The Bottom Line

Why do advertising agencies use fear to get us to part with our money? Advertising agencies and marketing people use different techniques to push our buttons. Humour is one. But what about fear? Do they sometimes try to scare us into buying? Or is it a gentler art- playing on our insecurities about things like old age, poor health or thinning hair? Evan Davis speaks to Sir John Hegarty and Ian Gathard from the advertising industry and psychologist Juliane Beard, who studies how the brains of consumers work.Credits: Volkswagen "Eyes on the Road" advertising stunt Reebok trainers advertisement: "Lose the Beer Belly" Aviva home insurance advertisementProduction team: Producers: Simon Tulett and Michaela Graichen Researcher: Drew Hyndman Editor: Matt Willis Sound: Neil Churchill Production co-ordinator: Katie Morrison(Picture: Piccadilly Circus in London, Light Trails at night. Credit: Jonathan Herbert, JH Images via Getty Images)

When Shivaun and Adam Raff's shopping and price comparison website all but vanished from Google's search results just days after launching, the pair began a gruelling legal battle that would end with a landmark judgement and the tech giant receiving a then record fine.European regulators found the search engine guilty of abusing its market dominance by making its own shopping recommendations appear more prominently than rivals' in its search results. Google spent seven years appealing its €2.4bn fine, but eventually lost in September this year.In their first interview since that verdict the Raffs tell Evan Davis the story behind their website - Foundem - and what they learned about big tech, regulation, and themselves during their almost 20-year fight.Evan is joined by:Shivaun and Adam Raff, co-founders, Foundem; Anne Witt, professor of law, EDHEC business school.Credits:President Barack speaking to Kara Swisher, from the technology news website Recode, in February 2015; Joaquín Almunia speaking at a European Commission press conference in February 2014; Margarethe Vestager speaking at a European Commission press conference in June 2017. Production team:Producer: Simon Tulett Researcher: Drew Hyndman Editor: Matt Willis Sound: Jonny Baker and Neil Churchill Production co-ordinator: Katie Morrison(Picture: The Google logo displayed on a mobile phone and computer monitor. Credit: Leon Neal/Getty Images/BBC)

When a company finds itself facing war or natural disaster how can it get staff out of harm's way, and is there any chance of ensuring business as usual?Evan Davis speaks to one business leader who helped move hundreds of staff out of Ukraine, Belarus and Russia when war broke out in 2022. Two crisis response companies explain how they have been helping clients with people and operations in Lebanon, Israel and parts of the USA recently hit by hurricanes.Plus, what is an employer's obligation in these situations, and do the same rules apply to international as well as local hires?Evan is joined by:Ann Roberts, chief people officer, Flo; James Waddington, global director of security assistance, International SOS; Elmarie Marais, founder and CEO, GoCrisis; and Anna, an employee at Wildix.Production team:Producer: Simon Tulett Researchers: Drew Hyndman and Michaela Graichen Editor: Matt Willis Sound: Pete Wise and Tim Heffer Production co-ordinator: Katie Morrison(Picture: A Ukrainian flag flies from a destroyed building in Mariupol, April 2022. Credit: Reuters/Alexander Ermochenko/BBC)

It must be one of the most-maligned professions out there - on a par, perhaps, with traffic wardens - but debt collectors perform a vital service to businesses and the wider economy. So why do we love to despise them? Evan Davis and guests discuss the industry's inner workings, from the public image of aggressive, burly bailiffs, to the reality of repayment plans prompted by artificial intelligence. We ask how most try to ensure they collect debts fairly, and also hear the other side of the debt story - how damaging and stressful it can be for businesses who desperately need the money.Plus, why do we find it so hard to talk about debt in the UK? We hear about the industry's efforts to tackle the stigma.Evan is joined by:John Pears, UK CEO, Lowell; Amon Ghaiumy, co-founder and CEO, Ophelos; Dana Denis-Smith, CEO and founder, Obelisk Support.Production team:Producer: Simon Tulett Researcher: Farhana Haider Editor: Matt Willis Sound: Dafydd Evans and Sarah Hockley Production co-ordinators: Rosie Strawbridge and Katie Morrison

