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The Blogger Genius Podcast

Author: Jillian Leslie

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Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA.

In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space.

If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies!

I break it down. I'm not afraid to ask hard questions. Real takeaways in every episode! Please read iTunes reviews to see how the podcast has helped others just like you!

This podcast is brought to you by MiloTreeCart, the easiest software for bloggers and online entrepreneurs to sell digital products and MiloTree, the smart social media pop-up app you embed on your website or blog to grow your social media following on TikTok, Instagram, Facebook, YouTube, and Pinterest, plus your email list.

Please reach out to me at jillian@milotree.com with any questions or comments. I'd love to hear from you!
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If you are wondering how to grow a successful business as a one-woman show, this is the episode for you. Today I’m talking with Lisa Steele from Fresh Eggs Daily. She started a successful business around raising chickens. Her Facebook page turned into a blog. Her blog got her a book deal (she's coming out with her fifth book in 2022) and a TV show. And now she sells her own line of chicken supplements on Amazon and Chewy We talk all about: How she accidentally started her business after giving people advice on chickens How the pandemic has been a boon for her business How books don't make you rich, but give you credibility The ins and outs of selling products on Amazon What her blogging and social media. schedule looks like Why you don't need to always create new content, but update the content you have If you want to know how Lisa runs such a successful business all by herself, don't miss this episode! Show Notes: MiloTree MiloTree Easy Payments Beta Tester Fresh Eggs Daily Fresh Eggs Daily Cookbook Become a Blogger Genius Facebook Group 5 Secrets Successful Bloggers Already Know Cheat Sheet All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!
Today I'm diving deep into one of my favorite strategies for growing your email list: leveraging the power of freebies. But before we get into that, I want to touch on a crucial aspect of your business strategy—diversifying your income streams. If you’re still relying solely on traditional methods like ads and affiliate links, you might be putting your business at risk. This is where MiloTreeCart shines, allowing you to sell unlimited memberships, digital downloads, workshops, coaching, and mini-courses swiftly and seamlessly. We’ve even upgraded to AI-driven sales pages to make the process faster than ever! Why Email Lists are More Crucial Than Ever In the current online landscape, where social media algorithms are a moving target, owning your blog and email list provides a stable, reliable platform for business growth. I can't stress this enough: your email list is where the money is. The larger your list, the more potential customers you have for your digital products. Show Notes: MiloTreeLeads Beta MiloTreeCart Book a FREE 20-minute call with me MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Power of Freebies What’s the fastest way to grow this valuable list? Offer something of value for free in exchange for an email address. But it’s not enough to just offer anything; your freebie needs to be like a Hershey's Kiss—small, desirable, and immediately satisfying. Imagine you're at a manicure salon, and right by the cash register, there's a bowl of Hershey's Kisses. You're likely to grab one and enjoy it right there, rather than saving it for later—because you can’t just put a Hershey's Kiss in your pocket; it will melt! This is the essence of a great freebie. It should be something your audience can consume instantly and leave them wanting more. It’s about immediate gratification. The Ideal Freebie Your freebie should be: Immediately consumable: It should be something that can be accessed and used as soon as it’s downloaded, viewed right on the phone or computer.   Satisfying yet simple: Not a ten-page ebook, but something that provides a quick "sugar rush" of value—solve a problem, answer a question, or satiate a curiosity.   Engaging and desirable: It should make the new subscriber crave more interaction and content from you. Types of Effective Freebies Through numerous discussions with you, my audience, we’ve seen that the most engaging freebies aren’t necessarily the most complex. They are: Guides and cheat sheets: Short, sweet, and to the point.   Interactive content like quizzes: Especially those that offer personal insights or fun revelations.   Done-for-you resources: Templates or printables, like those we offer on Catch My Party, provide immediate utility. Using AI to Generate Ideas One tool I find incredibly useful in generating freebie ideas is ChatGPT. You can prompt it to brainstorm freebie ideas that fit within specific categories, like saving time, making money, or raising social status. These are triggers that motivate people to opt into your list. Chat GPT Prompt: "Generate a list of freebie ideas for [insert niche] that fits into one of these categories: Make somebody money. Save somebody money. Save someone time. Move someone toward happiness. Move someone away from pain. Raises their social status." Introducing MiloTreeLeads And speaking of making things easier, I’m thrilled to introduce MiloTreeLeads, a new addition to our product suite. This tool allows you to effortlessly create and distribute unlimited freebies. It integrates with major email service providers, simplifying how you collect and manage your leads. It’s designed to help you set up a freebie in less than five minutes, so you can start growing your list right away. Final Thoughts Remember, your freebie is often the first impression you make on a potential subscriber. Make it count. It’s the first step in a relationship that can climb the ladder from a simple free download to purchasing high-value products or services. For those eager to try out MiloTreeLeads and take advantage of our special launch pricing, head over to MiloTree.com/leadsbeta. This is an exciting step forward for anyone looking to expand their digital footprint and monetize more effectively. Before I wrap up, if you have a freebie that’s working wonders, or if you're seeing success in a particular area, I’d love to hear about it! Shoot me an email, or better yet, if you found this episode helpful, share it with a friend or give us a review on iTunes. Other Related Blogger Genius Podcast episodes You’ll Enjoy: #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes #299: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout #263: How to Turn Email Subscribers Into Raving Fans with Allea Grummert MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently availabl
Before I discuss the podcast, I’m thrilled to share some updates on MiloTreeCart. We’re transitioning MiloTreeCart to a more traditional subscription model. Therefore our lifetime deal of $349 is being phased out. If you are interested in paying once and owning MiloTreeCart forever and getting a bonus one-hour coaching call with me, Jillian ($300 value), don't wait! Plus, we offer a 30-day guarantee, so there's no risk. If you want to jump on a free 20-minute exploratory call to see if MiloTreeCart is right for you, just sign up here. Additionally, we’re introducing in the next two weeks, a new feature to help you offer unlimited freebies and collect email addresses effortlessly! Be on the lookout for my announcement. And now onto today's, episode... Content Strategy Will Help You Grow Online In this episode of The Blogger Genius Podcast, I'm interviewing Amanda Natividad, the VP of Marketing at SparkToro who is also a chef. We talk about current content marketing trends and strategies to get yourself noticed in the crowded online space. Amanda stresses the importance of creating original and valuable content, going beyond SEO-driven strategies to offer unique insights and expertise to build trust and credibility. Amanda recommends incorporating personal elements in your content, which is why she adds her own recipes into her marketing newsletter, showcasing her unique perspective and engaging her audience on a deeper level. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Amanda Natividad Sparktoro MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Shift in Content Marketing: Originality and Personality The landscape of content marketing is evolving, with a growing emphasis on having a distinct point of view and injecting personality into content. In a crowded digital landscape, having a unique perspective can help your content stand out, sharing your own experiences, insights, and expertise. Personal stories and anecdotes can make your content more relatable and engaging. This also signals to Google and to your audience that there is a real person behind what you create. Zero-Click Content: Providing Standalone Value One of the key trends Amanda discusses is the concept of zero-click content. This involves creating content that provides standalone value on social media platforms, without necessarily driving traffic to external websites. Focusing on creating content that offers value on its own can help you build a stronger presence on social media and engage your audience more effectively. It also makes it easier for potential fans to consume your content without having to leave platforms like Instagram or Twitter. Amanda also highlights the trend of brands focusing on being people-led, showcasing the people behind the brand and building a more authentic and relatable image. Dealing with Content Theft and Maintaining a Positive Mindset Content theft is a common challenge for many marketers and bloggers. Amanda and I discuss the importance of maintaining a positive mindset and focusing on creating new and valuable content instead of dwelling on how bad it feels. This can help you stay motivated and continue to provide value to your audience. Embracing an abundance mindset by sharing your knowledge and expertise freely can help you build a stronger connection with your audience and establish yourself as a thought leader. Conclusion: Embracing Originality and Expertise The conversation between Amanda and me underscores the importance of originality, personalization, and expertise in content marketing. By understanding your audience, injecting personality into your content, and embracing new trends, you can navigate the evolving digital landscape, create more effective marketing strategies, and rise above the noise. And in the world of AI, when content becomes easier to create, you need new strategies to get noticed. Lean into your humanness and your "vibe." Other Related Blogger Genius Podcast episodes You’ll Enjoy: Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire with Jillian Leslie Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products  
Today's guest on The Blogger Genius Podcast is Danielle Turner from Salt Sanity, a chef and food blogger, who has carved a niche for herself in the world of low sodium cooking. In this episode, Danielle talks about how she wrote and sold her first successful ebook using MiloTreeCart and how she focused it on all the things she wished she knew after her husband's heart attack. For the content of her ebook, she used past blog posts. For the marketing and sales, she used MiloTreeCart. She used the AI created sales pages, the launch calendar with daily marketing tasks, and the MiloTreeCart sales email templates to sell with ease. As a natural over-thinker this strategy worked great for her and she was amazed at the results! Show Notes: MiloTreeCart Book a FREE 20-minute call with me Salt Sanity MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Writing the Ebook You'd Like to Read Adapting to a low sodium diet (after her husband's heart attack) was a challenge. Recognizing this gap of what she didn't know when she was researching low sodium diets, Danielle was inspired to create a digital guide to help those struggling with similar dietary changes. Enter MiloTreeCart, the platform that became her ally in this endeavor. With MiloTreeCart, Danielle leveraged her existing blog content to craft her digital guide, simplifying the process with MiloTreeCart's pre-designed email prompts and AI generated sales pages. Embracing Imperfection and Automation During our conversation, Danielle admits to being an over-thinker, a trait many of us can relate to. MiloTreeCart provided her with a structured roadmap, encouraging her to take action and embrace the concept of "B-minus work." This mindset allowed her to progress and refine her work, automating tasks like email marketing to focus on what she does best—creating content that resonates with her audience. The Food Lover's Guide to Low Sodium Living Danielle's ebook, "The Food Lover's Guide to Low Sodium Living," is a testament to her mission to help people enjoy food while managing their health. The book, a concise yet comprehensive guide of about 58-60 pages, was crafted using a Canva template and initially promoted to her email list. Despite her hesitation to share personal stories, the positive feedback and pre-release interest were affirming. Beyond the Book: Coaching and Diversification As Danielle's mentor, I suggest she could expand her offerings by providing coaching calls and creating new ebooks to upsell to her customers. We also discuss the importance of diversifying income streams, especially in light of traffic fluctuations on her blog. By focusing on her engaged audience and exploring avenues like coaching and workshops, Danielle could further solidify her business. The Takeaway: Overcoming Overthinking Reflecting on our conversation, my biggest takeaway is the universal challenge of overthinking. Danielle's ability to move past this, to do B-minus work, and to confidently engage with her audience is a powerful transformation. It's a reminder that recognizing our value and exploring new income streams can lead to remarkable growth. Join the MiloTree Community If Danielle's story resonates with you and you're curious about how MiloTreeCart can help your business, I invite you to book a 20-minute call with me. Visit milotree.com, and let's discuss your business goals. Remember, we'll soon transition to a monthly subscription, so seize this opportunity! For any questions, reach out to me at jillian@milotree.com. Share this story with a friend who might benefit, and if you could give us five stars on iTunes, it would mean the world. Join me again next week for more insights and stories from the Blogger Genius podcast. Other Related Blogger Genius Podcast episodes You’ll Enjoy: Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire with Jillian Leslie Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
Today I'm sharing a special episode that I recorded based on my conversations with you. I get on calls with bloggers and almost daily. I see where so many of you struggle. In this episode, I'm sharing the five things I recommend you start putting into place now so that you can thrive in the ever-changing landscape of blogging and online business. The Importance of Adaptation in Business The business model for online entrepreneurship has undergone a significant transformation over the last six month. It's no longer just about putting content out there with the right keywords and hoping for the best when it comes to Google. Biggest takeaway of the episode: Today, it's about growing an engaged audience and effectively selling to them. Show Notes: MiloTreeCart Book a FREE 20-minute call with me Catch My Party MiloTree Pop-Up App Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Five Key Tips for Online Business Success With the headwinds bloggers are facing, such as the rise of AI, updates to Google's algorithm, and a decline in revenue from traditional sources like display ads and affiliate marketing things can feel daunting. But with the right approach, they can be overcome. So here are the five things I recommend you start putting into place to find financial success as a blogger and online entrepreneur. Define Your Niche The first step to success is defining your niche. It's essential to narrow down your focus to communicate clearly the problem you solve. This specificity helps attract the right audience who are looking for exactly what you have to offer. Remember, when you try to appeal to everyone, you often connect with no one. Develop a Strong Personal Brand Your personal brand, or as I like to call it, your "vibe," is what sets you apart in a crowded market. It's about showing up as a human, connecting with your audience on a personal level, and expressing what makes you unique within your niche. Your authenticity is your greatest asset. Diversify Your Traffic Sources Relying solely on Google for traffic is a risky strategy. Diversifying your traffic sources can protect you against algorithm changes and other uncertainties. Platforms like Pinterest and Instagram are not just for sharing content; they're powerful tools for driving traffic and building your personal brand. Prioritize Your Email List Your email list is a goldmine. It's the key to developing deep relationships with your true fans and driving sales. Unlike social media followers, you own your email list, and it allows you to communicate directly with your audience without the interference of algorithms. Choose Easy Tech Tools In the world of online business, technology can be both a blessing and a curse. While there are countless tools out there promising to make your life easier, it's important to choose simple and effective solutions. Avoid expensive and complicated platforms that can lead to frustration and wasted resources. Updates on MiloTree and MiloTreeCart and MiloTreeFreebies I'm thrilled to share some updates on MiloTree and MiloTree Cart. We're transitioning MiloTree Cart to a more traditional subscription model, which will provide even more value to our users. Additionally, we're introducing MiloTreeFreebies, a new product designed to help creators like you grow your email lists efficiently. The Journey of Online Business I want to remind you that online business is a journey, complete with its ups and downs. It's a path of continuous learning and adaptation. I'm here to support you every step of the way, and I invite you to reach out with your feedback and questions. Together, we can navigate the ever-changing digital landscape and achieve our entrepreneurial goals. Thank you for joining me on this adventure. Remember, the key to success is staying informed, being adaptable, and always striving to connect with your audience on a deeper level. Let's keep the conversation going and build our online empires with confidence and creativity. Other Related Blogger Genius Podcast episodes You’ll Enjoy: 2024 SEO Shifts: Strategies for Success Today with Lily Ray Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.  
