The Association Adviser Podcast

Community is the most powerful member benefit that associations have. And that’s exactly what Ronn Nozoe, CEO of the National Association of Secondary School Principals (NASSP), is working to build. Ronn’s background is deeply rooted in education—from classroom teacher to principal to Deputy Assistant Secretary for Policy and Programs at the U.S. Department of Education. Today, he leads NASSP with a clear mission: support school leaders in real time, not just once a year at a conference.In this episode, host Christine Shaw talks with Ronn about how associations can create meaningful, ongoing connections among members—especially at a time when so many are feeling isolated. They discuss NASSP’s peer-to-peer engagement networks, the shift toward “hyper-personalized” professional learning, and new approaches to advocacy that amplify member voices in impactful ways.In this episode, you’ll learn:The power of peer-to-peer networks and what makes them work.What “hyper-personalized” learning looks like and how to implement it.How to elevate member stories to influence policy and drive advocacy.How to use digital platforms to build connections amongst members. The unique approach to seeking connection employed by the younger generation.About our guest:Ronn Nozoe is a lifelong educator and the CEO of the National Association of Secondary School Principals (NASSP), where he leads efforts to transform education through strong and supportive school leadership. Prior to NASSP, he served as associate executive director and interim executive director at ASCD, and earlier as deputy assistant secretary for policy and programs at the U.S. Department of Education, focusing on teacher quality, school safety, and equity for rural, migrant, and Indigenous students. In his home state of Hawai‘i, Ronn served as deputy state superintendent, where he elevated principals’ voices and helped increase achievement and graduation rates statewide. His career began at the school level as a teacher, vice principal, principal, and district superintendent. Ronn holds both his bachelor’s degree in English and master’s degree in education from the University of Hawai‘i at Mānoa.Resources:Recommended Reading: Drive: The Surprising Truth About What Motivates UsExplore more on membership momentum and how engaging today can lead to growth tomorrow.Visit: AssociationAdviser.comConnect with NASSP & Ronn Nozoe:LinkedIn: @NASSP & Ronn Nozoe Facebook: @NASSPVisit: https://www.nassp.org/Connect with Us: LinkedIn: @NaylorAssociationSolutions*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

Culture can make or break an organization. The right culture creates safety, fuels creativity, and gives people the freedom to solve problems. But outdated mindsets, organizational politics, and micromanagement can hold even the best teams back.In this episode, host Christine Shaw talks with Tamesha Logan, MBA, CAE, Executive Director of American Mensa and Mensa Foundation, about what it takes to build a culture that drives results. Tamesha believes culture isn’t just “soft skills”—it’s a strategy. She shares how leaders can empower teams to take ownership, why boards need to make space for execution, and what it means to create psychological safety in the workplace.They also dive into one of the most pressing issues facing associations today: how to engage younger generations and create a culture that resonates across all ages and experiences.In this episode, you’ll learn:Strategies to attract and engage younger professionals.What a psychologically safe culture looks like — and why it matters.Ways to empower teams to take initiative without micromanagement.The right roles boards should play in shaping culture (and the roles to avoid).How association culture will continue to evolve over the next five years.About our guest:Tamesha Logan is the Executive Director of American Mensa and the Mensa Foundation, bringing more than 17 years of experience driving impact across national and global nonprofit organizations. A proven strategist and collaborator, she has led initiatives that strengthen organizational performance, align teams to mission-critical goals, and deepen stakeholder engagement. Throughout her career, Tamesha has elevated brand visibility and expanded partnerships through innovative marketing and communications, securing national media coverage and support from high-profile leaders such as Kobe Bryant, Ken Griffey Jr., and Mark Cuban. Known for fostering empowering, future-focused cultures, she continues to champion meaningful leadership, creative problem-solving, and organizational growth across the association sector.Resources:Recommended Reading: The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and GrowthExplore more on how associations can engage with Generation Z. Visit: AssociationAdviser.comConnect with American Mensa & Tamesha Logan:LinkedIn: @AmericanMensa & @TameshaLoganFacebook: @AmericanMensaVisit: https://www.us.mensa.org/Connect with Us: LinkedIn: @NaylorAssociationSolutions*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

