Keeping an association relevant and thriving over 50 years after its founding is no small feat. 

Today’s episode will teach you how to lead an organization into the future, while staying true to founding principles and values. We’ll discuss the importance of taking risks and staying at the forefront of innovation to ensure that your association membership remains active and engaged. 

Joining us today is Shelley Frost, CAE and Executive Director of Association of Old Crows (AOC), a group that brings together members from the world of electronic warfare. 

With a career in associations spanning nearly three decades, Shelley shares how she worked her way up from directing conventions to leading an organization with global reach. 

You’ll learn: 

• The key to fostering a collaborative work environment.
• Why community building should be an association’s ultimate goal. 
• How AI may bring associations closer to members.
• Creative advice on how to successfully pivot your organization.
• How to stop fearing failure and start innovating. 

About Our Guest:

Shelley Frost is an experienced association management professional with over three decades of dedicated service in the sector. She has been with the Association of Old Crows for more than 20 years, including seven years as the Executive Director. Shelley is passionate about advancing the mission of associations and contributing to their long-term sustainability.

Resources:

Recommended reading: 7 Measures of Success: What Remarkable Associations Do That Others Don't

Explore more on maximizing member engagement.

Visit: https://www.naylor.com/

Connect with AOC and Shelley Frost:

Listen: From the Crow’s Nest

LinkedIn: @Association of Old Crows and @Shelley Frost

Facebook: @Association of Old Crows

Visit: https://www.crows.org/

Connect with us:

LinkedIn: @NaylorAssociationSolutions

Christine Shaw: christine.shaw@naylor.com

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