The Audio Entrepreneur

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Click Above To Listen In iTunes... What's up everyone? This is Mary Larsen and you're listening to the audio entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tests have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like a throw. The question so new people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen. And Welcome to the audio entrepreneur. Marie Larsen:                  00:00                   Yo, what's up everyone in here? I'm excited because today I have a friend of mine who is really, really good at selling. Now a lot of you, you might be laughing and say, well, Marie, if you're in the digital marketing space, aren't you just naturally good at selling in? The answer is no, you are not. Um, there's actually an art form to it and I'm excited because today I have justin on here with me. Now Justin is a rockstar because he has gone through and really figured out how to sell and do it really well. You need to know your customers really well and know exactly how to sell and what's going to appeal to them and overdeliver like crazy. Now I'm, I was a long intro. Sorry Justin. But I'm so excited to have you on here. If you want to just jump in and introduce yourself to us a little bit, how you got started into all of this, that would be awesome. Justin Stephens:              00:46                   Good morning everybody. My name is Justin. How I got started in sales. So a little bit about me. I run a Samar training franchise here in Meridian Idaho. So we help people who are frustrated where they are, they want to get to that next level, but they're not quite sure how and we do it through giving them the process and the tools they need to communicate better because that's all sales. As sales as simply communicating, you have to get it out there, so you got to figure out how can I communicate without building barriers? Because too often this is what salespeople do. They come in and they think, in order for me to convince you to buy my crap, which most of your stuff is crap. People do not care about you. What they care about is how you can help them. So when you go into an appointment, a meeting, when you're building out your funnel, all of that, if you're talking about your crap, they are not listening. You've got to be talking to them. Sales is incredibly emotional. Nobody. Nobody makes a decision intellectually. They justify their decisions intellectually. Your selling, you have to figure out how to get them emotionally involved, emotionally involved, and you're not selling your features and benefits. Marie Larsen:                  02:23                   Yeah, I have. I agree with that so much. I think of some of the big purchases or big investments that I've made, even the little ones, right? I'm hungry. I buy the Kit Kat bar or I don't want to be before I buy. Did you come club x coaching? Right? And so whatever it is, like a, it's more of the wants then understanding the needs. Right? And a lot of, um, a lot of sellers out there don't understand how emotionally we buy as customers. And we got through it and we emotionally buy like crazy. I can't tell you how many times I have jumped in and bought something because, um, I ice cream because of a breakup or something, whatever it is I emotionally bought, right? And I do that all the time and it's fantastic. And I am so grateful to understand that that is a part of selling. Now, as you've gone through and tried to figure out selling a little bit, um, what tricks and tips would you give to people as they go through and try and figure out how they could sell better? Um, so that it's not just that they're, you know, out there trying, trying all these different tricks and tips from all these people, from someone who is an expert in their field in selling. Um, how would you advise people to go about doing that? Justin Stephens:              03:34                   So the first thing you have to do, the first thing you have to do to become great at sales is stop trying to sell people. Marie Larsen:                  03:45                   Yeah, Justin Stephens:              03:47                   there's only one person qualified to actually sell someone. And that's the prospect. That's the person looking to make a purchasing decision. So when you go in and you're talking about how great your stuff is, you're talking about the widgets and just the different stuff that comes with your program. What you're doing is your just telling features and benefits. If you really want to get great at sales, you've got to become a master at asking questions. Thing for any salesperson to do is ask great questions. And honestly you can come up with probably probably between 25 and 30 questions and just ask those over and over again. Don't. You don't need to be a unique because what happens is people get engaged emotionally when you're asking questions because everybody has this one radio station playing in their mind every time. This station, it's pretty amazing what's in it for me. Justin Stephens:              05:05                   That's what everybody is thinking about. So when you go in and say, Hey, I'm awesome, I've got this sales process and it's amazing and people tune out. It's like, I don't give a rip. I know stuff, but when you go in and say something like, I help people who are frustrated, they have a great product, I just don't know how to get it across the finish line when it comes to a sales role, more engaging, right? More engaging about them. They can mentally put themselves in those shoes and say, yeah, I do have a product and yeah, it should be easier than that. Right? Marie Larsen:                  05:48                   Absolutely. Yeah, and I, I have to say that there have been times where I have thought that I know exactly what the customer wants, you know, and I think I know what they want. I'm going to create it because this is going to solve their problem. When in all actuality, I didn't go through and ask them what they wanted or what they needed by going through for myself and figuring that out. I was better able to sell my, not that you're trying to sell people, but I was better to sell my products and services to someone because I figured out what their pain points were and what specifically would be of most benefit to them of most value and what they would pay top dollar for. As soon as I figured that out, that's when I started to make money. Right. It wasn't beforehand when I went through and just said, I think so and so wants this, and I think so, and someone says, no. I went and I asked them what they wanted and as soon as I did that, it completely was a game changer and people came to buy from me rather than me trying to sell to them. Justin Stephens:              06:44                   Yeah. It's more rewarding that way too. Right. They're super excited. They're like, you are solving this problem for me. Right. Marie Larsen:                  07:07                   Money. I guess. Actually I want it back in a month. Justin Stephens:              07:11                   Exactly. That's when you start getting chargebacks. That's when you start getting returns and not about the problems you solve. Marie Larsen:                  07:25                   Absolutely. Now going off of that, I'm segwaying. I wanted to ask you a little bit about your customer service area and how you go through and help people when they need help with customer service and how to build out better support teams and everything like that because there have been some support teams where they're just awful and I've left products or services or whatever, just because their, uh, their customer service was awful and I was not getting the help that I needed. Um, and so what suggestions would you give to people to go through and build out better customer service? Justin Stephens:              08:04                   Great question. So when it comes to customer service, people get stuck in trying to be right. So I think it was Steven Cubby said, people don't care how much you know until they know how much you care and when you create a customer support team that is centered around how do I be right, how do I prove that the customer was wrong? It was not my service, it was not the product, it was urine idiot. When that's what your customer service is centered on, right? We've all called places like a table one direct TV, plug your line forever, so you got to. When it, when it comes to building your customer service team out, you've got to realize that the number one thing, and by the way an angry customer is a gift. It is a gift that you have an issue that you can solve, right? Most angry customers do not tell you. They just never show up and tell everyone else. Marie Larsen:                  09:15                   Yup. It's interesting that you said that. I did a podcast episode just awhile back called Psi love my haters group and um, people, I got a lot of flak. All of a sudden as I started getting my voice out there, people started to get into my products and my services, everything like that. And I had majority of people say, I love you Marie. This is awesome. And then I had that small percentage that, you know, just had a little tiff with me or something. Right? And so I started getting messages on facebook and all this kind of stuff. And at first it hit me really hard, like Dang it, like there's this small little percentage of individuals that don't like me, like this stinks, you know, like I must not be doing my stuff right. I must be awful. And I really, reall

Click Above To Listen In iTunes... What's up everyone? This is Mary Larsen and you're listening to the audio entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tests have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like a throw. The question so new people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen. And Welcome to the audio entrepreneur. [00:00] Yo, what's up everyone? This is Mary Larson. I'm so excited because today I have a friend Sherry Thacker is on here with me guys. Sherry is so awesome guys. She has gone through and really created an industry that. Well, she's, she's part of an industry that is pretty cutting. I guess there's, it's really cutthroat, you know, there's a lot of people within this industry and she's done some distinct things to be different as she's in the health and fitness industry and that industry guys, it's so hard to get your voice out there to really be loud, to be different, you know, just because there's so many people out there who really wants to excel in this industry as well. And so I wanted to bring her on here because she's been crushing it. She got, she's been doing so well and I want to go through and really figure out, really pick her brain more than anything. How she got started. Um, especially in an, in an industry that's really saturated, right? And, and how she's getting her voice out there to stand out, be different and um, and create a company that's actually, it's crushing it guys. It's so fun. Anyway, Sherry, thank you so much for being on here. [00:57] Oh, I'm super psyched. Thank you for having me, Maria. It's awesome. I love it. [01:01] Yeah, absolutely. So tell us a little bit, Sherry, how you got started, everything like that. Like tells, tells the Nitty Gritty, like what tells the pain story and everything like that. How you got into this. [01:11] Okay. Well, originally I got into health and fitness. By fluke I had decided to make my health non negotiable but 18 years ago. And uh, that was pretty much after I was in this Rut like you, I was in my early twenties smoking, drinking 180 pounds, suicidal, attempted suicide three times a really in the depths of despair. And uh, so I started to take my health into consideration more seriously. But for me, my Aha moment was when I went to visit my grandmother in the hospital one day and this particular day just hit me like a lightening bolt when I saw that she was living in a jail cell for six years, she had a stroke and a heart attack. She was paralyzed from the left side down and she was so vulnerable dependent. She couldn't move, couldn't do anything that you wanted to do in this particular day. [02:07] Just made me realize that I did not want to spend my last years, last 20 years, you know, peeing my pants for getting my name drooling on myself, feeling in pain, living with disease, and in her case, living in a jail cell of her hospital bed with no life. So 18 years ago I said, my health is nonnegotiable. I literally wrote a contract in my mind saying every single day I will do absolutely everything I can to be as healthy as possible. Wow. I've been an entrepreneur for the last 25 years and I've run multiple businesses over that time. So I doubled into the fitness industry about a decade ago. And completely by fluke I was in between projects and I was just like, Eh, I'll take on a few personal training clients, you know, well I'm making a few dollars trying to figure out what my next Gig, 10 years later I'm living my passion, living my dream, loving every minute of it and having a blast really, [02:58] I love it. And [03:00] something that I want to hit because you have done such a good job at this is creating a culture and all of that and so people love hearing your story and how you. You did have this Aha moment of I'm not going to do that anymore. I'm going to live clean. I'm going to live healthy. And My, as you said, my health is not negotiable. And so being able to influence other women into that or you know, people just in general into a lifestyle like that is a. It takes a lot of strategy more than people probably think. And so I want to hear more than anything. How you build out a culture of winning. I mean there are people who love to follow your stuff. They love your stuff. They consume it, they're taking before and after pictures, they're really, I guess, in, in, grows into your stuff. [03:43] They really love it. And uh, and so I want to hear how you built that out and what the strategy behind that was to really make a family out of it rather than just like a, let me sell you this program, you know, instead of a lifestyle decision. And how did you do that? A well that it kind of started for me back in 2003, to be honest with you, I was an introvert. He had no friends, no life, you know, was watching reruns forever. I'm basically watching TV from Friday night until Sunday night until one day I was just like, I am so sick and tired of being alone and not having a social life. And I founded a woman's entrepreneurial network. Um, and I operated that for six years and that's when I really developed this keen sense for networking. And I've just been a matchmaker ever since because I really identified with the fact that community creates longevity and you know, when you want to nurture an environment, not only is it amazing gift to give to people because I'm not truly the rewarding part. [04:49] When people find a community where they all connect in, it's a beautiful gift to offer a community, but at the same time it's beautiful for business, right? Because people don't want to leave their friends once they've made connections and they've, they've created a community. It's their places, their tribe, and you know, it's very trendy today to say tribe and you know, you don't build this community. All those kinds of build your tribe, all that stuff. From a marketing perspective, it can be kind of cold and kind of like build a cult the same time. Right? My beautiful women are in fact that there they're amazing people and being in there is bliss. It's just being surrounded by likeminded women who are all sharing the same struggles. They all have the same goal in mind. They motivate the encourage, the inspire. They just make so many people's Day. And to me, that's the blessing, the gift. [05:45] I love that. Now I love that you have created a community where people feel comfortable to come in and say, these are my weaknesses. Can we please accomplish the same goal together? Even if you know, I want to lose x amount of pounds or whatever it is that like everyone feels comfortable to jump in in, in that as well. And so I have to ask, as far as when when you decided to go through and really push out a culture, what was the first, or I guess a tribe or family or whatever people want to, you know, say these days, what was it that you like? What were your first steps in order to really create that community? Um, so that for people who are listening, they, they can understand that they too can create a community if they followed some of your steps. Wow, that's, [06:29] that's an awesome question because for me, because since 2003, it's kind of come very natural to me to pair people up. First of all, you know, creating those initial one-on-one connections. And then those small group connections and then creating that community, um, you know, and there's a danger to creating a community as well. I, I can be, I have created a community within the fitness industry, you know, for the last five, six, seven years in my studio that you see behind me and it can also come to a crash, right? Because when you create a community, you're building a house of cards and if one little thing goes wrong and, and one spark of it can be, can be catastrophic. And it was in fact catastrophic to me in the community that I built here in this studio, which came to a crumbling. How's the car? [07:20] It's just all fell to the ground, completely lost my entire business. I had to build everything up from scratch, but that didn't prevent me from starting community community again because that's the essence and the magic of creating that culture that creates, um, the beauty within this industry as a whole. So people don't feel isolated. So yeah, as much as a community can work for you, it can also work dramatically against you. Um, so for about seven years I ran a vibrant community. They all came here to my studio and we were tight, we were family and it was an amazing community for like seven years. And you know, in a, in a forest fire flash, you know, it literally ignited like a house of cards came tumbling down. So, um, you know, especially when you're dealing with women and there's gossip and cattiness and brutality, you know, sometimes you need to be very careful when you're creating your communities. [08:18] You've got to figure out what is the foundation that they're standing on because it can blow up in your face if you're not careful. So, um, you know, the question was how do you start a community, how do you ignite it, how do you keep it alive? And you know, when we first started our six week challenges, our anniversary is coming up next month. Um, we had 40 people, so it's not a lot. And we constantly gave them activities to engage. So it was like, you know, do your intro video because we want to see your face and we want to hear your voice. You want to see your expressions, don't just do a little tight, you know, a little text. We were saying, get out of your comfort, you know, get out of your comfort zone and pushed a litt

