Telecom Reseller / Technology Reseller News

“Compliance is not going away. CMMC is here — and it’s a high-margin, recurring opportunity for MSPs.” — Steven Hess, Co-Founder, Deep Fathom In this Technology Reseller News podcast, Doug Green, Publisher of TR Publications, sits down with Steven Hess, Co-Founder of Deep Fathom, to discuss the U.S. Department of Defense’s new Cybersecurity Maturity Model Certification (CMMC) mandates — and how they create one of the most significant compliance and service opportunities for the MSP and channel community in years. CMMC is the federal government’s new cybersecurity enforcement framework for defense contractors and their supply chains. Designed to stop state-sponsored and criminal attacks on the defense ecosystem, the mandate now requires tens of thousands of small and mid-sized contractors to meet strict cybersecurity and documentation standards — or risk losing their contracts. Recognizing that most smaller contractors lack in-house cybersecurity resources, Deep Fathom was built as an AI-driven, turnkey compliance platform that guides companies through the entire CMMC process. “We built Deep Fathom to make compliance accessible — without the hundreds of thousands in consulting fees,” said Hess. The platform automates much of the work and includes an agentic AI assistant that helps users — and their MSPs — navigate complex regulatory steps with ease. Deep Fathom partners directly with MSPs and channel partners, offering three flexible engagement models: Referral — identify and connect clients to Deep Fathom. Value-Add Services — resell and support the platform with hands-on client guidance. Compliance Practice Development — build a full service line around CMMC readiness and ongoing certification. Hess emphasized that no deep cybersecurity background is required: “We’ve built the expertise into the platform itself. If you understand IT, you can build a compliance practice.” He also noted that CMMC is just the beginning — state, local, and critical infrastructure sectors are expected to follow with similar frameworks, multiplying the opportunity. For MSPs and resellers, Deep Fathom represents a sticky, recurring-revenue model tied to a growing federal mandate. “Compliance is a door opener — and a long-term relationship builder,” said Hess. To learn more about Deep Fathom’s partner opportunities, visit deepfathom.ai. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data

“Hard to get a customer — but once you have that customer, sell them something else.” — Elie Y. Katz, Founder, President & CEO, National Retail Solutions (NRS) In this Technology Reseller News podcast, Doug Green, Publisher of TR Publications, speaks with Elie Y. Katz, CEO of National Retail Solutions (NRS), about how NRS is helping small businesses compete with national chains — and why telecom resellers and MSPs are perfectly positioned to benefit from a new wave of retail technology opportunities. NRS, a division of IDT, began as a mission to modernize small, independent convenience stores through affordable, easy-to-use point-of-sale (POS) systems. A decade later, NRS has more than 38,000 units deployed nationwide, helping merchants streamline sales, manage operations, and now — expand digitally through DoorDash and Grubhub integrations. What started as a POS platform has evolved into a full suite of business services — including NRSPay for transparent, no-contract credit card processing, NRS Purple Payroll for affordable payroll solutions, and cash advance programs that help small businesses stay liquid and grow. Katz is now calling on telecom resellers and channel partners to leverage their trusted customer relationships and add new, high-margin offerings. “Every one of your customers needs credit card processing, payroll, or better cash flow. We make it simple, transparent, and profitable — for you and them,” he explained. With NRS, partners can expand beyond telecom into broader small-business enablement — reaching industries from convenience stores and retailers to medical, dental, legal, and service-based businesses. “The hardest part of sales is building trust. Our resellers already have that trust — now it’s time to build on it,” Katz added. To learn more about partnership opportunities, visit SellNRS.com or explore NRS solutions at NRSPlus.com. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data

“The tide is turning, but it hasn’t gone out yet.” — Alex Quilici, CEO, YouMail In this Technology Reseller News podcast, Doug Green speaks with Alex Quilici, CEO of YouMail, about how the company is helping both carriers and enterprises identify, block, and eliminate fraudulent robocalls and impersonation attacks. After peaking at nearly 5 billion robocalls per month, U.S. volumes have fallen by more than a billion calls—a positive trend, though the fraudsters behind the remaining calls are earning more money with fewer calls. Quilici explains that YouMail, a Cloud Communications Alliance (CCA) member, is helping stop telecom “troublemakers” through a suite of AI-driven solutions that protect consumers, carriers, and enterprises alike. For carriers, YouMail’s Watch and Score products flag risky robocallers by monitoring live calling behavior. Carriers upload the phone numbers they issue, and YouMail reports back when any number engages in suspicious or illegal activity—empowering providers to act quickly and shut bad actors off the network. For enterprises, YouMail’s Quash solution identifies and suppresses impersonation campaigns in real time. Using analytics and carrier collaboration, Quash helps organizations such as banks and hospitality brands detect where fraudulent calls originate, block offenders, and even prepare evidence packages for law enforcement. Case studies on Regions Bank and Marriott highlight real-world success: a 60 percent reduction in telecom attacks and an $8 million fraud judgment. The results demonstrate how YouMail’s technology helps legitimate businesses reclaim trust in their communications. Looking ahead to 2026, YouMail is developing a referral and reseller program to extend its protection ecosystem to more carriers and call-center partners. Learn more at youmail.com.

