Fast facts & contextSystem size: 270+ stores; 50 more in developmentAnnual sales: “well over a quarter-billion”Category tailwind: US secondhand market ~$45B (2023) → projected ~$73B (2028)Sustainability: Americans landfill 11M+ tons of textiles yearly (~80 lbs per person)Merch mix: 90%+ used, locally sourcedTech stack: Fully proprietary POS, appraisal, inventory, and customer interfacesPayout options: Cash, +20–25% store credit, and new digital payouts (e.g., Venmo)Key themes & takeawaysCo-CEOs that work: Clear lanes (Zach: ops/tech; Tyler: marketing/finance/dev) + “brutal but respectful honesty.” Example: they scrapped a glossy 70-page marketing playbook in favor of chunked, usable modules.Franchising’s edge: Pushes ownership to the local level. Innovation bubbles up from franchisees; Basecamp codifies and scales the best ideas.Innovation from the field: Franchisee-sparked digital cash-out removed daily bank runs and met younger sellers where they are.The real customer: In resale, vendors (sellers) are the most valuable “customer.” If you win supply (quality & volume), shoppers flood in.Data over intuition: Proprietary appraisal software recommends buy & sell prices using historical store/regional/national data—turning subjective thrift into repeatable retail.Brand positioning: Lead with unmatched value and a boutique-clean experience; sustainability is authentic but secondary to price/quality.Centralized where it counts: Paid digital advertising is managed centrally but ring-fenced to each store’s local market; organic/community remains local.Scaling readiness: They built an 8-person, process-driven new-store team; year-one performance for recent openings is trending ~2x last year’s cohort.Next bottleneck: Enabling higher unit volumes (from $1M → $2M → $3M and beyond) via process, data, and in-store throughput—not bigger “rubber walls.”Customer joy moment: Shoppers enter expecting “thrift,” experience boutique curation, then see the price tag—confusion flips to delight (and approval from the parent paying).Segment guide (chapter markers)Open & context: Resale tailwinds, landfill reality, why timing is rightCo-CEO dynamics: Lanes, feedback, and the 70-page playbook lessonFrom banking to resale: Preconceptions vs. what the data revealedWhy franchise (not VC roll-out): Local ownership → local magicFranchisee innovations: Digital payouts & removing cash frictionWho to market to: Vendor-first strategy; “cash for clothes” messageTech & pricing: Turning intuition into proprietary data productsMarketing org design: Centralized paid; local organic/communityScaling stores: Building the downstream team; cohort results ~2xOperations puzzles: Throughput, storage, seasonality constraintsSustainability without the scold: Real impact, but value leadsTell Me Something Good: The “price-tag joy” moment at openingsWhere to learn more: Brand sites & social; franchise info
In this episode, celebrated meeting design expert and corporate trainer Brian Walter joins the show to share his journey from retail beginnings to becoming a nationally recognized speaker and CEO of Extreme Meetings. Brian reveals the lessons learned from the sales floor, the art of customer service, and how retail shaped his approach to engaging meetings and corporate training. With humor and insight, he discusses the importance of creativity, adaptability, and “projectile enthusiasm” in both retail and professional life. Listeners will discover why retail is a source of “commercial joy” and how Brian’s unique storytelling continues to inspire leaders to make meetings matter.Guest Bio:Brian Walter is a nationally recognized meeting design expert and corporate trainer with over 20 years of experience transforming how organizations communicate and engage their teams. Starting his retail career at Broadway Department Store—where he created training videos and led team development—Brian sharpened his skills before moving to Seattle’s The Bon Marche to deepen his expertise in retail leadership training. As CEO of Extreme Meetings, Brian helps organizations escape “death by meeting” by designing purposeful, engaging sessions that drive measurable outcomes. He is a celebrated professional speaker, honored with the Cavett Award by the National Speakers Association, and inspires leaders to reimagine meetings as powerful tools for alignment and motivation.Timestamped Show Notes00:00 – Introduction to Brian Walter00:41 – Early Retail Experience: From Wiener schnitzel to Broadway Department Store02:57 – Learning Customer Service: Life lessons and customer stories06:04 – Life Lessons from Retail: The customer isn’t always right, but…11:54 – Transition to Training Videos: From retail to video production and training22:29 – Developing Communication Skills: Humor, persuasion, and “projectile enthusiasm”28:07 – Extreme Meetings and Corporate Training: Making meetings matter31:07 – The Joy of Retail: “Commercial joy” and the magic of in-person shopping
