The Association Adviser Podcast

Most leaders share a common trait: they are doers. They take action, even when it means stepping outside of their comfort zones.Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), exemplifies this mindset. As a key figure in the $103 billion golf industry, Jay not only leads NGCOA but also contributes his expertise as a board chair and member of prominent organizations like ASAE and the U.S. Travel Association.In today’s conversation, Jay offers an insider’s perspective on what it takes to lead effectively. We discuss invaluable lessons on embracing foresight, taking strategic risks, and staying ahead of the curve in a rapidly changing world. You’ll hear about the leadership qualities that have taken Jay from his beginnings as a high school leader to a prominent figure in multiple billion dollar industries. You’ll learn:Proven methods to demonstrate next-level thinking for career advancement.The power of proactive forecasting to anticipate and address industry shifts.How to approach AI strategically within your association.Why foresight is the #1 duty for any board and how to implement it.Effective strategies for navigating legislative and policy impacts on associations.Practical tools and practices associations can use to stay ahead of emerging trends.About the guest:Jay Karen is the CEO of the National Golf Course Owners Association, leading initiatives that support the $102 billion golf industry. He has chaired the board of the American Golf Industry Council, served on the Golf USA Tee Time Coalition board, and contributed to the advisory board of the World Golf Hall of Fame. A trusted voice in the industry, Jay has been featured in outlets like The Wall Street Journal, Bloomberg, The New York Times, and the Golf Channel.  With experience as CEO of two associations in the lodging and hospitality sector, Jay is a Certified Association Executive (CAE) and currently serves on the boards of ASAE and the U.S. Travel Association. Recognized as one of Golf Inc. Magazine’s top 25 most powerful people in golf, he is also a member of the Golf Writers Association of America and an Associate Member of the PGA of America.Resources:Recommended reading: Outlive: The Science & Art of LongevityExplore more on embracing the duty of foresight. Visit: https://www.naylor.com/Connect with the National Golf Course Owners Association & Jay Karen:LinkedIn: @NGCOA & @JayKarenVisit: www.ngcoa.org/homeConnect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Understanding your association’s value proposition is key to showing up effectively for members—because every membership sector has unique needs. This insight is especially critical today, as members are more discerning about where they invest their dollars, expecting clear returns on their membership.Today, we’re joined by David Murillo, President and CEO of Compass Management Solutions, and an association executive with over 20 years of experience. David specializes in governance and strategic guidance for Boards of Directors and brings a wealth of knowledge to the table.Together, we discuss essential leadership qualities like self- awareness and empathy and how they can affect decision making. Plus, David explains how associations can navigate challenges and seize opportunities, from changes in tech to diversity and inclusion initiatives. You’ll Learn:The importance of staying true to core values during times of change.How to break free from recycled yearly planning and create forward-looking strategies.Why cultivating self-awareness is a must for today’s leaders.How empathy can be used to build lasting trust in a team.How to align an association’s value proposition with mission-driven strategies.About the guest:With over 20 years of experience, David Murillo is a highly respected association executive specializing in governance and strategic guidance for Boards of Directors. His career began in membership roles, including serving as the membership executive for the American Council of Engineering Companies and the California Restaurant Association. As President and Chief Mission Officer of The Core Management Company, he managed business operations and served as Executive Director for diverse associations. Now leading Compass Management Solutions, David continues to guide organizations of all sizes and industries. A dedicated leader, he served on the California Society of Association Executives (CalSAE) Board from 2016-2023, including as Chair from 2020-2021, and is active on ASAE’s CAE Exam Committee and the CSU Sacramento Alumni Association Board. Recognized as a 2024-2026 ASAE Diversity Executive Leadership Program Scholar and CalSAE’s 2018-2019 Executive of the Year, David’s contributions to the association field continue to inspire.Resources:Recommended reading: The Four AgreementsExplore more on enhancing membership value and inspiring growth. Visit: https://www.naylor.com/Connect with Compass Management Solutions & David Murillo: LinkedIn: @CompassManagementSolutions & @DavidMurilloVisit: https://compass.management/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Technology isn’t something to fear—it’s a powerful tool that can propel your association to new heights. Today, we’ll speak with a leader who used both data and new technology like AI to transform his association. In this episode, we’re joined by Michael Reed, Executive Director of the American Fence Association. With