“Availability is resilience. If you can’t see it, you can’t secure it.” — Roland Dobbins, Principal Engineer, NETSCOUT ASERT Team In this Technology Reseller News podcast, Doug Green, Publisher of TR Publications, speaks with Roland Dobbins, Principal Engineer on NETSCOUT’s ASERT (Arbor Security Engineering & Response Team), about the growing risk of outbound DDoS attacks—and why service providers and enterprises must defend against threats moving in every direction. NETSCOUT, a global leader in network visibility and DDoS defense, has been monitoring an alarming surge in outbound and cross-network (east-west) attack traffic driven by new “Turbo Mirai” botnets, particularly the Aisuru variant. These attacks can exceed 20 terabits per second and 6 gigapackets per second, overwhelming even the largest operators. Dobbins explains that while most organizations focus on protecting against incoming DDoS traffic, outbound attack streams can be just as damaging, clogging peering links and taking down critical infrastructure. “We’re seeing broadband networks unintentionally launching massive attacks, sometimes over a terabit per second, because of compromised IoT and connected devices,” Dobbins said. “It’s not just about defending the target — it’s about protecting your own network from being part of the problem.” NETSCOUT’s ASERT team, which observes 40,000–50,000 DDoS attacks daily across 60% of the world’s IPv4 space, provides continuous research and live mitigation guidance to customers worldwide. Dobbins emphasized that effective DDoS defense requires edge-to-edge visibility, sub-second detection, and suppression of both inbound and outbound traffic. “You can’t secure what you can’t see,” he added. “Operators need full visibility across their networks, with active mitigation built into daily operations.” Learn more about NETSCOUT’s global threat research and DDoS defense solutions at netscout.com. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data

At the Wildix Partner Day in Venice, Technology Reseller News Publisher Doug Green sat down with industry analyst Dave Michels to discuss his impressions of Wildix’s first-ever analyst event and what it reveals about the future of UCaaS, AI, and the channel. Michels, a respected voice in enterprise communications and author of TalkingPointz, described the event as “a real look inside a company that’s not just talking about digital transformation — they’re living it.” “Wildix zigs where everyone else zags,” Michels said. “They’ve built a single-tenant UCaaS architecture for the cloud — something almost nobody else is doing — and it’s full of advantages. Customers don’t care if it’s multi-tenant or single-tenant; they care about flexibility, data residency, and performance. Wildix has figured that out.” Michels noted that Wildix’s 100% remote workforce and decentralized culture reflect the flexibility it delivers to customers. “They actually practice what they preach,” he said. “They’ve built a distributed organization that uses their own tools every day, and that authenticity shows through.” A key differentiator discussed was Wildix’s hardware-integrated UCaaS ecosystem, including x-hoppers — an AI-enabled communications platform for retail and frontline workers — and x-bees, designed for knowledge workers and collaboration. “The x-hoppers headset is a perfect example of applied AI — it’s connected, voice-activated, and aware of business workflows,” Michels observed. “If a shelf runs out of stock, it can alert staff automatically. It’s an intelligent, practical use of AI that drives immediate ROI.” Looking ahead to 2026, Michels said that AI is reshaping every part of the communications stack — and that this shift favors channel partners. “AI is the magic drug right now,” he explained. “But to really leverage AI, companies need expertise — and that’s coming back to the channel. We’re seeing a major swing toward partners because they know how to implement, customize, and deliver these complex, outcome-driven solutions.” Michels concluded that Wildix’s approach — flexible deployment options, integrated AI, and strong partner alignment — mirrors where the entire industry is heading: toward configurable, outcome-focused communications. Learn more about Dave Michels’ insights and commentary at talkingpointz.com.

