Talking AI in Market Research
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Description
Will and Ray Poynter, the founders of ResearchWiseAI, discuss all things relating to Artificial Intelligence (AI) and market research. Our aim is help market research professionals keep up to date with the dizzying world of AI.
22 Episodes
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Bethan Blakeley, CX and Research Manager at SimpliSafe, discusses her transition from agency to client-side research, cutting through AI hype, and why stakeholder activation matters more than perfect methodology.
Heineken’s Tony Costella joins Ray Poynter to unpack how AI, data, and people reshape marketing and sales—moving from one-off tests to always-on insight and real business value.
Ray Poynter sits down with Tanya Berlina from Yasna AI to explore how conversational AI is transforming qualitative research-covering practical tips, future trends, multilingual projects, and more.
Zappi founder Steve Phillips joins Ray Poynter to reveal how AI and automation are reshaping market research, from rapid testing to actionable, always-on insights. Discover what the future holds for insights teams in an AI-first world.
Karlien Kriegler, co-founder of Hello Ara, joins Ray Poynter to explore how AI is transforming market research, uncovering creativity, practical innovation, and the future of insight discovery.
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