The Bookkeepers' Podcast

find our links here: https://linktr.ee/6fb In this refreshingly practical episode, Jo and Zoe share how bookkeepers can find clients without relying on social media. While both love online marketing (and even built their own social media tool, Journal), they recognise that not every bookkeeper feels confident online. This conversation breaks down a simple three-level approach for finding clients offline — starting with your closest connections, expanding into local networks, and using local press to build authority. Packed with humour, relatable stories (including Zoe’s daughter’s accidental referral and the legendary “policeman and toddler” news story), the episode proves that visibility doesn’t have to mean viral. Jo and Zoe reveal how to find bookkeeping clients without using social media. Discover the three levels of offline visibility that every bookkeeper can use to grow their practice locally — from word of mouth to newspaper features! You’ll Learn: Why your family and friends are your best first marketing team How to confidently network (even if you hate networking) The secrets to getting featured in local press and magazines How to pitch your story to journalists the right way The SEO benefits of appearing in online news Resources Mentioned: Building a StoryBrand by Donald Miller Journal – Social media tool for bookkeepers The Bookkeepers’ Collective training on press releases ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In this final instalment of their three-part series, Jo and Zoe unpack what it means to offer advanced bookkeeping services — the level beyond bank reconciliations and cash flow forecasts. They challenge bookkeepers to step into a more strategic role by holding clients accountable, interpreting data, and driving decisions that impact long-term success. They explore how bookkeepers can transition from service providers to finance business partners, covering practical areas like sales and expense forecasting, budget variance analysis, improving cash flow, evaluating VAT schemes, and team performance metrics. The discussion concludes with strategic planning, exit goals, and holistic business thinking that empowers bookkeepers to guide their clients confidently. In this episode: Jo and Zoe dive into the advanced tier of bookkeeping services — how to shift from compliance work to becoming a strategic business partner. Key topics: What “adding value” really means in bookkeeping Holding clients accountable using data Building sales and expense forecasts Running budget variance reviews Improving cash flow and payment processes Reviewing VAT schemes for efficiency Staff return-on-investment (ROI) analysis Building client confidence and business acumen Discussing long-term planning, pensions, and exit strategies ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In this second instalment of their three-part series, Jo and Zoe dive into what it means to transition from offering basic bookkeeping to providing intermediate-level services. They explore how bookkeepers can move beyond reconciliations and historical data to become invaluable financial partners for their clients. The discussion covers cashflow forecasting, corporation tax provisions, KPI dashboards, and management accounts, showing how these skills give clients peace of mind and help them make confident business decisions. Through relatable examples and practical advice, Jo and Zoe make advisory work feel achievable for every bookkeeper, demonstrating that the path to becoming indispensable starts with simple steps like daily bookkeeping, communication, and helping clients understand their numbers. Topics Covered: The difference between basic and intermediate bookkeeping How to introduce cashflow forecasting Simple tools and software (Xero, Float, Google Sheets) Incorporating corporation tax provisions Helping clients plan ahead with management accounts Tracking KPI dashboards (financial + non-financial data) Encouraging communication and proactive client relationships ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

This episode kicks off a three-part mini-series defining the core service levels for bookkeepers: beginner, intermediate, and advanced. Jo and Zoe focus here on the bare-minimum, beginner bookkeeping service—what you must deliver to confidently charge for your work and meet client expectations. They cover the bookkeeper–accountant boundary, where compliance starts and stops, and the practical steps that form a robust baseline service: validating opening balances, connecting and checking bank feeds, reconciling income (including tills/Stripe/PayPal) and purchases, and delivering snapshot reports on receivables and payables so owners know who owes what and when. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Jo and Zoe unpack real-world customer service moments (good, bad, and “oh no!”) from hotels and travel, then translate them into practical ways bookkeepers can delight clients without overpromising or underpricing. From clear communication paths and response expectations to building systems that “put out the fire once,” they show how your service standard should drive your pricing, capacity, and team processes. They cover language (ditching jargon), empathy during stressful events (like client bereavement), and proactive touches that make clients feel looked after — plus how to encode all of that into SOPs so it happens consistently as you grow. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Bookkeepers Bootcamp: The Best Business Strategy Week your business has EVER experienced and it's FREE. We start on Sunday 5th October at 7pm with live sessions every evening for the following three evenings. This is about working STRATEGICALLY on your bookkeeping practice and we can't wait to see you there. Register free at bookkeepersbootcamp.scoreapp.com And don't worry if you can't join live, as replays are available on demand. Just jump in and register to get all the details. We can't wait to help you build the business you've been dreaming of.