If you work for an association, you know that revenue is always top of mind. In our 2025 Association Benchmarking Survey, 61% of respondents said non-dues revenue was their top concern. Today’s guest, Bruce Rosenthal, is a strategic adviser who has helped associations create successful corporate sponsorship and partnership programs that increase revenue and add member value. Listen in as our host Christine Shaw sits down with Bruce to outline the tools that associations need to set them up for revenue growth well into the future. In this episode, you’ll learn: The real value proposition that inspires sponsors to partner with an association. How to position your association as a preferred partner for industry education and thought leadership. How to create an agency-style approach to sponsorships.The importance of a thorough competitive analysis when approaching sponsors. How associations can ensure their partnerships align with member needs. About our guest:Bruce Rosenthal is a strategic advisor, consultant, and educator with 20+ years of experience advancing corporate sponsorship programs for associations. He helps associations grow revenue, increase member value, and drive sustainability. Bruce is the author of Mastering Association Corporate Sponsorships and a leading voice on association-corporate relationships. He specializes in developing sponsorship program implementation plans and rethinking outdated revenue models for associations. Resources:Recommended Reading: Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member ValueExplore more on boosting non-dues revenue in your association. Visit: AssociationAdviser.comConnect with Bruce Rosenthal:LinkedIn: @BruceRosenthalVisit: https://brucerosenthal.associatesConnect with Us: LinkedIn: @NaylorAssociationSolutions*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

Associations are all asking the same questions: How do we make AI and data work for us? How do we use it in a way that is both practical and ethical? Today’s guest, Tori Miller Liu has answers. She is the President and CEO of the Association for Intelligent Information Management and a leading voice in associations about AI ethics and data literacy. Along with our host, Christine Shaw, Tori discusses what it takes for an association to implement emerging tech in helpful ways. Tori shares the tech skills every association will have to develop, as well as how to stay true to your membership base as AI reshapes the workforce. In this episode, you’ll learn: How to use AI to enhance human-to-human connection. How to navigate tough conversations about AI’s workforce impact.The importance of a human-centric approach to emerging tech. How to map your association’s data ecosystem. Why data literacy matters now more than ever.About our guest:Tori Miller Liu, MBA, FASAE, CAE, CIP is the President & CEO of the Association for Intelligent Information Management, the world's leading association dedicated to the information management industry. She is an experienced association executive, technology leader, speaker, and facilitator. Previously, she served as the Chief Information Officer of the American Speech-Language-Hearing Association. A longtime contributor and volunteer in the association community, Tori is a current member of the ASAE Executive Management Advisory Council and a co-founder and past Board Member of the Association Women Technology Champions. She was named a 2020 Association Trends Young & Aspiring Professional and 2021 Association Forum Forty under 40 award recipient. Tori was honored to be named an ASAE Fellow (FASAE) in 2023.Resources:Recommended Reading: AI Activation Code: Challenge the Conventional, Transform Your Company, and Lead the FutureExplore more on practical uses for AI in associations. Visit: AssociationAdviser.comConnect with AIIM & Tori Miller Liu:LinkedIn: @AIIM & @ToriMillerLiuFacebook: @AIIMVisit: AIIM.orgConnect with Us: LinkedIn: @NaylorAssociationSolutions*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

In today’s world, it’s more essential than ever for associations to strike the right balance between bold advocacy and thoughtful strategy. Our guest, Heather L. Maurer, CEO of the National Association of Nurse Practitioners in Women’s Health (NPWH) is intimately familiar with this balancing act. She has more than 27 years of experience leading nonprofits and associations through periods of uncertainty and political change.Along with our host, Christine Shaw, Heather discusses the challenges facing associations in the healthcare space, from navigating advocacy to combating misinformation and supporting clinicians on the front lines. Heather reveals the strategies her organization uses to remain relevant and impactful, including fostering community, embracing adaptability, and staying true to the founding mission. In this episode, you’ll learn: How to grow the three pillars of any association: advocacy, education, and connection. The importance of a multichannel approach when listening to member feedback. The Inclusivity, Diversity, and Equity framework driving NPWH’s work.How to find the “yes” amidst any obstacle that arises. The content strategy NPWH employs to ensure member needs are met. Heather L. Maurer is the CEO of the National Association of Nurse Practitioners in Women’s Health (NPWH). With more than 27 years of experience leading nonprofits and associations, Heather has built a reputation for guiding organizations through growth, transition, and challenge with clarity and vision. At NPWH, Heather is advancing the organization’s mission to support women’s health nurse practitioners and advanced practice registered nurses who care for women and gender-diverse individuals. Under her leadership, NPWH has prioritized health equity, cutting-edge continuing education, and real-time member support, ensuring the association remains the trusted champion for its community. Heather is known for her ability to align strategy with mission, empower her team to foster a truly engaged membership, and position associations at the forefront of advocacy and innovation. Resources:Recommended Reading: These Truths: A History of the United StatesExplore more on identifying and acting on advocacy priorities. Visit: AssociationAdviser.comConnect with NPWH & Heather L. Maurer:LinkedIn: @NPWH & @HeatherMaurerFacebook: @NPWHVisit: https://npwh.org/Connect with Us: LinkedIn: @NaylorAssociationSolutions*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