Click Above To Listen In iTunes... Perry Power Shares HOW To Create Viable Stories... Marie Larsen:                      00:02                       Yo, what's up everyone? This is Marie Larsen. I'm so excited because today also I have a friend with me who is, how do I say this? I'm a master at storytelling and how to create your personal brand. Now, for those of you who are looking on how to create a personal story or your personal brand more than anything and bring yourself out to an audience and this is exactly what you should be doing. Hud, sitting down taking notes because I know I will. I have my notepad and paper here with me to go through and listen on how I can also improve on my personal story and brand to get it out to all of you guys and also just to audiences in general to help my clients. So anyway, this is very power. I'm so excited to have Perry on here. Thank you so much for jumping on here with us. And if you could jump on and just introduce yourself to us and um, and then how you got started into all of this first. Then we'll, uh, we'll, we'll move onto the rest of this as well. So anyway, very. If you could introduce yourself, that'd be great. Marie Larsen:                      00:56                       Well thank you for letting me jump on and I'm really looking forward to it. So Perry power. I'm from London, the UK for never been before. Have you been yourself? Perry Power:                        01:11                       I have, I've been to London. Perry Power:                        01:12                       Nice. Nice. So yeah, from London I had a background in fitness. I started off as a pet and then it went into online fitness training. So I got into entrepreneurship nearly five years ago now. And what's crazy is like that for the first four years of entrepreneurship I wasn't getting anywhere. I just wasn't getting anywhere. I kept on failing of so many things. Anytime the shiny ball floating pegged out, just fly by and I want to grab it. Marie Larsen:                      01:42                       Right. I'm guilty of that so many times as an entrepreneur. Perry Power:                        01:50                       So I'll start something else and people are like, superior, what new thing you're doing now? I'm like, oh, okay. So it's gotten that comment as it, so I'll just try everything and anything interesting. And then I went from being a pet and then went on to facebook advertising route because I felt like that's what I should be doing because everyone else was doing it. Right. So, um, got, brought into Tai Lopez, bought his program, got Dan Henry's program and then when I was in the face with category and that was great, I was going to do not for a while, about a year and a half. And then I was like, hold on a second, I was in a gym being in front of people all day and now I'm upstairs in my office seeing nobody all day. I was like, Marie Larsen:                      02:37                       what am I doing? I don't know if you've ever felt this way, but if it were my choice at times I could literally sit in my apartment and sit here behind my laptop with my microphone, doing all this stuff, filming, doing everything that I need to building out courses and not see anyone for like weeks. I like I really did. I had to stop and force myself to get out of the apartment to go, like socialize. Anyway. Continue. Yeah, I totally get that. Perry Power:                        03:06                       You have to force yourself to do it. Yeah, you're right. Yeah. So I was like, okay. And I just had the honest conversation, right. So this isn't a need. I was like, why not leave, leave the fitness industry. So I was like, I don't want to go back to a gym and I'm back in prison as I wrong. And I'm coming online coach and I found somebody who I trusted and I went on a loss. This is way I can change me. So I mind bent, which was a five day event and when I was there, so basically know. Let, let me, let me take a step back. So, January, no, January, June. Uh, the first. So this was last year, 2017. I'm just sort of shortened story. Might my 13 year old brother, he sent me a message or two pictures. One was an ambulance, swollen like that in the bedroom. Perry Power:                        03:56                       I was like, what's going on here? Um, and it's an all or nothing to worry about. Your Dad's just, his blood sugar levels is off the chain, so they just need to take him to the hospital with the EU and the mountains. Okay, cool. And then a couple of hours later call me up again and he's like that. Uh Huh. Does, has gone said what'd you mean? And basically what had happened was when he was in the ambulance on, he had a heart attack and he didn't make it to the hospital. And then, um, and then me and him, we were best friends because my mom left when I was four years old, so he raised me and um, and I remember I was a joke crabs like this guy, this ain't real, this isn't real. So I went down there and obviously it was. Perry Power:                        04:36                       And um, and I went on a bit of a journey off of that. I needed to analyze what happened to him in like three years prior to his death, he, I just went on a rollercoaster ride and he started to drink more and becoming an invisible alcoholic. And I was like, well, hold on a second. Nobody just becomes an alcoholic. As I said, why? And I remember texting one same way, drinking so much. He said there's a fight, would have demons. He was battling some mental issues and as. Okay. So he had a trouble with his past and I, my dad was a man's man, right. So he wouldn't talk about anything. You want to let those emotions out? I that. Okay. And I was the same. So what I'm trying, I'm getting onto is that I saw myself in the future, like if I carry on the way I am, den may be a chance that in 15 or 20 years time I'll pick up a bottle of vodka like my dad and I drink. Perry Power:                        05:26                       It just seems a bit more and just a little bit more, a little bit more until one or two recorders on my desk is, is alcohol poisoning in my kidney and my liver as I make a change. And um, and I knew what was holding me back is that like we, not all, but the majority of us have a dark secret. I mean never want to share for some reason. And when I was at this mastermind event, I'll sit in there still fairly fresh in regards to what I realized that my dad's death and I remember sitting on the couch couches me and for other people and I know it was like James is wholeness. I right guys. I want to introduce yourself. And I was hoping I was going to be first because I like when we first or last I was on the outside, he said it started on the arbitrariness. Perry Power:                        06:04                       I thank God and then I didn't hear anybody else talk. Right? And when he got to by periods. So introduce yourself and the reason why I was finding it holidays because I was trying to fight with myself back from sharing the real me because my whole life I've been living as a mosque and as an identity. And then I just came out and just started talking and I basically said that my dot zuckers when I was 10 years old for over a year, I used to get sexually abused when my granddad and dust and I came out of it and I wasn't killed. I wasn't burned in life by these people. I was welcomed them as warmed up and they said how much he loved me and how I opened up the group. Has That, huh? Okay. So I haven't been fighting the world. I've been fighting myself for 14 years. Right. And I'm on my drive home. I was still in the pumped up. Like I said, I'm so pumped up. I want to share my story. I shared it to four other people. I don't want to now go home, settled back into the old Perry and just look at as. Oh yeah, I remember that. I experienced. That was nice. Marie Larsen:                      07:08                       Yeah, Perry Power:                        07:09                       I wanted to continue it. Even I was shit scared. I went to continue it. Right. So I as like, I've got 40 minutes left to get home. The voice in my head was like, yeah, just share it and get home. I was like, no, that 40 minutes I want to talk myself out of it. So I just swerved into housing, estate and, and um, put my phone up on dashboard. Took me about six takes. But then I shared my story of the sexual abuse in my dad's passing away and, and finding forgiveness and give it an f and that posted a video and put it on facebook. Um, and that is when everything is transformed for me because I realized that those would have changed, that were holding me back. It was the abuse is because I will, I was blaming myself for never speaking out about it. I know when I shared that story, people started to approach me and asked me to help them, their personal story. How on earth did I give a hug or to find the courage and the confidence to do that, x, y, and zed. I've literally just rode that wave and that's how I got to where I am now and manage a ton into a business. Marie Larsen:                      08:06                       I love that. And I was just talking to someone earlier about the power of vulnerability and um, and if you know who natalie Hodson is. Um, she is amazing. I'm doing, I'm working with her right now. But she, um, she spoke at funnel hacking live a Russell Brunson's event this last year. And um, she talks about vulnerability and when she stood up and started talking about that, my jaw literally dropped and I realized that there were a lot of things that I was looking like the instagram perfect girl, the girl who, who had got all her crap together, that she was just crushing it, you know, doing everything that she's supposed to and it was just awesome. And um, and I realized that I'm the, I was actually hurting myself more by not being vulnerable with my audience.

Marie Larsen:                      00:01                       What's up everyone? This is Mary Larson and you're listening to the audio entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tests have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like a throw. The question so new people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen. And Welcome to the audio entrepreneur. Marie Larsen:                      00:40                       You also have everyone Marie Larsen. I'm so excited because today I have a friend on here with me who is just a rockstar. She's just extraordinary. And so I wanted to get in and just explain a little bit, um, why I wanted to have her on here. And she has been able to create a business and with very small budget from her bed and um, and has done extremely well with it. And so I wanted to bring your on here. For those of you who are looking how to start a business on a very tight budget. Um, she's extraordinary. So this is Wendy. Wendy, thank you so much for being on here. We really appreciate you and if you wouldn't mind introducing us to you and what you do and how you got started into everything, that will be so awesome. Wendy K Laidlaw:             01:20                       Sure, absolutely. Thank you. Thank you for having me here. And it's great to be chatting on your podcast. I love your energy. I love what you do. So for those of you who don't know me, my name's Wayne Dickey, laid low on from Scotland. I am. I was very ill for a couple of years. I ended up bedridden with our medical condition that affects women, called endometriosis is a big mouthful of a word, but basically, you know those who have it know about it and those who don't basically pain with your monthly cycles the normal. So anyway, so I ended up bedridden very, very ill. I was an entrepreneur. I had my own answer, bricks and mortar business before now that had to be wound up buttons. I was just so incapacitated, became a recluse, couldn't do anything. Basically he could barely walk and a thing. So I knew that I the medical machine that I was, oh and I had to do something differently. Wendy K Laidlaw:             02:07                       So I started to retrain from my bed. I thank goodness for the Internet and nutritional therapy, psychotherapy, psychology, all these different realms because I knew I needed to understand what was happening in the body. And then I developed the little protocols with which ultimately got me out of bed and got me back out of pain, reduced or eliminated the symptoms and put my conditions intermission. So, so on this journey I was taking notes and writing a journal all the time because it was like the only thing literally it was keeping me sane. It goes to the doctors, the medical profession to wash their hands of me. So as I started to crack the code and figure out why my body was in so much pain and why I was bedridden and why it wasn't killing itself, because our bodies are amazing. Literally they're trying to heal themselves. Wendy K Laidlaw:             02:52                       We don't consciously go and body, could you please go and fix my finger that I caught yesterday? It does. It all by itself starts to scab and come over. So I knew that I needed to share what I was learning with people and what was stopping the body from healing. And then I, I on the, my main, my main thing was I didn't want anyone ever to have to go through what I went through to be bedridden for three years. It just wasn't me. You know? And I, I even look back when I say bedroom for two years, it's like it just seems almost incomprehensible that somebody could be. That did incapacitation for that period of time. And so that's been my motivator in my drive is to make sure that no woman ever has to go to those levels to have to be in that dreadful state. Wendy K Laidlaw:             03:36                       I'm from my journal. I decided I was going to write a book, um, so that basically if only helped one woman and then what I've been through it, it wouldn't be an innovative at adobe for a purpose, a greater purpose. Um, but obviously I needed to get my book out there. So once I, I've written my book, I needed to get it published. I needed to get a website, I needed to get a coach, I needed to send marketing. I was in real estate broker to before, so I knew nothing. They totally schooled the Internet business. I knew nothing. So am I did read Russell Brunson's Dotcom secrets, which is a great book and was kind of like gave me this framework and foundations on sound, what, what, what was going on in the Internet world. And then I decided, well, I knew what I wanted to achieve and you will. Wendy K Laidlaw:             04:23                       My aim was was to get my coat to women and to help them so that they can be empowered and you know, get this information because it's crucial to their health. But it's like, how on earth do I get out to them? And I, I kind of joked with you earlier before we came on here, but you know, I literally built a business from my bed on a budget I had had to wind up my previous business. I had little or no income coming in. Um, it was a really frightening time, you know, to feed me my kids to pay the bills, but I knew I needed to like, claw my way out of where I was and the only way for me to do that, not realistically it was via the Internet know to build a business that way, which could then at that stage, early stages work or in my health is cloud. Wendy K Laidlaw:             05:05                       So I can let you work from my bed on my laptop. I mean, thank goodness for these progressions in our society because I don't know what else I would have done. So that's kind of where I started out. I love that. Thank you so much for sharing that. I think it's so interesting. Um, I've, I've had so many people in this last little bit when he who, who've reached out to me, um, whether, whether college friends, uh, you know, I'm just this 22 year old little kid and, or I've had adults, I've had it, I've had all these other people and reach out to me and say, how are you making money online? Like, please tell me what you're doing. And uh, there, there are so many ways to go about it. And I actually did a podcast episode a little bit ago that was about some ideas that people could think about in order to make money online. Now, whether or not they wanted to make thousands and thousands of extra dollars or just a couple extra hundred dollars a month, there are ways to go about that. Marie Larsen:                      05:57                       And so I wanted to kind of pick your brain as far as what, uh, what initial first steps you took by sitting on your bed. And, um, I, you said you read Dotcom secrets that you got into the clickfunnels world, which I am too. And, and for those of you who are listening, please go check it out on it. Seriously is one of those things that completely changed my life and helped me really realize and recognize that, um, I didn't have to train a trade my time for money anymore, that I could really become something outside of that, you know. And so I wanted, I wanted to really pick your brain as far as the first initial steps that you took as you were sitting in bed. Um, as you're learning about all these different medical things, um, how you decided to turn it into a business, um, as you were learning about this content and this information and what steps you did in order to do that. Wendy K Laidlaw:             06:50                       Sure. Yeah. I think, um, I think when you, you're, you're mentioning Russell Bronson, clickfunnels and Dotcom secrets, that's a great place to start because it gives you, if it depends where your, your educational knowledge is on the Internet world, if you're just starting out or you know, life has really thrown a little lemons your way. This is the time to turn those lemons into lemonade. You know, use your experience, however project troublesome and however awful I'm niche, don't what it is that you want to do. Let your passion drive your carcass, you know, let, let that be your business model because the reason I say that is because it's, it's tough sometimes, you know, getting, you know, getting your business up and running and you're going to have bad days and you're going to have days where you think, I can't do this or you hit a wall or whatever, but if you got us purpose for your, your passion, for your purpose, that will keep you going and you'll be coming from a place for your bills. Wendy K Laidlaw:             07:40                       Really empathize with people. So whatever. You know, really, I would start with journaling and I say journaling because journaling can be a great way to get the different levels, the different pieces and parts of your psyche and your soul and your characteristics and what really motivates you. What really drives you forward. So for me it was like I, I mean, I still get emotional not, I've never won any woman ever to have to have gone through. I went through, it was brutal, there are no words really to explain. I lost almost everything, you know, and it was, I felt such shame and impotence and you know, failure at that particular time. So for me it was like that was my motivator. So I was able to have my journals to go back to. And that was when obviously I started to write my book. I knew I needed to have a vehicle to get that out there. Wendy K Laidlaw:             08:29                       I'm not swear. Oversee Click funnels is again, insan

