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Embedding AI at Scale: Heineken’s Playbook with Tony Costella

Embedding AI at Scale: Heineken’s Playbook with Tony Costella

Update: 2025-10-30
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Heineken’s Tony Costella joins Ray Poynter to unpack how AI, data, and people reshape marketing and sales—moving from one-off tests to always-on insight and real business value.
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Embedding AI at Scale: Heineken’s Playbook with Tony Costella

Embedding AI at Scale: Heineken’s Playbook with Tony Costella