over 25 years of experience working with associations and their leaders, Michael brings a wealth of knowledge in organizational development. He’s not only an expert in the field but also an entrepreneur who founded a technology company specializing in back-office solutions for associations.Michael shares his proven strategies for leveraging technology to enhance operations, boost member engagement, and drive non-dues revenue. From utilizing AI in educational programs to adopting tools that gather meaningful member feedback, he reveals how associations can stay ahead in a rapidly changing world.You’ll learn:How trust fosters collaboration and creates a more effective work environment.The art of blameless problem solving in volunteer leadership.How to break down strategic planning and make tough choices about organizational priorities.The way to harness OKRs (Objectives and Key Results) to align teams and achieve success.How to keep your association relevant and valuable for all members.About the guest:Michael Reed is an organizational development expert who has spent over 25 years working in and with associations and their leaders. Michael developed leadership and chapter operation programs for two collegiate fraternal organizations and started a technology company that offered back office solutions for associations. As an executive, he led membership, certification, and human resources efforts for both trade associations and professional societies. As a trusted consultant, Michael was a valued thought partner to a variety of professional societies and trade organizations, including the American Fence Association. He was recently named Executive Director of AFA and is committed to helping industry leaders grow their businesses and a world-class association. Michael is currently pursuing a doctoral degree at St. Joseph’s University in Philadelphia, where his research interests focus on trust and board governance.Resources:Recommended reading: Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRsExplore more on using technology to elevate your association. Visit: https://www.naylor.com/Connect with the American Fence Association & Michael Reed:LinkedIn: @AmericanFenceAssociation & @MichaelReedFacebook: @AmericanFenceAssociationVisit: https://www.americanfenceassociation.com/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

During challenging times, effective organizational leadership can make all the difference. Leadership isn’t just about riding high during moments of growth - it’s about guiding teams through obstacles and increasing resiliency. Today, we dive into the qualities that help leaders stay grounded, authentic, and effective, especially when facing instability.Joy D. Calloway is an expert at leading organizations through crises and transitions. She is the Executive Director of the National Medical Association, a group that champions African American physicians and pushes for justice and equity in healthcare. With over 30 years of leadership experience, Joy has regularly stepped into roles during periods of uncertainty, including at Planned Parenthood of Greater New York, where she helped stabilize the group amid internal struggles. Listen in to learn Joy’s strategies for empowering teams to thrive during times of change, and discover how to bring your authentic self to the forefront in any leadership role. Plus, Joy digs into the importance of emotional intelligence and explains why it just may be the most underrated skill a successful leader should have. You’ll learn:The key strategies for leading teams through organizational transitions. The essential skills for stepping into a new role as an outsider.How to integrate emotional intelligence into work as a leader.Why self care should be at the forefront of every leader’s mind. The importance of authenticity and how it will get you ahead in your career. About the guest:Joy D. Calloway, MBA, MHSA, is a transformational leader with 30 years of health care and nonprofit leadership experience. She is currently serving as the Executive Director of the National Medical Association, which serves as the collective voice of African American physicians and is the leading force for parity and justice in medicine. Before joining the NMA, Calloway served as the Interim President & CEO of Planned Parenthood of  Greater New York, joining at a time of great financial, organizational and cultural crisis to stabilize the  enterprise and set it on a path to stability. Prior to that, she held the role of Interim Executive Director at  the National Association of Health Services Executives as it was transitioning to a new governance  model. Joy is also currently writing a book, “One Crisis from Crazy: Finding Myself without  Losing My Mind.”Resources:Recommended reading: Grief is Love: Living with LossExplore more on leading through a crisis. Visit: https://www.naylor.com/Connect with the National Medical Association & Joy D. Calloway:LinkedIn: @NationalMedicalAssociation & @JoyDCallowayX: @NationalMedicalAssociationFacebook: @NationalMedicalAssociationVisit: https://nmanet.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

