The Brand Compass

In this episode:Ever wondered what goes through other people’s heads when they are listening to podcasts? Well in this episode – I share 8 different listener’s feedback on what they have been getting from listening to my series talking to subject matter experts who are out shaping a version of themselves that they are happy to share with the outside world.Come join me as you’ll hear from Mark Masters, Gordon Fong, Felicity Hodkinson, Claire Hersant, Justin Cohen, Finola Howard, Caroline Millington and Jane Whitfield.They are from all around the UK and Ireland and each got something different from the episodes that they listened to.Their words may well snap something inside of you. Come listen and see.- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:If you are podcast host or thinking of starting a podcast – then this episode is for you. I invite my work colleague and friend Imogen Jones, to come join me as we share some personal branding tips we find particularly useful for podcast hosts. Some of what we talk about will help with the moments where you may:…hit a creativity brick wall…run out of energy …lose sight of why you’re doing what you’re doing…fear that you don’t have enough authorityCome join us - it’s a relaxed conversation, but purposeful.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Imogen Jones is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people.She uses our Compass Method™, to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.  𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I share what I’ve learnt from my conversations with Darryn Eggleton, a South African Wildlife Artist based in Suffolk and Steph Lee-Vae, an inclusive, creative educator based in Northamptonshire.These two conversations, much like the others in this series will hopefully inspire you to shape a version of yourself that you feel happy sharing with the outside world.In this episode I share three things that came up for me after reflecting on both Darryn and Steph’s episodes, and those centre around these thoughts:#1 Early encouragement helps sow seeds for genius strengths#2 Passion is a strong long-term driver#3 Find your Goldilocks Zone as soon as possibleThey make more sense when you hear me out – so come join me. They have taught me some more depths for my own personal branding journey.Do me a favour, would you? Could you let me know what’s swirling around in your head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you. I respond to everyone.Instagram : @shelleyrostlund.Or LinkedIn:  /shelleyrostlund- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Part of my mini-series: ‘Real life Personal Brand Examples’. I introduce you to Steph Lee-Vae, a creative educator, based in Northampton in the UK. I invited Steph to come and share their journey to becoming the phenomenal education leader that they are today and, at such a young age. I was so impressed when I saw them deliver a session at Merged Futures in Northampton, that I knew I needed to walk to the front and connect with them immediately.You’ll get to hear and see a small bit about how Steph has evolved through their career and overcome a difficult and challenging background, to grow into this glowing force of nature who stands up for the young people in their charge. I think you’ll love hearing how skateboarding became “a thing” in their mid-twenties, and how even a severe endometriosis diagnosis has not stopped the force that is STEPH LEE-VAE. - - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Steph Lee-Vae is a multi-award-winning creative educator and curriculum manager at Northampton College. They are recognised as the UK’s Further Education Lecturer of the Year 2022, and recipient of the People’s Choice Changemaker Award (University of Northampton) and a Merged Futures Award (Digital Northants).A creative first and educator second, Steph champions innovation, inclusion, and student-centred design with a deep commitment to empowering those who are often unseen or unheard.As a non-binary leader and advocate for neurodivergent learners, Steph creates spaces where everyone feels safe to be themselves and thrive. They believe in collective success, radical kindness, and the transformative power of creativity to drive meaningful change.Outside the classroom, Steph is an adventurer and adaptive sports coach at Adrenaline Alley, helping others discover their ability within their disability.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning. ==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Part of my mini-series: ‘Real life Personal Brand Examples’. I introduce you to Darryn Eggleton, my favourite Wildlife Artist, based in Suffolk in the UK. I invited Darryn to come and share his journey to becoming the amazing artist he is today, and how he has navigated bringing himself out from behind the canvas to tell his story with his audiences and clients.You’ll get to hear how he’s spent some jaw-dropping artist residencies at places like Leopard Creek, a luxury golf resort on the banks of the Crocodile River; at the ‘Nature at Work’ museum in Gloucester and even on the Queen Mary, sailing along the coast of South Africa.He also shares what it was like making the move from South Africa at 21, and hitting the reality of the struggling artist circuit in London.You’ll enjoy listening to this one - Darryn is friendly, down to earth and is passionate about his artwork - which has been his mainstay over the last 25 years. He truly is an artist down to the core, in his thoughtful curiosity of the natural world, and his drive to build emotion and mindful reflection into his art.