At the Wildix Partner Day in Venice, Technology Reseller News Publisher Doug Green spoke with Jon Arnold, Principal of J Arnold & Associates, for a candid analyst perspective on Wildix’s strategy and its growing impact on the SMB and channel markets. Arnold noted that while Wildix may be lesser known in North America, its channel-first model, AI-driven innovation, and SMB focus set it apart from larger UCaaS players. “Wildix isn’t trying to be everything to everyone — they’re laser-focused on SMBs that want modern, ROI-driven communications, not just dial tone,” said Arnold. “They understand how to meet these businesses where they are, whether they’re still on legacy PBX systems or rebuilding after the pandemic’s patchwork solutions.” He emphasized that Wildix’s message is no longer about PBX replacement, but about transforming communications into a strategic asset. “Voice is no longer just about making phone calls — it’s data. Once AI enters the picture, conversations become business intelligence, and that’s where Wildix is delivering real value,” Arnold explained. Arnold also praised the company’s verticalized offerings, including AI-powered retail and healthcare solutions that demonstrate tangible returns for customers and simplify the sales process for MSPs. “They’re giving the channel out-of-the-box vertical solutions with integrations already done — that’s gold for partners, because it accelerates time to market and reduces disruption,” he said. From workflow automation and open APIs to remote-friendly deployment, Arnold concluded that Wildix exemplifies a vendor that both lives and delivers on the distributed-work model. “They’ve stayed true to their SMB roots while bringing the power of AI to that market — and that’s a story worth paying attention to,” he added. Learn more about Jon Arnold’s research and market insights at jarnoldassociates.com.

At the Wildix Partner Day in Venice, Italy, Technology Reseller News Publisher Doug Green sat down with Steve Osler, CEO of Wildix, to discuss how the company is using AI and automation to transform unified communications — and to empower partners with new revenue opportunities. “The main reason to move to Wildix today isn’t just to unify communications — it’s to automate and improve business processes, especially with AI,” said Osler. “We’re helping companies replace human interactions in routine communication and integrate AI to boost sales and efficiency.” Founded in 2005 in Trento, Italy, Wildix began as a PBX innovator before becoming one of the first companies to deliver a WebRTC-based unified communications platform in 2012. Two decades later, the company is now focused on the next evolution: agentic AI and business process automation. Osler explained that AI is not simply a feature but a catalyst for business transformation. From automated scheduling and customer engagement to Salesforce-integrated workflows, Wildix enables customers to achieve measurable ROI while giving partners full ownership of their customer relationships and billing. “We don’t publish price lists because every solution delivers a different value,” Osler noted. “A basic PBX may be $10 per user, but the same platform, integrated with AI and CRM automation, can be worth thousands.” Wildix’s vertical specialization is also central to its strategy. Products such as x-bees, a sales tool integrated with Salesforce, and x-hoppers, a communications platform for retail frontline workers, demonstrate how narrowing focus creates greater differentiation and customer value. On the topic of Microsoft Teams integration, Osler emphasized that Wildix complements rather than competes with Teams. “We provide the telephone services and smart automation that Teams can’t — the goal isn’t to deliver dial tone, but to deliver value,” he said. Looking ahead to 2026, Osler stressed that partner enablement is key to Wildix’s growth. “We’re training partners not just to sell AI, but to understand it — to identify the right use cases, show value, and implement fast.” For Wildix, AI isn’t a distant concept; it’s a practical, deployable advantage. As Osler concluded with a smile: “The best way to learn more about Wildix? Ask AI.” Learn more about Wildix and its channel-first UCaaS and AI automation strategy at wildix.com.

At the Wildix Partner Day in Venice, Italy, Technology Reseller News Publisher Doug Green spoke with Stewart Donnor, Sales Engineers Manager at Wildix, about how the company’s channel-first innovation and AI-powered automation are redefining the unified communications experience for partners and their customers. “Wildix is 100% channel, and our engineering team works side-by-side with partners from discovery through deal close,” Donnor explained. “We design every deployment around the customer’s exact workflow — no cookie-cutter solutions.” Donnor described Wildix’s flexible, customizable UCaaS and PBX ecosystem that bridges the gap between traditional telephony and modern digital engagement. The platform supports cloud, hybrid, and hardware PBXs, integrates with Microsoft Teams, CRM systems, and digital channels such as WhatsApp and SMS, and now incorporates Wilma AI — an agentic automation tool capable of handling workflows across more than 500 third-party applications. “AI is now our best employee — it never takes time off and it’s always ready to work,” Donnor said. “We’re using automation not to replace people, but to extend customer access and improve employee experience.” The Wildix product stack — including x-bees for collaboration and x-hoppers for retail and frontline environments — demonstrates this blend of innovation and practicality. By embedding communication into headsets and mobile endpoints, Wildix gives store associates real-time access to AI-driven knowledge and instant customer assistance, improving both staff retention and ROI. For organizations reassessing their communications post-COVID, Wildix provides migration flexibility for both legacy PBX users and those looking to upgrade hastily adopted UCaaS systems. “Many companies made quick decisions during COVID and had to compromise,” Donnor noted. “Now they’re ready for a solution that restores capability without giving up control — and that’s where Wildix shines.” With weekly software releases, a direct feedback loop between sales engineering and product development, and security built into every instance, Donnor emphasized Wildix’s commitment to keeping partners and customers on the cutting edge. “We’re agile, European-born, and secure by design. Each build is unique — future-proofing isn’t just a promise, it’s baked into our DNA.” To learn more about Wildix’s AI-driven UCaaS and partner ecosystem, visit wildix.com.