What happens when your blog takes a major traffic hit after years of blogging and steady growth? I'm Jillian Leslie, host of The Blogger Genius Podcast. I sast down with Nell Foster from Joy Us Garden to talk about this. Nell is a blogger, YouTuber, author, and gardener with over 50 years of experience with plants. In my interview with Nell, we cover everything from how she stumbled into blogging, grew her business, grew her YouTube subscribers, and now is pivoting her business after getting impacted by Google algorithm updates and after losing 90% of her traffic. Show Notes: MiloTreeCart: Digital Product Sales Software Book Your FREE 20-Minute Strategy Call Joy Us Garden Blog Post Checklist FREEBIE MiloTree Pop-Up App Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Seed of an Idea: Nell's Journey Begins Nell's career started with selling gardening accessories. As the digital world evolved, she expanded into blogging and creating YouTube content, amassing over 135,000 YouTube subscribers. Overcoming Digital Challenges Nell discusses a significant setback when a Google algorithm update drastically reduced her blog's traffic. Instead of giving up, she's diversified her income by selling digital products like ebooks (which you can now write easily with ChatGPT), demonstrating the importance of adaptability in the online world. Diversifying Income Streams Nell has developed multiple income streams, including ad revenue, sponsored content, and affiliate marketing. She also sells digital products and focuses on business growth, ensuring her business's sustainability. Expanding Monetization Strategies Nell talks about her book launch for beginner gardeners and her interest in new monetization methods, such as starting a membership site and converting workshop content into ebooks she's selling with MiloTreeCart. I encouraged her to use her online presence and expertise to boost sales through her email list, YouTube channel, and blog. Building a Community and Engagement Nell is dedicated to growing her email list which is currently over 14,000 subscribers and engaging with her audience through weekly newsletters and social media. She emphasizes community building and drives traffic to her blog and YouTube channel with strategic content. Her team, including virtual assistants and content contributors, is essential in developing her business with new workshops and book projects. Conclusion: Nell's story highlights the dynamic nature of online business and the importance of being flexible and resilient. Her journey offers inspiration for anyone looking to establish or grow their digital presence. Keep an eye out for more stories and tips from online entrepreneurs on The Blogger Genius Podcast. Other Related Blogger Genius Podcast episodes You’ll Enjoy: 2024 SEO Shifts: Strategies for Success Today with Lily Ray Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Mil
Today I'm diving deep into the ever-evolving landscape of SEO and content creation. I'm thrilled to share with you a treasure trove of insights from my recent conversation with SEO expert and DJ, Lily Ray. The Quest for Diverse Income Streams Let's first talk about diversifying your income streams. Are you still tethered to traditional monetization methods like ads and affiliate links? It's time to chart a new course with MiloTreeCart. With MiloTreeCart, you can sell unlimited memberships, digital downloads, workshops, coaching, and mini-courses in a snap. Our AI sales pages are a game-changer, and I'm here to guide you through crafting your personalized digital product strategy. Book a free 20-minute Zoom call with me at milotree.com and prepare to be amazed. Show Notes: MiloTreeCart: Digital Product Sales Software Book Your FREE 20-Minute Strategy Call Lily Ray Blog Post Checklist FREEBIE MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The SEO Landscape: Decoding Google's Algorithm Updates In this episode, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google's algorithms. Deciphering Google's Current Mindset Google's recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms. The Plight of Niche Bloggers The impact of Google's updates on niche bloggers can be devastating, as seen with a Trader Joe's enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites. Embracing AI in Content Creation The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google's guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value. Final Thoughts and Resources As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at milotree.com/blogpostchecklist and continue building the blog and business of your dreams. Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast. Other Related Blogger Genius Podcast episodes You’ll Enjoy: Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
As the host of The Blogger Genius Podcast, I've had the unique opportunity to delve into the intricacies of building an online business. It's a journey filled with excitement and potential, but it's not without its challenges. One of the most significant hurdles I've faced, and I know many of you can relate to, is managing stress and maintaining a healthy mindset amidst the chaos of entrepreneurship. This is why I'm sharing my top 10 stress relief secrets, which I hope you find helpful in your own life. Show Notes: Book Your FREE 20-Minute Strategy Call MiloTreeCart: Digital Product Sales Software MiloTreeCart Affiliate Program MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Reality of Online Business and Blogger Stress In the digital world, stress levels are at an all-time high. We're all constantly grappling with Google algorithm updates, the pressure of competing with AI-generated content, and the overall uncertainties of the digital landscape. It's a lot to handle, and I've felt the weight of it myself. But through my experiences, I've developed these ten habits that have been my anchor in the stormy seas of online business and that's why I recorded this solo episode. Here are my 10 tips to relieve stress as an online entrepreneur and blogger... Tip 1: Setting Boundaries for Work-Life Balance The first habit I can't emphasize enough is setting clear boundaries between work and personal time. Working from home blurs these lines, and without strict boundaries, burnout is inevitable. I've found that having specific work hours not only boosts my focus but also keeps my motivation levels high. It's about quality, not quantity. Tip 2: Prioritizing Tasks with the Eisenhower Box Next up is prioritizing tasks. The Eisenhower Box has been a game-changer for me. It's a simple yet effective method to differentiate between what's urgent and what's important. This approach has allowed me to concentrate on tasks that truly move the needle for my business, keeping the overwhelming to-do list at bay. Tip 3: Embracing Simple Tech Tools for Productivity In the realm of productivity, I'm all for using simple tech tools. The Pomodoro Technique, paired with straightforward tools like tomato-timer.com, has revolutionized my workflow. I also love Google Docs and Google Sheets even thought they're ugly! It's about finding tools that are easy to use, like MiloTreeCart, that get the job done so you will want to return to over and over again. Tip 4: The Power of Connections Another habit I hold dear is maintaining connections. Whether it's with family, friends, or business peers, nurturing relationships is vital. It's easy to feel isolated in this line of work, so building a network within your niche and leveraging the power of networking is crucial for support and growth. Tip 5: The Importance of Continual Learning I dedicate time each day to continual learning. Staying informed about online business trends and emerging technologies is non-negotiable. It's how I empower myself to adapt and thrive in an ever-changing digital environment. Tip 6: Mindfulness and Gratitude Mindfulness practices, such as expressing gratitude is central to my stress management strategy. Reflecting on blessings are not just good for my soul; they're essential for my mental clarity and well-being. Before I go to bed. Each night, I make a list in my head of all the things I'm grateful for, and it puts everything in perspective for me. Taking this time to slow down and reflect, focusing on gratitude and how far I've come and all the blessings in my life does wonders for me, so I recommend you try that as well. Tip 7: Get Moving If you're not regularly moving your body, I recommend you start. It doesn't have to be intense, but what a difference it's made in my own life, especially for me who spends a lot of hours sitting in front of my computer. It gives me energy, boosts my mood, and gets me out of my head. If you hate exercise, just try walking outside. It honestly does wonders. Tip 7: Embracing Imperfection and Setting Realistic Goals I've learned to embrace imperfection and set realistic goals. Aiming for "B minus" work and celebrating small victories helps maintain a healthy perspective on achievement. It's about progress, not perfection. And those times when I can't reach my goals I try really hard to give myself grace. I don't always achieve it, but I have realized that punishing myself doesn't help and that if I can be gentle, it's amazing how much faster I can pick myself up and try again. Tip 9: The Value of Feedback Seeking feedback from trusted sources is invaluable. It offers fresh perspectives and insights that are crucial for refining business strategies and personal growth. And as you know, I offer free 20 minute calls with bloggers and online entrepreneurs who want to start selling digital products. People tell me they get so much out of these calls because I'm unbiased. I have distance, I am fresh eyes. So, you want people close to you who can see those opportunities. If you're feeling stuck and you're ready to explore digital products. Definitely book a 20 minute call with me. Tip 10: Prioritizing Mental Well-Being I try not to sweat the small stuff. It's incredibly easy to get caught up in those minor setbacks. So what I have found is that when I fixate on these small details, I can't focus on the important goals. So I try to recognize what small in the grand scheme of things like these are the things that when I look back in a year, I won't even remember. I also try to practice letting go. I also keep my eye on the prize, which are the big goals. I think about what the tasks are that can have a real impact on my growth and my success, and I point my north star that way. Sometimes it's just remembering that with a little bit of time, the pain will dull and it will pass. Keeping perspective is key to staying in the game, even when it feels tough. Conclusion In closing, I urge my fellow entrepreneurs to prioritize mental well-being. The tips and habits I've shared are more than just strategies; they're a testament to the resilience and determination needed to navigate the entrepreneurial landscape. Remember to give yourself grace and seek support when needed. By sharing my journey, I hope to empower you to face the challenges of online business with confidence and a healthy mindset. We're in this together, and with the right habits and mindset, we can not only survive but thrive in the world of online entrepreneurship. Other Related Blogger Genius Podcast episodes You’ll Enjoy: Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde? How to Overcome Negative Self-Talk with Laura Fuentes Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.  
