Hey guys, don't you love it when you find people who are rock stars within your own industry, then all of a sudden you have like these two minds that are just going crazy at it, figuring out new strategies and ideas that you can use in order to improve your audience and take them to the next level. I have Daxy Perez on here with me and I'm super excited to talk about the things that we're going to talk about of guys. We'll catch you in there. It's going to be awesome.

What's up everyone? This is Marie Larsen and you're listening to the audio entrepreneur. I spent the last year and a half doing podcasts and content creation for some of the fastest growing entrepreneurs today. Their strategies and tests have been life changing once I took action, so I decided to take my audio industry to the next level by building a seven figure company that teaches people how to create, strategize, and repurpose their content like approach. The question so many people are wondering is how is she going to do it? This podcast is here to give you the answers. Join me as I explained marketing strategies to grow my online business. My name is Marie Larsen and welcome to the audio entrepreneur.

 I love finding people who are doing similar things to me because that I'm doing because it gives me the opportunity to figure out new strategies and figuring out how the heck I can improve and therefore help you guys improve. I'm always trying to find new ways to encourage you guys to improve and to help your audiences grow and by bringing on this specific individual, it is a great opportunity to go through it and figure out if the strategies that I'm teaching you is there any way, shape or form that I can go through and improve it as well. And so anyway, this is my friend, taxi. Um, do you guys have probably heard of him before? If not, I've mentioned several times in a few of my lives on the group profitable podcasting strategies for entrepreneurs. And so make sure that you're jumping on that because you'll hear more of his knowledge bombs here and this next little bit. But anyway, thank you so much for being on here. And if you want to jump in and just kind of introduce yourself to us and kind of tell us who you are and how you got into the audio industry, that would be awesome.

 Hey, what's up guys? Daxy here. Audio entrepreneurs. It's really good to get to know you guys. I listened to your podcast with Tom Murray. Like, just like you say, you learned from me. I actually learned from Youtube because you know, if you're in something and you're like, that's all you're about. You have to learn everything that's, that's in that field. So I'm just obsessed with podcasts and I listen to somebody parked testers because you can learn from everyone even if it's what not to do, which is sometimes the best lesson, right? Yeah. Yeah. Like most of the time, like I only want to take a few things for people at distances. But uh, I'm so quick back story. I got into music when I was in high school because that kind of changed my life. I was not in a good state. I was, I didn't have any people around me.

 And Music is, how is that? Hi, kind of escaped their sound and um, you know, I used to watch live streams. I don't know if you're at a dead mouse. Oh yeah. The keys to produce music live like before anyone, like it was on Ustream, like I didn't know if that exists anymore. She pretty much and lifted the curtains of how to create music for me in a world where, you know, I wasn't surrounded by the right people and that kind of changed my life. I start producing music once a remix contest and then college came around and then I was like, wait, what am I doing with my life? I'm not really sure how many skills I changed majors like three or four times trying to figure out what I was going to do. And college felt like high school. I wasn't learning from anyone and I didn't like the process.

 The teachers weren't people that they were teaching things but they weren't experts at what they were teaching. There was teaching because they had to. And I knew I had to learn from people who are actually doing what they talk about. So I dropped out of school pretty much and I started looking online how to make money online. I used to watch a lot of udemy courses. I don't know if you guys know about denny. I'm still up now. Got into Ebay, drop shipping, got into ecommerce. I was, I was pretty successful for me. I went out to Thailand, became a digital nomad, try that out a little bit. And throughout that whole process I was freelancing and I was using one of my skills, I knew audio and I was helping people edit their podcast, just hustling on fiverr and upwork just sticking straight to audio.

And then I met some guys in Thailand who had some big agencies who are producing podcasts for some big people. I can't name some of them because it's confidential, but I mean Tim Ferriss was one of our past clients and some of the big people. And I kind of got into that world. I learned more about the agency side of podcasting and now where I'm at now, I started my own agency about few months ago, have some dream clients. And uh, I just, I'm helping people out right now with podcasting, so yeah, I love the podcasting world. So any questions you got for me that can help out your audience, just let me know.

Yeah, absolutely. So the first thing is, well, thanks for telling us about your background. That's so awesome. I currently am in college, but um, I'm taking all my classes online part time and just trying to like finish it out because I have a year left of school and at this rate, like I might as well finish it, but I love those stories. I love having the stories of where people are understanding that what they are passionate about is actually something that they could do to make a substantial amount of money off of. Right. And so going off of that, the audio industry is something that can be aggressive at times and there's a lot of people in it, you know, trying China to fight to the top and everything like that. And I also Dexia at one point was, you know, like music, music has always been my escape.

 Like when I go for runs, like I listen to music, I listen to podcasts that you know, and it's just, I have to not think of anything but what's going on right there and so it's helpful for me, but for a lot of people in my audience, they're always asking questions about specific audio questions, right? Like how to improve their audio and little things like that. And you are an audio genius. Right? And so I thought that it'd be awesome if we kind of Chit chatted a little bit on some of the audio tips that you give to people so that they can get higher quality podcasts or you know, just audio in general for their businesses. So what would you say are some of the top tips or strategies that are, I guess, top tips that you could give to someone for their podcast as far as to improve that sound quality?

 Okay. I'll start kind of from the start of the fundamentals. Um, and also, yeah, like you were saying music, like I tell people music is the language of the universe. Like a good song can touch anyone.

I think like audio is like that too. So first of all, equipment you only want like the end consumer doesn't really care if you're pocket if like they just don't want it to sound bad, you know, so you just need equipment that sounds good at, you're not anything after that. It's like a small percentage gains. So don't spend a lot of time on equipment despite the basic standards that atr 2100 and just go with that Blue Yeti, which, you know, I was just talking to you about the, the cable breaks a lot. So don't buy the Blue Yeti actually. And um, it's just um, making sure that when you're looking at your levels, depending on a, you use audacity or audition that you're not peaking, that you're not in the red because then that's not good.

You don't even know if dynamics in there. So you can't do the awesome stuff to after. I usually use a prerecording checklists with my clients. So pretty much it's a checklist of things that should always be reminded of it before they record. So you know, make sure that your voice is actually recording because cast were like, that's the most important one, right? I've been podcasts where 30 minutes with a guests and we're like, and I'm like, Holy Shit, I didn't record that. Sorry man. And then you know, you waste your time and their time and that's the worst feeling in the world. And you lose a lot of work.

 Checked an extra.

Yeah. We're implementing this right now. Your brother said the same thing. I remember he wasn't a story, uh, Steven Larson and he was like, I just record an hour long thing and I forgot to record it. And I saw the look in his face. I'm like, dude, I know that feels like

 you dropped some insane value bombs during those times and you know, it's like in the moment your mind is just going and it's awesome and you get done and you look at your mic and it's like muted. And I'm, you're like, no,

 that's the second time around. You are not as passionate. Passion is how do I get through this quick without being mad. So yeah, the prerecording checklists, I usually, that's the first thing. And make sure you're recording. I like to tell me guests like, uh, that, you know, make sure you don't have any fans on any loud noise in the background. Make sure you're not drinking or eating when we're interviewing because that makes noises or like this right here, I'm clicking. That's not good to do.

 I'll start drinking. My water bottle will demonstrate what not to do.

Yeah. And that just doesn't sound good and noise is like, it causes dissonance. People think quality doesn't matter, but like imagine your favorite song and you listen to it on the