If you want to take your association’s trade show from ordinary to unforgettable, this is the episode for you. Our guest today, Daniel McKinnon, CEM, Chief Exhibitions Officer at MHI, has been in the industry for 30 years and currently leads two of North America’s biggest supply chain trade shows.Daniel and our host, Christine Shaw, dive into the evolution of trade shows, the best tech driving the events industry forward, and the key to measuring the success of your trade show. Daniel shares how focusing on attendee value and investing in the right team can take your association’s events to the next level. In this episode, you’ll learn: How to make sure attendees return to your show year after year. The importance of vendor and partner relationships. How to leverage data and AI to work smarter, not harder.The secret to executing big events with a small staff. How to ensure the success of your trade show exhibitors. About our guest:Daniel McKinnon, CEM, is the Chief Exhibitions Officer at MHI, where he leads the team behind MODEX and ProMat, two of the world’s largest supply chain trade shows. With more than 30 years of experience in exhibition management, Daniel has held leadership roles at FreemanXP, Access Intelligence, 1105 Media, and Messe Frankfurt, among others, and has served as chair of both the International Association of Exhibitions and Events (IAEE) and the board of directors at the Center for Exhibition Industry Research (CEIR). A seasoned strategist in global events and business development, he continues to shape the future of the exhibitions industry while balancing life in Dallas with his wife, five children, and a house full of pets. Resources:Recommended Reading: Lonesome DoveExplore more on the trends shaping the future of the trade show industry. Visit: AssociationAdviser.comConnect with MHI & Daniel McKinnon:LinkedIn: @MHI & @DanielMcKinnonFacebook: @MHIVisit: https://MHI.orgConnect with Us: LinkedIn: @NaylorAssociationSolutions*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

Running a small team doesn’t have to mean small results. In this episode, Tip Tucker Kendall, CAE, Executive Director of the National Grants Management Association (NGMA), shares how she tripled membership with just nine staff—all by focusing on community, efficiency, and technology. Tip and Christine dig into why rethinking volunteer roles, empowering independent staff, and using tech to eliminate busywork are game-changers for associations. If you’re leading a lean operation, this is your blueprint for scaling big and staying nimble and profitable.In this episode, you’ll learn:Why you should consider shifting away from a committee-heavy structure.How to think smarter about delivering value to members.How to make tech work for your organization. How to achieve growth and visibility through the power of branding. Why small staff may have the edge on productivity.About our guest:Tip Tucker Kendall, CAE, is the executive director of the National Grants Management Association (NGMA), where she leads a team of nine staff members. Under her leadership, NGMA has experienced significant growth and change, including a 200% increase in membership, an expansion of its educational programs, and improvements to its certification, the Certified Grants Management Specialist (CGMS). Tip has worked for professional associations supporting arboriculture, basketball, equine veterinary medicine, and travel. She speaks regularly on nonprofit issues and currently serves as chair of the Stall Staff Professionals Advisory Committee of the American Society of Association Executives (ASAE).Resources:Recommended Reading: Fierce ConversationsExplore more on how to maximize resources with a small staff association. Visit: AssociationAdviser.comConnect with NGMA & Tip Tucker Kendall:LinkedIn: @NGMA & @TipTuckerKendallFacebook: @NGMAVisit: https://www.ngma.org/Connect with Us: LinkedIn: @NaylorAssociationSolutions*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