In this Technology Reseller News podcast, Publisher Doug Green interviews David Klebanov, VP of Partner Solutions at Alkira, about the company’s two major announcements — the launch of MCP Server and NIA Copilot — both designed to bring AI integration and natural language interaction to network automation and infrastructure management. Alkira, known for pioneering Network Infrastructure as a Service (NIaaS), delivers global connectivity and security entirely through cloud software. The company’s latest innovations mark a significant step forward in bridging AI applications and network intelligence. The first announcement, MCP Server (Model Context Protocol Server), standardizes communication between AI applications and infrastructure systems. “MCP acts as a highway between AI and the network,” said Klebanov. “It allows AI models to access telemetry and configuration data in a consistent way, enabling smarter automation, faster response, and more intelligent decision-making.” This new capability complements Alkira’s existing automation tools, such as REST APIs and Terraform. MCP provides a third option specifically for AI and agentic environments, allowing developers and DevOps teams to choose the right tool for their workflow — whether they’re building in traditional, cloud-native, or AI-powered contexts. The second announcement, NIA (Network Infrastructure Assistant) Copilot, applies the same AI-driven intelligence directly to the network engineer’s workflow. Integrated into the Alkira portal, NIA allows administrators to interact with their network using natural human language instead of complex code or command-line interfaces. Engineers can simply ask questions, issue commands, or retrieve data in conversational form — “like talking to ChatGPT, but for your network,” Klebanov explained. Both MCP and NIA are designed to work together: MCP connects AI applications to infrastructure externally, while NIA empowers network teams internally. Together, they deliver real-world value by making complex infrastructure management simpler, faster, and more intelligent. Klebanov emphasized that these tools also open new opportunities for the MSP and channel partner community, noting that Alkira is a 100% channel-focused organization. “AI is front and center for enterprises, and our partners now have a way to deliver real, AI-friendly network solutions — not just theory, but technology that provides immediate value.” Learn more about Alkira’s AI-powered network solutions at alkira.com.

At the Wildix Partner Day in Venice, Italy, Technology Reseller News Publisher Doug Green sat down with Jason Uslan of Wildix to discuss how the European-born UCaaS and PBX provider is helping small and midsize businesses modernize communications while preserving the trusted channel relationship. “Wildix is 100% channel — we only go to market through our partners,” Uslan explained. “That local partner knows the customer, understands their workflows, and can tailor the solution to fit their needs.” Wildix’s unified platform enables SMBs to consolidate fragmented communications — legacy PBX, Microsoft Teams, CRM tools, and email — into a single, flexible system focused on both customer and employee experience. Designed for scalability, the Wildix solution gives partners full control over deployment, billing, and customer ownership while offering end users a seamless, device-agnostic experience across office and remote environments. Uslan emphasized that Wildix fits the SMB market “because it’s built for it.” The platform is fully customizable down to the user level, integrates natively with Microsoft Teams and leading CRMs, and supports open APIs for third-party extensions through partners like Red Cactus. “We don’t want to disrupt how people work — we want to help them work smarter, faster, and better,” he said. Looking ahead, AI will play a central role in Wildix’s evolution. Uslan noted that the company approaches AI “with an ROI mindset — helping SMBs do more without replacing people, by making their teams more efficient.” From improving coaching and analytics through its x-bees employee experience (EX) tools to driving better customer experience (CX), Wildix is positioning partners and customers alike for the next decade of intelligent, integrated communications. To learn more about Wildix solutions and partner opportunities, visit wildix.com.