Hey Monika work experience: https://www.heymonika.com/ In this episode, Jo and Zoe dive into the challenges bookkeepers face when trying to gain practical work experience. They reflect on their own career journeys, from retraining and apprenticeships to learning vital lessons through real-world scenarios that exams never cover. The conversation highlights the gap between technical qualifications and workplace readiness, exploring how skills like communication, punctuality, and professional etiquette are just as important as bookkeeping knowledge. The hosts also introduce Hey Monica, their innovative work experience simulation platform. Designed to bridge the gap between study and practice, it helps bookkeepers build confidence through realistic client scenarios, mentoring, and role-play. Jo and Zoe emphasise that building a career in bookkeeping isn’t just about passing exams — it’s about continuous growth, adaptability, and recognising the transferable skills gained from all aspects of life. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In this episode of The Bookkeepers’ Podcast, we tackle one of the most common challenges in the bookkeeping world: clean up jobs. Jo and Zoe dive into the practical steps bookkeepers should take when dealing with a client who’s fallen behind, whether it’s a few months of missed entries or a year-long backlog. They discuss how to set boundaries, determine whether to take on a clean up job at all, and how to price the work fairly—without undervaluing your time. With actionable advice on due diligence, onboarding, process improvement, and client communication, this episode is packed with insights to help you approach backlog work with clarity and confidence. What constitutes a bookkeeping clean up job and how to scope it How to assess the quality of existing records and validate balances Why you should start from the oldest month and work forward Tips on onboarding clients and setting clear expectations How to position yourself as a strategic advisor (not an employee) A structured method to price clean up work using alignment fees How to talk to clients about value, not just cost Why you should insist on paperwork and documentation Best practices for managing your time and maintaining high standards ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In this deeply personal conversation, Jo opens up about her family’s journey from school anxiety and selective mutism to a self-directed, joyful approach to learning: unschooling. She shares the early signs that traditional school wasn’t working for her daughter, including a traumatic bullying incident, health challenges, and escalating panic attacks in Year 8. Despite trying reduced timetables and a paid online school, the same patterns returned. Jo describes the moment they de-registered and chose to remove expectations, allowing recovery and curiosity to lead. The result? A thriving teen with community, responsibility, paid work (dog walking, stables, social media), equine study certificates, vibrant friendships, and a self-initiated plan to sit GCSEs on her own timeline. Jo also demystifies local authority involvement, reflects on judgement from others, and shares a parenting philosophy centred on trust, autonomy, and consequences in a safe, loving home. Early signs: selective mutism, post-Covid transition, and exhaustion in Year 7 The trigger events: unexpected class move, bullying incident, and toilet-pass anxiety Attempts to “fit back in”: reduced timetable, calm room, and online private school The pivot: de-registering and choosing unschooling to prioritise healing Life after school: horses, certificates, paid work, social confidence, and self-led GCSE plan Myth-busting: local authority contact, fines, and what “education” can look like at home Parenting through judgement: autonomy, boundaries, and trusting teens ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Join the collective - https://www.6figurebookkeeper.com/ Get Journal and fic your online presence - https://www.bookkeepersmarketing.com/ In this episode of The Bookkeepers' Podcast, Jo Wood and Zoe Whitman take a deep dive into the five most profitable and practical niches for bookkeepers to consider. Niching can be one of the most important decisions in your bookkeeping journey—yet it’s often where people get stuck. Whether you're just starting out or looking to refine your services, this episode will help you identify the types of clients you’re best equipped to support, and how niching can lead to greater profitability and ease in your business. Jo and Zoe break down the real-world pros, challenges, systems, and service expectations across five key industry types. They also share personal stories from their own practices and clients to illustrate how each niche works in practice. 💡 You Will Learn: Why niching matters and how it helps you streamline systems and services. How to identify your ideal client based on more than just industry. The specific needs and quirks of five different business types. How to position yourself as an expert in a niche even if you’re still learning. Where opportunities lie for bookkeepers in sectors like construction, salons, and e-commerce. How niching allows you to automate, specialise, and increase your profit margin. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Reach 6 Figures as a Bookkeeper - https://www.6figurebookkeeper.com/collective/ In this episode, we speak with Steph Nicholson — member of The Bookkeepers’ Collective, ambassador, and our Bookkeeper of the Year — about moving from industry into practice, navigating practising licences, building confidence through community and networking, and a standout cashflow turnaround that saved 40 jobs. Steph shares candidly about grief, neurodiversity, and the realities of growing a practice that works around life. You Will Learn Ways to enter bookkeeping from industry and why that background can be a superpower. How Steph navigated practising licences (ultimately via IAB) and what services she can deliver under it. Practical paths to early clients (referrals + visibility) and confidence-building through subcontracting. How to find work experience: events, Collective connections, and subcontracting. Networking for introverts and launching a relaxed local group (“pints & prosecco”). Managing ADHD/perimenopause in business with boundaries and simple coping strategies. A cashflow case study: using tools and timing to protect jobs and rebuild reserves. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Try Journal free for 14 days: https://www.bookkeepersmarketing.com/ Take part in our Summer Survey: https://6fbsummer.scoreapp.com/p/summer2025 In this episode of The Bookkeepers’ Podcast, we take a fresh, practical look at what bookkeepers actually do—end to end. We walk through the real workflow for small businesses: choosing cloud software and connecting bank feeds, coding sales and expenses with proper evidence (especially for VAT), handling accruals and prepayments, running credit control and payment runs, dealing with payroll journals, staying compliant with AML, and turning up-to-date data into useful management reports and cash flow forecasts. You Will Learn The true purpose of bookkeeping (decision-ready info first, tax compliance as a result). Why we recommend moving clients to cloud software (Xero, Sage, FreeAgent, QuickBooks) and specialising in one platform. How to keep business and personal spend separate and reconcile from the bank statement out. Sales workflows: invoicing, POS, online sales via Stripe/PayPal—and why you must “gross up” fees. Expenses, approvals, and smooth supplier payment runs (with director approvals). Payroll boundaries: when to outsource vs in-house, and how to post payroll journals correctly. AML responsibilities and the “bookkeeper as detective” mindset. Building monthly/quarterly reporting rhythms, KPIs, and cash flow forecasting clients can act on. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Try Journal free for 14 days: https://www.bookkeepersmarketing.com/ Take part in our Summer Survey: https://6fbsummer.scoreapp.com/p/summer2025 In this episode, Jo and Zoe dive deep into the challenges bookkeepers face when it comes to showing up consistently on social media. They discuss the fears, mistakes, and mindset blocks that often hold bookkeepers back—from bad Canva templates to blank-page paralysis—and why marketing is a non-negotiable part of building a thriving practice. The episode introduces Journal, a brand-new social media tool designed specifically for bookkeepers and accountants. Journal combines the power of AI, Canva, and scheduling in one place, with bookkeeper-specific content preloaded. Jo and Zoe share their personal journey with marketing, why consistency builds trust and clients, and how Journal helps bookkeepers stand out as professionals while saving huge amounts of time. Why social media and visibility are essential for bookkeepers Zoe’s journey from struggling with blogging and confidence to winning a social media award The common pitfalls of DIY Canva content Why consistency builds trust and impacts pricing, branding, and client attraction How Journal combines AI, Canva, scheduling, and bookkeeping-specific content in one platform Special listener offer: 14-day free trial + £10/month lifetime discount ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

⬇️ Resources for Bookkeepers linktr.ee/6fb ⬇️ Take part in the Summer Survey to find out what other bookkeepers are charging. https://6fbsummer.scoreapp.com/p/summer2025 ⬇️ Join The Bookkeepers' Collective https://6figurebookkeeper.com Jo Wood and Zoe Whitman dive into one of the most frequently asked questions in the bookkeeping community - how should you price your services? Drawing on insights from their summer pricing survey and real-world experiences, Jo and Zoe break down the pitfalls of hourly rates, the importance of value-based pricing, and how to confidently transition to fixed fee models. They explore how efficiency, technology, and mindset impact profitability, and share how to build a pricing strategy aligned with your lifestyle, capacity, and goals. You’ll also learn about the gold standard service model and how to design packages that reflect the true value you provide as a bookkeeper and finance professional. What Listeners Will Learn Why hourly pricing can cap your income and reduce your profitability. How to position your services based on outcomes and value. What bookkeepers are actually charging based on current survey data. How to design and price a “gold standard” monthly bookkeeping service. The impact of tech and efficiency on hourly-based income. How to reverse-engineer your pricing based on income goals. Strategies for repricing clients without losing your business. The importance of understanding your ideal client when pricing. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Jo and Zoe will be discussing a study of 500 business leaders based in the UK conducted by Dext by IRIS on the cost of wasted potential for your client's business ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In this episode of The Bookkeepers' Podcast, Jo Wood and Zoe Whitman explore six powerful business lessons they’ve learned over the years—insights that apply far beyond the world of bookkeeping. From reframing failure to embracing automation and understanding your money story, Jo and Zoe share personal anecdotes and honest reflections that show how running a business can teach us about resilience, decision-making, and self-awareness. The discussion touches on the emotional weight of failure, the importance of being in the right rooms, how to work with your natural energy patterns, and why understanding your past (especially around money) is key to growth. Whether you’re new to business or well-established, this conversation offers a fresh perspective on how to navigate your personal and professional life with confidence and clarity. What Listeners Will Learn: Why failure is often the best teacher in business and life. How to gain confidence when networking or entering new spaces. The importance of understanding and working with your energy cycles. How to build assets that support long-term business growth. Why using tools and AI is about leverage—not laziness. How your money story and personal background can influence business decisions. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In this episode of The Bookkeepers' Podcast, Zoe Whitman interviews her co-host Jo Wood, who shares what it really takes to run a high-performing bookkeeping practice. At the peak of her business, Jo was supporting 65 clients and generating consistent turnover of £25,000 per month. She talks through how she built and led her team, structured her services, and developed systems that allowed her to step back from the day-to-day without compromising client service. Jo opens up about her leadership journey, why WhatsApp became an essential client communication tool, and how niching brought huge efficiencies. She also reflects on what she'd do differently if she were building her business today, given the range of tech and AI tools now available to bookkeepers. This episode offers a practical and honest look into what it takes to scale a practice, not just in terms of numbers, but in building a business that works without burning you out. You Will Learn: How Jo structured her team to support 65 clients efficiently Why she prioritised onboarding clients into the system, not just onto the books The benefits of team-wide communication through WhatsApp How niching helped streamline processes and improve service delivery Why developing leadership and systems is more sustainable than doing all the work yourself What Jo would do differently with today’s tools and technology Practical strategies for scaling to £25k+ months sustainably ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In this special episode of The Bookkeepers’ Podcast, Zoe interviews her co-host and business partner Jo Wood about her incredible journey from struggling with self-belief to building and eventually selling her award-winning bookkeeping practice, Jo Wood Virtual FD. Jo shares openly about the personal challenges that shaped her—including childhood bullying, becoming a young mum, and health issues caused by stress—as well as the pivotal moments that helped her realise her purpose. She explains how her family background in entrepreneurship laid the foundation for her own ambitions and how her values of belonging and service have fuelled the growth of the 6 Figure Bookkeeper community. This heartfelt and inspiring episode explores what it really takes to build a successful business, the importance of mental and physical wellbeing, and why visibility and vulnerability are key in leadership. What Listeners Will Learn: Jo’s journey from employment to self-employment and starting her bookkeeping business The role Jo's family and upbringing played in shaping her entrepreneurial drive How Jo overcame burnout and serious health issues while running a growing business Why she sold her practice, Also how she did it in just two weeks The mindset shift from building a business to finding deeper purpose Lessons about visibility, confidence, and redefining success ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6fig... ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In this deeply personal and moving episode of The Bookkeepers’ Podcast, Jo Wood sits down with her business partner, colleague, and friend, Zoe Whitman, to explore the story behind Zoe’s fierce independence. Over the last five years, Jo and Zoe have built multiple businesses together—but this episode goes far beyond business. Zoe opens up about her childhood, the challenges she faced growing up in and out of care, the emotional weight of financial insecurity, and how her experiences shaped her relationship with work, success, and trust. Zoe reflects on how her early life built a sense of self-reliance that has served her—but also cost her. From buying her first house at 19 to closing her bookkeeping practice in 2020, Zoe shares how shame, pride, and practicality have collided in her journey as a businesswoman and mother. This is a rare glimpse into the vulnerability that sits behind many entrepreneurs' stories and a conversation about redefining success, legacy, and balance. What Listeners Will Learn: How childhood experiences shaped Zoe’s values and independence The emotional impact of growing up in care and navigating unstable housing Why Zoe became an accountant and how the profession changed her life The real story behind closing her bookkeeping business during lockdown How shame and resilience intersect in entrepreneurship Why pricing and flexibility are vital for working parents—especially women The legacy Zoe hopes to leave for her children and the bookkeeping community ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

In this episode of The Bookkeepers’ Podcast, Jo Wood and Zoe Whitman offer a candid and insightful conversation about what it really takes to build a six-figure bookkeeping practice. Prompted by a viral video that oversimplified the journey to business success, Jo and Zoe discuss the misconceptions that are often shared online and how these narratives can knock the confidence of hardworking bookkeepers. Drawing on Jo’s personal journey of building a six-figure business, the episode breaks down the key components of success: visibility, investment (in time, money, and personal development), mindset, and consistency. Jo shares how she built her practice in public, the practical steps she took to gain clients early on, and how she prioritised growth through team support and marketing. Zoe challenges Jo with frequently asked questions from the community, providing a deep dive into the practical and emotional realities of running a bookkeeping business. They address the pitfalls of comparing your progress to curated success stories online and stress the importance of finding your own version of success. What Listeners Will Learn: - The difference between starting a bookkeeping practice and growing a successful one. - Why being a technical expert matters as much as marketing when building credibility. - The truth behind the "laptop lifestyle" and what it actually looks like day-to-day. - How to build visibility and confidence, especially when starting from scratch. - The mindset shift required to treat your practice as a real business. - What strategic actions helped Jo reach six figures – and how you can adapt them. - Why consistency, self-reflection, and investing in support are critical for long-term growth. ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.