How do you prepare your association for a future full of unknowns? That’s the big question we tackle in today’s episode with Jeff De Cagna, AIMP, DAIG, FRSA, FASAE,Executive Advisor of Foresight First LLC.With more than three decades in the association world, Jeff is known for challenging leaders to embrace the duty of foresight—to anticipate disruption, rethink old assumptions, and set their organizations up to thrive in the long term.In this conversation, Christine and Jeff dig into the forces reshaping associations today and how they can be transformed into reconnecting with community and purpose.  Along the way, Jeff shares practical strategies for building a stronger future—shifting from complacency to care, fostering cooperation over competition, and making decisions with the next generation in mind.In this episode, you’ll learn:How to recapture the original purpose of your association.Practical steps to boost adaptability and resilience.Ways to navigate AI without losing sight of your mission.The enduring principles that have always guided associations.How to steward your organization for future generations.About our guest:Jeff De Cagna, AIMP, DAIG, FRSA, FASAE, Executive Advisor of Foresight First LLC, is an association contrarian, foresight practitioner, governing designer, stakeholder and successor advocate, and stewardship catalyst. He is the curator and editor of the Future of Association Boards (FAB) Community Dialogue, presented in partnership with Impexium. In 2019, Jeff became the 32nd recipient of the Academy of Leaders Award, ASAE’s highest individual honor awarded to consultants or industry partners for outstanding contributions to the association community.Resources:Recommended Reading: Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI Explore more on preparing your association for the future. Visit: AssociationAdviser.comConnect with Foresight First LLC & Jeff De Cagna:LinkedIn: @ForesightFirstLLC & @JeffDeCagnaFacebook: @ForesightFirstLLCX: @ForesightFirstLLCVisit: https://foresightfirst.io/Connect with us:LinkedIn: @NaylorAssociationSolutions*Please be sure to follow us on Spotify, Apple, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

What does the future hold for associations? Join us for Season Three of the Association Adviser Podcast, brought to you by Naylor Association Solutions, as our host and Naylor CEO, Christine Shaw, explores this question with expert guests who are leading the way forward!We’ll be speaking to association executives and thought leaders about:What the future of associations really looks likePractical tools, tech, and strategies to help you plan aheadFresh ideas to keep your organization relevant, resilient, and thrivingFrom rethinking events, to navigating AI, to building stronger member communities, this season is packed with insights to help you take your association to the next level.Learn more:Visit: AssociationAdviser.comLinkedIn: @naylorassociationsolutions*Please be sure to follow us on Spotify, Apple Podcasts, or wherever you listen to podcasts so you’ll never miss an episode and be sure to leave us a rating and review!

