The Art of the Brand
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Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.
83 Episodes
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Take a deep dive into Guinness, the legendary Irish stout synonymous with Dublin’s skyline, lively pubs, and an unforgettable “perfect pour.” Fresh off a real-life tour at the Guinness Storehouse, Camille and Phillip break down why a 200+ year-old beer brand is still culturally iconic—from its advertising masterstrokes and unexpected tie-ins with exotic animals, to how it rode the global wave of “Irish pubs.” If you love great marketing (and maybe a pint), join us for this flavorful journey.
How did Moncler transform from a struggling brand selling $100 jackets into a $13 billion luxury powerhouse? In this episode, we break down the genius branding strategy behind Moncler's rise—how CEO Remo Ruffini leveraged exclusivity, strategic pricing, and high-end retail placement to reposition the brand as a global luxury icon.We’ll cover:✅ The power of perception in luxury branding✅ How strategic distribution changed everything✅ The role of celebrity endorsements in driving demand✅ Why branding is more than just a great productIf you want to learn how to elevate your brand and charge premium prices, this is an episode you can’t miss!
In this episode, learn why Dr. Lara Devgan’s approach to brand-building goes beyond social media trends. From coining “facial balancing” to launching her own skincare line—and even forging a partnership with a local smoothie chain—she’s strategically positioned her practice for the next generation of patients. If you’re a professional struggling to stand out, find out how creating branded experiences can future-proof your business.
Ever wonder how a childhood fascination with bugs transforms into a sought-after luxury accessories brand? In this episode, Camille sits down with Emily Carter—the self-taught British designer whose silk scarves and homeware are now carried by top department stores like Liberty and Harvey Nichols. Growing up in the countryside, Emily spent endless hours sketching insects and dreaming of becoming a biologist. Today, her nature-inspired artwork features in Vogue, on the shoulders of celebrity clients like Kate Moss, and even on exclusive custom pieces for the likes of Harrods.But Emily’s path wasn’t always runway-perfect. Hear her raw account of getting fired from a department store (only to be stocked there later), surviving creative slumps, and launching her label while juggling a full-time job. She also shares why she turns to rowing on the River Thames for balance—and how forging the right community (and even snagging a spot on Forbes 30 Under 30) carried her through the toughest moments.
In this eye-opening episode, we spotlight the Lululemon controversy surrounding founder Chip Wilson—and how a few taken-out-of-context remarks about “bigger women” spiraled into a full-blown media storm. Learn the true story behind Wilson’s original target audience (the “it-girl” yogis) and why Lululemon’s pivot to appease critics ended up alienating the very loyalists who built the brand. We also explore how going public shifted priorities from product quality to profit margins, leading to internal power struggles and misunderstood “offensive” soundbites.
Beyond the Lululemon saga, we compare this story to that of Mr. Saturday (Joey Gollish), a rising creative director growing his fashion line “the right way”—a pace that prioritizes authenticity over aggressive boardroom demands. From misguided marketing strategies to media-driven narratives, we reveal the pitfalls that occur when a brand loses sight of its original DNA.
Why did a critically acclaimed movie with comparisons to Silence of the Lambs completely flop at the box office? In this episode, we break down the curious case of Strange Darlings—a film that had all the makings of a hit but fell victim to a disastrous marketing strategy. Using the ongoing $10 million marketing lawsuit as a case study, we explore the dangers of vanity metrics and misleading strategies and why a solid marketing plan is just as critical as the content itself. From the importance of strategic branding to the pitfalls of prioritizing aesthetics over effectiveness, this conversation uncovers valuable lessons for businesses and brands. Tune in to find out how marketing missteps can cost millions—and how agencies taking advantage of clients are more common than you think.
Want to know why that famous Saturday Night Live “More Cowbell” sketch keeps popping up in marketing conversations? In this episode, we break down how a single “ridiculous” element can propel your brand to cult status—just like the added cowbell turned “Don’t Fear the Reaper” into a timeless hit. As we explore real-world parallels—from Apple’s ongoing brand fatigue to Google Pixel’s underwhelming billboard—we reveal why doubling down on your unique edge (“cowbell”) might be the key to market domination.
What happens when you stop striving for “hot” and start embracing your true self? Discover how author and entrepreneur Noelle Crooks reclaimed her spotlight and built a community for women who crave deeper connections.MeetNoelle Crooks, author ofUnder the Influence and the visionary behindGirl Dinner NYC. In this episode, she opens up about transforming toxic workplaces into personal fuel, dropping society’s “hot girl” standards for real beauty, and forging genuine friendships as an adult. Get the inside scoop on how she rebranded her life, found inspiration in the hustle of New York City, and built a space where ambitious women can thrive together.Stay tuned andFollow for more stories on personal rebranding and female-powered growth!
“In this episode, Camille Moore sits down with PR expert Astrid M. Carillo to tackle the age-old debate: Is PR the same as Marketing? Astrid, a seasoned PR and etiquette professional, has worked across industries—from financial services and mining to charitable work for HRH The Prince of Wales (now His Majesty King Charles III) and Her Majesty Queen Elizabeth II. With experience spanning royal tours, palace events, over $10B in M&A transactions, and collaborations with Fortune 500 executives and UHNW clients, Astrid’s global comms and media relations expertise includes top-tier publications such as The Globe and Mail, Bloomberg, CNN, CNBC, and The Financial Times.
