In this episode of the Art Marketing Podcast, we tackle the challenges creatives face during tough economic times and explore actionable strategies to navigate them. From understanding historical trends to implementing zero-based budgeting, we discuss how to get lean, audit your lineup, and enhance your offers. Learn the importance of personal outreach, running sales, and diversifying revenue streams to not just survive but thrive in uncertain times. Join us for insights that can set you up for success when the market rebounds!

(00:00 ) - Navigating Tough Economic Times
(05:30 ) - Historical Context of Economic Slumps
(10:00 ) - Getting Lean: Zero-Based Budgeting
(15:00 ) - Auditing Your Lineup
(20:00 ) - Personal Outreach to Collectors
(25:00 ) - Running More Sales
(30:00 ) - Diversifying Revenue Streams
(35:00 ) - Adapting Your Marketing Strategy
(40:00 ) - Newsjacking and Creative Marketing
(45:00 ) - Partnering Outside the Art Bubble
(50:00 ) - The Importance of Proactivity

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Interior Designer Outreach Deep Dive
https://www.youtube.com/live/NYbxCyIK8-M?si=8gMDCJtGzy4MlzDE

SKOOL
https://www.skool.com/

News Jacking Art Marketing Podcast Episode
https://www.youtube.com/watch?v=fu_kgSB4l18

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