Marie Larsen:                      00:01                       What's up everyone? This is Marie Larsen and you're listening to the audio entrepreneur. I spent the last year and half doing podcasts and content creation for some the fastest growing entrepreneurs today. Their strategies and tips have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like a throw. The question so new people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the audio entrepreneur. Marie Larsen:                      00:40                       Yo, what's up? Everyone is so excited because today I have a friend of mine who's on here who is the king, the king of lead generation and I'm so excited to bring him on here because people ask me all the time why podcasting is important and I'll tell you, it is via lead generation that you can make money, go figure it and more people in generation that you have. The more that you can really push out yourselves, your services and things that you're trying to get out there. I'm so excited because on here we have Russ Ward who is the king of lead generation and leads in general and so I want to jump on here and just have him go through his story, how he got into it and the reason behind a lead generation and why he chose leads. There are so many people that don't understand the importance of it and I've had so many people. Marie Larsen:                      01:26                       Russ, sorry this is long intro, but I've had so many people jump on and say, oh Marie, like my sales, like I'm not selling really well. I'm not doing. I'm not getting out there a lot like what's wrong? And I'll ask them what's your email lists look like and what is your facebook look like? What is your instagram looks like? What is your presence within your audience within your industry look like? And a lot of them will say, Oh, you know, like I have 50 followers on Instagram, or Oh, I actually like, I don't have an email list. Oh, I don't know how to go through and build out my lead generation further. I don't know how to build a culture and I'll just chuckle and say that's your issue, that's why you're not selling. Um, and so anyway, and this is Russ Ward. I'm so excited. Russ, thanks so much for being on here. I really appreciate that. You're on here. Russ Ward:                            02:07                       Thank you so much. Marie. Thank you for having me on your podcast. I, uh, I appreciate the opportunity to come on and talk a little bit about lead generation and my story and just to give you a little bit of background about how I got into this. A couple years ago, I was a salesman and I worked for a company called solar city that was eventually bought by Tesla, but at the time when it was solar city, they paid us a lot more money if we generated our own business because what we could do is we could go into the home depot and get people to come in for appointments, but we were paid just a little bit of money. So what I found was that if I can generate my own leads, I can make five times as much money. So I just started out by a little bit of trial and error. Russ Ward:                            02:47                       It's posted in some facebook groups. I did a little bit of facebook ads and before I knew it I had just kind of come up with a trial and error solution to get myself a solar leads. I became a number one sales rep and the whole eastern out of 700 people for solar city. Out of that, that was the first sales award I'd ever been in my whole entire life. And it was because I was able to generate leads on my home. Yeah. So that, that's the happy part of the beginning of the story. Now the story gets doom and gloom and it gets kind of ugly in the hero's journey. I'm so excited. Tell us how you felt. A source city got bought by Tesla. Tesla cut our compensation plan and generate my own leads. Didn't mean anything anymore. So I went right back down to that crap. Russ Ward:                            03:31                       Uh, I went through some personal issues. I had a hundred and $19,000 tax lien filed against me, basically got out of a bad relationship. I mean all kinds ever could have possibly happened. Happened to me at that time. And within those next two years, between 2016 and right now, I actually became suicidal for a while. Literally laying on the floor can contemplating death. I was um, I, I didn't know if I was going to a homeless. I didn't know what was going to happen. And along the way, you know, people got sick of me. They were like, you can't lend you anymore money. You're a smart guy. What are you doing? Um, and to tell you the truth, I don't know how I got through it. I went and saw a therapist because I'm a veteran and I was like, look, I don't want to kill myself, but I'm like, I mean, you know, I'm, I'm being real. Russ Ward:                            04:17                       And just for anybody out there that ever feels like that way, there's help available. Men. Like people will help you if you say I want help your friends and family might not. They might say to you, they might say, Oh, you're a tough guy because everybody looks at me as just a big, strong, tough guy because that's what I look like. When they looked at me written inside, you could be hurting, you could, you could want to die like I did. So they helped me get through that. But in the meantime I met some people and some networking groups. I'm Kinda got my confidence back up, kind of my Mojo back. And uh, I got a real estate license and there was a guy that was like, hey, you can be my buyer's rep. um, and I, I got, I got all excited about it and it didn't work out right. Russ Ward:                            04:55                       But in the meantime, I started generating real estate leads and I started applying the same principles that I applied to solar to generating real estate leads. And I got really, really good at it. And what I did was at the very beginning I made it just a little course. It was like eight videos. And I started selling this little course on real estate lead generation just to kind of make ends meet. Just, I mean, I was, I was making like 200 bucks, 200 bucks there, but it was enough to keep the lights on. It was enough to keep my car from getting rebuilt. Right. And as time went on, um, everything kind of culminated in a perfect storm on February 24th of this year. It was the day before my daughter's birthday, I had 80 bucks in my bank account, um, and I had to pick whether I want to get for my car or I wanted a birthday present for my daughter. Russ Ward:                            05:38                       Right? And so I picked the birthday present and said, you know, what, God, then it from now on, this will never ever happen to me again. And um, I kinda just put the pedal to the metal. I took, um, all the resources. I had connections, I had sold some things on craigslist. I did a garage sale and all that money I took it into, um, to just adspend. And I just started doing real estate leads and um, of course they don't close very quickly. It takes 30 to 45 days to get paid. So what I did was I just started selling the leads and as time went on I started networking and networking and all of a sudden I have a formula now where I can pretty much generate real estate leads at will in any city in the United States for under $3 each. And so I started marketing that program and um, you know, here I am, I have not made less than $12,000 for the last three months. Marie Larsen:                      06:25                       Wow. Oh my goodness. That is awesome. Holy Cow. I applaud you on that.  I love that. I love that story. That's so amazing. And I'm first off, I'm glad that you're here and I hope you, I hope you are just, I hope you know how great you are. Um, and that is just amazing. Thank you so much for, for your example. Yes to your daughter, but also to people around me as well. Guys are, there are better ways out there. Um, and, and you don't have to contemplate that as, as the end solution when there are other ways that you can, you can do it. And, and rest is totally an example of that. I'm Russ, I, I love that story and I think that something that is impressive to me is that you've been able to build out a program that has, that, that has less than $3 per, per lead. Right? And I think that's amazing. I have several friends, I have a good chunk of friends, um, several clients as well who are in the real estate world. So what are some good ways that people can find you and be like, what, what would be the difference between them finding those leads versus you finding those leads? Russ Ward:                            07:33                       Yep. So the best way to find me is, um, you can look at my facebook page, you just look up the leaking and all there. You can see all my most recent results. You can see I'm basically every way to contact me. I have, um, you know, I have a character of myself. It's like this guy here. Uh, I, I just, and this is another thing I made along the way and this is something I recommend to people in any business that is trying to brand themselves as brand yourself in some way. My business took off and went through the roof as soon as soon as I invented this little cartoon character called the leaking. Before that I owned an llc called premium performance marketing. Right? And people weren't very excited about it, but they're excited when the weekend calls them, Hey, this is Billy King on the phone. Russ Ward:                            08:11                       You ready to get started? Right? So, so th

That's Nice For Other People To Make Money Online, But I Can't Do It... Click Above To Listen In iTunes... [00:01] What's up everyone? This is Marie Larsen and you're listening to the audio entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tests have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content, like to throw the question so new people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the audio entrepreneurial. Hey [00:39] guys, what's up? Okay. I have to tell you this quick story. So I was sitting on campus the other day and for those of you don't know this, I am still a college student while pursuing a seven figure business on the side, which is kind of funny. But anyway, I was sitting on campus the other day and as I was sitting there, I was sitting next to this kid who looked at me and started asking me a little about who I was and everything like that. Yes, there might have been some flirting. And it was really fun because all of a sudden he goes, yeah, and I really admire those people who have figured out how to make money online. And I kinda, I kinda chuckled for a second. And then I said, well, what do you mean by that? And he was like, well, most people who go through and find ways to make money online, I really think that those people are awesome. [01:26] Uh, but I could never do something like that. And uh, I kinda smiled for a second and I said, hey, um, can I show you something? And he was like, yeah, sure, what's that? So I pulled up my facebook, my instagram, pulled up some sales funnels, um, little things like that and I just showed them some of the stuff that I have going on. Right? And as he was going through and looking at this, his jaw dropped when he was looking at how my following numbers were starting to build out via instagram, via facebook, um, how I was organically going through and pushing all those things out. Now he looked at me at one point and goes, you've made a lot of money online, haven't you? And I said, well, you know, I've, I've made, I've done a decent, you know, I've definitely, you know, I've definitely done a better than the average college kid on the online market for sure. [02:13] And he kind of looked at me and he said, man, I look like I looked like such a freaking idiot right there, deny. And I was like, no, no, like, it's a, it's true. There are a lot of people who have no idea how to go through and make money online. Now, um, this is something that I wanted to talk about today because guys, there are so many ways that you can go and, and make money online. It's ridiculous. The amount of, of, uh, options and opportunities that are online are absolutely ridiculous. There's so many ways that you can go about that. Um, and so I wanted to just kind of like, brainstorm where I guess throw out to you guys some ideas that might be helpful for you in the future as you go through to try and make money online. Now. I am pro podcast forever. [02:58] I will, I will forever be a pro podcaster, meaning like prolife. Well I guess pro podcasting, right? Like I will always tell you to go to your podcast, but some of the ideas that are out there and some of the things that I've tried and some of the things that I've been successful at, other things that I haven't done well at, I want to share with you because I know that these are ways that you could go through and whether or not you were trying to build out a big business online or whether or not you're just trying to make it an extra few bucks like this podcast episode is for you. So I wanted to go through and just kind of, uh, I guess talk about that a little bit. So the first thing is, is that I would say there are, um, if you go, if you literally type in on the Internet and say how to make money online or money online at home or something like that, um, you will have so many options to go through and do that. [03:51] Um, the first thing being that I can think about is blogging, guys, blogging the blogging industry is huge and you can make so much money off of the online blogging industry. Now I have a friend of mine who does an online blogging as well and every month she makes an extra three grand for her family by being a cute mommy blogger. Right? And so that is an option. Um, so she's been doing that for, I don't know, about like two or three years now and every single month she makes an average of like three to four grand extra for her family just by writing blogs and becoming a blogger and, and really going out and doing that way. Um, and you can, you can get some awesome paid writing jobs or something like that if that's what you're looking for. Another thing is copywriting guys, I'm always looking for a good copywriter. [04:40] Copywriters for sure. Um, because it's, it's so, it's so important now. There are a lot of freelance writers who offer both copywriting and blog writing among their services, which is awesome and you totally need those people. And so I would say copywriting is one of the best ones. You can also become a virtual assistant now and I'm not, I can't remember what it's called and I'll have to go through and look for you guys, but there is a virtual assistant, a site that's called like mom's making it online or something like that. I can't even remember what it's called. I'll have to look at it. Um, but that is also a really great place where, you know, if you are a stay at home mom or stay at home parents just in general looking to find ways to go through and really push out your voice a little bit more. [05:28] Um, as far as like making, I guess making money online more than anything where you're fulfilling on people's needs and services that they're in need of. Then becoming a virtual assistant. Um, I have several virtual assistants, um, I couldn't function without them, honestly, it doesn't matter how big or small businesses they like, everyone needs help running their day to day administrative tasks. I promise you that is so true. So virtual assistants were from a variety of tasks and traditional assistants or secretaries that like, you know, traditional assistants or secretaries would normally do, including, you know, like you want to have them make travel arrangements or paying bills or managing expense too expensive to reimburse or uploading content, optimizing images, a brief writers, etc. If you need someone to write up contracts are a little things like that. They are fantastIc for that. I have some are virtual assistants myself and I would not be able to function without them. [06:25] And the next thing is, um, I would say you can go through and do website design editing for those people. You can do landing page designs, um, graphic design. You can create logos, you can produce info graphics or computer programming if you have a history of that or app development or being an online pa which are so, so interesting. And you know, you know, a personal assistant, um, is so needed for so many people. Guys, this is kind of where I chose to jump into a law also is becoming a social marketing manager. Now you can do that by really learning how to do social media via, I am a huge fan of, um, josh forties content. Um, and it's how I've gone through and really pushed out. And if you go, if you guys go back and check out some of my past podcast episodes, you'll see that I've done an episode with him before in the past and there's so much value in those and exactly how you're supposed to go through and build out instagram or facebook groups or facebook in general, how you optimized profiles, how you go through it and really find your voice via social media. [07:34] And he goes through all of that. Now I am a huge fan of that. His, um, what is it called? His facebook group is called social media for entrepreneurs, which is so good. and I have loved going through and becoming really good at that. You also can become an online markeTing consultant if you have any marketing experience, then why not set yourself up as like, you can do like a free freelance marketing consultant or look at businesses who are, who need marketing strategies. I'm advising on changing and improvements. I'm getting projects off the ground that are all jobs that will pay, will be well paid for, um, online seo, which I incorporate a lot into my podcasting as well. Um, thIs is another thing as well that you can do guys. This next one that I wanted to explain it is fiverr, fiverr and upwork guys. [08:22] These have been my saving grace is I was getting started into my industry and I fulfilled on a lot of people's stuffy of fiber and it was awesome to go through and really figure out that I, you know, you can offer web design or digital marketing or you can do all those past things that I talked about. This is a site that you legally can go through and be a freelancer and make money off of that. Now there were times that I would be in a pinch and I would think, oh man, I really, really need to do some sort of project or something where I can get an extra know 150 bucks or something for rent, you know, like I just really needed to pay for my rent that semester or you know, that month or whatever it was and I jumped on a fiber and I fiber being f I v e r, r, fiverr or upwork and um, it would have helped me get that extra cash. [09:12] It was so awesome. Um, another way to go find that extra cash online is, it's super easy, but you can go to online surveys now when I would be walking to class, I was such a, I'm such a funny kid, but I would, I'd be walking to class and um, I would put my headphones in. I'm a, I'm a h