Most leaders share a common trait: they are doers. They take action, even when it means stepping outside of their comfort zones.Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), exemplifies this mindset. As a key figure in the $103 billion golf industry, Jay not only leads NGCOA but also contributes his expertise as a board chair and member of prominent organizations like ASAE and the U.S. Travel Association.In today’s conversation, Jay offers an insider’s perspective on what it takes to lead effectively. We discuss invaluable lessons on embracing foresight, taking strategic risks, and staying ahead of the curve in a rapidly changing world. You’ll hear about the leadership qualities that have taken Jay from his beginnings as a high school leader to a prominent figure in multiple billion dollar industries. You’ll learn:Proven methods to demonstrate next-level thinking for career advancement.The power of proactive forecasting to anticipate and address industry shifts.How to approach AI strategically within your association.Why foresight is the #1 duty for any board and how to implement it.Effective strategies for navigating legislative and policy impacts on associations.Practical tools and practices associations can use to stay ahead of emerging trends.About the guest:Jay Karen is the CEO of the National Golf Course Owners Association, leading initiatives that support the $102 billion golf industry. He has chaired the board of the American Golf Industry Council, served on the Golf USA Tee Time Coalition board, and contributed to the advisory board of the World Golf Hall of Fame. A trusted voice in the industry, Jay has been featured in outlets like The Wall Street Journal, Bloomberg, The New York Times, and the Golf Channel.  With experience as CEO of two associations in the lodging and hospitality sector, Jay is a Certified Association Executive (CAE) and currently serves on the boards of ASAE and the U.S. Travel Association. Recognized as one of Golf Inc. Magazine’s top 25 most powerful people in golf, he is also a member of the Golf Writers Association of America and an Associate Member of the PGA of America.Resources:Recommended reading: Outlive: The Science & Art of LongevityExplore more on embracing the duty of foresight. Visit: https://www.naylor.com/Connect with the National Golf Course Owners Association & Jay Karen:LinkedIn: @NGCOA & @JayKarenVisit: www.ngcoa.org/homeConnect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Understanding your association’s value proposition is key to showing up effectively for members—because every membership sector has unique needs. This insight is especially critical today, as members are more discerning about where they invest their dollars, expecting clear returns on their membership.Today, we’re joined by David Murillo, President and CEO of Compass Management Solutions, and an association executive with over 20 years of experience. David specializes in governance and strategic guidance for Boards of Directors and brings a wealth of knowledge to the table.Together, we discuss essential leadership qualities like self- awareness and empathy and how they can affect decision making. Plus, David explains how associations can navigate challenges and seize opportunities, from changes in tech to diversity and inclusion initiatives. You’ll Learn:The importance of staying true to core values during times of change.How to break free from recycled yearly planning and create forward-looking strategies.Why cultivating self-awareness is a must for today’s leaders.How empathy can be used to build lasting trust in a team.How to align an association’s value proposition with mission-driven strategies.About the guest:With over 20 years of experience, David Murillo is a highly respected association executive specializing in governance and strategic guidance for Boards of Directors. His career began in membership roles, including serving as the membership executive for the American Council of Engineering Companies and the California Restaurant Association. As President and Chief Mission Officer of The Core Management Company, he managed business operations and served as Executive Director for diverse associations. Now leading Compass Management Solutions, David continues to guide organizations of all sizes and industries. A dedicated leader, he served on the California Society of Association Executives (CalSAE) Board from 2016-2023, including as Chair from 2020-2021, and is active on ASAE’s CAE Exam Committee and the CSU Sacramento Alumni Association Board. Recognized as a 2024-2026 ASAE Diversity Executive Leadership Program Scholar and CalSAE’s 2018-2019 Executive of the Year, David’s contributions to the association field continue to inspire.Resources:Recommended reading: The Four AgreementsExplore more on enhancing membership value and inspiring growth. Visit: https://www.naylor.com/Connect with Compass Management Solutions & David Murillo: LinkedIn: @CompassManagementSolutions & @DavidMurilloVisit: https://compass.management/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Technology isn’t something to fear—it’s a powerful tool that can propel your association to new heights. Today, we’ll speak with a leader who used both data and new technology like AI to transform his association. In this episode, we’re joined by Michael Reed, Executive Director of the American Fence Association. With over 25 years of experience working with associations and their leaders, Michael brings a wealth of knowledge in organizational development. He’s not only an expert in the field but also an entrepreneur who founded a technology company specializing in back-office solutions for associations.Michael shares his proven strategies for leveraging technology to enhance operations, boost member engagement, and drive non-dues revenue. From utilizing AI in educational programs to adopting tools that gather meaningful member feedback, he reveals how associations can stay ahead in a rapidly changing world.You’ll learn:How trust fosters collaboration and creates a more effective work environment.The art of blameless problem solving in volunteer leadership.How to break down strategic planning and make tough choices about organizational priorities.The way to harness OKRs (Objectives and Key Results) to align teams and achieve success.How to keep your association relevant and valuable for all members.About the guest:Michael Reed is an organizational development expert who has spent over 25 years working in and with associations and their leaders. Michael developed leadership and chapter operation programs for two collegiate fraternal organizations and started a technology company that offered back office solutions for associations. As an executive, he led membership, certification, and human resources efforts for both trade associations and professional societies. As a trusted consultant, Michael was a valued thought partner to a variety of professional societies and trade organizations, including the American Fence Association. He was recently named Executive Director of AFA and is committed to helping industry leaders grow their businesses and a world-class association. Michael is currently pursuing a doctoral degree at St. Joseph’s University in Philadelphia, where his research interests focus on trust and board governance.Resources:Recommended reading: Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRsExplore more on using technology to elevate your association. Visit: https://www.naylor.com/Connect with the American Fence Association & Michael Reed:LinkedIn: @AmericanFenceAssociation & @MichaelReedFacebook: @AmericanFenceAssociationVisit: https://www.americanfenceassociation.com/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

During challenging times, effective organizational leadership can make all the difference. Leadership isn’t just about riding high during moments of growth - it’s about guiding teams through obstacles and increasing resiliency. Today, we dive into the qualities that help leaders stay grounded, authentic, and effective, especially when facing instability.Joy D. Calloway is an expert at leading organizations through crises and transitions. She is the Executive Director of the National Medical Association, a group that champions African American physicians and pushes for justice and equity in healthcare. With over 30 years of leadership experience, Joy has regularly stepped into roles during periods of uncertainty, including at Planned Parenthood of Greater New York, where she helped stabilize the group amid internal struggles. Listen in to learn Joy’s strategies for empowering teams to thrive during times of change, and discover how to bring your authentic self to the forefront in any leadership role. Plus, Joy digs into the importance of emotional intelligence and explains why it just may be the most underrated skill a successful leader should have. You’ll learn:The key strategies for leading teams through organizational transitions. The essential skills for stepping into a new role as an outsider.How to integrate emotional intelligence into work as a leader.Why self care should be at the forefront of every leader’s mind. The importance of authenticity and how it will get you ahead in your career. About the guest:Joy D. Calloway, MBA, MHSA, is a transformational leader with 30 years of health care and nonprofit leadership experience. She is currently serving as the Executive Director of the National Medical Association, which serves as the collective voice of African American physicians and is the leading force for parity and justice in medicine. Before joining the NMA, Calloway served as the Interim President & CEO of Planned Parenthood of  Greater New York, joining at a time of great financial, organizational and cultural crisis to stabilize the  enterprise and set it on a path to stability. Prior to that, she held the role of Interim Executive Director at  the National Association of Health Services Executives as it was transitioning to a new governance  model. Joy is also currently writing a book, “One Crisis from Crazy: Finding Myself without  Losing My Mind.”Resources:Recommended reading: Grief is Love: Living with LossExplore more on leading through a crisis. Visit: https://www.naylor.com/Connect with the National Medical Association & Joy D. Calloway:LinkedIn: @NationalMedicalAssociation & @JoyDCallowayX: @NationalMedicalAssociationFacebook: @NationalMedicalAssociationVisit: https://nmanet.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