Side hustlers are seemingly everywhere - some surveys suggest they account for around half of UK workers - and stories of getting rich quick and abandoning the 9-5 are plenty. But the reality for many is much less glamorous: long hours; a precarious balancing act with the day job; and a good chance of failure. Evan Davis speaks to side hustlers, and their employers, to find out what it’s really like balancing two jobs at once. Plus, why is side hustling so popular anyway? Does it reveal a flourishing entrepreneurial spirit in the UK, particularly among young workers, or is it a symptom of a changing relationship between employer and employee?Evan is joined by:Julian Douglas, global CEO, VCCP; Ewen MacPherson, chief people officer, Havas UK; Karen Burke, founder, Go Goosey. Production team:Producer: Simon Tulett Researcher: Drew Hyndman Editor: Matt Willis Sound: Nicola Brough and Rod Farquhar Production co-ordinator: Rosie Strawbridge

The UK's power grid is undergoing a huge shift towards renewable energy, but running homes and businesses solely on this new form of electricity will be a delicate balancing act and will pose new choices for consumers.Evan Davis and guests discuss the challenge of matching supply - from wind and solar - with an increased demand from electric vehicles and homes using heat pumps rather than gas boilers. Part of the solution could be consumers themselves - homes with EVs, solar panels or battery storage could act like mini power plants, sending energy back to the grid, as well as taking from it, and getting paid in the process. But that two-way exchange could bring harder decisions - would you let your energy company switch off your fridge for an hour to ease pressure on the grid? Evan is joined by: Cordi O’Hara, president of UK electricity distribution, National Grid; Hamish Phillips, net zero business development director, Centrica; Jordan Brompton, co-founder and chief marketing officer, Myenergi.Production team: Producer: Simon Tulett Researcher: Drew Hyndman Editor: Matt Willis Sound: Jonny Baker and Tim Heffer Production co-ordinator: Rosie Strawbridge

Every year has its business highs and lows which we don't often get an opportunity to chew over on The Bottom Line.This year is different. To mark our end of term, we thought we’d reflect on the business year and look at some of the highs and lows across the business landscape, creating our very own (and very unofficial) Bottom Line Business Awards. Three panellists, three categories, three nominations. Joining Evan are: JESSICA SPUNGIN, Adjunct Professor of Strategy and Entrepreneurship at London Business School SIR KEN OLISSA, Lord-Lieutenant of Greater London and Chair and founder of Restoration Partners, a bank for entrepreneurs And NISHMA PATEL ROBB, current Executive Member of Women in Advertising and Communications Leadership, founder and CEO of The Glittersphere and formerly Marketing Director at Google UKPRODUCTION TEAM: Producers: Drew Hyndman and Alex Lewis Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Rosie Strawbridge

Private schools in the UK are mostly registered as charities – but they are also businesses – businesses in the sense that they sell a service to paying customers. They’ve recently been in the news because the new government has said it will remove their exemption from VAT. In this episode we take a look at the business of private education: how it works, how much money is made and what will happen when exemption from VAT is removed from school fees.Evan Davis is joined by: Geoffrey Stanford, Head of Royal Grammar School Newcastle Jesse Elzinga Head of Sevenoaks School Cheryl Giovannoni, CEO, Girls' Day School Trust (GDST) Duncan Murphy, Director of Education, MTM ConsultingPRODUCTION TEAM: Producers: Drew Hyndman and Alex Lewis Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Rosie Strawbridge and Janet Staples

All eyes have been on the new prime minister as he, and his team of ministers, settle into their jobs running the country.In this episode we consider the management challenge of taking over and starting a new role, maybe changing the direction of an organisation. Three leaders from the world of business and the charity sector share their experience of coming in as a new broom, reflecting on the mistakes they made and advice they'd offer to the new Prime Minister.Evan Davis is joined by: Stuart Hill, UK CEO, DHL Rachel Roxburgh, former CEO, Dallaglio RugbyWorks Alan French, CEO, Thomas Cook PRODUCTION TEAM: Producers: Alex Lewis, Drew Hyndman, Miriam Quayyum and Diane Richardson Editor: Matt Willis Sound: James Beard and Hal Haines Production co-ordinator: Katie Morrison and Rosie Strawbridge