With Poster Child Gone Rogue, Mark Stern... Click Above To Listen In iTunes... Get YOUR FREE TICKET to the CLICK-Preneur Summit by Registering Here: http://bit.ly/CLICKPreneurSummit-marie Marie Larsen:                      00:00                       Yo, what's up everyone? This is Mary Larson, so excited because today I have a friend of mine on here who came to me a couple months ago out of boise event and said to me, Hey Marie, I'm doing a summit and I would like it if you will be a speaker at it. Now guys, I've done a summit once before and it completely went plop, right? Like it was, it was, so, it was so bad. I really didn't do a good job at it and it was really, it was kind of embarrassing for me in all honesty. Um, I was really starting to figure out what my voice was and everything like that. Um, but I got really excited for this because he started to sit down and said, you know, all these different types of people are going to be in the summer. And I was like, Whoa, like I get to be part of this, this is so cool. And I got super excited about it. So yeah, I have to introduce mark because I, I feel like as a, there are a lot of people who don't understand the value of a telesummit or summit in general if it's done properly and correctly. If you do it right, it can generate so much revenue, generate so much, so many leads and really boost out your audience like crazy and you cross pollinate like crazy. So I have to introduce mark just a little bit and say, well first off, mark, thanks so much for being on here. Marie Larsen:                      01:09                       I'm so pumped for this and I'm so excited to hear all the cool stuff that you're going to share with us as far as like how you decided to do this because these are daunting tasks. I've done it and you've done it in such a manner. If I'd only learned from what you had done a I, I seriously feel like I would have done things so much differently and I wouldn't have gotten my, you know, easily. Like I think I got like 400 leads off of it or something like that. Like I was. Anyway. I'm so excited. So we introduce yourself a little bit to us who you are and kind of your journey and then we'll hop into how you got into the whole summit world. Mark Stern:                           01:50                       That was an amazing introduction. I appreciate that so much. I am Mark Stern. I'm the host of the click partner summit, which is crazy to be able to say that now has literally three months ago I was still in like fully immersed in the corporate realm. So my back story just real briefly is um, if there was a poster child for someone who followed the path and we're always like born and raised with this idea of there's this path that you follow. You Graduate High School, go to college, you graduate college, then you get the dream job, then you go to Grad school and then after that like life is great. Everyone's happy. You have the kids and the white picket fence. Like the past I was the poster child Mark Stern:                           02:34                       not to mention that, like if there was like a, like a, a sign on the wall that said like, like be like this guy. Like that would be my picture. I was president of my high school, I was president, my college, same thing in Grad school. Um, I like excelled at every corporate job I did and I loved it and I loved the people I wanted to work with. Um, and then it was, what was it, 2012 I graduated, got my Mba at duke graduated. And where did I find myself? Well, um, when I enrolled at Duke, it was kind of the wave that was right after the bubble burst in 2008. So scholarships weren't were spares. And I find myself like I've done everything right up to this point. Um, and in 2012 I graduated with $165,000 in debt and a contract with a consulting firm that, um, you know, it was basically a clique committed to that firm for at minimum two years. Mark Stern:                           03:25                       Um, and the reality is like the corporate experience in the journey I've been on has been awesome. But the problem is, especially with my last line of employment, um, I had an incredible job in corporate consulting. Um, but uh, when you work for a big firm, they truly control and own everything you produce. So the idea of starting a business, the idea of, um, like even if you want it to speak at an event, you'd have to get approval if you want it to buy a stock. If you wanted to join a board of directors, everything was very much. Um, so they take care of you. But like if you have this entrepreneurial itch, you can't scratch it because everything you produce. And on top of that, it was a road warrior lifestyle. So every Monday I was at the airport every single week living anywhere but home. So, you know, this idea of being an entrepreneur is something that I've been chasing for years, but I haven't been able to do it. So I've been that fly on the wall, learning everything that I could for years. Going to every conference and knowing like this is like my, I don't know, it was like my medicine to take care of me. Like wanting to live this life. And then finally it was being able to shear and I said now or never, I've got to take the leap. So flash forward today took the leap officially in May Mark Stern:                           04:42                       and you know, the first call to action that I did, it was the summit. So this has been, you know, there was a couple of different things. I tested it out along the way, but the summit is really the big first thing that I'm really putting out there. Speaker 1:                              04:55                       No, I think it's interesting because I've talked to several people that there is absolutely nothing wrong with people who want to live the corporate life at all. And uh, and I feel like a lot of times us as entrepreneurs, especially the digital marketers we get on here and you know, crashed and everything like that, which you totally can. And guys, there is nothing wrong with that. However, if you were looking for a different aspect or different ways that you are not putting all of your content, all your ideas, all your aspirations pretty much into a different company where your content is no longer yours, then this is, this is great. You know, listen to listen to mark here because as, as we go through and chat, like I really hope that you stop and understand that the more that you try to push out your content and really get your voice out there, like you really can, um, but, but you have to do it in a way that, you know, your corporate job is okay with it and instead you could just become your own person. You know, you can become your own boss, you can become your own self, which is really big. And Mark just within the last couple months you, you decided to leave corporate. Isn't that right? Speaker 2:                              06:08                       When you worked for, like I call it deep corporate, like a big consulting firm. I worked for the world's largest consulting firm, you know, I put my notice in January and it wasn't until May that I was finally able to leave. Um, so it was a bit of a process to even make the transition out. But everything you just said, Marie, I, I couldn't agree with more like nine to five to be honest. In the realm that I came with from nine to five is actually a pipe dream. Anyone that I knew in anyone in my network, no one worked. Nine to five, we worked 24 slash seven. It would have been like a, like a, a, a gift to have a little bit more balanced. But the thing that you did say also was entrepreneurship is not. I think that a lot of people like build the image of entrepreneurship being like, like this utopia or this haven that you know is for everyone and the reality is there's nothing wrong with a corporate or nine to five. Speaker 2:                              06:58                       It's just understanding like what if you're unhappy in your situation? Is it because you're unhappy with corporate or you're unhappy with who you're reporting to or what you're working on? Because there's a lot of stability and a lot of protection that when you jump into the game of entrepreneurship, it's like the wild, wild west. You really have to learn and rewire your mind to be able to apply a brand new game. So that's just like one of those things that until I really immersed myself, I always saw the writing on the wall, but it's a completely different rewiring. It's not about like I have a corporate skillset that I'm really good at. I can just translate that to entrepreneurship. No, you've got to learn the game of entrepreneurship and then apply your corporate skills or whatever skill set you have to that. So how do you get back to the basics of learning? Hopefully a new game? Marie Larsen:                      07:41                       Absolutely. Because the nine to five, like I remember I left my part time job as, as a college kid and I was like okay, like I'm going to have absolutely no money like and I, and I quit my job and within the first two hours I was like, awesome, okay. It's Monday nights, I have two hours. Like what, what do I do? Like I'm just gonna like, you know. So I sat there and watched like a Netflix show or something and I was like, I don't know what to do with my time, like nine to five. Okay. How can I fill my time for from nine to five and then within one ideal later, you know, within that two hours I was hustling and grinding and it was no longer nine to five. It was like, and then to 2:00 AM, right, like every single day and it was no longer like that. Marie Larsen:                      08:31                       And so I always laugh when people are like, where you're always working, you're always doing stuff. I'm like, yes, because I'm the one in charge of it, you know, like I have to not then, you know, I don't have someone back there to d