When June sales went flat at her luxury women's store, Rebecca Weirda didn't make excuses. She rolled up her sleeves, had tough conversations with every team member, and turned a double-digit decline into a 42% sales increase the following month. In this episode, discover how the owner of Leigh's Fashions in Grand Rapids, Michigan built a 13,000 square foot luxury retail powerhouse and what it takes to maintain four consecutive record years.About Rebecca WeirdaRebecca owns Leigh's Fashions, a luxury women's specialty store celebrating its 50th anniversary in Grand Rapids, Michigan. She purchased the business 20 years ago, coming from a corporate staffing background but with retail sales experience dating back to her early career selling denim. Under her leadership, the store has achieved four consecutive record years while serving customers across multiple generations and price points, from contemporary to high-end designers like Christian Louboutin and Burberry.What You'll LearnThe minimum effort problem - How Rebecca used her nephew's test story to show her team they were giving 72% when they needed 100%Luxury retail standards - Why the bar is higher for luxury retailers and how customer expectations shape every interactionThe hiring philosophy - Rebecca's "stars only" approach to building team culture and why she'd rather work shifts herself than hire placeholdersCustomer experience strategy - How competing on experience rather than merchandise creates lasting relationshipsRecovery tactics - The specific steps Rebecca took to turn around flat sales, including personal accountability and team rallyingFollow-up systems - Why Rebecca personally calls every new customer and how her team generates sales through phone outreachVendor relationships - The vetting process required to carry luxury brands and how presentation standards matter at every price pointTraining approach - Why Rebecca personally trains every employee and how consistency drives resultsCulture protection - How removing negative team members during the pandemic transformed the businessSales mindset - The difference between pushing products and creating experiences that make customers feel special
💬 Guest: Patrick McCullough, President of Hallmark Business Connections📅 Run Time: 35:15🔗 Website: https://www.hallmarkbusiness.com✉️ Episode Summary:In this episode, Bob chats with Patrick McCullough, President of Hallmark Business Connections, about how retailers can tap into the overlooked power of tangible outreach. From using Hallmark greeting cards to create real emotional impact to driving ROI with empathy, Patrick shares how Hallmark Business Connections helps brands turn simple gestures into lasting loyalty.Forget just sending another email—this episode explores what happens when you make shoppers feel something.💡 What You’ll Learn:Why physical cards outperform digital in both open rates and emotional engagementHow one retailer saw a 38:1 ROIWhat defines a true “Hallmark moment” in marketingThe difference between personalization and just plugging in dataWhy emotional resonance is now a business advantageThe surprising way to wrap an offer so it feels like a gift, not a discount🛍️ Who This Episode Is For:Retail marketers looking for higher ROI campaignsIndependent retailers who want a simple way to stand outCustomer experience leaders exploring emotion-driven outreachBrand teams struggling to cut through digital noise🔗 Resources & Links:Try it yourself at HallmarkBusiness.comExplore SalesRX – Retail Doctor’s scalable training system
Episode OverviewFive conversations with retail entrepreneurs and experts who've built successful businesses by focusing on customer relationships, finding creative solutions, and staying true to their mission. From lumber liquidation to rum cakes, these stories reveal the fundamentals that drive retail success.Featured GuestsTom Sullivan - Founder, Lumber LiquidatorsBackground: Started with Evil Knievel bicycle jumps at age 12, built a construction company, then discovered opportunity in discounted lumber Key Insights:Found leftover lumber at trucking warehouses that looked weathered but was still quality productStarted with weekend sales advertised in Boston GlobeTransitioned from general building materials to hardwood