To effectively serve members, associations must first understand them—their priorities, preferences, and the ways they consume information.  Today, we’ll explore the art of meeting members where they are to ensure they feel seen, heard, and engaged. Our guest is Mike Skiados, MBA, CAE, and CEO of the National Association of Professional Insurance Agents (PIA). Prior to this role, Mike served as the director of membership for several organizations, including the American Institute of Architects and the American Speech Language Hearing Association. Mike speaks about his omni-channel approach to member relations which adapts to changing content consumption patterns. He also discusses the need for a clear value proposition and tangible benefits to attract and retain members. Plus, Mike talks about how to create a “North Star” for your organization to guide its growth long into the future. You’ll learn:Mike’s “listen-first” approach to leadership.How to craft messages with a powerful call to action to drive engagement.The art of an omnichannel approach to reach a more diverse and younger audience.How to utilize member feedback and experiences to shape effective programs and services that provide tangible ROI.Strategies to lead with integrity, supportiveness and a forward-thinking mindset. About the guest:Mike Skiados MBA, CAE, CEO of The National Association of Professional Insurance Agents is a leader in association growth and management with more than 20 years of experience running membership, education, marketing, and operations for a variety of large associations.  He most recently served as managing director of membership strategy and engagement with The American Institute of Architects. In prior roles, his contributions have resulted in significant growth in membership and engagement, and new ways to unite association chapters. He held key positions with the American Speech-Language-Hearing Association, American Society for Clinical Pharmacology and Therapeutics, and ASAE, The Center for Association Leadership.Resources:Recommended reading: The 48 Laws of Power. Explore more on membership retention and growth strategies. Visit: https://www.naylor.com/Connect with the National Association of Professional Insurance Agents (PIA) & Mike Skiados:LinkedIn: @PIA & @MikeSkiadosFacebook: @PiAX: @PIAVisit: https://www.pianational.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

An organization’s brand is the voice of its story—and sometimes, that story needs a fresh look. If you've been considering rebranding but don’t know where to start, this episode is for you.Today, we’ll explore the power of storytelling through design, why an inclusive design process is critical, and how a successful rebrand can elevate your organization’s impact.Joining us is Meredith Martino, the Executive Director of Women in Government, a nonpartisan nonprofit that empowers women state legislators to lead and implement sound policies. With more than two decades of leadership experience in government and at associations, Meredith brings a wealth of knowledge to our conversation.You’ll learn: How to navigate the unique challenges faced by women in leadership. The importance of representation in positions of power.Strategies for uniting members across the political spectrum.Why investing in professional development for your team is key.The benefits of fostering an abundance mindset for organizational success.About the guest:Meredith Martino is the Executive Director of Women in Government, a nonprofit foundation that supports women state legislators of both parties in all 50 states. Prior to joining Women in Government, Meredith spent 17+ years at the American Association of Port Authorities (AAPA), most recently as its Vice President of Membership and Sponsorship, where she served as a key member of AAPA’s executive team. In her role at AAPA, she created and refined revenue streams for the association, directed member recruitment and retention strategies, and was responsible for AAPA’s Annual Convention, a $1M event that attracts maritime industry executives and solution providers. Resources:Recommended reading: The Moment of Lift: How Empowering Women Changes the WorldExplore more on rebranding strategy. Visit: https://www.naylor.com/Connect with Women in Government & Meredith Martino:LinkedIn: @WomeninGovernment & @MeredithMartinoX: @WomeninGovernmentSoundCloud: @WomeninGovernmentVisit: https://womeningovernment.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

If your organization is facing challenges with member retention or engagement, this conversation is a must-listen. Today, we’re exploring the power of service-driven leadership and its transformative impact on association growth. We’re diving deep into the strategies and principles that build thriving associations, beginning with strengthening your core membership. Our guest, Shan Haugabrook, CNP, Senior Director of Member Relations & Engagement at the Atlanta Apartment Association (AAA), has been recognized for her leadership by both the GSAE and ASAE. Her leadership philosophy extends beyond formal titles—focusing on service, connection, and tangible support for members.You’ll learn:How to develop personalized communication strategies that deepen member relationships.The significance of offering value-driven programming to enhance member satisfaction.Tactics to inspire collaboration and teamwork within your organization.How to create service initiatives that foster long-term impact.The importance of ongoing learning and development for both leaders and members.About the guest:Shan Haugabrook, CNP, is the Senior Director of Member Relations and Engagement at the Atlanta Apartment Association. She