Click Above To Listen In iTunes... Marie Larsen:                      00:03                       Alrighty. Okay. Yo, what's up? Marie Larsen here, so excited because today I get to talk to my friend Todd Gaster. Now Todd here has been doing financial wealth and going through and really helping people as a, as a wealth coach for a good chunk of time now and has helped a lot of people monetize their lives to be, what was it, 25,000 extra a month or something like that that you, that you were doing? Todd Gaster:                        00:30                       I've had people do $100,000 a month extra. Marie Larsen:                      00:33                       That's incredible. That's incredible. I want, so I've been dying to have taught on here because it's so fun to hear people's story of how they go and help other people make money. Now. I love making money. I think it's a fun activity. Um, but I also love finding ways that I can continue to bring value to other people and help them out. And Todd has done just that. So Tom, thank you so much for being on the show. I really appreciate it. I'm so excited to get started. Just kind of pick your brain a little bit. Todd Gaster:                        00:59                       It's my pleasure, I've been watching you and following you now for a while as well, and just seeing the amount of value you bring to other people in their lives. And so I'm really excited we've finally been able to put this together. Marie Larsen:                      01:12                       It's time. It's awesome. Um, so I want to jump on and I just want to hear a little bit of your origin story per se, just kind of how you got started into this whole world because it is a different world. It's not your typical nine to five. Um, and so, uh, anyway, tell us a little bit about your backstory and how you got into deciding to be a wealth coach for people. Todd Gaster:                        01:34                       Sure. So a couple things on the wealth coach before I get right into the, the origin story is I don't give people are, I know how to invest in real estate. I don't give people how to do trading. I don't know. I've done all those things, but that's not what I do. I'm not a tactics guy. I specifically work on the mindset and you hear the origin story, that'll make more sense. So I was actually working three jobs and I was working 100 hours a week and I was in the realm of the hustle and grind, you know, you just, you just gotTa Hustle, you gotTa Hustle, you just got to work, you just got to work and I had married my wife and told her how great life was going to be and all the promises and everything that we were going to make and I couldn't pay my bills. So I had her get a second job... So she was working two jobs. I was working three jobs. We were never seeing each other. We weren't, weren't having any time. We've had a, my five month old son at the time and we were living in our house was about to be repossessed. Marie Larsen:                      02:41                       Hmm. Todd Gaster:                        02:42                       And when I say repossessed, people always say, you mean for clothes? And they're like, no. Repossessed were you were living in the 900 square foot trailer. And think about those 100 hours a week for me. Eighty hours a week from her. We couldn't pay our bills. Oh, well you must have this extravagant. We were living in a mobile home. It wasn't an extravagant lifestyle, it wasn't we were spending and crazy, it just wasn't working and the thing that I couldn't understand was I was doing everything that society told me to do. I was hustling, I was working, I was saving, I was doing all these things and it wasn't working. Hmm. And I couldn't figure out why. So of course the night I was like, all right, the only thing that's consistent here is me. So I've got to dive into what is me and what is going on. So I really went into the personal development field and so I started reading every book I could get my hands on, you know, whether it was think and grow rich or as a man thinketh or richest man in Babylon. Marie Larsen:                      03:38                       Yeah, exactly. Todd Gaster:                        03:40                       I'll also have my favorite and then I went into the seminar junky and I was going to all the seminars and people said, well, if you, how, if you couldn't pay your bills, how would you get there? I sold my car at one point to go to a seminar because I knew there was something I was missing. I knew that it wasn't there. Yeah. And, and I had to go and so I always. It always cracks me up when people tell me that they can't afford to invest in themselves. I was like, I sold my car. Don't, don't tell me you can't. You can't do it. It's a choice. And so that led me down this. All right, there's something, there's something right here that isn't quite working. And the challenge is most people don't want to admit it. Most people don't want to admit that they have a mindset issue. They, they, they'll tell you. And it's funny because everyone always says, oh, I know it's 80 percent mental and 20 percent tactics. Hey, can you tell me what the next best tactic I can use this? Can you tell me what the next shiny object is? Marie Larsen:                      04:38                       Yeah. Todd Gaster:                        04:38                       What we all do it because the last thing we want to say, no, I've got an abundance mindset. I know I can't pay my bills, but my. Everything's good with my mindset. Marie Larsen:                      04:46                       Yeah, Todd Gaster:                        04:47                       we're all good there. It has nothing to die. Oh, I did this morning. I actually wanted to call. It was a threat I was on the guy posted that is absolutely true that you can't get extreme wealth without exploiting people. And I'm like, that's going to keep you broke. That belief right there because I've identified over 100 different beliefs that people have. They keep them broke, that we don't want to admit Marie Larsen:                      05:12                       what they're interested in that. Todd Gaster:                        05:16                       Oh sure. You've got the standard, you know, the cliches. The rich get richer, the poor, the poor get poorer. The money is the root of all evil. Um, I mean, you know, just the standard cliche, cliche things that go on. Uh, there's also, um, yeah, so I've got these 12 questions or sentence fragments that I'll have people's fill out to get an idea of what their beliefs are. And so one of them is people with money are. And then so you need to answer the next thing. Marie Larsen:                      05:46                       And I, people usually comment on that, Todd Gaster:                        05:50                       oh, well, you know, you get greedy. I'm greedy is probably the most common one, but I had this one guy who said dangerous. Now it's like people with money are dangerous. He says, absolutely. And I said, um, can I ask you something? He says, what? I said, are you dangerous? He says, absolutely not.... When I said that, I'm guessing you don't have the amount of money that you want. Kind of stopped. And he says, what are you talking about? How? Why would you say that? I said, well, if people with money are dangerous and you're not dangerous, there is no way your mind is going to allow you to get the money that you want to get Marie Larsen:                      06:25                       because you were not dangerous. I love it. Todd Gaster:                        06:33                       You just gotTa understand how it is that you're thinking and what, what the beliefs are that drive that. Marie Larsen:                      06:38                       Yeah. You know, and I've got to relate to your story as far as just like you're not living a lavish life or anything like that at the, at the beginning, you know, living in a mobile home, working, you know, hundreds of hours. I too, it's so funny. I had the mindset and it was all the mindset shifts for me, but I had the mindset that I just couldn't afford things right. And I'm, and I was sitting at funnel hacking live this last year and Russell Brunson stood up and said, hey, here's my two Comma Club coaching for 22 grand. Right? And I was like, that's so nice for people. I'm so glad that they get to do that. That was literally what I said to myself. I was like, that's so. I'm so glad that people get to do that. Good for them. And my brother leaned over to me and he goes, so you're going to do it. Marie Larsen:                      07:21                       And I was like, what are you talking about? He's like, are you going to do dude, I'm a college kid. Like I'm trying to pay for college right now. And he was like, he's really just. He's like, those who pay pay attention, are you going to do it? And I was like, holy crap, he's so right. He's so right. And I freaked out and I realized that if I was going to let one little thing like money stop me from the value that would be in there to change my life, then I would be working my nine to five for the rest of my life. And it wasn't like, not that there's anything wrong with nine to fives because there are people who love their nine to fives and that's fantastic for them. But I knew that wasn't the route that I wanted to take in my life. Marie Larsen:                      08:00                       And if I hadn't gone and have that complete mindset shift of more, um, oh, I can't afford it to instead saying, how can I afford this was just like, it completely changed my world now to the point where other college kids complain about, you know, spending a couple grand a semester for school and I'm over here paying thousands of dollars a month on, um, on these traini

Click Above To Listen In iTunes... Marie Larsen:                      00:01                       What's up everyone? This is Marie Larsen and you're listening to the audio. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tips have been life changing once I took action, so I decided to take my audio and speak to the next level by building a seven figure company that teaches people how to strategize and repurpose their content like a bro. The question so many People are wondering is, how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen. And welcome to the audio entrepreneurial. Marie Larsen:                      00:40                       What is up everyone? This is Marie Larsen, yet again, and I have a very, very fun guest on with me today. This guest is, um, unique in his abilities, meaning he is not a very common name mark out there and I'm so, so pumped to have him on here because he is a guru and our rocks are when it comes to video, he knows like the back of his hand. New Speaker:                      01:02                       And, uh, you know, you're probably wondering why the heck do you have a video guy on a podcast that doesn't make any sense, really want what I want to show you what I want to happen, go through and talk with you about is kind of the process that he's gone through to help purpose content, right? And to push out content and help people a lot and how you too can also use video within your own business. So this is nick and nick, will you go ahead and introduce yourself a little bit to us? Nik Koyama:                         01:28                       Yep, I totally thank you Marie. Um, so my name is nick. I have been a video notes since I was super young. I'm not because I always liked video. I actually started in skateboarding and there's this funny little thing in skateboarding where if you don't have videos of people kind of don't believe that you're good. So there's like a, there's this whole saying like footie or it never happened. So, um, I, my dream was to be a professional and if you want to be a pro you got to have videos. So I started making videos, started working with companies at age nine. I got my first sponsorship and learned a lot about video for business really early and then everything from there till now has just been basically using my life and my skills to, as experiments to help other businesses use video in new ways. So, um, you know, the way I approached video is a lot different. It's tailored for business in an industry that was not built for business at all. So that's Kinda where I'm at. Marie Larsen:                      02:23                       That's so awesome. So you got into it because of your passion for, for skateboarding. Yeah, that's right. That's the religion, religious religion. So in this last little bit then, how have you used video to help other businesses? Nik Koyama:                         02:37                       Uh, yeah. So let me give you an example. I used to own a coffee shop and one day I had a meeting with a client who wanted a video by the way I own the coffee shop because I made a video. Um, I'll, I'll, that's another story. So this client came to me and she wanted a video, uh, for this, for this like pdf thing she was making and then I started learning about our business and I realized she 1200 hours a year on a, on a phone doing sales calls and you know, I had this idea of like, well, what if I could make a video that kind of, you know, not just explain but showcase through she wise and what if we could implement that video in a way where she never had to get on a sales call again. And I made this video and I invented something I call the video business card and she, when she implemented it, she went from spending 1200 hours a year on the phone to locking in 95 percent of our business without ever getting on a phone. So when I started going down this path of automation and internal business processes, uh, and all this, like the three 60 of business, I started going down like how do we do other things besides just market with video? And I've, you know, developed a lot of cool things to let businesses save a lot of time, make a lot more money and build deeper relationships. So that's kind of how I use video to keep businesses alive. Marie Larsen:                      03:55                       Um, so what are some of those steps then that you can share with us that you do to save people time in video? Nik Koyama:                         04:03                       Yeah, so an important thing to know is like videos kind of like reality. Okay. It really makes people feel like they're there. But with video you can automate reality, you can jump from place to place, you can squeeze time. So the first thing I would ask a business owner to do is to kind of pay attention to the things in their life and their business that they're repeating. Everything that you repeat can be not only automated but upgraded because if you're repeating something like in, we brought in a Barista to train the new hires on how to make lattes. And I'm like, what do we do this? So we just made one simple video and we never had to do it again. Mind you, that video was never shown to the public, it wasn't advertising, none of that. It was a business automation tool. So that's like one example of something you can do is to, to kind of look at things that are being repeated and look towards automating and upgrading those things. Marie Larsen:                      04:55                       Okay. So like for example, like in, in my life right now, like I totally, I was just talking to my assistant this morning about it actually and she was saying, you know, Marie, you spend a lot of time on calls talking to people about the same process. Like elite, you use the same examples you go through and you talk to them and you use pretty much the exact same pitch, but you waste a ton of time just doing that over and over and over again. Right. And I was like, man, you're so right. Like I've been doing this for months, now I'm just getting on and doing the exact same thing. So this is a good example of when you would use something like that. Correct? Nik Koyama:                         05:31                       Yeah. So imagine a Marie like before people got on a call with you, they watched the two and a half minute video that explained your mission and explain what you did and how you did it and who you were. And it, it, it preframe you, basically position you as the expert. And then, uh, right before the call they saw a quick video that explains what's going to cover in the call. That way, by the time they get on the call, you're, you're not having to prove yourself, you're not having to explain what you do. They already know that now it's just a matter of tailoring and seeing if it's a right fit and ask you more specific questions. So that's the kind of processes we built out of different systems. We can do sales videos, sales systems, automation system. So, so I like to use video in a lot of ways. Nik Koyama:                         06:13                       Not only that though, um, I've been really interested in this thing right here and how um, how a lot of things can be done internally without hiring videographers because mind you video people. Oh sorry, the phone. So I'm video people were not trained in business in the industry, in film schools, they're not trained in marketing, they're not trained in sales, they're not trying to be quick, they're not trained to work independently. So here we have the most powerful business tool in the world, totally inaccessible by the people who need it businesses. So in a world like that, I mean, come on like we have like the holy grail of, of technology here and it's time that we stop thinking of it as like a luxury item or a self centered, you know, narcissistic tool. No, this is like a real business tool that if we don't get onboard immediately we were going to get left behind. Marie Larsen:                      07:02                       So what kind of steps do you think that people should take to do videography even just using their own Nik Koyama:                         07:09                       for one, I think the first step is understanding, having an understanding of the real power of video and the kind of purposes that it could fulfill. So for me, like, you know, video can be used to increase, um, cashflow like it, it could be a good money tool, it could even be the product, not only can it help market products and increase conversions on pages and all that crazy stuff, but it could literally be the product. Uh, I have, I have multiple video products out there that are, um, generating up, you know, over six figures each and it's because it's because it works like it's a really good effective tool impacting people. The next thing is obviously time automation. So again, look at, look at time, and then next is relationships. How can you share moments with people? How can you be authentic? What, what can you communicate to people that's going to impact them? So before even stepping into the realm of making anything, I think understanding what it could do is the first thing, because we have been clouded and pre framed by Hollywood and we're in, we're in a new world and it's, it's really cool. It's a really great time to be alive. Marie Larsen:                      08:14                       Okay. I really, really liked the. I think that video is something that a lot of people don't realize how much that they can use that content and make it their actual, their actual product. Can you talk about some of those products that you have and uh, and what you've done to, uh, to push those ou