In this Technology Reseller News podcast, Publisher Doug Green spoke with Mark Murphy, CEO of Greenlight Networks, about the company’s definitive agreement to acquire FastBridge Fiber, a move that strengthens Greenlight’s growing presence in the Northeast and Mid-Atlantic regions. Greenlight Networks, a fiber-to-the-home (FTTH) provider, currently passes over 300,000 homes across New York, Pennsylvania, and Maryland. With the FastBridge acquisition, the company will add approximately 75,000 homes in Pennsylvania and Buffalo to its expanding footprint. “This acquisition is about building on strengths, not replacing them,” said Murphy. “FastBridge brings tremendous sales and marketing depth that perfectly complements our network expansion and local market strategy.” Murphy emphasized that Greenlight’s mission extends beyond delivering high-speed broadband—it’s about transforming how communities work, live, and play. “When we enter a community, it’s game-changing,” he said. “These are often places that haven’t had true broadband competition or gigabit speeds. We focus on partnership and being part of the local fabric, not just another provider.” The acquisition also supports Greenlight’s ambitious goal to reach half a million homes by 2026, accelerating its growth through strategic integration and regional expertise. Beyond residential customers, Murphy noted the company’s ongoing collaborations with carriers and enterprise partners, including Crown Castle, Zayo, Cogent, and Lumen, to deliver cost-effective connectivity and fiber access across markets. Greenlight’s customer-first approach has earned national recognition—Consumer Reports named it the top internet service provider in the U.S. for two consecutive years, reflecting the company’s commitment to performance, value, and customer care. “At the end of the day, we’re not just delivering broadband—we’re delivering opportunity and reliability to communities that need it most,” Murphy said. Learn more about Greenlight Networks at greenlightnetworks.com.

At the Crexendo UGM, Amit (Bodhi) Bijlani, Co-Founder and CEO of Voxtell AI, joined Technology Reseller News Publisher Doug Green to discuss how his company is reshaping the way service providers deploy conversational AI. Fresh off the CodeFest stage, Bijlani announced the launch of Voxtell AI’s NetSapiens plugin—a light, embedded version of the company’s full-featured voice AI assistant platform that integrates directly into the NetSapiens customer portal. “Our goal was to make AI accessible to every NetSapiens partner,” Bijlani said. “Now they can resell AI assistants to their customers without leaving the portal—they don’t need another login or platform.” Voxtell AI’s solution enables inbound and outbound AI calling, two-way SMS, knowledge base integration, lead scoring, data extraction, and recording and transcription—all within a fully white-labeled, reseller-ready environment. The company’s new plugin uses NetSapiens single sign-on for frictionless access, allowing MSPs and partners to deploy AI assistants in under a day, while end users can train and launch their assistants in just minutes using existing web or Google Business data. Bijlani explained that the product evolved from analyzing Voxtell’s own CDR data and identifying missed opportunities in after-hours and weekend calls. That insight led to a year-and-a-half development effort culminating in a scalable, omnichannel AI assistant platform that’s both simple to deploy and deeply customizable. “We’re giving service providers a fast, sticky way to add AI value to every account,” Bijlani noted, emphasizing that the solution integrates easily with CRMs and third-party apps through its MCP server. Whether connecting to Salesforce, HubSpot, or industry-specific systems like Open Dental, partners can extend automation and customer engagement without heavy development. For NetSapiens partners, this means new revenue, tighter customer relationships, and faster entry into the AI economy—all without leaving the familiar NetSapiens ecosystem. Learn more: voxtell.ai

At the final day of the Crexendo UGM, Thomas McCarthy-Howe, Chief Technology Officer at VCONIC, spoke with Technology Reseller News Publisher Doug Green about how VCONIC is redefining communications data with the introduction of the vCon — a new IETF-standard file format that turns conversations into actionable, privacy-protected digital assets. “A vCon makes a conversation a first-class citizen,” McCarthy-Howe explained. “It contains everything that conversation means — who said it, who consented to it, and the context around it — so AI can learn from it responsibly.” Unlike traditional recordings, a vCon combines audio, video, participants, consent, and metadata into a single secure container. This enables service providers, enterprises, and MSPs to use conversations for analytics, automation, and AI training while staying compliant with data privacy laws like GDPR and U.S. consumer-protection standards. McCarthy-Howe emphasized that this new format also delivers a major business advantage: it transforms ordinary SIP trunks into “smart trunks.” Because each vCon is a unique, regulated record, it becomes a differentiating asset — one that’s difficult for competitors to replicate or for customers to migrate away from. “Once a service provider starts hosting conversations as vCons, they own a unique and irreplaceable data relationship with their customers,” he noted. Adoption is growing quickly. At this year’s event, McCarthy-Howe said roughly one-fifth of attendees were already familiar with vCons and eager to learn how to integrate them. Use cases span UCaaS, contact centers, healthcare, finance, and even industrial settings — anywhere valuable insights are locked inside spoken interactions. “We’re helping the industry move from dumb pipes to smart trunks,” he said. “vCons let the good guys do the right thing — and prove it.” VCONIC’s technology is already deployed in production environments, processing over 30 million calls per month and supporting hundreds of thousands of active conversations. The company is now scaling partnerships with service providers, helping them turn customer conversations into high-value, AI-ready data streams. To learn more about the vCon standard and how VCONIC is enabling compliant AI-driven communications, visit vconic.com.