flooring - much better business modelCustomers bought 500-1000 square feet instead of picking through individual boardsFirst official Lumber Liquidators store opened January 5, 1996 in West RoxburyTammi - Kettlemans Rum Cake RetailerBackground: Family business built around signature rum cakes using old Methodist church recipe Key Insights:Scent as powerful marketing trigger - customers recognize the store's Asian mint scent elsewhereVirginia law prohibits alcohol service during business hours, but rum cake gets around thisServed 326 rum cakes in one holiday season"Friends and family" customer program predates common discount usagePersonal delivery of individual rum cakes to top 200 customers creates lasting traditionsNeil - UK Retail ExpertBackground: Retail analyst focused on debt-laden retailers and market challenges Key Insights:VCs often treat retail businesses as ATM machines, loading them with unsustainable debtExamples: Toys"R"Us, JC Penney, Neiman Marcus - death by debt, not poor operationsLong-term focus essential - cites Amazon's 20-year planning horizonJohn Lewis partnership model prioritizes sustainable growth over short-term profitsBrexit uncertainty makes retail planning extremely difficult, especially during holiday inventory buildupMichael - Customer Experience ConsultantBackground: Former brand strategist who built grain trading business, now runs 35-person CX consulting firm Key Insights:"Corporate amnesia" - biggest customer frustration when companies forget previous interactionsModern retail spans physical stores, online, phone, and digital-only touchpointsPurchase journeys often start in one channel and finish in anotherRelationship lifecycle mapping reveals pain points across entire ecosystem20 years of customer experience consulting with senior, experienced teamPaul - Sewing Machine RetailerBackground: Started part-time at Singer during college, now operates 13 stores with 150 employees Key Insights:Sewing machines are like Harley Davidsons - hobby purchases, not necessities"Finding a way to say yes" - only owner and business partner can say no to customersMost complaints come from employees saying no when they could find solutionsTaking customers seriously and being their advocate turns complaints into salesBest customers often started as upset complainers who received great serviceKey ThemesCustomer Relationships: Every successful retailer prioritizes long-term customer relationships over short-term profitsSolving Real Problems: Whether it's quality lumber at discount prices or finding ways to say yes, these retailers focus on genuine customer needsSensory Marketing: Scent, atmosphere, and memorable experiences create lasting customer connectionsOperational Focus: Success comes from mastering the basics, not chasing trends or quick fixesDebt vs. Growth: Sustainable businesses invest in customer experience rather than extracting value through debtTakeaways for RetailersFind your Evil Knievel moment - Every entrepreneur starts somewhere, often with simple experimentsCreate sensory memories - Scent, taste, and atmosphere build stronger connections than advertisingMap your entire ecosystem - Understand every touchpoint in the customer journeyEmpower employees to say yes - Clear escalation paths prevent customer frustrationThink 20 years ahead - Long-term planning beats short-term extraction every time
In this episode, Ann Ruckstuhl, SVP and CMO at Manhattan Associates, to unpack the hard truths and high hopes revealed in the 2025 Unified Commerce Benchmark.Ann brings her decades of experience—from the sales floor at Burdines to Silicon Valley startups and global tech leadership—to expose the growing gap between shopper expectations and retail execution.👉 Spoiler: only 5% of retailers are considered leaders today—and 35% of what made a retailer stand out two years ago is now just table stakes.To download your own copy of the Unified Commerce Benchmark from Manhattan Associates, use this link https://bit.ly/3FEvvgO
In this podcast episode, host Bob Phibbs, known as the Retail Doctor, discusses the evolving landscape of retail technology and the importance of human connection with guests Nikki Baird, Shep Hyken, Ethan Chernofsky, Lauren McGuire, Dax DaSilva and Dan Hodges. Podcast highlights include the complexities of in-store technology and the need for seamless transactions, even offline and the critical role of human touch and staff training in creating memorable customer experiences. The episode underscores the balance between leveraging technology and fostering human interactions to enhance the overall retail experience.