oversees daily operations and leads a 150+ member volunteer force, driving an annual membership renewal and recruitment campaign. Shan previously served as Director of Membership, Education, and Administrative Services at the Georgia Nurses Association, where she managed an education program generating over $1.2 million annually. She is a member of ASAE and GSAE, a 2020 GSAE Sharon Hunt Emerging Leader Award recipient, a GSAE Leadership Academy alumna, and an ASAE DELP Scholar. Shan is also a devoted volunteer in her local community. Resources:Recommended reading: Dare to LeadExplore more on member retention and engagement. Visit: https://www.naylor.com/Connect with the Atlanta Apartment Association & Shan Haugabrook:LinkedIn: @AtlantaApartmentAssociation & @ShanHaugabrookX: @AtlantaApartmentAssociationFacebook: @AtlantaApartmentAssociationVisit: https://www.atl-apt.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Prospering associations have one thing in common: the ability to successfully communicate their story. If you want to build a communications strategy that elevates your organization, this is the episode for you.Our guest today is Evan Sparks, CAE, Senior Vice President for Member Communications at the American Bankers Association. From writing to editing to podcasting, Evan has decades of experience crafting and delivering the core narrative of an organization. Together, host Christine Shaw and Evan dive into the building blocks of a strong content presence, including how to decide on the right medium for your message and why personalization is still key. Plus, Evan shares an inside look at his award-winning ABA campaign that tackled one of the biggest problems facing the banking industry today.You’ll learn:The key to leading creative teams.How to leverage AI to personalize member communications.How to maximize content using cross-platform publishing strategies.The importance of understanding your larger audience.How to ensure your content builds connection and trust.About our guest:Evan Sparks is Senior Vice President for Member Communications at ABA, where he oversees the association’s digital and print publications, including the award-winning ABA Daily Newsbytes email, and serves as editor-in-chief of the ABA Banking Journal, the association’s flagship bimonthly magazine. Evan also created the weekly ABA Banking Journal Podcast, which he co-hosts and produces. Prior to joining ABA in 2013, Evan was managing editor of Philanthropy magazine and an associate editor at the American Enterprise Institute. In addition to the ABA Banking Journal and Philanthropy, his writing has appeared in the Wall Street Journal, The Weekly Standard, Slate, the Washington Times, Commentary, Forbes.com, The American and other major outlets. Resources:Recommended Reading: You’re Not Listening: What You’re Missing and Why It MattersExplore more on crafting a winning communication strategy. Visit: https://www.naylor.com/Connect with the American Bankers Association & Evan Sparks:LinkedIn: @AmericanBankersAssociation & @EvanSparksFacebook: @AmericanBankersAssociationX: @AmericanBankersAssociationVisit: https://www.aba.com/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Preparing for the future isn’t just a smart business move - it’s an essential step for the survival of an organization. Listen in for actionable tools to create a governing strategy that is forward-thinking, innovative and shines a light on the areas that may be holding your organization back. Today’s episode is all about being nimble and prepared in the face of unknowns. For our guest, Jeff De Cagna, AIMO, FRSA, FASAE, Executive Adviser of Foresight First LLC, the future has always been front of mind. He coined the term “duty of foresight,” which underscores the ethical responsibility of making decisions that benefit future generations rather than immediate interests. Together, host Christine Shaw and Jeff discuss the essential practices that leaders and boards can implement to emphasize sustainability and forward-thinking governance. Plus, Jeff explains the beliefs and thinking patterns that block organizational growth and innovation and the steps an association can take to thrive in an ever-changing world. You’ll learn:How to identify and dismantle orthodox beliefs. Why honest conversations can lead to more effective decision-making. The steps to implementing the duty of foresight in your organization. Robust practices for future-focused governing. The one question every leader should ask themself. About our guest:Jeff De Cagna, AIMP, FRSA, FASAE, Executive Advisor of Foresight First LLC, is an association contrarian, foresight practitioner, governing designer, stakeholder and successor advocate, and stewardship catalyst. He is the curator and editor of the Future of Association Boards (FAB) Community Dialogue, presented in partnership with Impexium. In 2019, Jeff became the 32nd recipient of the Academy of Leaders Award, ASAE’s highest individual honor awarded to consultants or industry partners for outstanding contributions to the association community.Resources:Explore more on The Duty of Foresight.Visit: https://www.naylor.com/Connect with Foresight First LLC & Jeff De Cagna:LinkedIn: @ForesightFirstLLC , @JeffDeCagnaFacebook: @ForesightFirstLLCX: @ForesightFirstLLCVisit: https://foresightfirst.io/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Keeping an association relevant and