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Darryn Eggleton is a highly sought-after South African wildlife artist, based in Suffolk in the UK. His love and passion for the natural world started at a young age with family trips into the African bush, and with his family home being within the borders of the Kruger National Park.He is deeply connected to his subject matter and obsessed with bringing his animals to life on the canvas. While he has won and been shortlisted for a wide variety of wildlife art awards, he has also enjoyed being a resident artist at a luxury golf resort on the banks of the Crocodile River in Kruger National Park, at the Nature in Art Museum in Gloucester, and even on the Queen Mary while sailing along the coast of South Africa.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I welcome back my work family – Mark Franklin and Imogen Jones – to a campfire chat. Come join us and be a fly on the wall, while we chew through two big questions relating to your personal brand: 1. How do you balance being yourself vs promoting yourself?2. Can your personal brand change or adapt over time? (When and why might this happen?)Let’s be honest - there is so much noise in the world right now and it’s becoming increasing important for us all, as professionals, to really pull our collective socks up and bring clarity and simplicity back into our lives and in how we communicate ourselves and what we do.In the context of this show and our usual conversations – I mean: how you show up in the world, and how you express who you are, what you are about, and most importantly where you are clear about what you want for yourself, and the problems you are here to solve.Come join us as we chew the fat on these big points and some nuances in between.Chat to Shelley on Instagram (@shelleyrostlund), or LinkedIn (/shelleyrostlund). Let her know you have listened to the show.- - -The two guests today work with Shelley inside their agency Harbour 32.(𝗚𝗨𝗘𝗦𝗧) 𝗠𝗔𝗥𝗞 𝗙𝗥𝗔𝗡𝗞𝗟𝗜𝗡 𝗕𝗜𝗢: Mark is a Personal Brand Strategist, and his passion lies in working with brave and brilliant people, manifesting a brand persona that is deeply rooted in their distinctive story and specialities. He loves moving clients to a place where they can confidently and effectively express themselves and their unique business story.He uses our Compass Method™, to shape that very personal vision, guiding clients towards a consistent, sustainable personal brand that both resonates with, and delights, their audiences.With over two decades of experience working with small business owners (focusing on what they want to achieve and why that is deeply important to them), he support clients to identify and embrace their extraordinary talents, and become confident in bravely being their brilliant, best selves. (𝗚𝗨𝗘𝗦𝗧) 𝗜𝗠𝗢𝗚𝗘𝗡 𝗝𝗢𝗡𝗘𝗦 𝗕𝗜𝗢:Imogen is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people. She uses our Compass Method™, to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.  𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a Personal Brand Strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping clients to uncover their uniquely flavoured gifts and shaping these into marketable value that can be explained, demonstrated and expressed in ways that light clients up - from the inside out.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, Mark and Imogen, where they focus on personal brand strategy and podcast shows for subject matter experts.==================All episodes are video recorded and can be watched in the website show notes...

In this episode:I share what I’ve learnt from my conversations with Janice Wagner EP63 (Executive Search Specialist, based in Jo’burg) and Jack Fleckney EP64 (Expedition Leader, based in the UK).I’m hoping by having very different professionals come on the show and share their ‘personal brand’ story with you, it will energise you into creating something for yourself that feels more like you, and will excite you in going out and marketing and communicating yourself, for your business.From preparing, recording and re-listening to my conversations with Janice and Jack, there are 3 things that came up for me which I dig into, in this episode with you:#1 The vital issue of trust in personal branding#2 How integrity is multi-faceted #3 The importance of thinking through brand experience You know what? It’s exhausting wearing different masks every day. Let’s not do that. Let’s get you closer to shining a light on your beautiful uniqueness as a talented human, and move away from trying to please everyone and becoming grey.Come join me. Do me a favour and let me know what’s swirling around in your head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you. I respond to everyone.Instagram : @shelleyrostlund.Or LinkedIn:  /shelleyrostlund- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Part of my mini-series: ‘Real life Personal Brand Examples’. I introduce you to Jack Fleckney, a local friend based in Northamptonshire, who runs a business that specialises in designing, organising and leading adventure expeditions.Jack comes on to share his journey as the ‘go-to person’ behind the business who had to lead from the front and be visible.You’ll get to hear his path to specialising in the outdoors and extreme environments, which started in the Royal Marines at a young age, and includes being asked to organise and lead a 40-day challenge across 3,000 miles of ocean from the Canary Islands to the West Indies.Jack has had to learn, and he’ll say he is still learning, like most business owners, how to work out that balance between being the face of the business, hiring and delegating, and ultimately how to ‘scale’ being personable.Come listen to this episode - Jack is genuinely a down-to-earth person who works hard and has managed to create a business (finally) that really does align with his special talents as well as his passion for being outside and challenging himself. - - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Jack Fleckney is a former Royal Marines Commando who is best known for taking on some of the hardest challenges on Earth, like rowing across the Atlantic Ocean, completing the toughest footrace in the world across the Sahara, kayaking the length of the most dangerous swim in the world, and setting 24-hour World Records.He is a highly detail-orientated and experienced outdoor professional who thrives in extreme environments. His business, Legend Expeditions, specialises in designing, organising and leading life-changing adventures for people who are keen to create their own Legend Story.