At the Crexendo UGM, Tim Wilbourn, Senior Vice President of Support and Customer Success at Crexendo, sat down with Doug Green, Publisher of Technology Reseller News, to discuss Crexendo’s customer-first culture, the growing role of AI across communications, and the ongoing challenges — and opportunities — presented by 10DLC compliance. Wilbourn oversees Crexendo’s customer support, managed services, and professional services teams, as well as its retail platform, giving him a unique vantage point across the company’s ecosystem. “I have the pleasure of serving the community from every angle of customer success — hosted support, managed services, and direct platform management,” he said. “The best part is that I experience the same challenges our partners do, which helps us make meaningful improvements.” A central theme at this year’s event, Wilbourn noted, was “AI everything.” From receptionist automation to transcription, call routing, and analytics, Crexendo partners are eager to implement AI-driven enhancements. “Everybody wants AI and they want it now,” he said. “But the key question is what do they want it to do, and how quickly can they deploy it?” Wilbourn’s goal is to bring those solutions to life within the Crexendo VIP platform by integrating the event’s showcased vendor technologies into live, real-world use cases. Turning to 10DLC compliance, Wilbourn described the rollout as “a bit of a fiasco” for the industry — though one that now represents a major opportunity for service providers. “Change is scary, and 10DLC caught a lot of the industry by surprise,” he explained. “We’re seeing partners hesitant to sell SMS because of the complexity of registration and fear of noncompliance.” He emphasized that the potential fines for violations — sometimes thousands of dollars per message — can be intimidating, leading some providers to delay adoption. To address this, Crexendo is working closely with EVP partners and messaging providers such as Autom8ly, Textable, and Cinch to simplify compliance through automation and education. “Our goal is to take away the fear,” Wilbourn said. “No one wants to work with tools they don’t understand. If we make it cleaner, faster, and more reliable, adoption will follow.” Wilbourn also sees these compliance challenges as a way for MSPs and resellers to deepen customer relationships. “Problems are opportunities,” he said. “If we can make 10DLC and other compliance requirements easier, our partners become heroes to their customers.” Crexendo’s strategy remains focused on proactive support and continuous improvement. “We’re resolving tickets faster, improving quality, and raising satisfaction scores,” Wilbourn noted. “The quote of the week? ‘Getting better.’ And that’s what we intend to keep doing — better every day.” To learn more about Crexendo’s customer success initiatives and partner ecosystem, visit crexendo.com.

At the Crexendo UGM, Doug Gaylor, President & COO of Crexendo, told Technology Reseller News Publisher Doug Green that AI is the next industry “game changer”—not just for cost savings, but for making money. Gaylor outlined how Crexendo’s ecosystem now includes pre-integrated, ready-to-sell AI applications—such as an AI receptionist—that partners can brand, lightly tailor, and deploy quickly. “It’s not about how they save money with AI—it’s how they make more money with AI,” he said, citing examples like a 15-person HVAC firm in Phoenix using AI to book, reschedule, and triage calls 24/7, driving more completed jobs and higher dispatch efficiency. Gaylor emphasized that these AI services layer onto Crexendo’s concurrent-use UCaaS model, enabling partners to widen margins versus per-seat competitors and expand account value. The typical customer paying about $350/month could grow to $500/month with AI-enabled workflows—“a win for the end customer, a win for our partners, and a win for Crexendo,” he noted. He also highlighted hospitality use cases (e.g., guest services requests, spa scheduling, towel deliveries) where instant responses boost satisfaction while human associates focus on higher-value tasks. The UGM itself reflected strong momentum, with record attendance and sponsorship and partners asking for Gaylor’s slides to brief their teams. Looking beyond the Crexendo community, Gaylor invited BroadSoft and MetaSwitch operators to consider migrating, pointing to multiple recent conversions and asserting that the move delivers gains in technology, cost structure, and partnership support. Learn more: crexendo.com.