thriving over 50 years after its founding is no small feat. Today’s episode will teach you how to lead an organization into the future, while staying true to founding principles and values. We’ll discuss the importance of taking risks and staying at the forefront of innovation to ensure that your association membership remains active and engaged. Joining us today is Shelley Frost, CAE and Executive Director of Association of Old Crows (AOC), a group that brings together members from the world of electronic warfare. With a career in associations spanning nearly three decades, Shelley shares how she worked her way up from directing conventions to leading an organization with global reach. You’ll learn: The key to fostering a collaborative work environment.Why community building should be an association’s ultimate goal. How AI may bring associations closer to members.Creative advice on how to successfully pivot your organization.How to stop fearing failure and start innovating. About Our Guest:Shelley Frost is an experienced association management professional with over three decades of dedicated service in the sector. She has been with the Association of Old Crows for more than 20 years, including seven years as the Executive Director. Shelley is passionate about advancing the mission of associations and contributing to their long-term sustainability.Resources:Recommended reading: 7 Measures of Success: What Remarkable Associations Do That Others Don'tExplore more on maximizing member engagement.Visit: https://www.naylor.com/Connect with AOC and Shelley Frost:Listen: From the Crow’s NestLinkedIn: @Association of Old Crows and @Shelley FrostFacebook: @Association of Old CrowsVisit: https://www.crows.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

We’re in an authentic leadership revolution. In this episode, you’ll learn how to show up fully as association leader and how to succeed without sacrificing yourself or your values. In today’s Season Two premier of the Association Adviser Podcast, we have the pleasure of speaking with Artesha Moore, FASAE, CAE, President & CEO of Association Forum. She inspires with her vision for this new style of leadership where honest communication is prioritized and failure is valued for the lessons it teaches. This conversation gets into the state of diversity in the association world and the ways that Artesha and host Christine Shaw are continuing to move that conversation forward. We discuss Artesha’s philosophy about mentoring the next generation of association leaders, why she never gives them advice, and the ways she prefers to show her support.Artesha discusses the influences and passions that show up in her leadership style, from Buddhism to dystopian novels. Plus, she shares how she broke out of the cookie-cutter model of leadership and learned to show up as her full self. You’ll learn: The forward-thinking mindset that prepares organizations for unexpected challenges.How to supercharge your data through contextualization.The importance of aligning technology with organizational goals.The crucial skills needed for future leaders in an AI-driven world. How inclusivity and diverse voices can elevate an organization to the next level.About the guest:Artesha Moore, FASAE, CAE, President & CEO of Association Forum, is a respected thought leader in the association management community with more than 20 years of experience. She has previously served in leadership roles with the American Geophysical Union and the Association for Professionals in Infection Control and Epidemiology. Artesha was named by the ASAE as a Diversity Executive Leadership Program Scholar. She is passionate about mentoring the next generation of leaders and pushing them to find their own solutions to common and uncommon problems. Resources:Recommended reading: Nexus: A Brief History of Information Networks from the Stone Age to AI, QualitylandExplore more on authentic leadership.Visit: https://www.naylor.com/Connect with Association Forum & Artesha Moore:LinkedIn: @AssociationForum, @ArteshaMooreFacebook: @AssociationForumInstagram: @AssociationForumVisit: https://www.associationforum.orgConnect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Inspiring and effective leadership is the cornerstone of any thriving association. That’s why in Season Two of the Association Adviser Podcast, we’ll be doing a deep dive into all aspects of leadership. In this Season Two preview, our host Christine Shaw, CEO & President of Naylor Association Solutions, is joined by Sarah Sain, CAE, Vice President of Content Services and one of the lead researchers of the Association Benchmarking Report.This season is all about leadership and what it takes to guide successful associations. Whether you’re an association executive, partner, or someone passionate about organizational success, this season will equip you with practical tools and inspirational stories from leaders at every level to drive your association forward. Plus, learn the latest findings from the Association Benchmarking Report that inspired this season’s focus on leadership. Resources:Read the report: Association Benchmarking ReportExplore more strategies for leading successful associations.Visit: https://www.naylor.com/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.comSarah Sain, CAE: @SarahSain*Please rate us and leave us your thoughts and comments on Apple Podcasts, we love to hear from you!

