that requires showing up and doing the work consistently over time. When starting a private practice, it's important to study and learn from successful practitioners, but also find your own unique approach. Graduate school focuses on developing clinical skills, so therapists need to seek additional education and support for building a successful business. Being part of a community can provide valuable connections and opportunities for growth. Consuming content through videos, podcasts, and other mediums can be an efficient way to learn and stay updated in your field. Market research is essential for understanding what people want and need in order to create valuable content and services. Chapters 00:00 Introduction and Background 03:22 The Value of Reviews and Authenticity 06:34 Omar's Professional Work and Online Private Practice 10:23 Approach to Content Creation 19:48 The Role of Facebook and Meta 23:28 Using Facebook Groups for Connection and Referrals 27:36 Feedback from Mental Health Marketing Conference 38:27 Long-Term Strategy and Imposter Syndrome 46:28 The Growth Process and Success 48:35 Starting a Private Practice and Learning from Others 50:28 The Importance of Business Education for Therapists 51:18 The Community and Future Opportunities 52:23 Content Consumption and Learning 56:40 Omar's Path and Market Research Learn more about your ad choices. Visit megaphone.fm/adchoices

THE BOOST with guest Lance Folske, CEO of Pure Mixed Strategy Learn more about your ad choices. Visit megaphone.fm/adchoices