DiscoverThe Art of the BrandMatilda Djerf Scandal: Do Powerful CEOs Need to Be Likable?
Matilda Djerf Scandal: Do Powerful CEOs Need to Be Likable?

Matilda Djerf Scandal: Do Powerful CEOs Need to Be Likable?

Update: 2025-01-02
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The Matilda Djerf scandal: A fresh perspective on the reality that powerful CEOs don’t have to be likable. In this episode, Camille Moore and Philip Millar discuss how the 24-year-old influencer built a $35 million brand in just four years—and whether society’s expectations for her to be ‘kind’ conflict with the demands of running a high-powered business.



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Matilda Djerf Scandal: Do Powerful CEOs Need to Be Likable?

Matilda Djerf Scandal: Do Powerful CEOs Need to Be Likable?

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