So much of an association’s value proposition is delivered through content. Whether you’re struggling to streamline your content efforts or looking to maximize engagement and revenue, this episode will equip you with practical strategies to elevate your association's impact. We're diving deep into the vital role content plays in driving membership engagement, delivering mission-aligned value, and boosting non-dues revenue for your association.Joining us today is Hilary Marsh, President and Chief Strategist of Content Company—a consultancy specializing in content and digital strategy for associations, nonprofits, and corporations. Hilary brings her wealth of experience, from her early days navigating the transition from print to digital to her current work helping major associations get the most out of their content.You’ll learn:Why content is central to an association's existenceHow to develop a cohesive content strategyThe value behind creating empathy-based personas Invaluable tips on ensuring your content strategy aligns with both individual and organizational goals Why ungated content can be a game changer for your membership growthAbout the guest:Hilary Marsh is the Founder and Chief Content and Digital Strategist at Content Company, Inc. She has extensive expertise in content strategy, content management, and web operations, leading multidisciplinary digital projects spanning web, social media, and e-communications for associations, nonprofits, and corporations in multiple industries. An experienced strategic communicator, Hilary has created digital strategies, developed content strategies and management plans, managed social media guidelines and channels, built e-newsletter programs, written digital content, helped organizations choose content management systems, and more.Resources:Read the ASAE Foundation’s research: Content Strategies for a Changing WorldLearn about empathy-based personas.Recommended reading: Content Strategy for the Web Explore more on content strategy.Visit: https://www.naylor.com/Connect with Hilary Marsh:LinkedIn: Hilary Marsh & Content CompanyX: @hilarymarshVisit: https://contentcompany.biz/Join: https://content-strategy.com/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

What if you could personalize every email uniquely to the individual recipient on your list? It turns out you can with the help of AI. In today’s episode, Erica Salm-Rench, COO of rasa.io, shares with us how AI is revolutionizing newsletter conversion rates and engagement by adding value through personalization.Erica brings her wealth of experience in digital marketing, web development, SEO, and advertising to the conversation as she shares her early days at Tulane University to leading innovative strategies at rasa.io. Erica helps us dive deeper into the fundamentals of successful email marketing and how leveraging AI to create personalized newsletters will enhance member engagement and drive non-dues revenue. You’ll learn:How to measure effectiveness through key metrics.The immense potential of AI in creating high-impact content.How personalized content can boost your association's success.How more newsletter engagement leads to more non-dues revenue.About the guest:Erica Salm Rench is the Chief Operating Officer at rasa.io. After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.Resources:Recommended reading: Ascend: Unlocking the Power of AI for Associations, Competing In the Age of AI, The Age of AIFor the latest on AI: Tech Brew Newsletter, Revolutionize Your Marketing with AIRecommended listening: The Artificial Intelligence ShowJust for marketers: Marketing AI InstituteExplore more on artificial intelligence.Visit: https://www.naylor.com/Connect with rasa.io & Erica Salm-Rench::LinkedIn: @rasa.io & @esalmX: @rasa_ioInstagram: @rasa.ioVisit: https://rasa.io/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

What do positivity and creativity have in common? When combined, they can motivate a team to achieve above-and-beyond results. In today's episode, special guest, Dianne Vance, CAE, Director of Business Development and Sales at the American Occupational Therapy Association (AOTA), inspires us by sharing her unique journey into the world of associations. She shares how her background in psychology unexpectedly led to a thriving career in sales and marketing. You'll hear real-world examples of creative sales strategies, tips on maximizing talent within your sales team, and insights on staying adaptive in a fast-paced industry. Plus, Dianne offers invaluable advice for other association sales leaders looking to achieve similar success.You’ll learn:The importance of creativity and innovation in driving sales and revenue.How creativity can achieve remarkable results.Strategies for motivating and leading a successful sales team.Aligning sales goals with the association's core mission.How to generate non-dues revenue through targeted marketing efforts.About the guest:Dianne Vance, CAE, is the Director of Business Development and Sales at the American Occupational Therapy Association. Dianne is a results-driven business development professional with 20+ years of award-winning sales and marketing experience at high profile membership associations. Her expertise is in generating advertising, exhibit, sponsorships and membership sales, designing innovative collateral materials, and leading successful sales teams. Resources:Recommended reading: Life’s Too Short: A Memoir Explore more on Success Sales StrategiesVisit: https://www.naylor.com/Connect with AOTA & Dianne Vance:LinkedIn: @aota, @diannevanceX: @aotainc, @dvancesFacebook: @AmericanOccupationalTherapyAssociationAOTA, Instagram: @aotaincVisit: https://www.aota.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

