The Art Marketing Podcast

Get ready for Q4, join us as we dive into a 70-day art sales bootcamp, discussing the importance of effective frequency and how to prepare your marketing strategy for the upcoming holiday season. From balancing your time between creating and marketing to optimizing your pricing and leveraging social media, we cover essential tactics to ensure your art business thrives. Don't miss out on valuable insights and actionable tips to make this Q4 your best yet! (00:00) - Introduction to Q4 Preparation (05:30) - The Importance of Effective Frequency (10:00) - Economic Outlook for Q4 (15:00) - Housekeeping for Q4 (18:00) - Marketing Strategies (21:00) - Conclusion and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Meet Scott Westmoreland, a talented Southern California-based artist with a rich background in the entertainment industry. Scott shares his journey from performing on Broadway to becoming a successful fine artist, discussing the challenges and triumphs of transitioning from corporate work at Disney to independent artistry. Discover his insights on the importance of creativity, the evolution of art marketing, and the impact of AI on the art world. Whether you're an aspiring artist or simply love art, this conversation is packed with valuable lessons and inspiration! (00:00) - Introduction to Scott Westmoreland's Journey (05:10) - Scott's Background and Artistic Evolution (10:20) - The Shift from Disney to Independent Art (15:30) - Navigating the Art Selling Landscape (20:40) - Licensing Agreements and Challenges (25:50) - Teaching Art and Inspiring the Next Generation (30:00) - The Importance of Marketing and Building a Collector Base (35:10) - Advice for Emerging Artists (40:20) - Thoughts on AI in Art Scott’s Website https://www.scottwestmorelandart.com/ Scott on Instagram https://www.instagram.com/scottwestmorelandfineart Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast

Join us in this episode of the Art Marketing Podcast as we dive into the crucial topics of consistency, motivation, and the importance of having a co-pilot in your creative journey. Discover staggering data that reveals how consistent marketing can dramatically impact your art sales, regardless of your current success level. We discuss the challenges artists face in maintaining consistency and share actionable insights to help you overcome self-doubt and get your work seen. Whether you're a seasoned artist or just starting out, this episode is packed with valuable strategies to elevate your marketing game and boost your sales. (00:00) - Introduction to Consistency and Motivation (00:50) - The Importance of Consistent Marketing (02:30) - Introduction of Co-Pilot Service (04:30) - Data Insights on Marketing Consistency (07:00) - Sales Trends for Consistent vs. Inconsistent Marketers (10:00) - Psychological Barriers to Consistency (12:00) - The Gallery Analogy (15:00) - The Role of Automation in Marketing (18:00) - The Need for Consistency in Art Sales (20:00) - Motivation and Consistency in Marketing (25:00) - The Impact of AI on Marketing (30:00) - Preparing for the Art Selling Season (35:00) - Overcoming Self-Doubt in Marketing (40:00) - Finding Your Niche Through Consistency (42:00) - Liberation from Perfectionism ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, Nick and Pat dive deep into the ever-present challenge of confidence for artists and entrepreneurs. They discuss the importance of maintaining momentum during the summer selling season and how to leverage AI to enhance your art business. With practical tips and insights, they encourage listeners to take action, embrace new technologies, and prepare for the upcoming art selling opportunities. Tune in to discover how to boost your confidence and maximize your art sales this summer! (00:00) - Introduction and Overview (00:10) - The Reality of Confidence (05:30) - Summer Selling Season (10:00) - Importance of Marketing During Key Selling Times (15:00) - Leveraging AI for Artists (20:00) - Becoming the Conductor of Your Art Business (25:00) - Closing Remarks and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, we dive deep into the transformative power of AI for artists and creators. Discover how to leverage AI tools to streamline your art business, save time, and enhance your creative process. We share actionable prompts you can steal right now to elevate your marketing efforts and connect with your audience. Join us as we explore the future of AI in the art world and how you can stay ahead of the curve! (00:00) - Introduction to AI in Art Marketing (05:30) - The Future of AI and Its Impact (10:00) - Understanding Large Language Models (LLMs) (15:00) - The Emergence of AI Agents (20:00) - Practical AI Prompts for Artists (25:00) - Encouragement to Experiment with AI (30:00) - Conclusion and Future Outlook Steal These Prompts Below!  Press Release GeneratorWrite a 300-word press release for local media about my solo show opening June 15, AP style, include pull-quotes and boilerplate.” Art CriticAct as an art critic who knows my portfolio (see link). Identify the 3 aesthetic through-lines most visible in my work, then suggest wording for an ‘elevator pitch’ and three hashtags I should own. Email MarketingOutline a 4-email onboarding sequence for new collectors focused on story, care instructions, referral incentive, and preview access. Include subject lines & send intervals. Interior DesignScan Pinterest Trends + Google Trends (last 90 days) and tell me which interior-design color palettes are spiking; suggest an art series concept aligned to each. Pretend you’re a 35-year-old interior designer in Austin sourcing statement pieces. Draft an email explaining why _my_ [painting/print] series solves their pain points, using no more than 150 words Nurture Collectors Give me a DM template + five short interview questions to send past buyers so they’ll film phone-friendly testimonial clips. Include polite opt-out language. Publicist “You are an art publicist. Draft a personalized pitch email + one-page PDF outline to approach **``** about representing my **``**. Emphasize recent sales figures, press mentions, and how my price tiers fit their collector profile.” Limited Editions “I want to release a new 24 × 36 in. print at the $750 tier. Assume my audience size is **``**, average open rate **``**, conversion **`%`**, and each buyer buys one. What edition size maximizes revenue while maintaining scarcity? Show your math and give a drop schedule (teaser, early-bird, public).” Pricing “You are a pricing strategist for fine-art e-commerce. Build a price ladder for my three tiers: $0-$100 (merch/small prints), $100-$1,000 (books + limited-edition prints), $1,000+ (originals / large LEs). For each tier list: (a) 3 product concepts, (b) perceived value boosters (e.g., COA, artist note), (c) psychological price points to test, (d) recommended gross margin %.” Comissions “Act as an operations manager. I can complete **``** commission pieces per month at **``** hours each. My hourly cost (all-in) is **``**. Build a Google Sheet structure that tells me: (1) break-even price per commission, (2) how many monthly commissions I need to hit a **``** goal, and (3) warns when I’m over capacity.”" ArtHelper Instagram account https://www.instagram.com/arthelperai/   Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Join us for a special live stream episode of the Art Marketing Podcast, where hosts Nick Friend and Patrick discuss the transformative impact of AI on the art world. They dive into the features of their innovative tool, Art Helper, designed to streamline marketing tasks for artists and photographers. Discover how AI can serve as your new marketing assistant, helping you get your work in front of more eyeballs and ultimately sell more art. Tune