In this episode, we dive into why PR is not marketing. Marketing focuses on driving immediate sales and revenue, while PR works to build long-term trust, credibility, and reputation. We also discuss why using PR solely as a product-promotion tool can cheapen a brand. Tune in and find out how PR, communications, and marketing can (and should) align—without being mistaken for one another. Your reputation (and bottom line) may just depend on it.”
In this episode, Camille Moore and Phillip Millar analyze the “Call Her Daddy” brand and explore the fine line between authenticity and performative branding. How did a podcast built on raw, unapologetic honesty rise to the top, and what happens when that authenticity is called into question? The Kamala Harris interview serves as a perfect example of how paid appearances and controlled narratives can erode trust and compromise a brand’s core identity. We break down the clash between staying true to your audience and the temptation to sell your platform—a decision that can undermine credibility in the long term.
For anyone investing in personal or corporate branding, this episode is a must-listen, offering insights into the power of staying authentic and the risks of prioritizing short-term gains over long-term trust.
CGI has taken the marketing world by storm, and it’s time your brand got on board! In this video, we dive into how top brands are using cutting-edge animation to revolutionize their storytelling, from perfume launches to global pop-up experiences. Discover how CGI is creating buzz-worthy campaigns and shaping the future of branding. If you want your brand to stand out in 2025, this is the trend you can't ignore. Don’t miss out—subscribe for more insights on how CGI can transform your brand’s storytelling!
The Jaguar rebrand has been widely discussed, but what went wrong? In this video, Camille and Phillip offer a unique perspective on the Jaguars' rebranding misstep and what we can learn from it. From questionable design choices to the missed opportunity for brand alignment, we dive into the reasons this rebrand failed to connect with fans and the public. Join us for a fresh take on this branding disaster and discover the key lessons businesses can take away to avoid similar pitfalls. Don't forget to like and subscribe for more branding insights!
As we kick off 2025, it's time to gear up for the branding trends that will define the year ahead. In this video, I’m breaking down the must-know branding predictions every business owner needs to stay ahead of the competition. From evolving digital experiences to the rise of authentic brand values, these trends will shape how your brand connects with customers in 2025. Make sure your branding strategy is ready for success this year—subscribe for more expert tips and insights!
The Matilda Djerf scandal: A fresh perspective on the reality that powerful CEOs don’t have to be likable. In this episode, Camille Moore and Philip Millar discuss how the 24-year-old influencer built a $35 million brand in just four years—and whether society’s expectations for her to be ‘kind’ conflict with the demands of running a high-powered business.
In this episode of "The Art of the Brand" We explore what makes a brand truly iconic. Using Guinness as a case study, they delve into the power of cultural alignment, storytelling, and creating memorable consumer experiences. Discover the strategies behind building a brand that transcends borders, from the immersive Guinness Storehouse tour in Dublin to the clever campaigns that resonate globally. This episode is a masterclass in transforming a product into a cultural phenomenon.
In this episode of The Art of the Brand, Camille Moore sits down with Dan Rodo, the creative force behind The Danocracy and Shot and Forgot, to explore the journey of content creation over 12 years. From his early YouTube days to his evolution into a YouTube documentarist and vertical content creator, Dan shares the challenges of navigating changing algorithms, avoiding burnout, and staying authentic in a fast-paced digital world. Get an inside look at his pivot to vintage photography, his strategies for thriving online, and how he balances passion with practicality. If you're looking to build a lasting personal brand or simply curious about what goes on behind the scenes of viral content, this conversation is a must-listen!
In this episode of The Art of the Brand, marketing experts Camille Moore and Phillip Miller delve into the fascinating case study of IKEA—a brand that revolutionized furniture retail and became a global phenomenon. From the visionary leadership of Ingvar Kamprad to its commitment to sustainability, frugality, and cultural adaptability, the duo unpacks IKEA’s unique growth strategies. Explore how the brand’s flat-pack innovation, experiential retail spaces, and focus on long-term value over profit laid the foundation for its cult-like following. Learn what brands like Four Seasons, Dyson, and Home Depot share with IKEA in crafting timeless appeal. Whether you're a marketer, entrepreneur, or brand enthusiast, this episode is packed with insights you can't miss!
In this episode, Camille and Phillip explore why 'Joker 2' was a massive flop despite its record-breaking predecessor. They discover how ignoring core audiences, pushing against expectations, and making questionable creative choices led to a $300 million brand disaster.
In this episode, Camille and Phillip explore how Victoria's Secret lost its way by straying from its aspirational roots. Can it reclaim its iconic status in the evolving market? Here’s why understanding brand identity and embracing their controversy could have saved them.
In this episode of The Art of the Brand, host Camille Moore sits down with branding expert Ashwinn @Shwinnabego, to dive deep into the current state of branding. Together they discuss the evolving role of social media, the genius behind unconventional campaigns like Nutter Butter’s wild rebrand, and why brands need to lean into creativity, not perfection, to truly stand out.
Together, Camille and Ashwin break down how even legacy brands can shake up the status quo by embracing bold, unexpected moves.
You can tune in for a thought-provoking conversation on how brands can cut through the noise and make meaningful, lasting connections in a crowded marketplace. Whether launching a startup or managing an established brand, you'll walk away with fresh insights and actionable advice!
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