In this episode of "Tell Me Something Good About Retail," hosted by Bob Phibbs, retail leaders discuss strategies for enhancing customer engagement, employee development, and adapting to change. Mark Fletcher, CEO of News Express, emphasizes experiential retail by creating community spaces in stores. Joy Poynter, CEO of Fleet Feet, highlights the integration of technology and human connection to foster a running community. Jennifer Grimm, founder of Lux Beauty, stresses the importance of core values in team building. The episode underscores the resilience of brick-and-mortar retail through community engagement, innovative ideas, and strong team dynamics.
In this episode of "Tell Me Something Good About Retail," Bob Phibbs, the Retail Doctor, explores the importance of human connection in retail with various guests. Patrick Burke, CEO of a men's clothing store in Ireland, discusses winning a retail excellence award and the value of customer relationships. His wife, Imelda, shares insights from running a restaurant, emphasizing community ties. Ralph Simons, former CEO of Tony and Sheppard USA, highlights the role of training in luxury retail. Jane Liu, an entrepreneur, talks about resilience in business. The episode underscores that successful retail hinges on community, customer-centric strategies, and meaningful experiences.
In this episode of "Tell Me Something Good About Retail," hosted by Bob Phibbs, the Retail Doctor, the focus is on the importance of human connection in retail. Bob introduces various guests who share their insights on creating meaningful customer experiences. Martin Lindstrom discusses the concept of tribes and the need for empathy in retail. Chris Brown emphasizes the role of joy and employee engagement in enhancing customer service. The episode underscores that successful retail is about building relationships, understanding emotional drivers behind purchases, and fostering a sense of community to create lasting customer loyalty.
Guest: Paul Landry, Co-owner of Crossover Comics (Montreal)Location: 3560 Notre Dame West, Montreal (St. Henry neighborhood)Key Discussion Points:- Store founded in 2012 by high school friends combining library technology, retail, and comic shop experience- Mission to change comic store reputation from intimidating/judgmental to welcoming- Uses technology for inventory/loyalty programs, ahead of industry curve- Focuses on building community through book clubs, events, and an inclusive atmosphere- Approach to customer service: emphasizes personal taste over "good/bad" judgments- Marvel movies' limited impact on comic sales; the importance of customer retention- Social media strategy highlighting staff expertise and customer pride- Growth plans focused on revenue per square foot and partnerships with schools/librariesNotable Quotes:"You have to be as passionate about running a business as you are about the product." - Paul Landry"Time moves differently... the way that I mark the passing of time is more the lives of my customers." - Paul LandryStore Philosophy:Emphasizes creating a welcoming environment, avoiding gatekeeping, and supporting diverse interests in comics and gaming culture. Staff trained to focus on customer experience over product criticism.
In this episode of "Tell Me Something Good About Retail," host Bob Phibbs, the "Retail Doctor," converses with Charlie Koniver, principal at Odyssey Retail Advisors. They discuss the evolution of luxury retail, emphasizing the need for a human connection and collaborative strategies between developers and tenants. The conversation covers the impact of the pandemic on shopping behaviors, the importance of prime real estate for luxury brands, and the trend of integrating food and beverage options into retail spaces. They also touch on the challenges and opportunities in major cities like New York, Los Angeles, and San Francisco, offering insights into the future of retail.Charlie Koniver is Principal at Odyssey Retail Advisors bringing more than 15 years of experience partnering with top luxury brands to develop and implement their real estate strategies. He has represented high-end tenants such as Richemont, Dolce & Gabbana, Alexander Wang, Frame, Bang & Olufsen, Leica, Veja, and John Lobb, to name a few. Charlie has also spent time on the landlord/developer side of the business by consulting for well-known developers such as Caruso, Jamestown, Brookfield, Acadia, and ASG. As Principal at Odyssey, Charlie is responsible for mentoring the next generation of professionals, as well as overseeing the firm’s marketing. Prior to co-founding Odyssey in 2019, Charlie worked at Richemont, one of the world’s leading luxury groups, where he established the company’s first in-house real estate department for North America, managing real estate activities for prestigious brands such as Cartier, Van Cleef & Arpels, and Vacheron Constantin. Before Richemont, Charlie worked at Kering where he oversaw the real estate for brands such as Gucci, Bottega Veneta, Saint Laurent, and Balenciaga, expanding their presence across North America and South American markets. Charlie’s journey began after a professional soccer career and obtaining his degree from American University.