I recently had the pleasure of sitting down with Summer Hammons from the crafting blog, Hammons Nest. In our conversation, we delve into the heart of building a successful online community and the nuances of running a paid membership. Building a Thriving Crafting Community Summer’s journey from a brick-and-mortar store owner to an online community leader is nothing short of inspiring. She launched “The Creative Nest,” her crafting membership that quickly gained traction with its initial 170 members (and has now grown to 300). This remarkable start was a testament to the demand for a space where crafters could connect, learn, and grow together. Show Notes: MiloTreeCart: Digital Product Software Book a FREE 20-minute strategy call MiloTreeCart Affiliate Program Hammons Nest Creative Nest Membership MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Sisterhood of Crafters One of the most striking aspects of Summer community is the warm vibe it exudes. Members refer to each other as “sisters” and “besties,” creating a warm and supportive environment. This sense of camaraderie has even extended beyond the digital realm, with members exchanging Christmas cards and engaging in other heartfelt activities. It’s a clear indication of the profound connections that can be fostered online. Content Delivery and Member Engagement Summer’s approach to content is both structured and engaging. She provides weekly live sessions, guest master classes, and themed craft tutorials that keep her members excited and involved. By offering a calendar of upcoming events and themes, she ensures that her members always have something to look forward to, which is crucial in maintaining engagement and preventing burnout. The Luxury of Membership and the Value of Community During our conversation, Summer shares her initial concerns about providing enough value and the feedback from those who left the group. She’s come to realize that her membership is considered a luxury, making the creation of a strong community even more important. The return of former members highlights the lasting impact of the connections made within her group. Understanding Member Needs Summer reflects on the revelation that some members feel overwhelmed by the content. It underscores the importance of recognizing the unique needs and expectations of her audience. Tailoring the experience to the members’ pace is a delicate balance that Summer navigates with care. Fostering a Family-Like Atmosphere Creating a community that genuinely cares about each other involves more than just shared interests; it requires a family-like atmosphere. Summer and I discuss the power of conversational interactions and the significance of making personal connections. From video calls to Christmas cards, these personal touches make members feel seen and heard, which is the cornerstone of a strong community. Creating Urgency and Excitement To keep the membership vibrant, Summer employs strategies like offering special bonuses and hosting virtual workshops. These tactics create a sense of urgency and excitement, drawing in new members and keeping the existing ones engaged. The role of VIP members as advocates for the community is also crucial, as they receive exclusive perks and help spread the word about the value of the membership. Embracing Technology and Authenticity A common misconception is that expensive online tools are necessary for success. Summer emphasizes the need to start simple and be adaptable. Our discussion highlights the value of authenticity and genuine connections over polished content. Embracing imperfection and being relatable resonates more with audiences and fosters a more authentic community. Conclusion My conversation with Summer Hammons was a deep dive into the essence of community building and content delivery in the online space. Her successful crafting membership serves as a shining example of how passion, creativity, and a structured approach can lead to a thriving community. Whether you’re a seasoned entrepreneur or just starting out, remember that connection, authenticity, and adaptability are your greatest assets. Join me on the Blogger Genius podcast for more insights and stories from the front lines of blogging and community creation. Other Related Blogger Genius Podcast episodes You’ll Enjoy: Monetize Your Passion Through a Successful Membership with Summer Hammons Starting a Paid Membership is Easier than You Think: Step-by-Step Guide – Solo Episode with Jillian Leslie Start a Membership and Quit Your 9-5 with Amanda DiNovo MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
Today I delve into the world of Pinterest marketing. I'm Jillian Leslie, the host of The Blogger Genius Podcast and co-founder of MiloTreeCart, and today I'm excited to share the insights from my recent conversation with Kayla Watkins, a Pinterest marketing expert who specializes in helping bloggers amplify their organic traffic and monetize their content. The Ever-Evolving World of Pinterest In the digital age, staying ahead of the curve is crucial, and for niche bloggers, the recent Google updates have been a game-changer. As someone who's passionate about helping fellow bloggers diversify their income streams, I've seen many turn to selling digital products as a viable option. In fact, I offer a free 20-minute digital product strategy call to help develop a digital product strategy and share best practices for monetization success. During my chat with Kayla, we explore the current trends in Pinterest marketing and how to make the most of this visual platform. Kayla's expertise in crafting effective Pinterest strategies to increase pageviews is invaluable, especially for bloggers in the food, fashion, beauty, and lifestyle categories. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? Kayla Watkins MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Tailwind Canva Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Art of Pinterest Optimization Pinterest is more than just a collection of beautiful images; it's a search engine marketing tool that requires a keen understanding of keyword research, content optimization, and pinning strategy. Kayla emphasizes the importance of finding the right keywords so you can create fresh pins to pin to your relevant boards, and updating existing blog content to stay relevant and maximize engagement. She also shares her approach to content scheduling and distribution, recommending tools like Tailwind to schedule pins and Canva for designing eye-catching Pinterest pins. Kayla's advice on pin design, Pinterest boards, pin titles and descriptions is clear: keep them concise, informative, and keyword-rich to resonate with Pinterest users. The Long Game: Building Sustainable Traffic from Pinterest One of the most striking points Kayla makes is the long-term nature of Pinterest traffic. Unlike the instant gratification of platforms like Instagram, Pinterest rewards patience and persistence. It's about trial and error, refining strategies over time, and understanding that significant results may take months to materialize. Kayla also touched on the future of Pinterest, predicting a continued focus on e-commerce. She encourages businesses to align their strategies with user behavior on the platform and to consider Pinterest ads to amplify viral content and evergreen posts. Leveraging Pinterest for Long-Term Stability Pinterest stands out as a social media platform that drives traffic to blogs or websites, offering a level of stability and control that's hard to find elsewhere. Kayla contrasted this with the fleeting nature of success on other social media platforms, highlighting Pinterest's role as a reliable partner in a business's long-term strategy as long as you understand the Pinterest algorithm. Repurposing Blog Content for Maximum Impact and Pageviews During our conversation, Kayla shares a personal success story about repurposing her Instagram content on Threads, the new social media platform by Instagram. By translating her most saved Instagram posts to fit the Threads format, she's seen a significant increase in engagement and email subscribers. This strategy has proven to be a game-changer, allowing her to insert her expertise into relevant conversations and grow her community. Key Takeaways and Next Steps My biggest takeaway from this enlightening discussion is the importance of a comprehensive Pinterest marketing strategy. It's essential to have a defined blog niche, solve problems for your audience, and incorporate relevant keywords into your content. Remember, Pinterest is a marathon, not a sprint, and it rewards those who are consistent and strategic in their content creation. If you're looking to diversify your income and drive traffic to your blog, consider leveraging tools like MiloTreeCart to sell digital products and create sales pages with ease. It's an excellent way to start monetizing your content and expanding your revenue streams. I hope you've found this blog post informative and inspiring. If you're enjoying the insights shared here, please consider leaving a rating on iTunes. Your feedback helps me continue to bring you valuable content and expert guests. I look forward to connecting with you again soon. Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman Unleashing the Power of Pinterest with AI with Missy Lund Cutting-Edge Social Media Tactics for 2024 with Lauren Litt MiloTreeCart, the Easiest Way to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
I'm Jillian Leslie, the host of The Blogger Genius Podcast and the founder of MiloTree. In my latest episode, I had the pleasure of sitting down with the incredibly talented Madison Wetherill, a food blogger, web designer, and podcaster at Grace + Vine Studios. Today, we're talking about the essential traffic strategies food bloggers (and other niche bloggers) need to know to compete in today's market. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? Joyfully Mad Kitchen Grace + Vine Studios MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Ahrefs Airtable Canva ChatGPT Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Power of Niche Specialization and Personal Branding One of the key takeaways from our discussion is the significance of finding your niche. Madison emphasizes that by niching down, food bloggers can establish themselves as experts and cultivate a dedicated audience. Personal branding goes hand in hand with this, as it's crucial to connect with your audience on a personal level. By showcasing your human side and creating relatable content, you forge a stronger bond with your readers. Adapting to Industry Changes and Optimizing for E-E-A-T We delve into the concerns that come with shifts in ad networks, Google algorithms, and the advent of AI technology. Madison's advice? Focus on building personal connections and optimize your website for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). This not only helps in establishing credibility but also in gaining the trust of your audience. The Art of Crafting an Engaging About Page Your "About page" is more than just a biography; it's a strategic tool to convey authority and trustworthiness. Madison highlights the importance of including a personal photo and linking to a well-crafted about page. This balance showcases your expertise while also addressing your audience's needs and interests. Monetization Strategies: Beyond Traditional Ads The conversation also covers monetization strategies for food bloggers. We discuss the potential of diversifying income streams through digital products like paid meal plans, newsletters, and ebooks. The goal is to provide specific and valuable content that solves your audience's problems, thereby building a community of loyal supporters. Essential Tools for Food Bloggers Madison shares her favorite tools, which include Ahrefs for SEO and keyword research, Airtable for project management, and the Kadence framework for website customization. I also chimed in with the mention of ChatGPT and Canva as indispensable tools for bloggers. Building a Community and Offering Value Our discussion highlightsthe shift from relying solely on ad revenue to creating valuable digital products and nurturing a strong community. The key is to connect with your audience, address their problems, and build trust through personalized and niche-specific content. Remember, food blogging is now more than just recipes—it's about the stories, the expertise, and the connections we make. Other Related Blogger Genius Podcast episodes You’ll Enjoy: Master Google Updates: Essential Survival Guide for Niche Bloggers! How to Make Money Blogging in 2024 (New Trends) Advanced Coaching Tips for Food Bloggers MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank
Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest Blogger Genius Podcast episode. We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, interior design bloggers, personal finance blogs, and more. Think of this as your survival guide to the new Google updates and an exploration into the latest trends in the world of digital marketing. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Steve Wiideman Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Adapting to Google Algorithm Updates As many of you know, Google's algorithm updates can significantly affect our traffic and income, especially for those of us who rely on ads and affiliate marketing to monetize our niche blogs. In fact, even popular niches, like food blogging, have taken big hits and lost tons of traffic. But bottom line, there's a silver lining!  I've been working with bloggers to pivot towards selling digital products, like digital downloads, workshops, memberships, online courses, coaching, etc., offering free 20-minute strategy calls to brainstorm and navigate this new income avenue. It's all about adapting and diversifying our monetization methods and traffic sources. SEO Expertise with SEO, Steve Weidman To give us a deeper understanding, I brought in SEO guru Steve Wiideman. Steve's expertise shed light on the necessity for bloggers to stay agile with Google's changing search algorithms and user behaviors. He stressed the importance of unique and helpful content, even in the age of AI-generated material. Beyond Traditional Web Search Steve urges us to look beyond the confines of traditional web search. Platforms like Google Discover, TikTok, and short-form media content are becoming increasingly important. It's about broadening our digital marketing horizons and embracing the platforms where our audiences spend their time. The Art of Keyword Research We also discuss the evolving role of keyword research in driving traffic and building brand awareness. Understanding user intent is crucial for creating content that truly resonates and provides value. For those hit by a drop in Google traffic, Steve recommended analyzing top-performing pages, studying competitors, and optimizing content for a variety of platforms and search engines. For new bloggers and experienced bloggers, it's no longer all about Google. Personalization and Marketing Channels The commoditization of content means we need to get personal. So even if you're in one of the most profitable blogging niches, like home improvement, personal development, fashion, mental health,  real estate, or travel etc. this is no longer enough to make a lot of money. It's a good idea to start using "I" and "me," and sharing your personal experiences to make our content more relatable. It will show your expertise and how well you know your specific niche. Steve also highlighted the need to stay on top of industry trends and utilize different marketing channels to remain competitive. Maximizing Marketing Vehicles In the latter part of our conversation, Steve emphasizes setting goals for increasing the utilization of various marketing vehicles. He suggests seeking expertise in platforms like LinkedIn and using AI to boost visibility and authority. The Rise of Generative AI Generative AI is revolutionizing how we interact and communicate. It's moving from providing solutions to taking actions, such as scheduling and content creation. This evolution opens up exciting opportunities for businesses in customer service, marketing data analysis, and content generation. Strategic Content Marketing for Niche Bloggers Steve encourages a strategic approach to content marketing. This includes reviving underperforming content through SEO reviews, UX assessments, and leveraging brand expertise. He also shared tips on using platforms like Reddit, Quora, and Medium effectively, focusing on providing value rather than self-promotion. A Granular Strategy for Success Finally, Steve advocates for a granular strategy. Start with one piece of content, measure the impact of each change, and continuously evolve. It's about being strategic, leveraging AI, and implementing a measured approach to content marketing and platform utilization. Embracing Creativity and Change To sum up, our digital marketing landscape is ever-evolving, and success lies in our ability to be creative, adapt to changes, and diversify our strategies. I hope these insights from the Blogger Genius podcast inspire you to explore new avenues like selling your own digital products and thrive in the digital space. Stay tuned for more episodes, and remember, I'm here to help you strategize your digital product journey. Let's embrace the change together! Other Related Blogger Genius Podcast episodes You’ll Enjoy: How to Make Money Blogging in 2024 (New Trend) with Jillian Leslie How Will AI Impact Blogging in 2024 with Steve Wiideman? The Truth About Blogging Success: Hard Work and Risks with Faith Mariah MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
Today I want to talk about how to look up from your own blog with fresh eyes to see the changing landscape and new trends. And then I want to share the best ways to pivot I recommend you start implementing now to grow your blog income. The Changing World of Blogging Is Blogging Dead? The first question I get asked is “Is blogging dead?” And I’m going to say no, it’s not dead but the blogging world is changing. Drop in Google Traffic As you know I talk to professional bloggers all the time, in all different niches, and recently I talked to four who all lost between 70-90% of their site traffic during these March Google updates.  Now we all know that when Google pushes out updates we shouldn’t change anything for about a month to see where the dust settles, but I don’t think any of these bloggers have seen such big swings before. So to be honest they were all a bit shell-shocked.  Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Catch My Party Anca from The Butter Table MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook GroupAll Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Google's Influence and SEO Shifts in Search Results So the first trend I expect to see is a decrease in overall traffic from Google for publishers or bloggers who are creating valuable content using best practices. Will we all be losing 70-90% of our traffic, my gut says no. In my experience, when Google makes changes they typically don’t reverse course. For example, when we launched Catch My Party, a lot of our users were Etsy sellers so we used their API and imported their products to our site, each product got a separate page. We did this for ease. We weren’t monetizing it. Google wasn’t seeing these pages as duplicate content so if people were searching for these products they could end up on our site. We were making really good affiliate income, the Etsy sellers were happy because of all the exposure they were getting, it was growing our traffic, and then one day it all went away. Google de-indexed those pages and that traffic and income were gone. My point is that Google changes usually move in one direction. And what is Google facing right now? Existential threats. Remember, all they care about is people coming to Google in need information and end up finding it and having a good experience. Recently though, the overall feel is the search experience has been deteriorating so Google has been making changes. Showing more results from Reddit and Quora. This is because they want answers from “real people.” Google has found that sites have been gaming SEO to make money with affiliate marketing, for example, and Google has been cracking down.  The Introduction of AI in Search Plus how is google going to implement AI in search. They are calling this the Google Search Generative Experience or SGE. Google is working on what this is going to look like, but one thing Google has said is their SGE will quickly provide users with the answers they need and not necessarily direct users to other sites or content.  If their AI, Gemini, can give you better results on their GSE page than sending you off to a site they don’t control, you better believe they will do that. In fact, I think it’s already happening in the travel space. Plus for successful bloggers monetizing with display ads, as 3rd party cookies get phased out,  advertisers not being able to track visitors, there will probably be downward pressure on ad revenue. Adapting to New Realities I was on a call with a food blogger this past week and I started painting this new picture for her and she couldn’t believe what I was saying. She’s an old school blogger. She doesn’t really use AI in her and feels like her readers could definitely tell the difference.  When I told her it’s all about her prompts and she could prompt her AI to sound like her, she got really upset. I told her she should start getting serious about learning how to use ChatGPT, she was shocked. When I told her that some people will be using AI for recipes and not going to blogs she didn’t believe me. She said, “Who’s going to get their recipe from a machine?” That's not high-quality content. Then over the next two days I heard of two people who get their recipes from ChatGPT and think it’s so easy. Do I believe everyone will be getting their recipes from AI, no. But it will become more common. I don’t mean to be painting a bleak picture for bloggers and they should not abandon creating great blog content. I just mean to point out that change is a foot and the more willing you are to embrace it, the more success you’ll have. What this really means is opening the aperture of how we see our business, our target audience, and our opportunities to serve them. I wouldn’t be surprised if the goal of cranking out blog posts, and getting them to rank in Google so you can make a full-time income from ad networks MediaVine or Raptive will shrink in the long run.  So I have 3 recommendations: 1. Diversify Your Traffic Sources Start investing in Pinterest again if you had given up on it in the past. It might take a couple of months to see ROI on it, but Pinterest static pins still drive traffic. I’ve heard of people going back to Facebook and using it to drive page views. I think this is especially true and platforms like Facebook are deprioritizing news. If you can build engagement with what you post on Facebook, you can drive traffic. I’ve even heard that people are starting to see traffic coming from other search engines like Bing. Bing is growing in search. So Google should not be your only play. And another place to invest in is growing your email list. Besides your blog, your email list is one of your most valuable assets. Because you own your email list. And all these people have said yes, to you showing up in their inbox. Think of that as them inviting you into their living room, so use it wisely. Give them value and let them get to know you. Focus in Email Marketing And remember, email marketing is the best and easiest way to sell. This also includes showing up on social media. Even if these platforms don’t drive a lot of traffic, right now, it’s about getting know. For you. Which leads to my next recommendation.  2.) Start Building Relationships With Your Audience Don’t think of them as nameless, faceless, “traffic.” These are real people. Like you are a real person. And this is where your competitive advantage moving forward comes into play. With AI, even great content is becoming a commodity. I can get a recipe or DIY from AI now. But YOU are not a commodity. You are a problem solver.  Start Focusing on Your Brand I did a solo episode on how you are now not just a content provider. You are an expert, selling your “vibe.” A few of the bloggers I spoke to this past week, didn’t like this idea because they’re used to hiding behind their blogs. But I’m going to say, this is the new reality. Get used to putting yourself out there, so people can get to know you. This is why you want to figure out your personal brand based on your expertise and vibe and start sharing it. And finally, my last recommendation: 3. Sell Solutions to Problems This is all about finding new income streams. We’re moving from an information economy (with AI, information is becoming a commodity) to a people-focused economy. Of course selling digital products is probably the easiest way to get started. If you want to talk to me about how to do it go to milotree.com and book a free 20-minute Zoo call with me. I’ll help you readjust your thinking as a blogger. I feel like this is what I do a lot of. And yes, starting with an ebook or guide or other types of digital downloads is a great place to start because they’re easy to create and they provide passive income. But what we see in our data at MiloTreeCart is the people making the most money are selling memberships, coaching, live 1-hour workshops. And notice something about each one of those products. It’s you showing up live with other people. Sure, if you want to create online courses go for it, but we're seeing mixed success with that. I feel like people are a little coursed out. Book a Call with Me to Talk About Digital Products And at MiloTreeCart, we have all the resources and step-by-step guides to launch these products with ease and without burnout. Just talk to me about it. There are opportunities out there. You just have to look for them. This is your time to connect with other bloggers in your niche, join Facebook groups, watch what bloggers in other niches are doing.  In addition to selling digital products, you could also look into selling physical products like if you're a crafter selling products on Etsy. And another thing you can sell are affiliate products. If you don’t want to start creating your own products and services, find affiliate products you can promote that will make you serious money. I’m not talking Amazon affiliate links.  But I recommend you find affiliate products that pay a lot of money. I'm talking about software products that have generous affiliate programs, so think about the tools you use and maybe you could be promoting them to other bloggers. In fact, we sell military card, as you may know, for a lifetime deal of $349 and we pay our affiliates $100 per sale. For example. We sell MiloTreeCart for $349 right now, lifetime deal. And we pay our affiliates $100 a sale.  April MiloTreeCart Affiliate Challenge And I’m even running a challenge in the month of April awarding an additional $250 bonus and a free hour-long coaching call for people who make 8 sales. You make 8 sales during the month you get over $1,350 in value. Here's how to join our MiloTreeCart affiliate program.  Look for Other Income Opportunities
In today's episode, I sat down with Brooke Riley, the creative force behind the DIY blog Re-Fabbed, and the founder of Re-Fabbed Boutique, to delve into her entrepreneurial journey and the lessons she's learned along the way. The Power of Social Media and Personal Connection One of the pivotal moments in Brooke's journey was her decision to leverage Facebook live video content to connect with her audience. This strategic move allowed her to foster strong relationships with her followers, which translated into increased engagement and growth for her blog. It's a testament to the importance of authenticity and energy in every interaction, a principle that Brooke holds dear. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Get my 13 AI Ebook Prompts Re-Fabbed Re-Fabbed Boutique MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Diversifying into E-Commerce with Re-Fab Boutique As Brooke's blog audience grew, so did their interest in her personal style. This unexpected demand led her to explore the world of e-commerce with Re-Fab Boutique. Starting with dropshipping, Brooke faced the challenges of long shipping times and logistical hurdles, but her transparency and authenticity won over her audience, leading to impressive sales. Embracing Imperfection and Taking Risks Throughout our conversation, Brooke emphasizes the importance of embracing imperfection and the willingness to take calculated risks. She shares her transition from dropshipping to managing inventory and the mindset shift required to start small and scale based on customer feedback and demand. Overcoming the Fear of Imperfection A common struggle for many aspiring entrepreneurs, especially women, is the fear of imperfection. Brooke and I discuss the need to overcome this fear and the power of taking action, even when things seem messy or unconventional. Brooke's approach to launching her coaching group and various businesses without waiting for the perfect timing is a powerful example of this principle in action. The Joy of Serving and Connecting with Your Audience Brooke also highlights the significance of serving and connecting with your audience. She urges entrepreneurs to personalize their approach, understand their community, and find joy in serving others. This, she believes, is the foundation for building authentic relationships and successful businesses. Consistency, Authenticity, and Adaptability Our discussion also touched on the challenges of maintaining consistency and the pressure to see immediate results. Brooke acknowledges the struggles but encourages entrepreneurs to stay committed to showing up consistently and focusing on the long-term impact of their efforts. The Unpredictability of Online Traction Brooke shares her experience of a two-year-old post suddenly going viral, reminding us of the unpredictable nature of online traction. She advises treating each viewer or customer as the most important person, as this can lead to exponential growth over time. The Entrepreneurial Journey: A Parallel to Motherhood Drawing a parallel between the challenges of building a business and the early stages of motherhood, I emphasize the need to prepare for difficulties, seek feedback, and be open to making adjustments. Both Brooke and I stress the importance of consistency and the willingness to adapt and pivot when necessary. Seeking Feedback and Building Relationships Brooke discusses the need for self-assessment and the willingness to change strategies if the current approach is not yielding results. We both underscore the value of seeking feedback, being open to constructive criticism, and building relationships within the business community. Embracing Challenges and Uncertainties In closing, I encourage entrepreneurs to embrace the challenges and uncertainties of business. Through MiloTreeCart, I offer support and guidance, emphasizing the normalcy of feeling uncertain and the potential for growth through experimentation and learning from others. An Invitation to Connect I invite you to connect with me for further assistance and reassurance on your entrepreneurial journey. Brooke Riley and I share our experiences and insights to empower you in navigating the complexities of building and growing a business, and I'm here to support you every step of the way. Remember, the path to success is paved with authenticity, service, perseverance, and the courage to embrace imperfection. Join us in celebrating these universal principles of entrepreneurship and take bold steps towards your dreams. A New, Exciting Way to Make Money with Brand Collaborations with Anca Toderic Cutting-Edge Social Media Tactics for 2024 with Lauren Litt The Truth About Blogging Success: Hard Work and Risks with Faith Mariah MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
The Ever-Changing Landscape of Blogging and Online Business Hello, fellow bloggers and enthusiasts! This week has been a whirlwind with Google updates shaking the blogging world, particularly affecting niche bloggers who rely on ads and affiliate marketing. It's a stark reminder of the importance of diversifying income streams. If you're considering selling digital products, I'm here to help. I offer a free 20-minute strategy call to discuss digital product strategies and best practices. Change is the only constant in our industry, so don't hesitate to reach out and book your call through milotree.com. A Conversation with Kayla Burton: From Baking to Blogging In this episode, I had the pleasure of interviewing Kayla Burton, the creative force behind Broken Oven Baking and a food blog coach. Kayla's journey from working in clinical research to a full-time food blogger and coach is nothing short of inspiring. She started her blog as a hobby in 2020, and within a few years, she's turned her passion into a thriving business and now helps others do the same. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Broken Oven Baking Food Blog Coach MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Struggles and Triumphs of Food Blogging Kayla and I delved into the common challenges food bloggers face, particularly the technical aspects like SEO and staying updated with technology. She emphasizes the importance of user experience, ensuring your site is fast, navigable, and answers your audience's questions. Kayla also shared her approach to personalizing content, making sure her readers know there's a real person behind the recipes. SEO for Food Bloggers: A Recipe for Success When it comes to SEO, Kayla advises focusing on user experience and providing a "warm hug" through your content. This includes FAQs, intros, and personalized touches that make your blog stand out. With the rise of AI, showcasing your humanity has become more crucial than ever. Crafting Your Unique Vibe Kayla's vibe is all about simplicity and ease in baking, with a personal touch that reflects her life in Chicago. She believes in sprinkling your story into your posts while still delivering valuable content to your readers. The Strategy Behind Recipe Selection Kayla recommends a dual approach to selecting recipes for your blog: targeting low competition keywords for easier ranking, and mixing in higher competition keywords for potential high traffic gains. She also stresses the importance of competitive analysis, looking at what's ranking on Google, and figuring out how to create content that competes effectively. Final Thoughts My conversation with Kayla Burton was a treasure trove of insights for food bloggers and bloggers in any niche. The key takeaway is the balance between personal touch and SEO optimization. As we navigate the blogging landscape, it's clear that adaptability, strategy, and authenticity are the ingredients for a successful online presence. Other Related Blogger Genius Podcast episodes You’ll Enjoy: What’s Next for Food Bloggers: Changes in 2024 with Megan Porta How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes The Truth About Blogging Success: Hard Work and Risks with Faith Mariah MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-t