At the Crexendo UGM, Mark Vange, Founder and CEO of Autom8ly, sat down with Doug Green, Publisher of Technology Reseller News, to discuss how Autom8ly is redefining the role of AI in business communications — not as a distant automation layer, but as a cooperative partner working alongside people and processes. “AI isn’t a box you plug in — it’s more like hiring a new employee,” said Vange. “Our philosophy is cooperative AI: AI that works with you, using the tools you already have, to make your people more productive.” At Crexendo UGM, Autom8ly showcased its new 10DLC Onboarding Assistant, an AI-driven system that dramatically simplifies the complicated process of SMS compliance registration. Today, service providers can spend four to six hours helping a customer fill out their 10DLC brand and campaign applications — only to see a large percentage rejected on first submission. Autom8ly’s onboarding AI guides end users step-by-step through the forms, using context-aware prompts and compliance logic to ensure accuracy. “We’ve taken a four-hour ordeal and turned it into a five-minute review,” Vange explained. “We’re seeing first-submission success rates move from 8 percent to 95 percent. It’s saving time, money, and frustration for everyone.” Beyond compliance automation, Autom8ly is also building advanced voice agents, real-time call assistance tools, and AI-powered QA and transcription systems that help service providers and their customers operate more efficiently. These tools can listen to live customer calls and instantly surface the right information — such as product details or appointment policies — enabling agents to provide accurate, immediate responses without extensive training. The result is a growing suite of AI tools built specifically for MSPs, resellers, and NetSapiens partners, allowing them to bring intelligent automation to verticals such as automotive, hospitality, veterinary care, legal services, and retail. Autom8ly’s business model is 100 percent channel-based, designed to empower partners to deliver AI-enabled solutions under their own brands. “Our focus is on helping those who already understand their markets and customers succeed with AI,” Vange said. “We don’t sell direct — we help partners integrate AI into their existing business models and deliver real, measurable value.” To learn more about Autom8ly’s cooperative AI solutions and partnership opportunities, visit autom8ly.com.

At the Crexendo UGM, Wayne Landt, Vice President of Partner Operations and Success at RingLogix, spoke with Technology Reseller News Publisher Doug Green about how RingLogix is helping MSPs and resellers harness the power of AI-driven voice agents—bringing enterprise-grade innovation to the SMB market. RingLogix, a long-time NetSapiens partner, is best known as a white-label UCaaS provider, allowing MSPs to sell communications services under their own brands while maintaining customer ownership and stronger profit margins. But as Landt explained, the company’s latest AI initiatives are expanding those opportunities even further. “We’re making it simple for NetSapiens resellers to create and sell their own voice AI agents, directly within the platform they already use,” said Landt. “This gives them enterprise-level tools for SMB customers—tools that deliver real ROI.” RingLogix’s new Prompt Builder and integrated workflow capabilities allow MSPs to design and deploy AI voice agents—from simple AI receptionists to complex customer-service and tech-support applications—without needing deep technical expertise. The goal is to help resellers enter the AI market quickly, profitably, and with minimal friction. At the event, Landt noted that interest among partners was high, reflecting a growing demand for AI-enhanced voice services across all business sizes. “MSPs are already hearing from customers who want to understand what AI can do for them,” he said. “Some are ready with defined use cases; others just want guidance. Either way, this is a ‘land-and-expand’ opportunity. Start with an AI receptionist—then add more value as you go.” Looking ahead to 2026, Landt expects AI adoption to reshape how service providers build value. “There’s a tremendous amount of opportunity,” he said. “The MSPs that embrace AI early will be the ones leading the next wave of growth.” To explore RingLogix’s voice AI solutions—or try the new Prompt Builder—visit ringlogix.com or go directly to promptbuilder.ringlogix.com.

At the Crexendo UGM, Manny Christophidis (Carrier Sales Manager) and Rohan Milne (CEO) of Switch Connect joined Technology Reseller News Publisher Doug Green to explore how customer communications are shifting from “phone-number centric” to outcome-driven collaboration. The team described a market where many businesses now operate across Teams, chat, apps, and social channels—sometimes needing a phone number only for regulatory or edge cases—pushing providers to evolve beyond DID/minutes into higher-value digital transformation. Switch Connect recounted its own pivot: after a legacy UCaaS platform exited Australia, the company rapidly migrated to the NetSapiens stack and now helps carriers move from TDM to IP and launch modern offers across Asia and beyond. COVID accelerated the mindset shift from voice to collaboration and hybrid work; meetings, screen share, and asynchronous channels increasingly ride OTT rather than PSTN. “We’ve moved from the age of voice to the age of collaboration—success now starts with the workflow, not the dial tone,” said Christophidis. That evolution opens both risk and opportunity for partners. The duo emphasized consultative selling, measuring success the way customers do, and weaving AI, cloud services, and integrations into business processes—rather than leading with a single product. “We’re not just a technology company—we’re a digital-transformation partner, using AI and cloud to help clients do more with what they already have,” noted Milne. They also highlighted practical realities: shifting budget authority (often toward marketing), managing shadow IT, and even running internal hackathons to turn IT from a cost center into a profit center. For providers wondering where to begin, Switch Connect’s advice is straightforward: deepen discovery around the customer’s revenue model, align collaboration and AI to those outcomes, and accept that UCaaS is now a component—not the whole story. Learn more at https://www.switchconnect.com.au/.