In this episode of "Tell Me Something Good About Retail," host Bob Phibbs, the Retail Doctor, and Carol Leaman discuss the post-pandemic retail landscape, emphasizing the critical role of frontline workers. Carol highlights challenges in hiring and training, revealing that 61% of frontline managers report a decline in applicant quality. They stress the importance of effective, engaging training to reduce turnover and burnout. The episode underscores the need for a supportive work environment and the potential for growth within retail careers, advocating for a more human-centric approach to managing retail employees.1. Introduction to Carol Leaman and Axonify- Axonify's role in supporting organizations with large frontline populations- Industries served beyond retail2. Post-pandemic retail landscape- Retail's strong comeback- Challenges in staffing and customer behavior3. Seasonal hiring challenges- Decline in applicant quality- Factors contributing to hiring difficulties4. Training challenges and solutions- Issues with traditional training methods- Axonify's approach to effective, bite-sized training5. Manager burnout and its impact- High percentage of managers considering quitting- Importance of proper training in reducing manager stress6. Practical ways to reduce turnover- Examples of ineffective training methods- Success stories with targeted, engaging training approaches7. Future trends in retail employment- Focus on manager support and mental health- Emphasis on retention and career development in retail8. Closing thoughts: The good in retail- Retail's resurgence and opportunities- Importance of quality customer experienceKey Quotes:- "Retail has come back stronger than ever." - Carol Leaman- "35 percent of managers have considered quitting in the last two months." - Carol Leaman- "The cost of turnover is enormous for retailers." - Carol LeamanResources mentioned:- Axonify's seasonal hiring surveyCall to Action:- Rate and review the podcast- Visit Axonify.com or SalesRX.com for more retail insights and training resources
Josh Orr, the founder of Capital Commerce and host of the Retail Initiative Podcast, is one of the leading voices in eCommerce today. He specializes in helping brick and mortar retailers gain traction in their online sales. With his team, he’s helped hundreds of retailers create thriving and profitable eCommerce businesses. Apart from his company’s eCommerce services, you may have seen him on stages at markets and retail events around the US or have taken part in his digital classes or in-person events related to eCommerce marketing.In this episode of Tell Me Something Good About Retail, host Bob Phibbs, the Retail Doctor, converses with Josh Orr, founder of Capital Commerce and host of the Retail Initiative podcast. They discuss the integration of e-commerce with brick-and-mortar stores, emphasizing the importance of understanding the customer experience. They also highlight the significance of targeted marketing and creating a seamless shopping experience. The episode underscores the necessity of a human connection in retail and adapting to technological advancements to enhance customer engagement.
In this episode of Tell Me Something Good About Retail, host Bob Phibbs, the Retail Doctor, and Nicole Leinbach, founder of Retail Minded, delve into their extensive retail experiences. They discuss evolving consumer behaviors, the critical role of community collaboration for small businesses, and the impact of different generations on retail. Nicole shares her retail journey, inspired by her childhood shopping trips, highlighting the importance of exceptional customer service. They also explore innovative marketing ideas, including Nicole's launch of the first sexual wellness trade show, "Stimulate." The episode underscores retail's dynamic nature and the joy in the journey.Nicole Leinbach is the Founder and Publisher of RetailMinded.com, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007, and the nation's first B2B trade show + conference dedicated to sexual wellness, STIMULATE. With a core concentration on independent retailers, small businesses, community, technology and how the various touch points of commerce influence modern merchants, Leinbach is a frequent guest and contributor to various media outlets that have included The Today Show, Forbes, Entreprenuer.com and countless B2B publications.Additionally, Leinbach has supported American Express’s Small Business Saturday as a Spokesperson and is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill. Recognized within the top 10 out 100 worldwide retail thought leaders since 2015 – including having held the #1 spot – and a retail “futurist” for IBM, Leinbach is also the Co-Founder of the Independent Retailer Conference.In March 2022, Women’s Wear Daily recognized Leinbach as one of the most inspiring 25 women in retail and in October of 2023, Leinbach was recognized as one of the nations top leaders within ESG from WWD for her work with STIMULATE: A B2B Sexual Wellness Trade Show. Based in Denver, Leinbach is a mom of 4 and 3 dogs. Learn more about Leinbach at RetailMinded.com.