Click Above To Listen In iTunes... Lindsey Bache Demonstrates Online Success Through Other People's Products..      What's up everyone? This is Marie Larsen and you're listening to The Audio Entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tips have been life changing once I took action, so I decided to take my audio, his to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like a pro. The question so new people are wondering is, how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen. And welcome to the audio on. Marie Larsen:     Yo. What's up everyone? This is Marie Larsen. I'm excited because today I have a good friend of mine who is crushing it also in the affiliate world. Um, I love finding cool people because cool people are just fun to be friends with more than anything, but I'm super excited because this certain friend of mine I guess I should say is I'm going about and finding ways to really blow up the affiliate world and continue to do so by helping other people and as provided lots of resources to do so. And if you've ever been, um, I guess if you ever questioned how to get started in the affiliate world or jump in and have no idea where to get started with, um, this is a good mentor and leader for us to I guess get started with and understand a little bit more of how he got started as well. So anyway, this is Lindsey Bache. I'm super excited. Lindsey, thank you so much for joining us today and I haven't seen any super fun. I'm super pumped. Lindsey Bache:                   01:35                       I'm glad to be on here. Thank you for having me. Marie Larsen:                      01:38                       Uh, yeah, so good. Um, so Lindsey, I have to just, I just have to ask, how did you first hear about the affiliate marketing world? There are a lot of people who haven't heard of affiliate marketing or a lot of people are listening to this and probably don't know I'm more than anything what it is. So how did you hear about it and why did you get started into it? Lindsey Bache:    02:00   Well, um, I, I had known about affiliate marketing for a long time. Obviously I've known about Internet marketing, but I was always a little hesitant to get involved because, you know, it always seems a little scary to jump into something you don't really have any background on. I didn't really have a technical background or anything. So I guess about two years ago I started paying attention to a guy named Ryan Stewman, actually the hardcore closer, uh, so, uh, you know, and I knew that he was using funnels basically to, um, to capture leads and stuff and to do sales. And so I started following Ryan and over time I decided, well, I'm going to buy some of his programs. And I got into his break free academy, learn how to build some funnels. He was using lead pages versus click funnels, which were kind of ClickFunnels people. Lindsey Bache:                   03:00                       Um, so I learned how to do that stuff. I knew he was doing a lot of affiliate marketing. He was pushing people to all the different, you know, when he taught you how to build funnels and things like that. He was pushing you through all his affiliate link so he was making money on top and not just as programs but so after a while, after about a year, just like going through his stuff spin and a lot of money feeling kind of frustrated actually. I decided I didn't want to do what he was doing because he was pushing a lot of stuff towards real estate and mortgage people and things like that. And then along the way I found Russell Brunson, um, you know, yeah, he's pretty cool. Marie Larsen:                      03:49                       And I was like, oh my gosh, this is the greatest thing I've ever seen. You know, Russell's awesome. And so, you know, I bought funnel hacks, jumped into click funnels and just like starting to just soaking up everything I could learn about it. And I wanted to create a product eventually and I was like, I don't just like everyone else out there, you know, you don't know what to do, you don't, you don't have like a set, I want to create this product, this is what I'm going to do, you know, so many people see that out there. So it's like, well, what do I do until then, because this is what I want my life to be, you know, this is what I know I'm passionate about. Lindsey Bache:                   04:27                       I've felt it. So I was like, I saw the affiliate program out there and I was like, you know what, I'm just going to just go into it and see until I decide what I want to do. I'm going to try affiliate marketing. So I started in on the bootcamp with Russell and click funnels and I'm just like anybody else. I started going through it, started feeling a little frustrated running ads and things like that. Not getting a lot of, um, traction. And then, you know, I just started reaching out to different people in that world. And I met a guy named Catlyn betteridge who was just like, I'm very, I mean this guy's a machine out there and I saw the things he was doing for building groups. I mean just building his group, just insane. And he's one of the most knowledgeable guys across the board I've ever dealt with them. So I reached out to him, got some coaching and from there it just kinda started moving in the right directions and I started connecting with the right people. But you know, that's basically the story when it comes to me deciding I wanted to get into affiliate marketing. Marie Larsen:                      05:41                       I love it. I love it. You stress more than anything that people get frustrated with it at some point. Oh, sorry, I totally have my, my uh, what's it called? Alexa is trying to talk to me. But anyway, I'll cut that part out. Um, uh, so I love that you said more than anything, there are a lot of people that goes through and, um, get frustrated with it. And the same thing goes with podcasting a lot of the times as well, you know, is that people within the first couple of episodes that are like, I'm Marie, I'm not seeing success in those, therefore I'll stop. And it's like, no, no, no, no, no. You just have to keep pushing past or you know, it's something that builds out what time and sending that. My brother Steven told me is the affiliate marketing in order before you are really going to start seeing a lot of profit from it or at least some profit and you have to be building stuff out for a solid year or something like that, right? Marie Larsen:                      06:37                       Where it really does take a lot of preparation, a lot of things in order to get those links all set up to get the audience that you're looking for a people who are consistently buy from you. And so not to get frustrated within that first year. And I would say the same thing goes with podcasting, with audience creation and just in general as you go into business. And there've been so many times for me, and I'm not sure about you, but that I've been frustrated more than anything, um, at times, you know, when I think within the first couple months I should be making, you know, millions of dollars or something like that . It's been a good reminder to me to just keep plugging along and to keep trying. So what was that like for you as you were going through the affiliate process? How did you not give up as far as you know, there were those frustrating moments. How did you push past those moments that you wanted to give up and Lindsey Bache:                   07:30                       to look back at my life, I've had a lot of ups and downs and stuff. I was raised in a good family. We had money and stuff like that, but like I was kind of spoiled growing up. So my work ethic didn't go real well. And then eventually I figured out the I wanted to be an entrepreneur after I graduated from college, started working for my dad and I was like, this is just not for me working for anybody. So I've had some different businesses along the way, you know, some ups and downs, things like that went through a pretty nasty divorce at one point in time. So I guess my point would be the, I, I, I've been searching for something all along, you know, like the would fulfill me as a person, you know, like obviously I think that always needs to be inside yourself anyways, but I've never been real happy with what I was doing and when I came up to me I've found, you know, Russell Brunson and click funnels and stuff like that. Lindsey Bache:                   08:35                       Um, and I realized I wanted to do this. I just knew there was something about it that just like, you know, was, was there for me and like I felt it in my heart. So when I started to do affiliate marketing I, I just like, I just knew that this is what I to do. It just like, it Kinda hit me, you know, like I, I was still, like I had another kind of business. It was making a living, but like I knew like I was every waking moment and I wasn't focused on that. I was focused on like building a group for affiliate marketing and going out there and trying different things and like, I mean I'd be up all night like on, in the affiliate marketing groups, like just talking to people, connecting with people, like getting like, you know, maybe I wasn't always the most technical guy, couldn't answer every question you have, but Dang it, I was the first one to jump on your, you know, your post and let you know I'm, I'm here this. Yeah. And so that's just kinda the way I started moving along and it helped me build my affiliate marketing group, which in turn helped me get some of my first commissions. Yeah. So you know, it's always

What's up everyone? This is Marie Larsen and you're listening to the audio entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tests have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like a throw. The question so new people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the audio on. Marie Larsen: Yo, what's up everyone? This is Marie Larsen. I'm so excited because today I have a friend of mine who I met through the digital marketing connections world. I guess you can say that it was through a friend from a friend, from a friend that I found this guy and he's been crushing and the reason that I wanted to bring on this specific person was because he has a relatable story that the majority of you are able to relate to. Right. And so I wanted to jump on and have him kind of relate his story as to um, I kind of, I guess more than anything, I hope you guys understand that you guys really can be starting this now and it's not something that, especially with podcasting, a lot of people think that you need all this extra time on the side in order to do it and that's not the case. So anyway, this is Ryan Helms. I really wanted to have them jump on. Ryan, it's such a pleasure to have you on here. I can't wait to get started with you. Ryan Helms: What's up Marie? I'm stoked to be on here. Like you said, average guy here literally just battled traffic on the way home from work to come down here and hop on this podcast. But I couldn't be more excited. Thanks for having me on. Marie Larsen: Absolutely. Absolutely. I saw, I, I love that. Before we jumped on here, Ryan was kind of going through and explaining the story to me a little bit and I'll have him go through, but honestly the thing that I really, really loved about Ryan's story is that he went through and explained to me that he, he has a nine to five job, right? And that he's trying to do a side hustle in order to create the dream that he wants to. And I kind of wanted to go through that process, Ryan, as far as, what mindset you had in order to create a, a new world for yourself by living in the current one that you're in and what experience that's like. So if you could tell us a little bit about your, you know, what you can about your job and why you decided to start a side hustle, that would be awesome. Ryan Helms: Yeah. So I work in a huge chemical company I manage are around 12 to 14 people and depending on the day and it, it can get super stressful. And for awhile there I was putting in 14 to 16 hour days every single day, Monday through Friday, working on the weekends a lot and this was probably in 2016 after about two years of working that I haven't always worked in that, you know, hectic, but you know, who was about two years where it was that kind of life and it started to catch up with me. I wasn't at the point of burnout but I could like that was on the horizon, like I saw it coming and I was like alright. So I was literally. Yeah, exactly. I was sitting on the couch which is about six feet behind me on a Friday night. I'll never forget it. And I was somehow I got started looking at plane tickets and I came across the plane ticket to Nairobi, Kenya for like 750 bucks. Ryan Helms: And I was like, you know, I never really looked at plane tickets. I didn't know if that was a good deal, but it seemed like an amazing deal to me and that was round trip from Atlanta to, to Kenya. So I bought it, like, didn't know what the Hell I was going to do, had had no idea about anything. So I sat on it for about three months, decided I asked your plan something. So I went over Thanksgiving here in the...I right. So end of November of 2016. I just took a solo adventure to a Kenya and Tanzania and you know, it sounds kind of Cliche, like, oh, I found myself when I was on this trip, but truly it was, it was a life changing experience for me and you know, not only because, you know, I got to go on a safari and go to Zanzibar and be on one of the most beautiful beaches in the world. Ryan Helms: But, you know, I met people there that had, you know, that were traveling as well and they had these amazing stories and a lot of people were there through a lot of different paths. I mean, I met a guy who, you know, him and his best friend had been climbing the corporate ladder and then his best friend got killed in a car wreck and he like had this epiphany that he didn't want to do that. So He'd been saved up money. I've been traveling for 18 months. I met people that had sold everything and had just like, went total nomad style. I met people that were working like digital nomad lifestyle. So they were building businesses on the beach in Zanzibar and I didn't know how I was going to do it or what I was going to do, but I realized that I wanted to be able to make a decision like that if the point came in life when I wanted to do that because, you know, I don't hate my day job. Like by any means, like I'm not, I'm not that kind of person where I'm resentful towards, you know, the life that I have. Like I've get great opportunities and I'm, I'm grateful for it. But I knew if that point came when I didn't enjoy it anymore, I wanted to have the liberty and the freedom to say, you know, what, screw this, like throw the papers up in the air like the little memes you see and walk out. And so I got back and I decided I needed to put myself on a path to do that. Unfortunately for me, I was never good with money. So when I started this I was about $55,000 in debt, that being student loans, credit cards, stupid ass sports car, stuff like that. So I just immediately jumped into it with the mindset that I wanted to start creating like little businesses on the side, these side hustles to help me first get out of debt in. Ryan Helms: I did that. I paid off that debt if about, oh, I think about 14 or 16 months. I paid off that 55 k in debt. Uh, which was an amazing feeling. And now I'm tackling the mortgage and I should have my mortgage for my condo that I lived in, paid off, uh, by November of 2019. So a little over a that and being super, uh, super aware of what I'm doing with my money, so being very intentional with how I look and not like not doing things, not like eating rice and beans and staying inside 24 slash seven, but just being intentional with what I do. So, you know, that kind of brings us up to like current state in life, why I started moving this direction. And then in particular about podcasting. So actually I skipped a big part of this. So I launched a kickstarter last year.  I created a physical product called side Hustle Journal. And when I did that I realized that it was such a difficult process because I didn't know any entrepreneurs. It's like, like we were talking Marie before this and you said you kind of grew up in this lifestyle. Like you're, you've been around like digital marketing and marketing and entrepreneurship for a long, long time. I didn't know anybody. Like honestly, I had not one person that I could reach out to and say like, Hey, like I know you're on social media or I know you own this business. Do you know anybody that could help promote what I'm doing here? And it had no one. So I ended up spending like 500 cold emails to people like trying to promote this product. It did. Okay. I mean it raised like $14,000 and I got it made. I got it funded so I was able to produce it and put it out into the world.  But through that process I realized that one, I didn't know anybody in to that I did want to know people so that the next time I did something like this, uh, it was such a struggle. So I started the podcast extremely selfishly because I wanted to meet people and I knew if I wanted to meet people I had to get very intentional about building those relationships. Uh, and I knew that having a nine to five job and being, quote unquote busy, was not going to be an excuse if I wanted to make this happen. So a march, I believe it was March 28th is when I officially launched the podcast. And uh, I put out seven episodes or so, one episode every day. The first week, and I've put out two episodes every week since then, so in about five months I'm over. I met, I think we just released episode 53 today if I'm allowed to ask, what are downloads looking like because of your intentional posting or I guess publishing twice. Ryan Helms: Yeah, no, this is a great question and it's, it's, I think it will be enlightening because some people may think it will be lower and some people may think it would be a lot higher. So going into this with no audience, no background really in this space or anything and podcasts, not having the best search seo functionality built into it. Uh, I started with like, you know, I was hoping my mom would listen to it, that, that type of audience and, you know, slowly slowly started growing and uh, the past two months I've been at about 11, over 11,000 downloads a month on it. Marie Larsen: I hope we are understanding the importance and how incredible that is. And how many, how many months have you been doing this for again? Ryan Helms: Uh, I think, uh, just came up on five months. Marie Larsen: Okay. So I just have to reiterate, because I tell my, tell my audience on a constant basis, Ryan, that people, as you were saying, need to get intentional, right? And, and in my words, I tell people to get loud with their audience, right? If you whisper into your audience, into your industry, then they won't hear you, but if you scream into your industry, then people might notice that you're there. Right? And so again, by doing that, he posts twice a w