When an association values its team as much as its members, the results are inspiring! Today, we have a truly refreshing guest joining us — Christina Lewellen, MBA, CAE, Executive Director of ATLIS, the Association of Technology Leaders in Independent Schools.In this episode, our host Christine Shaw talks with Christina about her compelling journey from journalism student to association leader and shares invaluable insights into the fast-growing world of her relatively young association. She discusses the strategic elevation of technology leaders in educational institutions, especially post-COVID, and the innovative ways her small but mighty team is making an impact.We dive into her unique leadership style and workplace culture, including cutting-edge practices like a four-day workweek, zero internal emails, and unlimited PTO. You’ll learn:How embracing AI can boost efficiency.The challenges and triumphs of launching a new credentialing program.How to strategically leverage print as a top marketing tool.How to maximize the powerful role of vendor partnerships.About the guest:Christina Lewellen, MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools, is a seasoned association executive who brings a data-driven framework to business planning and strategy, having earned her MBA from the Rochester Institute of Technology and the Certified Association Executive designation from the American Society of Association Executives. She was named the Executive Director of ATLIS in 2019 and travels coast-to-coast visiting independent schools and their leadership teams. She serves as a trustee for the Harmony Foundation International and is actively involved in volunteer roles in the association community. Resources:Recommended reading: On Call: A Doctor’s Journey in Public ServiceExplore more topics on Innovation.Visit: https://www.naylor.com/Connect with ATLIS & Christina:LinkedIn: @associationoftechnologyleadersinindependentschools & @ChristinaLewellenVisit: https://theatlis.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Creating a sense of belonging and community can be a challenging task but when accomplished the results are pure magic!Today’s episode dives deep into the world of creating intentional and meaningful experiences that drive member engagement and foster growth. Our guest, Aaron Wolowiec, MSA, CAE, CMP Fellow, President & Founder of Event Garde, is a trailblazer in the association space, with four successful brands under his belt: Event Garde, Facilit8Me, Review My Speaker, and Health by Association. Aaron brings a wealth of expertise to our conversation in designing events, facilitating learning, and nurturing a sense of belonging within communities.Together, host Christine Shaw and Aaron explore the necessity of crafting intentional networking opportunities that cater to diverse needs and why it’s crucial for both attendees and sponsors to feel genuinely included. Plus, Aaron shares actionable insights on how to overcome the challenges of event programming and how to make advertisers and sponsors active participants rather than passive contributors.You’ll learn:The importance of blending creativity with education.The evolution of members needs in a post-pandemic world.How associations can avoid the pitfalls of outdated practices.The role empathy, self-care, and mental health have in personal and professional growth.About our guests:Aaron Wolowiec, Founder & President of Event Garde LLC, is nationally recognized for his professional development work with boards, learners, staff and volunteers. Having launched four successful brands – Event Garde, Healthy by Association, Review My Speaker and Facilit8Me – Aaron’s equal parts practitioner and theorist. Since 2011, Event Garde has helped leading trade associations, individual membership societies, non-profit organizations, and government agencies across the United States address a range of unique and challenging professional development needs through customized services and expert guidance informed by research, trend analysis, best practices, prior experiences, and intuition.Resources:Recommended reading: Pricing For Associations, The Art of GatheringExplore more on Building CommunityVisit: https://www.naylor.com/Connect with Event Garde & Aaron Wolowiec:LinkedIn: @eventgardellc, @aaronwolowiecFacebook: @EventGardeLLCX: @eventgardellc, @aaronwolowiecVisit: https://eventgarde.com/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Clear communication and marketing directly translates to how an association is resonating with its members … or not.In this exciting episode, we’re diving deep into the world of association communication and marketing strategies and rebranding efforts with our special guest, Bill Rowan, Senior Director of Communications & Marketing for the National Asphalt Pavement Association (NAPA).Bill shares his incredible journey from designing ads for the Yellow Pages to spearheading a comprehensive overhaul of NAPA’s marketing and communications. Together, we explore how data-driven decisions, a strategic communications gap analysis, and the power of stakeholder feedback led NAPA to a more member-centric approach. We’ll also touch on Bill’s passion for the Japanese business philosophy of Kaizen, which emphasizes continuous improvement.Bill