Chris was involved from the very beginning of Ted Baker in 1988 and headed up the Retail Team for over 30 years as the company's Global Retail Director. During this time, Chris was responsible for many aspects of Ted's unique retail style and is considered one of the leading lights of the drive to create 'retail theatre.' Since leaving the brand in 2017, he has been busy as a Non-Executive Director of several companies and providing retail insight for leading consulting firms' private equity houses. Chris recently launched his sustainable fashion brand, KIT London.
Shawn D. Nelson is the author of Let Me Save You 25 Years: Mistakes, Miracles, and Lessons from the Lovesac Story. He is the founder and CEO of the Lovesac Company, which designs, manufactures, and sells such furniture as modular couches and bean bag chairs. Nelson holds a BA in Mandarin Chinese from the University of Utah and a Master’s degree in Strategic Design and Management from Parsons, The New School for Design in New York City, where he later became an instructor.
Jim Fielding is a respected retail and media industry veteran whose expertise combines storytelling, product innovation, merchandising, and consumer experiences. Jim currently serves as a partner at Archer Gray, an independent media company, and president of its Co-Lab Division. Having led consumer products groups at the world’s largest media companies, including Disney, Dreamworks, and Twentieth Century Fox, Jim has built diverse cultures and visionary teams that excelled in competitive global markets. He served as president of Disney Stores Worldwide for four years, transforming its global consumer experience. He also served as CEO of Claire’s Stores, Inc., a leading jewelry and accessories retailer. Jim’s early experience spanned leading global retail companies, from The Gap to Lands’ End. He mastered all aspects of vertical specialty retail, including supply chain, product design, store operations, and visual merchandising. An active community leader and philanthropist, Jim serves on the board of directors for the Indiana University Foundation and was a founding member of the Dean’s Council for the Hamilton Lugar Global and International School. Jim is a founder of the Queer Philanthropy Circle, the nation’s premier fundraising and advocacy group for the queer community. He also participates in the Women’s Philanthropic Leadership Circle and the Black Philanthropy Circle. Jim has served as a board member for GLSEN, Make-A-Wish International, and American Red Cross, as well as an executive-in-residence for IU Ventures and Indiana University’s Office of Diversity, Equity, and Inclusion. He has endowed several scholarships at IU to support overseas study, international internships, and advocacy leadership training. Jim lives in Atlanta with his partner, Joseph, and their dogs, Cricket and Olive. In the summers, you will find them in Leland and Northport, Michigan.
Michael Hinshaw is the founder and president of customer experience consultancy McorpCX and has been recognized on over a dozen "Top Global CX Influencers" lists. He's also co-author of the best-selling book Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive and How to Be One of Them. He has been published and quoted in dozens of publications, ranging from Harvard Business Review and Fast Company to American Executive, Forbes, and Time. His new book, Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It, co-authored with Diane Magers has just been released. A Teaching Fellow at UC Berkeley’s Lester Center for Entrepreneurship and Innovation at The Haas School of Business, he has consulted for and advised executives at companies such as Intel, Microsoft, Biogen, Roche, Best Buy, and Lululemon.
Bob Phibbs interviewed Michael Hinshaw, author, and president of MCorpCX, about balancing corporate amnesia with relevant customer personalization - and more - on this episode of Tell Me Something Good About Retail.
Dillon Ewals
changing how you interact with people is one of the most valuable skillsets you can develop. if you are a chameleon, you can fit in anywhere!