Hey guys, don't you love it when you find people who are rock stars within your own industry, then all of a sudden you have like these two minds that are just going crazy at it, figuring out new strategies and ideas that you can use in order to improve your audience and take them to the next level. I have Daxy Perez on here with me and I'm super excited to talk about the things that we're going to talk about of guys. We'll catch you in there. It's going to be awesome. What's up everyone? This is Marie Larsen and you're listening to the audio entrepreneur. I spent the last year and a half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tests have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like approach. The question so many people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the audio entrepreneur.  I love finding people who are doing similar things to me because that I'm doing because it gives me the opportunity to figure out new strategies and figuring out how the heck I can improve and therefore help you guys improve. I'm always trying to find new ways to encourage you guys to improve and to help your audiences grow and by bringing on this specific individual, it is a great opportunity to go through it and figure out if the strategies that I'm teaching you is there any way, shape or form that I can go through and improve it as well. And so anyway, this is my friend, taxi. Um, do you guys have probably heard of him before? If not, I've mentioned several times in a few of my lives on the group profitable podcasting strategies for entrepreneurs. And so make sure that you're jumping on that because you'll hear more of his knowledge bombs here and this next little bit. But anyway, thank you so much for being on here. And if you want to jump in and just kind of introduce yourself to us and kind of tell us who you are and how you got into the audio industry, that would be awesome.  Hey, what's up guys? Daxy here. Audio entrepreneurs. It's really good to get to know you guys. I listened to your podcast with Tom Murray. Like, just like you say, you learned from me. I actually learned from Youtube because you know, if you're in something and you're like, that's all you're about. You have to learn everything that's, that's in that field. So I'm just obsessed with podcasts and I listen to somebody parked testers because you can learn from everyone even if it's what not to do, which is sometimes the best lesson, right? Yeah. Yeah. Like most of the time, like I only want to take a few things for people at distances. But uh, I'm so quick back story. I got into music when I was in high school because that kind of changed my life. I was not in a good state. I was, I didn't have any people around me.  And Music is, how is that? Hi, kind of escaped their sound and um, you know, I used to watch live streams. I don't know if you're at a dead mouse. Oh yeah. The keys to produce music live like before anyone, like it was on Ustream, like I didn't know if that exists anymore. She pretty much and lifted the curtains of how to create music for me in a world where, you know, I wasn't surrounded by the right people and that kind of changed my life. I start producing music once a remix contest and then college came around and then I was like, wait, what am I doing with my life? I'm not really sure how many skills I changed majors like three or four times trying to figure out what I was going to do. And college felt like high school. I wasn't learning from anyone and I didn't like the process.  The teachers weren't people that they were teaching things but they weren't experts at what they were teaching. There was teaching because they had to. And I knew I had to learn from people who are actually doing what they talk about. So I dropped out of school pretty much and I started looking online how to make money online. I used to watch a lot of udemy courses. I don't know if you guys know about denny. I'm still up now. Got into Ebay, drop shipping, got into ecommerce. I was, I was pretty successful for me. I went out to Thailand, became a digital nomad, try that out a little bit. And throughout that whole process I was freelancing and I was using one of my skills, I knew audio and I was helping people edit their podcast, just hustling on fiverr and upwork just sticking straight to audio. And then I met some guys in Thailand who had some big agencies who are producing podcasts for some big people. I can't name some of them because it's confidential, but I mean Tim Ferriss was one of our past clients and some of the big people. And I kind of got into that world. I learned more about the agency side of podcasting and now where I'm at now, I started my own agency about few months ago, have some dream clients. And uh, I just, I'm helping people out right now with podcasting, so yeah, I love the podcasting world. So any questions you got for me that can help out your audience, just let me know. Yeah, absolutely. So the first thing is, well, thanks for telling us about your background. That's so awesome. I currently am in college, but um, I'm taking all my classes online part time and just trying to like finish it out because I have a year left of school and at this rate, like I might as well finish it, but I love those stories. I love having the stories of where people are understanding that what they are passionate about is actually something that they could do to make a substantial amount of money off of. Right. And so going off of that, the audio industry is something that can be aggressive at times and there's a lot of people in it, you know, trying China to fight to the top and everything like that. And I also Dexia at one point was, you know, like music, music has always been my escape.  Like when I go for runs, like I listen to music, I listen to podcasts that you know, and it's just, I have to not think of anything but what's going on right there and so it's helpful for me, but for a lot of people in my audience, they're always asking questions about specific audio questions, right? Like how to improve their audio and little things like that. And you are an audio genius. Right? And so I thought that it'd be awesome if we kind of Chit chatted a little bit on some of the audio tips that you give to people so that they can get higher quality podcasts or you know, just audio in general for their businesses. So what would you say are some of the top tips or strategies that are, I guess, top tips that you could give to someone for their podcast as far as to improve that sound quality?  Okay. I'll start kind of from the start of the fundamentals. Um, and also, yeah, like you were saying music, like I tell people music is the language of the universe. Like a good song can touch anyone. I think like audio is like that too. So first of all, equipment you only want like the end consumer doesn't really care if you're pocket if like they just don't want it to sound bad, you know, so you just need equipment that sounds good at, you're not anything after that. It's like a small percentage gains. So don't spend a lot of time on equipment despite the basic standards that atr 2100 and just go with that Blue Yeti, which, you know, I was just talking to you about the, the cable breaks a lot. So don't buy the Blue Yeti actually. And um, it's just um, making sure that when you're looking at your levels, depending on a, you use audacity or audition that you're not peaking, that you're not in the red because then that's not good. You don't even know if dynamics in there. So you can't do the awesome stuff to after. I usually use a prerecording checklists with my clients. So pretty much it's a checklist of things that should always be reminded of it before they record. So you know, make sure that your voice is actually recording because cast were like, that's the most important one, right? I've been podcasts where 30 minutes with a guests and we're like, and I'm like, Holy Shit, I didn't record that. Sorry man. And then you know, you waste your time and their time and that's the worst feeling in the world. And you lose a lot of work.  Checked an extra. Yeah. We're implementing this right now. Your brother said the same thing. I remember he wasn't a story, uh, Steven Larson and he was like, I just record an hour long thing and I forgot to record it. And I saw the look in his face. I'm like, dude, I know that feels like  you dropped some insane value bombs during those times and you know, it's like in the moment your mind is just going and it's awesome and you get done and you look at your mic and it's like muted. And I'm, you're like, no,  that's the second time around. You are not as passionate. Passion is how do I get through this quick without being mad. So yeah, the prerecording checklists, I usually, that's the first thing. And make sure you're recording. I like to tell me guests like, uh, that, you know, make sure you don't have any fans on any loud noise in the background. Make sure you're not drinking or eating when we're interviewing because that makes noises or like this right here, I'm clicking. That's not good to do.  I'll start drinking. My water bottle will demonstrate what not to do. Yeah. And that just doesn't sound good and noise is like, it causes dissonance. People think quality doesn't matter, but like imagine your favorite song and you listen to it on the radio and it was like a Shitty, like it was like, you know what it's like half static and have, you would probably only like 91 to listen to it because it causes cognitive dissonance, which means you ca

Yo guys what's up! So I actually am excited because today I get to celebrate the fact that I got my first group of haters that ask why the heck would you be excited about that and I'm going to explain that here in this episode... What's up everyone? This is Marie Larsen and you're listening to the Audio Entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tips have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like the throw the question so new people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the Audio Entrepreneur. Yo! What is up guys! I'm so excited you're in here and listening. So I have to jump in, after listening to that intro you're probably saying, "Marie, why in the world would you be excited about something like getting your first group of haters?" And I have to say when I got some messages on Facebook just a little bit ago, they went something like, "Hey Marie." Like you know I was going through and it was like, "Marie! You're awesome! Thanks for this. Thanks for that. You provide value." Then I got my first group of haters...first few messages that said "Marie, you stink at this. You don't provide value here and..." And they're going all off, right? And at first I kind of took it personal and I was like, "Man this kind of sucks." Like. I did to hurts to have people say like, "You're not bringing stuff to the table." But then after a while I sat back and I thought I was like, "Actually you know what this is. This is a good thing." And as I was going through looking at some of these...you know my pulse started rising and the adrenaline started pumping, and it kind of stinks to think, "Man there are people out there..." that you know like... "Why doesn't everyone like me?..." you know that kind of thing. And I was like, "Dang it, this kind of sucks." But as I kept thinking about as I said...I was having a moment of, "Actually this is going to be a really, really good thing for me because truth truth be told I actually don't want everyone to like me." Which is really funny because if everyone likes me, I don't know what specifically my actual audience came from. Now I know that that is by far one of the funniest things that most people are like, "Why the heck, Marie, are you excited about your hater group?" Now as I've going through and really figured out that specifically people who come come to you and say, "Hey I don't like it when you do this or I don't like when you do that..." That is like customer feedback and research that they're given to you for free. Now, yes, there are haters, and there are people who are just being blatantly mean... But in all honesty, having haters like that is probably one of the best things you can have for your business. Just so you know specifically what people are looking for to provide more value for them. So this podcast is kind of funny because I'd like to thank all the haters out there. I know that a lot of times people are like, "Marie, you know, you do so great at so many things," and I really appreciate it, but I also appreciate the people who give me true honest feedback on the things that I'm doing well and the things I should continue to improve on. Now as I was going to continue to read through some of these hater comments has gone down I was like, "Wow." If people are taking the time to stop and really voice their opinion on something, that's knowledge and information I can use to not only better improve myself, but improve what people are looking for within my products within my services, within my lead magnets, it's within you know the value in information I'm trying to get them, right? And so that right there was one of the best lessons that I could have learned just about how haters are great... You know, I know that sounds so funny, and I'm going use that all over my facebook feed in the next little bit... I actually am so grateful for my haters... I asked some people kind of specifically what what they appreciate about their haters. And they said this, "I would say don't be afraid of complaints. The fact that your customer is taking time out of their day to give you feedback means that they care. They should be appreciated. If someone didn't care then they would not necessarily feel the need to complain. They go straight to your competitor." Someone else said, "Think about when you unfriend someone on Facebook. You don't reach out to tell them, 'Hey screwball, I'm unfriending you because you're an idiot.' People just go and unfriend people. If they really care, then they'll call you out and talk about it before they give up on you. Customer service is the last call before you lose them. So don't assume just because they said that they hate you doesn't mean that they actually hate you. They're telling you they're upset with you, and they still do kind of love you. Otherwise they would not be taking the time to ask your help." Guys I cannot stop laughing at those two comments that were written to me by some friends who were in the digital working world as well. I was dying. I thought it was so true... We went on and continued to talk about complainers provided a road not for increasing revenue. Now a lot of people were were saying you know, "Why would you take the time to increase your revenue on people that hate you within your haters group?" And someone said, "5 percent of your unhappy customers who do care enough to complain give you a roadmap for how to fix whatever ails your business. Because while the people who take the time to complain are a small percentage of your overall customer base the conditions of their to despite his dissatisfaction applies to all customers. And this way the haters are the vocal representatives of everyone your company serves." I love this. I was going through, and as I said I was chatting with some digital worker friends on this topic because I really was upset first... I was like, "Man I thought everyone should like me." I thought everyone should really care about what my voice has to say. And I had a really hard time with it. But when I went through, and I started thinking about it, and getting this kind of information from some friends I seriously was like, "Holy cow the people stopped to complain and really tell you what they don't like or the people who are literally giving you a roadmap to how for how to fix whatever ails you in your business whatever thing is that you really really struggling with." I totally believe and I truly believe in making sure that you go through and fix what you can in the past for people but also to be careful that you don't get bogged down by this information. And this is how I've gone about to really discover how I can continue to improve on the value that I'm giving to my customer base to my audience base to people who take the time to listen to me. It was one of those moments I was like, "Man I really appreciate people who take the time to complain." They're tasteful ways to go about it, and there are people who are just being mean of course. But I was so grateful for that, and I really think the complaints are valuable because it's pretty much free information of how to continually improve yourself, right? I totally believe in having, I guess, constructive criticism and going through and really building that out with your good friends and stuff like that. However at times they'll just tell you that you're always great... So those haters groups are so awesome, right? Sometimes praises is massively overrated because people don't take the time to really stop and tell you what you should improve on and so having a haters group is actually going to be one of your most helpful groups on the planet. So thank you to my haters group is all I am trying to say. Thank you to my haters group for really trying to help me improve. Before you give up on me, I really do appreciate that and I know that there are times that other people feel the same way that if they fail at something or someone says something rude to them that they shouldn't give up giving up on you, and instead you should find ways to take the information that someone said before giving up. Realize that you could succeed and push forward with the information that they gave you. Anyway, guys... This is a short episode today. Just had to celebrate with you guys about my haters group because I have officially made it to the point where I get a haters group.  Have a good one guys!   BOOM! Thanks for listening. Don't forget to rate and subscribe. Do you have questions for me? Go to the facebook group profitable podcasting strategies for entrepreneurs and I'll be sure to do an episode to answer your next question. Again guys, my name is Marie Larsen and this is the Audio Entrepreneur.