At the Crexendo UGM, Daniel Petrie, President and CEO of SIPez, joined Doug Green, Publisher of Technology Reseller News, to discuss how his company is helping service providers, MSPs, and developers unlock the power of vCon technology—turning everyday communications into actionable, AI-driven insight. Founded over 20 years ago, SIPez began as a consultancy specializing in SIP and VoIP software. Today, the company develops open-source frameworks that integrate with NetSapiens and other call center platforms, providing powerful data analysis and automation capabilities. “We give our partners tools to analyze customer conversations and build AI-based workflows—without having to write code,” said Petrie. “Our technology handles the heavy computation in the background while they deliver the insights to their customers.” SIPez’s suite includes an open-source vCon stack and a vCon analysis engine that allow organizations to construct, store, and interpret conversational data across text, voice, or video channels. Petrie explained that vCon (Virtual Conversation) serves as a standardized container for communication data, preserving every relevant element of a customer interaction—from transcripts and audio to metadata and analytics. The key advantage, Petrie noted, is context. “The vCon gives you the ability to maintain continuity across an entire customer journey—so when a caller is transferred, the next agent knows what’s already been said,” he explained. “It prevents customers from having to repeat themselves, and that’s a huge improvement in both efficiency and experience.” SIPez recently joined the Crexendo EVP Program, further integrating its vCon technology into the NetSapiens ecosystem. The goal is to make conversational data analysis accessible to channel partners, helping them capture new value without complexity. “We help NetSapiens and Crexendo customers extract data, trigger events, and analyze conversations while they’re still happening,” Petrie said. “It’s about giving partners early insight and control over their customer interactions.” Beyond enhancing data analytics, vCon technology simplifies what was once a messy process of call detail records and partial transcripts. By consolidating information from multiple communication modes into one structured format, it enables faster insights, cleaner integrations, and more powerful automation opportunities. For Petrie, the excitement around vCon is just beginning. “It’s amazing how many people here already understand the value of what we’re building,” he said. “The fact that engineers and MSPs are reading the spec and engaging with it tells us this is going to reshape how call data is managed and analyzed.” To learn more about SIPez and its open-source vCon solutions, visit sipez.com.

At the Crexendo UGM, Ben Chodor, CEO of CallRevu, joined Doug Green, Publisher of Technology Reseller News, for a conversation that linked automotive innovation, AI-driven analytics, and the emerging vCon framework for conversational intelligence. CallRevu is redefining how automotive dealerships communicate. “We record, transcribe, and analyze every sales and service call — inbound and outbound — to help dealers see their blind spots and close more deals,” said Chodor. With over 6,000 dealership customers, CallRevu’s AI platform processes more than a billion calls each year, instantly summarizing conversations and flagging opportunities for upselling, improved service, and stronger customer relationships. The result, according to Chodor, is that “a dealer using our technology will sell five to ten percent more cars and book five to ten percent more service appointments.” The company’s growth accelerated after its 2024 acquisition of TotalCX, a NetSapiens-based phone system already in 1,500 dealerships. That acquisition gave CallRevu the ability to deliver end-to-end call intelligence across every department — from sales and finance to service and parts — creating a full “digital twin” of the dealership’s voice environment. For Chodor, this transformation reflects how the automotive sector has evolved from an analog world of handshake deals to a data-driven, MBA-led enterprise. “These aren’t mom-and-pop car lots anymore. They’re billion-dollar organizations living on data, and voice remains their most valuable channel,” he explained. “Every phone call is seven to ten times more valuable than any text or email.” That’s why CallRevu’s connection to vCon — the emerging standard for virtual conversation data — is so natural. The company’s architecture already mirrors vCon principles: structured conversational metadata, real-time transcription, and actionable analytics that loop back to both the dealer and the manufacturer. This allows automotive leaders to understand customer sentiment, engagement trends, and even brand loyalty, all from call data. Chodor also outlined how AI agents are poised to reshape dealership operations. These virtual assistants can schedule service appointments after hours, handle recall notifications, and maintain engagement when human staff are unavailable — turning lost calls into new revenue. “If a customer calls at 10 p.m. for an oil change,” he said, “why shouldn’t an AI agent schedule it right then and there?” Looking ahead, CallRevu plans to expand beyond North America into the U.K. and Latin America while deepening its presence in adjacent markets like motorsports, RVs, and specialty vehicles. Yet the focus remains on the automotive ecosystem — “anything with tires,” as Chodor put it with a smile. To learn more about CallRevu’s AI-powered communications solutions for the automotive industry, visit www.callrevu.com.