To effectively serve members, associations must first understand them—their priorities, preferences, and the ways they consume information.  Today, we’ll explore the art of meeting members where they are to ensure they feel seen, heard, and engaged. Our guest is Mike Skiados, MBA, CAE, and CEO of the National Association of Professional Insurance Agents (PIA). Prior to this role, Mike served as the director of membership for several organizations, including the American Institute of Architects and the American Speech Language Hearing Association. Mike speaks about his omni-channel approach to member relations which adapts to changing content consumption patterns. He also discusses the need for a clear value proposition and tangible benefits to attract and retain members. Plus, Mike talks about how to create a “North Star” for your organization to guide its growth long into the future. You’ll learn:Mike’s “listen-first” approach to leadership.How to craft messages with a powerful call to action to drive engagement.The art of an omnichannel approach to reach a more diverse and younger audience.How to utilize member feedback and experiences to shape effective programs and services that provide tangible ROI.Strategies to lead with integrity, supportiveness and a forward-thinking mindset. About the guest:Mike Skiados MBA, CAE, CEO of The National Association of Professional Insurance Agents is a leader in association growth and management with more than 20 years of experience running membership, education, marketing, and operations for a variety of large associations.  He most recently served as managing director of membership strategy and engagement with The American Institute of Architects. In prior roles, his contributions have resulted in significant growth in membership and engagement, and new ways to unite association chapters. He held key positions with the American Speech-Language-Hearing Association, American Society for Clinical Pharmacology and Therapeutics, and ASAE, The Center for Association Leadership.Resources:Recommended reading: The 48 Laws of Power. Explore more on membership retention and growth strategies. Visit: https://www.naylor.com/Connect with the National Association of Professional Insurance Agents (PIA) & Mike Skiados:LinkedIn: @PIA & @MikeSkiadosFacebook: @PiAX: @PIAVisit: https://www.pianational.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

An organization’s brand is the voice of its story—and sometimes, that story needs a fresh look. If you've been considering rebranding but don’t know where to start, this episode is for you.Today, we’ll explore the power of storytelling through design, why an inclusive design process is critical, and how a successful rebrand can elevate your organization’s impact.Joining us is Meredith Martino, the Executive Director of Women in Government, a nonpartisan nonprofit that empowers women state legislators to lead and implement sound policies. With more than two decades of leadership experience in government and at associations, Meredith brings a wealth of knowledge to our conversation.You’ll learn: How to navigate the unique challenges faced by women in leadership. The importance of representation in positions of power.Strategies for uniting members across the political spectrum.Why investing in professional development for your team is key.The benefits of fostering an abundance mindset for organizational success.About the guest:Meredith Martino is the Executive Director of Women in Government, a nonprofit foundation that supports women state legislators of both parties in all 50 states. Prior to joining Women in Government, Meredith spent 17+ years at the American Association of Port Authorities (AAPA), most recently as its Vice President of Membership and Sponsorship, where she served as a key member of AAPA’s executive team. In her role at AAPA, she created and refined revenue streams for the association, directed member recruitment and retention strategies, and was responsible for AAPA’s Annual Convention, a $1M event that attracts maritime industry executives and solution providers. Resources:Recommended reading: The Moment of Lift: How Empowering Women Changes the WorldExplore more on rebranding strategy. Visit: https://www.naylor.com/Connect with Women in Government & Meredith Martino:LinkedIn: @WomeninGovernment & @MeredithMartinoX: @WomeninGovernmentSoundCloud: @WomeninGovernmentVisit: https://womeningovernment.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