in for valuable insights, audience feedback, and practical tips to elevate your art business! (00:00) - Introduction to the Live Stream (00:10) - AI's Impact on the Art World (01:00) - Understanding Artist Needs (03:30) - The Role of AI in Marketing (05:00) - Art Helper Overview (06:30) - Feedback and Feature Prioritization (08:00) - The Importance of Consistency in Marketing (10:00) - The Power of Automation (12:00) - The Value of Marketing for Artists (14:00) - AI as a Business Assistant (16:00) - Overcoming Bottlenecks in Art Sales (18:00) - The Importance of Eyeballs on Art (20:00) - Maximizing Output and Engagement (22:00) - The Promise of AI for Artists (24:00) - Real-World Applications of Art Helper (26:00) - Encouragement to Take Action (28:00) - Final Thoughts on Embracing AI (30:00) - Conclusion and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist and muralist Matt Kress. Discover Matt's journey from a successful business career to pursuing his passion for art full-time at the age of 43. He shares insights on the importance of building a personal brand, the financial dynamics of mural work, and how to effectively market your art. Tune in to learn how Matt is transforming his artistic vision into a thriving business while navigating the challenges of the art world. (00:00) - Introduction to Matt Kress (00:42) - Matt's Artistic Journey (02:56) - The Importance of Being an Artist (05:32) - Building Relationships in Art (07:09) - The Role of Murals in Marketing (09:45) - Revenue Streams for Artists (12:17) - In-Person Shows and Art Fairs (14:11) - Engaging with the Public During Murals (18:14) - Upcoming Projects (20:16) - The Importance of Email Lists (22:36) - The Impact of AI on Art (24:59) - Finding Art Storefronts (40:52) - Advice for Aspiring Artists Matt's Website https://www.thekresscollection.com/ Matt's Instagram https://www.instagram.com/mattkressart/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, we dive into the transformative power of AI and the essential skill of prompting. As technology evolves at lightning speed, many creatives feel overwhelmed and uncertain. Join us as we explore how mastering the art of prompting can help you navigate the AI revolution, enhance your creative processes, and ultimately thrive in this new landscape. Whether you're a beginner or an advanced user, this episode offers valuable insights and practical tips to harness AI effectively. (00:00) - Introduction to AI and Prompting (02:30) - Personal Journey with AI (05:00) - The Current State of AI (07:30) - The Importance of Learning to Prompt (10:00) - Democratization of AI Knowledge (12:30) - Overcoming FOMO and Shiny Object Syndrome (15:00) - Practical Steps to Start Prompting (17:30) - Exploring AI Tools and Applications (20:00) - Valuable Use Cases for AI (23:30) - Engaging with AI for Personal Growth (26:00) - Advanced Prompting Techniques (28:30) - Conclusion and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Prompt Library https://shumerprompt.com/ Must watch primer on Ai https://x.com/rileybrown_ai/status/1914139690791481766 ChatGPT https://chatgpt.com/ Claude https://claude.ai/login Gemini https://gemini.google.com/ Grok (xAI) https://grok.com/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, we tackle the challenges creatives face during tough economic times and explore actionable strategies to navigate them. From understanding historical trends to implementing zero-based budgeting, we discuss how to get lean, audit your lineup, and enhance your offers. Learn the importance of personal outreach, running sales, and diversifying revenue streams to not just survive but thrive in uncertain times. Join us for insights that can set you up for success when the market rebounds! (00:00) - Navigating Tough Economic Times (05:30) - Historical Context of Economic Slumps (10:00) - Getting Lean: Zero-Based Budgeting (15:00) - Auditing Your Lineup (20:00) - Personal Outreach to Collectors (25:00) - Running More Sales (30:00) - Diversifying Revenue Streams (35:00) - Adapting Your Marketing Strategy (40:00) - Newsjacking and Creative Marketing (45:00) - Partnering Outside the Art Bubble (50:00) - The Importance of Proactivity ArtHelper Instagram account https://www.instagram.com/arthelperai/ Interior Designer Outreach Deep Dive https://www.youtube.com/live/NYbxCyIK8-M?si=8gMDCJtGzy4MlzDE SKOOL https://www.skool.com/ News Jacking Art Marketing Podcast Episode https://www.youtube.com/watch?v=fu_kgSB4l18 Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Join us for a unique episode of the Art Marketing Podcast as host Patrick interviews artist Megh Knappenberger in an informal fireside chat. They dive into the challenges of creating engaging video content, the impact of hiring a marketing assistant, and the transformative power of AI tools for artists. Discover practical tips for enhancing your online presence, leveraging CRM systems, and using technology to connect with your audience. Whether you're an artist or a creative entrepreneur, this episode is packed with insights to help you thrive in the digital age! (00:00) - Introduction to the New Concept (01:10) - Megh's Background and Current Focus (02:30) - Video Content Challenges (05:30) - Using Green Screens for Dynamic Backgrounds (10:00) - New Hire and Marketing Strategy (15:00) - Instagram Growth and Engagement (18:00) - AI Integration in Marketing (20:30) - CRM Tool Needs (25:00) - Integrating Google Drive with AI (30:00) - Creating a System Prompt for AI (35:00) - Using AI for Artwork Analysis (40:00) - Creating Instagram Carousels with AI (45:00) - Final Thoughts on AI and Creativity Check this link out for equipment, prompts and more: https://asf.today/shownotes Megh's Website https://www.meghmakesart.com/   Megh's Instagram https://www.instagram.com/meghmakesart/   Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