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. I introduce you to my friend, Janice Wagner. She heads up her own executive search and recruitment business in Johannesburg, serving clients across the African continent.She shares how she realised (fast) that she had to work out who she was and why someone should be interested in talking to her, in order to choose her work with, instead of her competitors. This was the beginning of her journey to shaping a version of herself that she could be 24/7, 365 days a year (a.k.a. what her personal brand looked and felt like).For me she is a great testament to why it’s important to do this work on yourself. She kept things simple: be the human that treats people compassionately and empathetically, regardless of their role or the size of their organization. She also shares the moment it hit her very early on that really: everyone wants to just be listened to, and rememberedCome listen, Jan is a firecracker and you’ll get to hear about her boxing as well. - - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Janice is a trained and qualified as Chartered Accountant with a Higher Diploma in Taxation. After 10 years with Price Waterhouse Coopers and before becoming a partner - she upped sticks and changed careers.Today, she is an award-winning Chief Exec, who runs her own executive search and recruitment business, EDGE, based in Johannesburg and working with clients across Africa. EDGE position themselves as career consultants and the go-to holistic talent solution. They have won numerous awards in the professional services category, as well as from the point of view of the job seekers themselves. When Jan isn’t working, she enjoys boxing and getting some road trips in for quiet and restful get-aways. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:I share what I’ve learnt from the last two conversations I’ve had in my series talking to real life examples of humans who are out there, shaping a version of themselves that they are happy to take out into the world. (Gordon Fong in Ep60, and Ryan Enslin in Ep61).I’ve worked really hard on this series - to try and bring you the best conversations we can have… around this tough, tender and personal concept of communicating yourself with the world…and to do it in a way that feels natural and almost like breathing for you.Many people struggle to be MORE of themselves in their day-to-day work lives, and that also has knock-on effects on:…self-confidence and bravery…leaning into your genius properly and shining,and ultimately, for me… in feeling misunderstood.I’ve been there. I’ve had to squish myself into a different shape in order to fit in with what an employer wants to see and hear. Both in South Africa and in the UK. It was worse in the UK, because when I arrived I was only 23 years old, and my sense of self took a massive beating, having never lived away from home or left my home country before.I touch on three aspects:- the value of vulnerability and context- the part that JOY plays in our choices- we can shape ‘personal brand' to make sense to us.Come join me. Could you do me favour and let me know what’s swirling around in her head when you listen to this one and the conversations in this series. I’d love to know if they are hitting home or are useful for you.Instagram : @shelleyrostlund. Or LinkedIn:  /shelleyrostlund- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. Meet my old university friend, Ryan Enslin. He is a travel journalist who writes for luxury and lifestyle publications, mainly in the hospitality and travel industry.In his conversation with me he shares how he came to shape a version of himself that he comfortably shares and expresses with the outside world – through his own definition of his personal brand, and through his work.He’s a great example for all of us in how to listen to our instincts, get comfortable with who we are, and what we want, and to then go out into the world and be open to whatever may come from that. Come listen, you will not regret it – I promise! There is hope for you yet, if you are still tackling bringing more JOY into your work life.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Ryan Enslin is a vibrant, charismatic creative travel journalist who has the special talent of turning photography and words into beautiful works of story-telling art.Through every photograph he takes and sentence he writes, he breathes life into the stories that capture his imagination, offering glimpses into worlds both familiar and unknown. He writes for hospitality and travel publications like Getaway, South African Sunday Times, Garden & Home and other luxury travel magazines.Ryan is a huge proponent for responsible tourism and the restorative opportunities it affords, particularly in South Africa. He spends a lot of time travelling internationally and around his home country of South Africa. His main home base is in Johannesburg. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led personal brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Mini-series: ‘Real life Personal Brand Examples’. Conversations with people who are experts in very different fields to what you’re used to hearing about. I talk to them about how they are faring ‘out in the world’ - building and shaping their personal brand to suit them. Meet my friend, Gordon Fong. He is a businessman who specialises in the areas of digital, data and defense.For me, he provides us all with a great example of just getting out there and seeing what works both for the people he’s trying to engage with, but also – for him, in what he’s comfortable with and what he enjoys doing. Gordon proves that even in a business area like his where the world seems scary, secretive and terribly serious – personality and smiles still play a vital role in connecting humans at all levels of decision-making.Do come listen. You will not be disappointed. (And you will get to hear about Battle Labs and Battle Busses!)- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Gordon is a British-Born Chinese businessman who specialises in the areas of digital, data and defense.  He is a director, partner and shareholder in three businesses; sits on a committee for Bournemouth and Poole College; and is a Dorset Ambassador through Dorset LEP.His formal day-to-day working role is as the Director of Sustainability and Social Value for X-net where his focus is on getting the message across that being a better business for the environment and local community, is in fact… better for business. He gets involved in many initiatives, events and campaigns to help contribute to the future positive development of the Dorset region.When he is not working, he enjoys getting deeply involved in his local community, is a big foodie and loves championing local eateries and businesses on social media.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:This is a reflection, of how I think the show is going and what I have next in store for your hungry ears. If you’re curious about having your own show, maybe come have a listen on how I am feeling and what’s going through my head…now that we are at episode 59.Like many new independent podcast hosts, I had an idea when I started this show, but I didn’t know where it was going to go in terms of final destination.However, I’ve learnt first-hand that actually that’s not the way it works. Your show is something that moves with you, over time, and evolves as your voice and message matures.I’m also aware that up to 80% of independent podcasters don’t even get past episode 23, so I’m happy to still be here! Thank you for sticking with me.In this episode I share where I am at right now with the show and what I’m going to be doing for the next few episodes. I have a really exciting angle to the conversations and guests I will be bringing you in the next series episodes – so come have a listen. PS – I’m still staying in the lane of talking about the ways in which your personal brand meets the humans you serve, I’m just going to go deeper and possibly wider with a fresh lens on the topic.- - -𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable and energising for you.South African born and British-grown, Shelley has worked with 10+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:Do you REST? Do you prioritise resting in your day, week and month?If you are anything like me, I spend a whole lot of time inside my head, and I can feel quite depleted by the end of the day and even the week – if I’m not careful.In this episode I bring on a guest who specialises in educating her clients on this very subject.We talk honestly about how we need to be more aware about how we move through our working week, particularly as knowledge workers who are highly dependent on their brains.I am a Gen Xer, and was brought up to always “work hard” and there was this not-so-subtle implication that that looked like: working like a demon consistently through the day and doing the 8 or 9-hour slog, with lunch at your desk.And, underneath that – was my belief in what “work” looks like and, for me, that usually that means delivering something for someone else. In case you resonate with any of that, come and listen to this conversation about rest, workflow and what we need to know about our brains, our nervous system and our human stores of energy.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢: Nikki St Paul is a Mind, Body, and Breath Coach and the Founder of Breathing Mindful Coaching. She is a certified life and breath coach and an accredited mindfulness meditation teacher. She specialises in supporting female founders who are 'always on' to create momentum, freedom and flexibility in their business without burnout.𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this episode:If you haven’t across Human Design before – my guest and I introduce you to the concept in this episode and you will see that, if anything, it supports my assertion that ANY time and work you can spend in getting closer to being more of yourself every day, is time well spent.‘Human Design’ has come to fruition by way of Alan Robert Krakower who, over time, has come to be known by his pseudonym of Ra Uru Hu. He published a book in 1992 called The Human Design System.My guest is a specialist on this fascinating and deep system and she helps you and I to wrap our head around how it works, and more interestingly how it can reflect some crucial insight into why it is really important to lean into being more of yourself because, if you don’t, there are very real energetic consequences.Come listen! It’s fascinating.- - -𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:Jacqueline Kent is a Human Design specialist, award-winning coach, author and speaker. She focusses her work with female creatives and manifesting generators (we’ll learn more about those today) and she thrives in inspiring her clients to stop shrinking and start shining. 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.==================All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).