Managing the rituals of a loved one's death can be both bewildering and expensive. And although no-one wants to think about it being like buying a holiday or car, it is a business with a supply chain involving funerals, burials and cremation. A couple of years ago the Competition and Markets Authority - which protects people from unfair trading practices - carried out an in-depth investigation into the funeral market because of the “surprise” people experienced at the final cost of that farewell. On average people spend about £4,000, so what do you get for that and how is the industry changing?Evan Davis is joined by: Gill Stewart, Managing Director, Co-op Funeralcare Alison Crake, Senior Partner, Crake and Mallon Funeral Directors Kate Tym, independent celebrant And Greg Cranfield from JC Atkinson coffin makers.PRODUCTION TEAM: Producers: Alex Lewis, Drew Hyndman and Miriam Quayyum Editor: Matt Willis Sound: James Beard and Hal Haines Production co-ordinator: Katie Morrison and Rosie Strawbridge

Copyright law has been around since 1710. Back then it only applied to books. Now, it covers music, sport, film, television, video games, anything really. It was also much easier to enforce in the days when people couldn't reproduce things all the time. That all started to change with the introduction of the humble music cassette tape. Now, we can all copy things and publish them to social media whenever we like.Devices which can circumvent geographical barriers have meant that streaming services have had to rethink their business models. And no-one knows quite yet the potential AI has to change things.So is it time that copyright law had a reboot?Evan Davis is joined by: Lisa Ormrod, copyright lawyer and Associate Director at Springbird Law Nathalie Curtis Lethbridge, Founder of Atonik Digital which advises on streamed content and monetisation strategy John McVay, Chief Executive of PACT, the trade body for independents working in the UK screen industry PRODUCTION TEAM: Producers: Alex Lewis, Drew Hyndman and Miriam Quayyum Editor: Matt Willis Sound: James Beard and Neil Churchill Production co-ordinator: Rosie Strawbridge

Millions of employees in the UK are now able to work flexibly – fitting their job around their home life. Many in office jobs, can finish early on a Friday, and are allowed, even encouraged, to routinely work from home. But, at the same time, we’re told that the levels of overwork, stress, and burnout in this country are on the rise. More than 17 million working days were lost to work-related stress, depression and anxiety in the last year for which we have data. So what’s going on?Evan Davis and guests discuss whether work is really making employees feel burnt out and what's the best way to tackle it.Evan is joined by:Jane Gratton: Head of People Policy at the British Chambers of Commerce Riannon Palmer: Founder and CEO, Lem-uhn Catherine Allen: People Director at THIS! PRODUCTION TEAM:Producers: Simon Tulett, Drew Hyndman and Miriam Quayyum Editor: Matt Willis Sound: Robin Warren and Rod Farquhar Production co-ordinator: Rosie Strawbridge

Every brand wants attention, to be seen as a must-have, but how do some manage stratospheric levels of popularity? It might happen organically, perhaps even by accident, but it’s also true that many brands engineer it.Evan Davis and guest discuss the tricks of the trade, from social media influencers to artificial scarcity, and the potential pitfalls when a product is so popular that it's almost impossible to get hold of.Plus, what is it that compels people to queue several hours for a sandwich, or pay ten times the usual price for a bottle of energy drink - we explore the consumer psychology behind the hype.Evan is joined by:Ellis Gilbert, founder of Soho Yacht Club and Talk Nice Studios; Rory Sutherland, vice chair of Ogilvy UK; Dr Cathrine Jansson-Boyd, reader in psychology at Anglia Ruskin University; and Sian Evans, founder of Chatsworth Bakehouse.PRODUCTION TEAM:Producer: Simon Tulett Researcher: Drew Hyndman Editor: Matt Willis Sound: Neil Churchill and Donald MacDonald Production co-ordinator: Rosie Strawbridge(Picture: A customer jumps in the air as he leaves an iPhone store in London, after being the first person to buy the brand's latest phone. Credit: Ben A. Pruchnie/Getty Images)

China produces more than half the world's electric vehicles and is scaling up exports, but there are concerns its manufacturers would have an unfair advantage in the UK, which could spell disaster for domestic firms.Evan Davis and guests discuss the UK's dilemma around Chinese EVs - do we open our doors to the competition, which might mean cheaper electric cars for consumers and a quicker transition to net zero, or should the government follow the USA and EU in considering import restrictions to protect domestic car-makers?Plus, do buyers really care where their EV is made, and will 100% of new car sales be electric by 2035?Evan is joined by:Ginny Buckley, editor-in-chief and founder, electrifying.com; Victor Zhang, UK country director of Omoda and Jaecoo (made by Chery); James Taylor, UK managing director, Vauxhall; Fraser Brown, managing director, MotorVisePRODUCTION TEAM:Producer: Simon Tulett Researcher: Drew Hyndman Editor: Matt Willis Sound: Neil Churchill Production co-ordinator: Rosie Strawbridge