provides valuable insights on enhancing member engagement, driving non-dues revenue, and the intricate details behind a successful association rebrand. This episode is packed with actionable advice and inspiring anecdotes.You’ll learn:How data and member-feedback can drive meaningful change.The details behind a successful association rebrand.The power of plain language and clear communication.The impact improved communication can have on non-dues revenue.About the guest:Bill Rowan is the Senior Director of Communications & Marketing at the National Asphalt Pavement Association (NAPA). Bill shapes NAPA's internal and external communications. He helps staff, members and media convey compelling information about the asphalt pavement industry and inspire action to advance the industry, its members, and its critical role in U.S. infrastructure. Resources:Case study: Strategic communications gap analysisRecommended reading: Everybody Writes Explore more on communication strategy.Visit: https://www.naylor.com/Connect with NAPA & Bill Rowan:LinkedIn: @Bill Rowan & @asphaltpavementInstagram: @goasphaltVisit: https://www.asphaltpavement.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

Empowering and motivating a team consistently can be a daunting task, but it doesn’t have to be if you center your efforts on the human experience.In today's episode, we're joined by Jennifer McClennon, MSN, RN, CNL, CHPN, Manager of Business Strategy at the National Hospice and Palliative Care Organization (NHPCO). Jennifer, with her unique background in nursing, patient care and sales strategy, shares how she has built strong corporate partnerships to support NHPCO’s mission of delivering person-centric healthcare.We'll dive into how her nursing experience informs her work at NHPCO and her approach to leading a team with compassion and empowerment. Join us as we explore Jennifer's journey in healthcare and association management.You’ll learn:The important role online communities play.How enhancing member services and support drives non-dues revenue. Leadership and partnership strategies.The impact of empathy in the workplace.About the guest:Jennifer McClennon MSN, RN, CNL, CHPN is the Manager of Business Strategy at the National Hospice and Palliative Care Organization (NHPCO). She is a highly experienced nurse with a background in hospice, palliative care, oncology, and patient services. Jennifer has held various roles in healthcare organizations, such as leading outpatient nurses, conducting comprehensive assessments, coordinating palliative care, and managing patient loads. Jennifer has also worked in sales and media consultation, providing training and developing advertising programs. With a Master's in Clinical Nurse Leader, Jennifer is dedicated to improving patient safety, reducing errors, and advancing healthcare quality. Resources:Recommended reading: Crucial Conversations: Tools For Talking When Stakes Are HighExplore more on leadership.Visit: https://www.naylor.com/Connect with NHPCO & Jennifer:LinkedIn: @Jennifer McClennon & @NHPCOInstagram: @NHPCOVisit: https://www.nhpco.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!

What does it take for an association to go global and also withstand the test of time?In today’s exciting episode, we sit down with Larry Montague, President & CEO of TAPPI, to explore the dynamic strategies that led him on a path to transforming TAPPI’s financial state into one of notable, profitable success. Larry shares how he transitioned from a corporate sales and marketing career into the leadership role at TAPPI, and the pride that comes in taking the helm at an association with more than 100 years of history. He also talks about how the association embracing members at the center of its organization’s structure and decision-making has created a positive cultural shift.You'll also hear about the innovative ways TAPPI is spearheading the future of the industry through technical education, training, and their global events. Larry also shares his experiences from international travels, his passion for the industry, and offers some golden advice for other association leaders.Whether you're an executive looking for ways to grow membership, increase engagement, or are curious about non-dues revenue, this episode is brimming with valuable insights and strategies. You’ll learn:The importance of member engagement. The significance of TAPPI’s technical standards.Why customizing events provides more value to members.How to build a global brand. How to create a communication strategy that transcends cultural and generational barriers.About the guest:Larry Montague joined TAPPI as President & CEO in 2006. His passion for the pulp, paper, tissue, packaging, and converting industries is only matched by the passion of the volunteers, staff and members of TAPPI. He is known for his ability to transform a company into a thriving, financially viable and competitive enterprise in the global marketplace. Larry’s dedication to the continued and lasting sustainability of TAPPI is an essential motivator in his success with the association. Resources:Recommended reading: Courage To Execute Explore more on member engagement.Visit: https://www.naylor.com/Connect with TAPPI & Larry Montague:Email: LMontague@tappi.orgLinkedIn: @TAPPIX: @TAPPITweetsFacebook: @joinTAPPIInstagram: @tappi1915Visit: https://www.tappi.org/Connect with us:LinkedIn: @NaylorAssociationSolutionsChristine Shaw: christine.shaw@naylor.com*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!