What's up everyone? This is Marie Larsen and you're listening to the Audio Entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tips have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like the throw the question so new people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the audio entrepreneurial. Hey, what is up everyone? I'm so excited because today I wanted to go through it and ensure the four steps that I use to create a social media content calendar calendar. Now, for those of you who know a little bit about me, I have gone through in this last little bit on my social medias and ask what you guys are doing for your content calendars and kind of share what I do in order to boost up my social media is, and the way that I have now. I will tell you right now, the first thing is to make sure that you are willing to be consistent in this next little bit. I have four different steps that I want to share with you on how I have created my social media editorial content calendars or whatever you want to call them.  So let's start with the first one being figuring out what content really resonates with your target market. Now, it really doesn't make sense to take content or, um, go through and grab content or create content that isn't what your, um, I guess what your audience is looking for. Right? And so I have gone through in this last little bit and I've really done some research to figure out what my audience is, is really looking for, right? What you guys are looking for in order to grow and to feel like that I'm helping you in the best way, or you know, if you're doing it for you and your audience, what you can be doing in this next little bit to help your content to really resonate with your target market or with your tribe per se. And so going through and really figuring out what content resonates with your people and is really, really important... I've done this by going through and asking on social medias for a long time-in my facebook groups, on my instagram stories- to go through and figure out what is of most interest... Now a lot of people, what they do is that they will just assume that they understand what their audience is wanting. And I will tell you that is not the right thing to do. Assumption never gets you in the, in the right direction, right? Like, you can't just assume things. And so I figured out that if I go and actually asked my audience literally through, you know, these really hard, you know, harmless ways of via the highlighted stories are just stories on instagram or in my facebook groups to really peak questions so I understand what they are looking for. I'm doing this podcast episode because while I've been doing it for a long time for my personal company, but I know that it's something that you guys are really interested in as well, if that makes sense. So going through and really doing like a, like a social media audit, right? And figuring out what, what that really includes and I will include in here in my blog like a social media audit and what you should be doing for your social media strategies. But you should make sure that you have a clear plan of how your business will use channels like instagram, facebook, twitter, and significantly increase, uh, it will significantly increase your chances of success if you go through and really plan this out. I did this with my team just a little bit ago and I will tell you it was one of the most helpful and successful things that I've done to really sit down and realize what a use as we have for twitter and, you know, analytics that we wanted to use for instagram, going through and doing facebook analytics and really just pushing that out and all different ways. And people asked me what do I mean by the social media audit. A social media audit is the process of reviewing what's working, what's failing and what can be improved across all your social media channels. And most people don't look forward to audits because it's a lot of numbers and people don't really have a good feel for it because you know, normally the last time you heard about an audit, it was usually from the irs, right? Or issues that you have with your tax returns... However, I'm not out of, not all audits are bad, especially for your social medias. And so I'm going to go through a lot of what I've learned from this has been through sprout social.com, which has been super, super helpful for me to go through and really understand how to create a social media audit and they have templates there in everything that I am more than willing to share here as well... So the audits can be a fantastic thing... So I'd tell you figure out what content resonates with you and go through a social media audit, really figure out what you want to, I guess, hit really hard for each social media platform and the reason that you're going through and hitting that content for each one. The second thing I would say is decide how often to post... Now I will tell you, um, you are supposed to be posting on your personal facebook profile three to five times a day and your facebook group a five to seven times a day. Twitter at least five times a day. Linkedin, two to five times a day. Google plus three to 10 times a day. And pinterest five to 10 times day. Guys, there are so many ways that this can get overwhelming, like crazy, and there are lots of guidelines to help you figure out what times are best to really push out, I guess, really push out this information or really push out at the time of day where this content is going to be consumed in really good ways as well. Now, something that I've learned is if you go through and look at facebook, facebook is a low volume to high volume network, meaning you don't want to post too frequently or else fans will get too frustrated with too many posts. So make each post really count by offering something valuable or interesting to your audience. And so your minimum should be a three times a week and your maximum you should aim for like 10 to 15 and aim for quality versus quantity in facebook. Now in twitter... Twitter is a high volume to low volume network, meaning you can share it more here because of twitter's fast paced nature, a shared content created by you or curated from other sources... Just make sure it's relevant and interesting to your followers...  Linkedin, it's a low to high as well. Make sure your content doesn't dominate the feed, but that you're sharing content that's relevant to your business and industry. Google plus, and it's a little high volume as well. Uh, for, I mean value for networking. I'm posting more frequently on Google plus gives google more content, keywords and expertise to index and search results in pages for you. So google plus you definitely should be posting as frequently as you can and pinterest... If you want your pins to get found and the high volume of content being shared on Pinterest, you should be posting more frequently. Use interesting, beautiful images and the right key words to get your content found and links that go back to your website. I will make sure to put this all in my blog so that you guys can go through and really walk through this as well. And these steps that I have found have been helpful for me and for my team and clients as well... So make sure that you really check that out and look for trends between publishing rates and engagement. There are a lot of facebook analytic reports. There are so many different kinds of analytic reports that you can get, um, for both, for twitter, instagram, Linkedin, for all of these different places you can easily go through and find that... And that's, that's awesome. Number three would be create or source great content to share. So after you've gone through and you figured out what content your audience is liking, how often you should be posting, and then going through and creating your source of uh, or sourcing great content to share can be one of the hardest things for people. Honestly. Step number three as the hardest thing for so many people to do. And it's the reason why I encourage so many people to start a podcast. And the reason for that being is that as soon as you have a ton of organic information, that is all you, it is so easy to go through it and push your content out like crazy because all, you know, people really find you as credible source like crazy. So once you have an idea of what content your audience enjoys and how often you need to be posting, it's time to find links to share. Whether it's someone else that your JV, you know, doing a joint venture with or someone or just your own links courses or things like that... If you don't have your own content to fill your calendar, you can use tools like buzzsumo or feedly, um, or stumble upon. There are lots of different types of social media content that's out there that, um, if you don't have the opportunity to, or I guess you're not creating your own content. And then there are ways that you can build out your social media a with other people's content as well. But I would highly, highly, highly suggest that if you're going to build out an audience that you take the time to go through and build out an audience, guys, that's really excited who you are, right? And what you stand for? and that you're building out a culture rather than just an audience... And there is a difference... I would also continue to go off and say be careful with the amount of content that you share from other people just because it can bog down your likes and the algorithms that facebook and twitter

What's up everyone? This is Mary Larsen and you're listening to the audio entrepreneur. I spent the last year and half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tips have been life changing once I took action, so I decided to take my audio on his feet to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like a throw. The question so new people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the Audio Entrepreneur. Marie Larsen: Yo. What is up everyone? This is Marie Larsen and I am here with a good friend of mine. This is Rick Hernandez. I'm. I'm super pumped. I'm Rick is the, how do I say this? The Co-founder, right? Of Sparkki team here in Salt Lake, so I'm super excited for this podcast. It seems super good. Make sure that you were sitting. Now we're going to give you as much value as we possibly can, everything from how do we say this, everything from the, uh, what your coach is, what your life coaches are not going to share with you is what we're going to share with you today. So anyway, this is my buddy Rick, will you jump in and tell us a little bit about yourself, who you are and how you got into this. Uh, this whole business stuff. Rick Hernandez: Yeah. I'm really excited to be here. First of all, a huge shout out to you for guests for your podcast. I'm really excited to be sharing with you guys, saw my story and really giving you tons of value for you guys so you guys can really take away and really learned something of value here for you today. So I'm really excited to be here. Marie Larsen: I'm so pumped. It's going to be great. So we have three secrets that Rick's thought up beforehand that he wants to share with you as far as stuff that you need to know with your life coach. Um, what your life coach isn't telling you. He's gone through and figured it out as far as things that you need to go through and improve in your own life and your own business. And I go about it that way. So we're gonna jump in right away here. There are three secrets that we're gonna hit here in this next little bit. So, um, will you just jump in and let us know what those top three are? Rick Hernandez: Yeah, definitely. Definitely. So before we jump into it here, like the whole entire term life coach, like this is something of a new thing that has come up about. Have you heard that term? Marie Larsen: Oh yeah. You know, everyone is out there claiming to be a life coach like crazy. I, I have a podcast is all the time that come to me and say I want to become the best life coach. I'm going to be a life coach out there. So you're, I guess in your words then like what, what is a life coach for people who have no idea what that is or I've never heard of that before. Rick Hernandez: Yeah. So the way that I like to turn specifically live coach, part of it is that somebody has something but you don't have that you want to get and they're going to coach you on how to get that thing that you want. So this could be, you know, in sports, it can be in business, it can be personal relationships, whatever it might be. They have something that you're seeking that you want to get and they're essentially going to go ahead and give you that scale coach up to that level, get you up to that speed. So that's what a coach... Marie Larsen: And you know, I, I personally have coaches like crazy. Um, some of my coaches are out, Steve Larsen and James P friel, Julie Stolen, um, and uh, and John as well. So there are seriously, there are so many coaches out there that you can use. One of my biggest ones is Russell Brunson as well. And so I'm grateful for that, but those have been, excuse me, awesome life coaches that I have used as well. Um, they not only care about what you do in business, but they care about your life in general and how your life is going to improve and what they're going to be doing for that. So, um, what were some of the life coaches that you've had in your life? Rick Hernandez: Yeah, I mean, so there's, I mean coaching comes in many different forms in person coaching, through learning through their entire system without our training program or reading their book, you know, watching their videos, following them on social media. That is a form of coaching because guess what, you learning by Osmosis, really following them along. If they're providing value in your life, more than likely you are doing some sort of value from them, whether it's they're doing it in person or not. So Don't think that coaching is, does this thing where you jump on a call and specifically help you coach you can be committed different for. Marie Larsen: Yeah, absolutely. And you know, there are many things. I've had all sorts of life coaches where people are life coaching me as far as physical health or to business health or to relationship health. Um, there's so many different kinds of industries out there that have these amazing life coaches out there, so that's really awesome. There are some of these coaches, they'll a good chunk of 'em that are missing a huge part of, uh, I guess we have some secrets that we want to share with you and rick is going to share these three secrets for you and what those secrets look like. Um, and how you should be approving that if you are a life coach or I'm to I guess kind of suggest this to your life coach. Rick Hernandez: Yeah. So these are Kinda the three things that they will not tell you. So this is, these are kind of like, did they keep them in like, you know, behind closed doors, they don't go in and discuss these things openly specifically if they are sort of community training or they're touching you on some specific skills, whether it be sales, marketing, engineering, whatever type of skill you're learning. They're not just going to come out and tell you. Like Tai Lopez is just going to be like, oh, and by the way, like here's the three things of why I'm really successful, so that's what I'm going to be sharing with you today, so I'm going to go ahead and kick it off with number three, which is build culture. Any massive influence or that you find out there, they're building cultures. If you go into their influence, if you go into the influence of circle their community, guess what? It's all about the culture. How do they call themselves? Why do they call themselves? How are they speaking to each other? What words are they using? How are they using those words? On what type of logos? I mean using like do they care about your message to the care by your values? This whole entire thing is a big, big, big deal. As you know, we don't. We don't do culture with the colts. Marie Larsen: Yep. We do build. It's one of my favorite shirts that I have from clickfunnels actually, is that we are not a cult, but we really are in the funniest way. Right? And the reason for those of you who have not heard that saying within marketing I have on my personal profile that I help people build out their cultures. Right? And the reason that we build up cultures is to build out a group of people that are going to buy. When you say buy, they're going to jump. When you say jump, that they're going to be such raving fans and that they're going to love everything that you're saying in doing guys. A huge way that you can go about doing that is getting loud in your market. You know, I share that with you guys a lot. I'm going through and making sure that you are building out and insane voice, right? Those who whispered into the market are not going to be hurt, but those who are going to scream into the market, no matter how annoying it might might seem to you, the more that you scream into the market about your specific topic, you will be hurt. Right? And I'd rather be hurt and non for something than not be not at all right? And so going through and making sure that you have all that is going to be really great and really useful within your own market. Rick Hernandez: Super, super, super key point, building that culture, and there's a specific reason why I call this one, number three, because this one has to happen before the next one. Really, really important that you build up that culture first because he doesn't think he never wanted the culture to get defined by itself. You always, always, always wanted to find the culture before the quarter starts. Building out super, super important because then the culture starts building and it's something that you did in design. Something you don't want to end up showing to places you don't like talking to people you don't really care about. So it's really important that you decide what language is going to be before you move on to secret number two, which is building a massive audience. 100,000. I'm talking millions of people. That would be following your message, following your beliefs, falling when you have to say so it's really, really important that you pay close attention. Number three, which is building that culture, and then finally number two, being able to go out there and actually start building that massive audience. Yeah, yeah, Marie Larsen: absolutely. You know, there are times that I actually jumped on with someone the other day, actually it was just this morning that I got on this call and I did a whole training for them, a coaching training in one of those life coaches and I jumped on and I shared with them how to go out and optimize their facebook profile and what things that they should have and what they shouldn't have and you know, I will tell you they, they jumped on and I said, oh, I have 500 friends on facebook, get no one likes my stuff. And I kind of chuckled and I said, you only have 500 friends. And I said, yeah, you know, like my grandma and my, my mom, they jump on and they like a