If your organization is facing challenges with member retention or engagement, this conversation is a must-listen. Today, we’re exploring the power of service-driven leadership and its transformative impact on association growth. We’re diving deep into the strategies and principles that build thriving associations, beginning with strengthening your core membership. Our guest, Shan Haugabrook, CNP, Senior Director of Member Relations & Engagement at the Atlanta Apartment Association (AAA), has been recognized for her leadership by both the GSAE and ASAE. Her leadership philosophy extends beyond formal titles—focusing on service, connection, and tangible support for members.You’ll learn:How to develop personalized communication strategies that deepen member relationships.The significance of offering value-driven programming to enhance member satisfaction.Tactics to inspire collaboration and teamwork within your organization.How to create service initiatives that foster long-term impact.The importance of ongoing learning and development for both leaders and members.About the guest:Shan Haugabrook, CNP, is the Senior Director of Member Relations and Engagement at the Atlanta Apartment Association. She oversees daily operations and leads a 150+ member volunteer force, driving an annual membership renewal and recruitment campaign. Shan previously served as Director of Membership, Education, and Administrative Services at the Georgia Nurses Association, where she managed an education program generating over $1.2 million annually. She is a member of ASAE and GSAE, a 2020 GSAE Sharon Hunt Emerging Leader Award recipient, a GSAE Leadership Academy alumna, and an ASAE DELP Scholar. Shan is also a devoted volunteer in her local community. Resources:Recommended reading: Dare to LeadExplore more on member retention and engagement. Visit: https://www.naylor.com/Connect with the Atlanta Apartment Association & Shan Haugabrook:LinkedIn: @AtlantaApartmentAssociation & @ShanHaugabrookX: @AtlantaApartmentAssociationFacebook: @AtlantaApartmentAssociationVisit: https://www.atl-apt.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Prospering associations have one thing in common: the ability to successfully communicate their story. If you want to build a communications strategy that elevates your organization, this is the episode for you.Our guest today is Evan Sparks, CAE, Senior Vice President for Member Communications at the American Bankers Association. From writing to editing to podcasting, Evan has decades of experience crafting and delivering the core narrative of an organization. Together, host Christine Shaw and Evan dive into the building blocks of a strong content presence, including how to decide on the right medium for your message and why personalization is still key. Plus, Evan shares an inside look at his award-winning ABA campaign that tackled one of the biggest problems facing the banking industry today.You’ll learn:The key to leading creative teams.How to leverage AI to personalize member communications.How to maximize content using cross-platform publishing strategies.The importance of understanding your larger audience.How to ensure your content builds connection and trust.About our guest:Evan Sparks is Senior Vice President for Member Communications at ABA, where he oversees the association’s digital and print publications, including the award-winning ABA Daily Newsbytes email, and serves as editor-in-chief of the ABA Banking Journal, the association’s flagship bimonthly magazine. Evan also created the weekly ABA Banking Journal Podcast, which he co-hosts and produces. Prior to joining ABA in 2013, Evan was managing editor of Philanthropy magazine and an associate editor at the American Enterprise Institute. In addition to the ABA Banking Journal and Philanthropy, his writing has appeared in the Wall Street Journal, The Weekly Standard, Slate, the Washington Times, Commentary, Forbes.com, The American and other major outlets. Resources:Recommended Reading: You’re Not Listening: What You’re Missing and Why It MattersExplore more on crafting a winning communication strategy. Visit: https://www.naylor.com/Connect with the American Bankers Association & Evan Sparks:LinkedIn: @AmericanBankersAssociation & @EvanSparksFacebook: @AmericanBankersAssociationX: @AmericanBankersAssociationVisit: https://www.aba.com/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Preparing for the future isn’t just a smart business move - it’s an essential step for the survival of an organization. Listen in for actionable tools to create a governing strategy that is forward-thinking, innovative and shines a light on the areas that may be holding your organization back. Today’s episode is all about being nimble and prepared in the face of unknowns. For our guest, Jeff De Cagna, AIMO, FRSA, FASAE, Executive Adviser of Foresight First LLC, the future has always been front of mind. He coined the term “duty of foresight,” which underscores the ethical responsibility of making decisions that benefit future generations rather than immediate interests. Together, host Christine Shaw and Jeff discuss the essential practices that leaders and boards can implement to emphasize sustainability and forward-thinking governance. Plus, Jeff explains the beliefs and thinking patterns that block organizational growth and innovation and the steps an association can take to thrive in an ever-changing world. You’ll learn:How to identify and dismantle orthodox beliefs. Why honest conversations can lead to more effective decision-making. The steps to implementing the duty of foresight in your organization. Robust practices for future-focused governing. The one question every leader should ask themself. About our guest:Jeff De Cagna, AIMP, FRSA, FASAE, Executive Advisor of Foresight First LLC, is an association contrarian, foresight practitioner, governing designer, stakeholder and successor advocate, and stewardship catalyst. He is the curator and editor of the Future of Association Boards (FAB) Community Dialogue, presented in partnership with Impexium. In 2019, Jeff became the 32nd recipient of the Academy of Leaders Award, ASAE’s highest individual honor awarded to consultants or industry partners for outstanding contributions to the association community.Resources:Explore more on The Duty of Foresight.Visit: https://www.naylor.com/Connect with Foresight First LLC & Jeff De Cagna:LinkedIn: @ForesightFirstLLC , @JeffDeCagnaFacebook: @ForesightFirstLLCX: @ForesightFirstLLCVisit: https://foresightfirst.io/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Keeping an association relevant and thriving over 50 years after its founding is no small feat. Today’s episode will teach you how to lead an organization into the future, while staying true to founding principles and values. We’ll discuss the importance of taking risks and staying at the forefront of innovation to ensure that your association membership remains active and engaged. Joining us today is Shelley Frost, CAE and Executive Director of Association of Old Crows (AOC), a group that brings together members from the world of electronic warfare. With a career in associations spanning nearly three decades, Shelley shares how she worked her way up from directing conventions to leading an organization with global reach. You’ll learn: The key to fostering a collaborative work environment.Why community building should be an association’s ultimate goal. How AI may bring associations closer to members.Creative advice on how to successfully pivot your organization.How to stop fearing failure and start innovating. About Our Guest:Shelley Frost is an experienced association management professional with over three decades of dedicated service in the sector. She has been with the Association of Old Crows for more than 20 years, including seven years as the Executive Director. Shelley is passionate about advancing the mission of associations and contributing to their long-term sustainability.Resources:Recommended reading: 7 Measures of Success: What Remarkable Associations Do That Others Don'tExplore more on maximizing member engagement.Visit: https://www.naylor.com/Connect with AOC and Shelley Frost:Listen: From the Crow’s NestLinkedIn: @Association of Old Crows and @Shelley FrostFacebook: @Association of Old CrowsVisit: https://www.crows.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