Krisi Smith started Bird and Blend Tea company with business partner Mike knowing very little about tea or running a business. She drew up their mission statement in the pub whilst working as a ski instructor in Canada.They started up working in her mums back bedroom to now running 20 retail stores across the UK.Before starting the company she had more than 30 jobs and that’s just by the age of 24. For her, putting people are the forefront is what business is about.Krisi talks about the challenges of opening a business with your partner in life as well as business. ‘Got married, got divorced, and we're now just business partners.’Evan asks about the key personal and business-related decisions that got her to where she is today.The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. You can also watch the series on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader.Host: Evan Davis Producers: Paige Neal-Holder and Farhana Haider Assistant Editor: Matt Willis Senior News Editor: Sam Bonham Commissioning Editor: Hugh LevinsonA BBC News Long Form Audio production.

Simon Beckerman is the founder of Depop, a platform where people can buy and sell pre-loved fashion, it currently has around 35 million registered users. He sold the company to Etsy for £1.25 billion in 2021.Simon grew up in Italy to British and Italian parents who he describes as rebels in their own way and even as a teenager he knew he had to build his own business because ‘I was unemployable’His latest business, is DELLI a food app connecting independent retailers with consumers. Evan asks about the key personal and business-related decisions that got him to where he is today.The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. You can also watch the series on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader.Host: Evan Davis Producers: Paige Neal-Holder and Farhana Haider Assistant Editor: Matt Willis Senior News Editor: Sam Bonham Commissioning Editor: Hugh LevinsonA BBC News Long Form Audio production.

Martha Lane Fox was first catapulted into the public eye during the dot.com boom as co-founder of lastminute.com the online agency she set up with Brent Hoberman in the late 1990s.It was valued at three quarters of a billion pounds when it floated on the London stock exchange in 2000. She then experienced a life change road accident while on holiday in Morocco when she was thrown from the passenger seat of an open-top car. She says she very nearly died. ‘They rank you in trauma I was a 37, 39 is dead’Her career has ranged from launching karaoke chain Lucky Voice to serving as the government’s digital champion and being on the board of twitter, during one its most complex times. She is currently the President of the British Chamber of Commerce Evan asks about the key personal and business-related decisions that got her to where she is today.The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. You can also watch the series on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader.Host: Evan Davis Producers: Paige Neal-Holder and Farhana Haider Assistant Editor: Matt Willis Senior News Editor: Sam Bonham Commissioning Editor: Hugh LevinsonA BBC News Long Form Audio production.

Evan Davis sits down with Richard Walker the Executive Chairman of Iceland foods a company founded by his father. Richard started at Iceland Foods in 2012 from the bottom up working as a shelf stacker at the start.A qualified chartered surveyor he is an entrepreneur in his own right having set-up a property business, Bywater Properties, of which he is still chairman.A fan of physical challenges he’s climbed Everest and was running his first London Marathon this year when he collapsed less than two miles from the finish line and says ice saved his life.Evan asks about the key personal and business-related decisions that got him to where he is today.A Long Form Audio Production for BBC Radio 4.

Evan Davis sits down with Timo Armoo, the founder of social media advertising business Fanbytes, which he set up when he was 21 with two friends.Aged 27 he sold the company, which connects social media influencers with brands, for an eight-figure sum, saying he can now retire a multi-millionaire.Timo was born in Hackney in London but moved to Ghana to live with his grandmother when he was 3 months old. He returned to the UK and grew up on a council estate in south London and says he always had this burning feeling that he was destined for more.Evan asks about the key personal and business-related decisions that got him to where he is today.The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. You can also watch the series on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader.Host: Evan Davis Producers: Paige Neal-Holder and Farhana Haider Assistant Editor: Matt Willis Senior News Editor: Sam Bonham Commissioning Editor: Hugh LevinsonA BBC News Long Form Audio production.

With the entrepreneur, philanthropist and author. The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. Host: Evan Davis Producers: Paige Neal-Holder and Farhana Haider Assistant Editor: Matthew Willis Senior News Editor: Sam Bonham Commissioning Editor: Hugh Levinson