Today I'm thrilled to share with you some invaluable insights from my recent conversation with Cassie Noyes, a leading expert in email solutions at the ad network, Raptive (previously AdThrive). But before we dive into the heart of email marketing, let me extend an invitation to you. If you're looking to explore a new income stream through selling digital products without the tech hassle, I'm here to help. Join me for a free 20-minute strategy call, and let's unlock your digital product potential together. Head over to milotree.com to book your free slot! The Critical Role of Email in Today's Blogging Landscape In this episode, we're taking a detour from the usual topics like SEO and site optimization to focus on something that's becoming increasingly crucial for bloggers – email marketing. Cassie Noyes, who spearheads the email solutions team at Raptive, joins me to unravel why email is not just a tool but a vital asset in building a loyal audience and boosting ad revenue. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Raptive MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Journey to Email Expertise Cassie's journey into the world of email marketing began in the realm of traditional print magazine publishing, where she honed her skills in audience development. At Raptive, she now dedicates her expertise to helping creators grow their subscriber lists and engage their audience effectively, ensuring higher open and click rates, and ultimately, driving more views and engagement to their sites. Why Email Matters More Than Ever With the impending demise of cookies and the evolution of AI in search, owning your audience has never been more important. Cassie explains that while SEO remains a key driver of traffic, having a direct relationship with your audience through email can make you a go-to brand, encouraging direct site visits over incidental search engine discoveries. The Identity Factor in Email Marketing The shift away from cookies means advertisers are on the lookout for more reliable ways to identify and target audiences. Here's where your email list comes into play. Each time a subscriber visits your site, their identity can be captured, allowing advertisers to pay more for those visits. This direct identification translates into higher ad revenue for you as a publisher. Best Practices for Engaging Your Audience Cassie shares that the content of your emails should be actionable and immediately useful to your audience. Think recipes or tips that they can apply right away. A welcome series can be a powerful tool to introduce new subscribers to the breadth of your content. Monetizing Through Email Incorporating affiliate links or product recommendations in your emails can be a subtle yet effective way to monetize. The key is to ensure these inclusions add value to your subscribers' experience rather than feeling intrusive. The Art of the Newsletter Consistency is king when it comes to newsletters. Cassie recommends a regular cadence, ideally more than once a week, to keep your audience engaged. Keep your emails concise, visually appealing, and easy to navigate, with buttons for links and a moderate use of photos and emojis to draw the eye. Crafting Compelling Subject Lines Your subject line is your first impression. It should evoke emotion and curiosity while hinting at the content inside. A/B testing is your friend here, helping you discover what resonates best with your audience and improving open rates. Maintaining a Healthy Email List Periodically cleaning your email list is essential for maintaining its health. Re-engagement campaigns can help identify inactive subscribers, and if they remain unresponsive, it may be time to let them go. Embracing AI in Email Marketing Cassie sees AI as a promising tool for content creation and brainstorming, offering efficiency and a boost to creativity. However, it's important to balance AI use with a personal touch to ensure your emails remain authentic and engaging. Final Thoughts Email marketing is not just a strategy; it's a relationship-building journey with your audience. By leveraging the insights shared by Cassie Noyes, you can transform your email list into a thriving community and a profitable aspect of your business. Remember, the power of email lies in the personal connection you forge with each subscriber, turning them from casual readers into loyal fans and customers. Other Related Blogger Genius Podcast episodes You’ll Enjoy: What’s Next for Food Bloggers: Changes in 2024 with Megan Porta New Ways to Grow Your Blog Income in 2024 with Amy Reinecke and Jennifer Draper 299: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
west episode, I had the pleasure of interviewing Anca Toderic, the food blogger behind The Butter Table, who has turned her passion for cooking into a thriving business by creating user-generated content (short-form video) for brands. Her journey is not only inspiring but also filled with practical advice for anyone looking to monetize their video content. Let's dive into the lessons learned from Anca's experience. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me The Butter Table Book a UGC coaching session with Anca MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Pivot: From Struggle to Strategy Anca's story begins with a venture that many can relate to—a business that didn't take off as hoped. She and her sister-in-law poured their hearts into a meal plan business for seven years, only to make the tough call to shut it down. This setback, compounded by the surprise of a new baby, could have been the end of her entrepreneurial journey. But with her sister's encouragement, Anca found a new path: TikTok. Despite initial reservations, TikTok became a source of fun for Anca as she shared her recipes and cooking tips. This platform was the stepping stone she needed to gain confidence and see the potential for monetization, which led her to start a blog and consider brand partnerships. Crafting the Pitch: The Art of Negotiation and Content Creation Anca's approach to pitching and negotiating with brands was all self-taught. She started by creating a portfolio that showcased her content and pitched her ideas to potential partners. Her first brand deal came as a surprise, considering her small following and the fact that her blog and Instagram weren't even launched yet. When it comes to setting rates, Anca did her homework. She began charging $650 for a 30-second video and later increased her rate to $1,000, offering package discounts for multiple videos. Her key to success? Discussing budgets and deliverables with brands to tailor her pricing to each project's needs. The Creative Process: Authenticity Meets Professionalism In creating content for brands, Anca focuses on authenticity. She often showcases products in a natural setting, whether it's through recipe development or cooking demonstrations. Her tools of the trade are simple yet effective—smartphone apps for filming and editing, natural lighting, and minimal equipment. This approach resonates with brands looking for user-generated content that feels genuine and relatable. Growing the Blog and Instagram: The Power of Collaboration Anca's growth as a blogger and influencer has been significantly boosted by her work with brands. With about 20-30% of her collaborations coming through PR agencies and the rest from in-house contacts, she has seen the benefits of backlinks from real companies and the exposure that comes from being tagged and featured on Instagram. Embracing the Learning Curve: Just Start One of the most empowering takeaways from my conversation with Anca is her attitude towards learning. She advocates for jumping into opportunities and learning along the way, rather than waiting to become an expert first. This mindset has allowed her to focus on making money from her passion and to avoid getting bogged down in the minutiae of branding and marketing. Looking Ahead: Teaching and Sharing Knowledge Anca's down-to-earth approach and relatable vibe have not only made her a success in her own right but also position her as a potential mentor for others. She's open to sharing her experiences and helping others navigate the world of content creation and brand collaborations. Connect with Anca For those interested in reaching out to Anca or working with her, she's accessible via direct message on Instagram at The Butter Table or through email at anca@thebuttertable.com. She offers one-on-one coaching sessions, and for my listeners, she's providing a special discount—$100 for the first five people who sign up at ugccoaching.milotreecart.com. My Offer to You: Let's Talk Digital Products As I wrap up this post, I want to extend an offer to you, my readers. If you're a food blogger or content creator not yet selling digital products like ebooks of your top recipes, you're missing out on a significant revenue stream. I invite you to book a free call with me at milotree.com, where we can discuss how to start selling your knowledge directly to your audience. Anca's story is a testament to the power of resilience, creativity, and strategic partnerships. By sharing her journey, she not only provides a roadmap for others but also inspires us to pursue our passions and find success in unexpected ways. Join me next week for more insights and stories that can help elevate your blogging game. Other Related Blogger Genius Podcast episodes You’ll Enjoy: What’s Next for Food Bloggers: Changes in 2024 with Megan Porta New Ways to Grow Your Blog Income in 2024 with Amy Reinecke and Jennifer Draper The Future of Blogging: SEO Predictions for 2024 with Casey Markee MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
Welcome to another episode of the Blogger Genius Podcast. In today's episode, I'm diving deep into the realm of creating and selling digital products—especially ebooks—and how they can significantly bolster your income and help you future-proof your business. The Call to Diversify Your Income In the digital era, relying solely on ads and affiliates for monetization is a gamble. The need for multiple income streams has never been more critical, and here's where MiloTreeCart can help. Imagine effortlessly setting up unlimited memberships, digital downloads, workshops, coaching, and courses in under five minutes. Yes, you heard that right! Thanks to the newly rolled-out creator-friendly AI sales pages, setting up your digital products has become a breeze. Show Notes: MiloTreeCart Ebook AI Prompts FREEBIE Book a FREE 20-minute strategy call with me MiloTree Pop-Up App Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Why MiloTreeCart? Hassle-Free Checkouts: Ensures a smooth and straightforward purchasing process for your customers. AI Sales Pages: These magic sales pages make setup a matter of minutes, not hours. Intuitive Sales Dashboard: Keep track of your sales with ease, understanding your business at a glance. Extensive Marketing Support: Over 100 marketing templates and guides to help with sales and marketing, ensuring you're never left guessing on your next move. Dedicated Support: Real people offering real help, because your success is MiloTreeCart's success. The Gateway to Selling Digital: Ebooks Ebooks are the perfect entry point into selling digital products. With advancements in AI, creating a content-rich ebook in under three hours is now within reach. Ebooks not only serve as a passive income stream but also allow you to test the waters with your audience, providing valuable insights into their preferences and needs. The Benefits of Starting with an Ebook Ease of Creation and Distribution: With tools like ChatGPT and Canva, creating and formatting your ebook is straightforward and efficient. Low Risk, High Reward: Ebooks offer a low barrier to entry for both creators and consumers, making it an ideal starting point. Builds Trust and Authority: By sharing your knowledge, you establish yourself as an expert in your niche, fostering trust with your audience. Minimal Customer Service Required: Unlike physical products, ebooks require little to no post-sale customer service. Selling Made Simple MiloTreeCart isn't just about creating digital products; it's about selling them effectively. The platform offers a plethora of marketing materials and strategies, including a six-day launch calendar and email templates, to take the guesswork out of selling. Features like upsells and coupons are also part of the package, designed to maximize your earnings and enhance the customer buying experience. Final Thoughts on Selling Your Ebook Selling is about service, and with the right approach, it can feel less like a transaction and more like offering help. Embrace the mindset that your product offers a valuable solution, and don't shy away from promoting it. Remember, people value what they pay for, so put your ebook out there, and let MiloTreeCart handle the rest. Jumpstart Your Digital Product Empire Turning your expertise into income through digital products is not just a possibility; it's an opportunity waiting to be seized. With MiloTreeCart, the path to creating, marketing, and selling digital products is clearer and more accessible than ever. Start your journey today and future-proof your business with digital products. If the idea of building a digital product empire excites you, MiloTreeCart is ready to make that dream a reality. With a special lifetime deal of $349, you can secure your digital storefront and never worry about recurring fees. Plus, with a 30-day money-back guarantee, there's no risk in taking that first step towards securing your financial future in the digital space.
In my newest episode of the Blogger Genius Podcast, I had the pleasure of talking again with my friend and social media strategist, Lauren Litt, to discuss the current state of social media and what tactics you can put in place today to explode your business. It's not about followers anymore! Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Catch My Party MiloTree Pop-Up App Lauren Litt Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Building Authentic Connections on Social Media One of the key takeaways from our conversation is the importance of building real connections and relationships on social media. Lauren points out that social media success isn't just about going viral; it's about fostering a community and creating authentic connections with your followers. She emphasizes the marketing principles of repetition and the balance of giving versus taking, highlighting the need for consistent content and the importance of providing value to your audience. A Success Story: The Power of a Dedicated Audience Lauren shares an inspiring success story of a client who, instead of aiming for a vast audience, focused on a smaller group of engaged followers. This targeted approach led to a successful product launch, underscoring the power of relationship-building and engagement with a dedicated audience. Managing Social Media Stress We also touch on the potential stress and mental health impact of social media. It's common to feel overwhelmed, but Lauren reassures us that it's possible to approach social media in a manageable way. She advised starting with small, consistent efforts rather than succumbing to the pressure of doing too much at once. The Art of Engagement: Quality Over Quantity Lauren and I explore the nuances of engagement on social media, noting that it varies based on individual goals and content. She stresses that engagement is crucial, regardless of how often you post. For some, daily posting is necessary, while for others, like mom bloggers, one post a week with daily follower interaction can be enough. Three-Phase Engagement Strategy Here is Lauren's social media strategy: Review your profile to ensure it resonates with your ideal audience. Respond to comments and new followers to foster a sense of community. Reach out to ideal followers to build authentic connections. She encouraged responding to those who regularly engage with your content, even if it's just to express gratitude for their support. Embracing the Personal Touch We discussed the personal nature of engagement, with Lauren urging me to connect with those who consistently interact with my content. Authenticity is key, and making genuine connections can be as simple as acknowledging someone you regularly see on the street. The Human Connection in a Digital Age Lauren highlights the irreplaceable value of the human connection and personal touch in an age where AI and automation are on the rise. Creating a warm and welcoming environment for followers is essential. From my own experience, I've seen the shift towards meaningful connections with followers. Authenticity and transparency in messaging are crucial for providing genuine and valuable content to your audience. The Significance of Real Connections As our conversation wraps up, both Lauren and I emphasize the importance of building real connections and relationships on social media, rather than focusing solely on metrics and numbers. The impact of genuine engagement and the value of showing up authentically cannot be overstated when it comes to creating a loyal and supportive community. Exploring Social Media Platforms: Facebook's Resurgence and Instagram's New Features We also discuss the resurgence of Facebook and Instagram's new community feature as potential tools for building community. While Facebook remains a staple for live events and group conversations, Instagram's Threads feature and the new community option offer additional touch-points for engaging with followers. TikTok vs. Instagram Reels The differences between TikTok and Instagram Reels were also a topic of discussion. Lauren explains that TikTok caters to shorter attention spans and a younger audience, making it a valuable platform for those targeting users under 30. Conclusion Our insightful conversation sheds light on the evolving landscape of social media and its implications for online entrepreneurs and bloggers. The key is to focus on authentic engagement and leverage the platforms that best suit your audience and goals. Remember, it's not just about the numbers; it's about the relationships you build and the community you foster. So, let's continue to navigate this digit
Today I'm thrilled to share insights from my recent conversation with photographer and business coach, Chris Pieta on The Blogger Genius Podcast. Chris's story is not just inspiring; it's a roadmap for any creative looking to turn their passion into a profitable business. The Leap of Faith: Transitioning from Corporate to Photography Chris's journey began with a bold step away from the security of a corporate job to follow his passion for photography. Self-taught and determined, he mastered the art of capturing stunning visuals and landed his first client in product photography. This initial success was just the beginning, as he went on to collaborate with over 50 brands and built his reputation. Show Notes: MiloTreeCart Book a FREE 20-minute strategy call with me Catch My Party MiloTree Pop-Up App Chris Pieta Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Embracing the Digital World: YouTube and Instagram Strategies Recognizing the power of social media, Chris expanded his reach by creating content on YouTube and Instagram. His goal was to join YouTube's partner program, but it was his dedication to consistently posting valuable content weekly that truly expanded his influence. On Instagram, he took a personal approach, engaging with followers to understand their needs and preferences, which helped him tailor his content strategy effectively. Balancing Creativity and Business: Insights for Creative Entrepreneurs Chris acknowledges the challenges creatives face when balancing their art with the business side of things. He encourages focusing on business aspects without losing the creative spark. His advice is to leverage creative expertise to increase income, which is a golden nugget for any entrepreneur. Monetizing Creativity: The Path to Financial Success During our conversation, Chris outlined two primary routes for monetizing a creative business: brand partnerships and selling digital products or coaching. He stressed the importance of being an expert and qualified to offer these services. Chris's own experience of growing his photography business while building a YouTube channel on the side is a testament to this approach which lead to his business growth and diversification. The Art of Pitching: Connecting with Brands Pitching to brands is an art, and Chris shares his personalized email sequence strategy. The focus is on capturing attention, establishing credibility, and providing a clear call to action. He also highlights the importance of understanding a brand's needs and offering solutions, which is crucial for building lasting relationships. Selling Digital Products: The Importance of Implementation Chris emphasizes selling implementation over information. The transformation should happen at the transaction, meaning that digital products should enable businesses to apply the knowledge effectively. He also believes in the power of trust and standing by your products, which is why he recommends offering a money-back guarantee. Trust and Karma: The Foundations of Online Success We both agreed on the importance of trust and standing by what you create. There's a sense of internet karma where putting out good stuff and being trustworthy leads to success. This philosophy is central to Chris's approach and Jillian's approach with MIloTreeCart, and something all online entrepreneurs should take to heart. Pricing Strategies: Catering to Different Budgets Chris shares his thoughts on pricing digital products, advocating for different pricing tiers to accommodate various budgets and levels of interest. He suggests starting with low-budget options and providing premium tiers for those who want more. It's about trial and error and having guidelines for different pricing tiers. Conclusion: The Entrepreneurial Blueprint Chris's journey from corporate to creative is more than just a story; it's a blueprint for monetizing your passion. His insights into brand partnerships, digital products, and the importance of trust are invaluable for any creative entrepreneur looking to grow their business. Other Related Blogger Genius Podcast episodes You’ll Enjoy: Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie Scaling Your Business: From Overwhelm to Six-Figure Success with AnneMarie Rose Unlock Success: He Makes $10k/Month Selling Online Cooking Classes with Adam Sobel MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Mil
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Nadia Santiago

Hi! Wanted to let you know that I'm experiencing an error when trying to play this episode. The others are okay!

Aug 5th
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