We’re in an authentic leadership revolution. In this episode, you’ll learn how to show up fully as association leader and how to succeed without sacrificing yourself or your values. In today’s Season Two premier of the Association Adviser Podcast, we have the pleasure of speaking with Artesha Moore, FASAE, CAE, President & CEO of Association Forum. She inspires with her vision for this new style of leadership where honest communication is prioritized and failure is valued for the lessons it teaches. This conversation gets into the state of diversity in the association world and the ways that Artesha and host Christine Shaw are continuing to move that conversation forward. We discuss Artesha’s philosophy about mentoring the next generation of association leaders, why she never gives them advice, and the ways she prefers to show her support.Artesha discusses the influences and passions that show up in her leadership style, from Buddhism to dystopian novels. Plus, she shares how she broke out of the cookie-cutter model of leadership and learned to show up as her full self. You’ll learn: The forward-thinking mindset that prepares organizations for unexpected challenges.How to supercharge your data through contextualization.The importance of aligning technology with organizational goals.The crucial skills needed for future leaders in an AI-driven world. How inclusivity and diverse voices can elevate an organization to the next level.About the guest:Artesha Moore, FASAE, CAE, President & CEO of Association Forum, is a respected thought leader in the association management community with more than 20 years of experience. She has previously served in leadership roles with the American Geophysical Union and the Association for Professionals in Infection Control and Epidemiology. Artesha was named by the ASAE as a Diversity Executive Leadership Program Scholar. She is passionate about mentoring the next generation of leaders and pushing them to find their own solutions to common and uncommon problems. Resources:Recommended reading: Nexus: A Brief History of Information Networks from the Stone Age to AI, QualitylandExplore more on authentic leadership.Visit: https://www.naylor.com/Connect with Association Forum & Artesha Moore:LinkedIn: @AssociationForum, @ArteshaMooreFacebook: @AssociationForumInstagram: @AssociationForumVisit: https://www.associationforum.orgConnect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!