In this episode of the Art Marketing Podcast, we explore the powerful concept of the Helsinki Bus Station Theory, a metaphor for the creative journey of photographers and artists. Join us as we delve into the importance of perseverance and staying true to your unique vision, even when it feels like you're going in circles. Discover why the most impactful artists are those who commit to their path and continue to evolve their work over time. Whether you're a seasoned photographer or just starting out, this episode offers valuable insights to help you find and stay on your creative bus. (00:00) - Introduction to the Helsinki Bus Station Theory (00:20) - The Journey Begins: Getting on the Bus (01:00) - The Cycle of Returning to Helsinki (02:37) - The Photographer's Journey: Finding Your Own Voice (04:10) - Staying on the Bus: The Importance of Perseverance (05:56) - Advice for Aspiring Photographers: Commit to Your Path Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles

In this episode of the Art Marketing Podcast, I had the pleasure of interviewing photographer Gary Roach, who has an impressive background in both nursing and photography. Gary has been living in Naples, Florida, for over 30 years and has developed a passion for wildlife photography, particularly in the vibrant ecosystems of Florida. Throughout the conversation, we touched on the importance of marketing, building an email list, and leveraging social media to connect with potential customers. Gary's journey is just beginning, and I look forward to seeing how he utilizes his skills and experiences to grow his photography business in California. This episode is a great reminder of the power of passion and perseverance in the art world. 00:00:00 - The Future of AI in Photography 00:01:24 - Introduction to Gary Roach 00:01:56 - Gary’s Background and Move to California 00:03:08 - Photography Journey and Early Experiences 00:04:04 - Transitioning to Photography as a Business 00:06:08 - Challenges of Art Shows 00:07:22 - Balancing Nursing and Photography 00:08:43 - Plans for California and Website Development 00:09:08 - Video Content in Photography 00:10:20 - The Role of AI in Organizing Photos 00:12:50 - AI’s Potential for Categorizing Archives 00:14:26 - Discussing Photo Books 00:15:18 - Revenue Opportunities and Market Challenges 00:17:00 - Traveling and Photography Experiences 00:18:18 - Collaborating on Art Shows 00:19:53 - Importance of Customer Acquisition 00:21:30 - Storytelling in Photography 00:23:10 - Utilizing AI for Color Palettes 00:25:13 - Priorities for Website and Print Provider 00:26:09 - Camping Adventures and Equipment 00:27:41 - Future Check-in and Marketing Strategies Gary’s Website Not yet launched at time of publishing the pod Gary’s Instagram https://www.instagram.com/garyroche.wildlife/ Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles

Join us for an inspiring episode of the Art Marketing Podcast as we dive into the unique world of automotive art with artist Kate Cook. Discover how Kate blends her passion for cars with her artistic talent, creating stunning pieces that resonate with car enthusiasts. We discuss the challenges and triumphs of creative entrepreneurship, the importance of storytelling in art, and how to leverage social media effectively. Plus, learn about Kate's innovative approach to using automotive paint on canvas and her journey to elevate her work into the fine art realm. Tune in for valuable insights and motivation for artists and entrepreneurs alike! (00:00) - The Importance of Visibility in Art (00:16) - Art as Aesthetic vs. Meaning (01:18) - Introduction to Kate Cook (02:29) - Kate's Artistic Journey (04:24) - Using Automotive Paint on Canvas (06:08) - Sponsorship and Collaboration (08:35) - Marketing to Car Enthusiasts (10:20) - Transitioning to Fine Art (11:06) - Website Launch and Business Model (12:15) - Targeting Different Markets (13:35) - Art in Unique Spaces (16:03) - The Podcast Concept (26:13) - Using AI in Business (35:57) - The Role of AI in Art and Business (40:57) - Social Media and Artist Visibility Kate's Website https://asphaltcanvascustomart.com/ Kate's Instagram https://www.instagram.com/asphaltcanvasart/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles

Join us for an insightful episode of the Art Marketing Podcast as we sit down with artist Mays Mayhew, who shares her journey from managing art supply stores to becoming a full-time artist. Mays discusses the challenges of navigating the art market, the importance of storytelling in selling art, and her strategies for pricing and negotiating with clients. Discover how she balances family life with her passion for art and learn valuable tips for succeeding in art fairs and online sales. Tune in for a deep dive into the world of art entrepreneurship! (00:00) - Introduction to Mays Mayhew's Artistic Journey (05:30) - Navigating Art Sales and Pricing Strategies (10:00) - The Art Fair Experience (15:00) - Understanding the Current Art Market (20:00) - The Importance of Storytelling in Art (25:00) - Evaluating Art Shows: Success and Metrics (30:00) - Challenges of Transitioning to Online Sales (35:00) - Gallery Representation and Credibility (40:00) - Leveraging Social Media and AI for Growth Mays's Website https://www.maysmayhew.com/ Mays's Instagram https://www.instagram.com/maysmayhewartist/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles  

Join us in this episode of the Art Marketing Podcast as we dive into an inspiring conversation with Tom and Mary Putt, a dynamic husband-and-wife team behind the Tom Putt Gallery. Discover how they navigated the challenges of running a photography business during the COVID-19 pandemic, leveraging creativity and resilience to thrive. Tom shares his philosophy of continuous improvement, while Mary discusses the importance of customer experience and effective sales strategies. Tune in for valuable insights on building a successful art business and the power of storytelling in connecting with your audience! (00:00) - Mindset for Success (00:48) - Introduction to Tom and Mary Putt (01:32) - Tom's Journey into Photography (05:06) - The Role of Mary in the Business (06:37) - Opening the Gallery (08:44) - Surviving COVID (10:38) - Continuous Improvement Philosophy (12:34) - Emotional Connection in Sales (14:18) - Customer Experience Focus (16:46) - Leveraging Digital Sales (18:00) - The Impact of AI on Business (20:10) - Using AI for Content Creation (22:20) - The Importance of Live Broadcasting (24:30) - Connecting with Customers Online (26:56) - Creative Marketing Strategies (30:10) - Storytelling in Wildlife Photography (32:30) - The Power of Live Video (35:02) - ROI on Gallery Space (37:04) - Future Focus on Broadcasting Tom's Website https://tomputt.com/ Tom's Instagram https://www.instagram.com/tomputtgallery/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles