In this episode, we're unpacking a common and frustrating experience for private practice therapists: your schedule is full, but your income still feels unpredictable—or even too low. Sound familiar? You're not alone, and you're not doing it wrong. You may have simply outgrown your current structure. Liane breaks down why more clients doesn't always mean more income, where hidden revenue leaks might be hiding in your practice, and what it actually takes to create more predictable, sustainable income—without adding more sessions or sacrificing your sanity. What You'll Learn: Why being fully booked doesn't guarantee consistent income How undercharging, cancellations, and sliding scale spots affect your bottom line The mindset shift therapists need to stop trading time for burnout Five actionable ways to restructure your practice for sustainability What to track and adjust before raising your rates Links + Resources: → Learn more about Accelerate Your Practice → Learn more about Scale Your Practice → Visit the Build Your Private Practice Homepage
When most therapists think about money, they think about tax time. But your numbers tell a much bigger story and learning how to read them can give you confidence, clarity, and peace of mind all year long. In this episode of The Build Your Private Practice Podcast, I'm joined by Fractional CFO, CPA, and educator Jami Monte, founder of Chillbooks, to explore the simple systems that help solopreneurs take control of their finances. We talk about financial rituals, common bookkeeping mistakes, and how to use QuickBooks without the overwhelm. Plus, Jami shares her free Solopreneur Write-Off Guide to help you save money and keep more of what you earn. Links & Resources: Free Solopreneur Write-Off Guide: https://pages.jamimonte.com/writeoff Learn more about Chillbooks: https://jamimonte.com/chillbooks/ Get support for your practice: https://buildyourprivatepractice.ca
Still doing everything yourself in private practice? It might be time to rethink that. In this episode of The Build Your Private Practice Podcast, we're talking about the therapy admin tasks that may be draining your time, energy, and income—without adding value. From email templates to scheduling tools to simple automation, you'll learn what to let go of and how to free up space for the work that matters most. This isn't about outsourcing your whole business. It's about making intentional choices that support your sustainability and growth. Links and Resources: Visit buildyourprivatepractice.ca for tools, templates, and training Recommended Tools: Jane App for scheduling and billing Meta Business Suite or Later for social media batching Free Resources for Private Practice: https://www.buildyourprivatepractice.ca/resources Explore Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice
Most therapists don't think about insurance until they have to—but by then, it might be too late. In this episode, I sit down with insurance advisor Aviva Abraham to unpack how Canadian therapists can protect their income, practice, and future with the right insurance at the right stage of business. Whether you're just starting out or scaling to something bigger, this conversation will give you the clarity (and confidence) to take smart steps now. Special Gift from Aviva Abraham Want a clear, stage-by-stage guide to the insurance coverage your practice needs? Email aviva@cpfg.com to get your free copy of: The Healthcare Professional's Insurance Roadmap Protect yourself and your business at every stage of growth. Links & Resources Build Your Private Practice Homepage: buildyourprivatepractice.ca Our Signature Program: Scale Your PracticeFacebook Community for Canadian Therapists: Join Here What We Cover in This Episode: The surprising risks most therapists overlook when it comes to income The difference between disability and critical illness insurance What kind of insurance you need based on your business stage Why insurance isn't "just a cost"—and how it can be a smart business move How to avoid common insurance pitfalls that cost therapists big time
What if one policy shift could remove unnecessary barriers, improve client access, and support therapists across the country? In this episode of The Build Your Private Practice Podcast, we explore the One Canadian Economy Act, a federal proposal aimed at improving labour mobility for therapists and other licensed professionals. You will hear how Canada's fragmented regulation system limits access to care, and why aligning with national momentum could be a turning point for both therapists and the clients who rely on them. If you have felt boxed in by provincial licensing rules or frustrated by professional politics standing in the way of client care, this conversation is essential listening. Links and Resources: Visit BuildYourPrivatePractice.ca for therapist tools and training Explore Our Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice Free Resources: https://www.buildyourprivatepractice.ca/resources Join the Therapist Facebook Community: Click Here What You Will Learn in This Episode: Why inconsistent regulations harm both therapists and clients How the One Canadian Economy Act could increase access and reduce wait times Real-world examples of how licensing mismatches limit care Why collaboration matters more than competition in professional advocacy How to use your voice to support meaningful change
Therapists don't always think of themselves as media-worthy, but what if that's exactly what your practice needs to grow? In this episode, physical therapist, podcast host, and business coach Karen Litzy joins Liane to talk about the power of earned media for therapists. Karen shares how showing up in public-facing media (from podcasts to press) can increase your impact and visibility without relying on paid ads or referral fatigue. They also explore the systems that support sustainable growth and how you can expand your reach without burning out. Karen Litzy is a physical therapist and entrepreneur who helps healthcare professionals grow businesses they love. She is the host of the Healthy, Wealthy & Smart Podcast and a sought-after speaker and consultant in the healthcare space. If you've been wondering how to reach more people without spinning your wheels, this episode is a must-listen. Links & Resources: → Connect with Karen Litzy: karenlitzy.com → Listen to her podcast: Healthy, Wealthy & Smart → BYPP resources for Canadian therapists: buildyourprivatepractice.ca → Want tools to grow faster? Grab the BYPP Fast Track Kit In This Episode, You'll Learn: What "earned media" is and why it's underused by therapists Why visibility matters in private practice—and how to build it How Karen built systems to scale her business sustainably The most important mindset shift for becoming a public-facing expert Simple steps to pitch yourself and get featured
For most therapists, the default way to increase income is simple: book more sessions. But what happens when your calendar is already full, or you're on the edge of burnout? In this episode of The Build Your Private Practice Podcast, I'm challenging the belief that the only path to more income is more clients. You'll learn why this model keeps therapists stuck, what other income options actually look like, and the mindset shift that changes everything. If you're ready to break free from the time-for-money trap, this conversation will help you imagine and start building a practice that works differently. Helpful Links: Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice Visit our homepage: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice We've partnered with our friends at Jane to offer something special for the BYPP community. Use the code BYPP2MO when you sign up and your first 2 months with Jane are on us. https://meet.jane.app/liane-wood/?utm_campaign=meet_jane_bundle&utm_medium=partnerstack&utm_source=ambassador&utm_term=all&ps_partner_key=MWEyMWEwNzNjNzMw&ps_xid=Zx9teVcMALNDgm&gsxid=Zx9teVcMALNDgm&gspk=MWEyMWEwNzNjNzMw What We Cover in This Episode: The trap of "more clients = more income" Why burnout isn't your fault, it's the business model How other Canadian therapists are scaling without adding more sessions Practical alternatives to expand income and impact The mindset shift from therapist to business owner
Many therapists are working in isolation—and it's their clients who pay the price. In this episode of The Build Your Private Practice Podcast, Liane sits down with psychiatrist and founder of Psychotherapy Matters, Dr. Allan Steingart, to talk about what happens when we bring collaboration back into client care. With decades of experience in both hospital and private settings, Dr. Steingart is on a mission to make integrated mental health care accessible to more Canadians. Through Psychotherapy Matters, he's helping therapists partner directly with psychiatrists and other professionals to improve outcomes, reduce wait times, and feel more supported—without jumping through endless hoops. If you've ever wished for more integration, more connection, and more support in how you serve your clients, this episode offers a practical and hopeful new model. Links & Resources: → Learn more about Psychotherapy Matters: psychotherapymatters.com → Explore our programs and support for Canadian therapists: buildyourprivatepractice.ca → Join our Facebook community: Click here to join → Want quick wins to grow your practice? Get the BYPP Fast Track Kit In This Episode, You'll Learn: Why collaborative care matters more than ever in private practice How Psychotherapy Matters is changing the landscape of Canadian mental health The practical ways therapists can start working with psychiatrists today What therapists need to know about team-based care in a solo setting How collaboration improves outcomes for both clients and clinicians
So many therapists dream about running a group, launching a course, or hosting a workshop, but then stop themselves with one nagging question: "Am I ready?" In this episode of The Build Your Private Practice Podcast, I'm unpacking the "readiness myth" that keeps therapists stuck in 1:1 work longer than they need to be. You'll learn what being "ready" actually looks like, why you don't need a huge audience or perfect systems to get started, and how to pilot your ideas without the pressure to make it flawless from day one. If you've been waiting for the perfect time to expand your income and impact, this conversation will show you why that time might be now. Helpful Links: - Explore Scale Your Practice: https://www.buildyourprivatepractice.ca/scale-your-practice Visit our homepage: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice What We Cover in This Episode: Why waiting for the "perfect moment" keeps you stuck What being "ready" to expand your offers really looks like How to start small by piloting instead of perfecting The deeper reason therapists need scalable offers for sustainability Why groups, workshops, and courses might be closer than you think
When Roxanne Francis started her private practice, she didn't just want to build something successful, she wanted to build something that supported others too. In this inspiring episode, Roxanne joins Liane to talk about the power of community in private practice. From mentorship to representation, she shares how supporting other therapists has been just as meaningful as growing her own thriving business. Roxanne Francis is a registered social worker, psychotherapist, and consultant who specializes in mental health, workplace wellness, and equity-based leadership. She is also the founder of Francis Psychotherapy & Consulting, where she leads a growing team dedicated to empowering clients and clinicians alike. If you've ever felt like you're building your practice in a vacuum, this episode is a powerful reminder that you don't have to go it alone and that everyone rises higher when we rise together. 🔗 Links & Resources: → Connect with Roxanne Francis: francispsychotherapy.com → Explore BYPP programs for Canadian therapists: buildyourprivatepractice.ca → Join the BYPP Facebook community: Click here to join → Want quick wins to grow your practice? Grab the BYPP Fast Track Kit 💡 In This Episode, You'll Learn: How Roxanne built a thriving practice rooted in purpose and values Why representation and mentorship matter deeply in mental health care What it looks like to create real community as a therapist How lifting others up can fuel your own growth
If you're dreaming of scaling your private practice beyond 1:1 therapy—adding a team, expanding services, or launching new offers—you can't rely on gut instinct alone. You need numbers. But that doesn't mean wrestling with spreadsheets or spending hours trying to make sense of your EHR data. In this guest episode, I'm joined by Tory Krone, therapist and co-founder of PracticeVital, the first and only automated dashboard designed specifically for therapy practice owners. We're diving into how knowing your numbers can help you make smarter business decisions, improve client outcomes, and stop leaving money (and energy) on the table. Whether you've been avoiding your data—or trying to DIY it—this conversation will show you how powerful it is to have the right metrics at your fingertips. Listen now to learn: Why most therapists are flying blind when it comes to their practice data The key numbers every group or scaling practice should be tracking How one practice discovered a 52% retention rate—and what they did next What metrics actually matter when you're growing a team How to get $30 off your first month of PracticeVital with code BYPP Links Mentioned: PracticeVital: www.practicevital.com Mention Build Your Private Practice for $30 off your first month Private Practice Growth Resources: Accelerate Your Practice: Fill your schedule with ideal clients Scale Your Practice: Build a business that scales with ease Join our Free Facebook Group: A community for Canadian therapists growing their private practice
You've heard that "the riches are in the niches"—but what happens when your niche feels too narrow to grow? In this episode of The Build Your Private Practice Podcast, we're unpacking the difference between a highly specific niche that attracts ideal clients—and one that unintentionally pushes them away. If you've ever worried that you've niched yourself into a corner (or you're afraid to niche because of that exact reason), this conversation will help you find the clarity and confidence to move forward. Helpful Links: Explore Accelerate Your Practice: https://www.buildyourprivatepractice.ca/accelerate-your-practice Visit our homepage: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice What We Cover in This Episode: Why hyper-specific niches can build trust and referrals faster Signs your niche might be too narrow to sustain your practice How to broaden your niche without going generic How to know if your niche can grow with you (into offers beyond 1:1) Simple ways to shift your message for more connection
Think paid ads are too salesy or off-brand for your therapy practice? Think again. In this episode, marketing strategist Britt Holmes from Merit Media joins us to break down how therapists can use ethical, effective advertising to attract ideal clients—without the overwhelm or discomfort. We explore the mindset shifts, strategy tweaks, and simple systems that help therapists grow their practices sustainably and in alignment with their values. Whether you've tried ads before or are simply curious if they could work for you, this episode offers a clear and actionable roadmap. Connect with Britt: Learn more about Britt Holmes and Merit Media at https://www.meritmedia.com/therapy Links and Resources: Learn how to fill your caseload without burnout: Accelerate Your Practice More episodes and full show notes: The Build Your Private Practice Podcast Join our Facebook Community: Build Your Private Practice Facebook Group In This Episode, We Cover: Why many therapists feel uncomfortable with paid ads—and how to reframe that The biggest mistake therapists make when running ad campaigns How to start small and use your budget effectively A real-life success story from a therapist who filled her caseload with ads What to address on your website before launching an ad campaign
If you've ever said, "I help people with anxiety," and felt invisible in the therapy world—you're not alone. In this episode of The Build Your Private Practice Podcast, we're digging into why generic niches don't work, and how to craft a message that actually connects with the clients you want to serve. Whether you're just launching or refining a growing practice, this episode will help you move from sounding like every therapist to standing out as the right therapist for your ideal client. You'll learn how to clarify your niche without starting over—and why your words matter more than your modalities. Helpful Links: Join the Niche & Copy Crash Course: https://buildyourprivatepractice.mn.co/plans/356372 Visit our homepage for more support: https://buildyourprivatepractice.ca Join the BYPP Facebook Community: https://www.facebook.com/groups/buildyourprivatepractice What We Cover in This Episode: Why "I help people with anxiety" isn't enough anymore The 3 levels of niching—and which one gets you noticed How to refine your niche without burning everything down The #1 mindset shift that makes your niche work harder for you Why your niche is more about language than credentials
If your private practice website looks professional but isn't converting visitors into clients, this episode will show you why. Liane is joined by Matt Morrison, founder of Clinic Sites, to explore the most common therapist website mistakes—and what actually works to attract and book your ideal clients. Learn how your website can build trust from the first click, guide visitors effectively, and become a true asset to your business. Matt also walks through how Clinic Sites integrates with Jane App to make launching a polished, strategic site easier than ever. Mentioned in This Episode: Jane App – One Month Grace Period with Code BYPP1MO: https://meet.jane.app/more-time?utm_medium=referral&utm_campaign=BYPP1MO Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice Clinic Sites: https://clinicsites.co
In this special Q&A episode, Liane answers real questions submitted by Canadian therapists inside the BYPP community. From choosing the best website platform to navigating therapist exits, hiring support staff, and setting up your private practice properly—this episode is packed with practical, Canadian-specific advice. If you've ever wondered "what's next?" or "am I doing this right?"—you're not alone. Tune in for grounded, real-world answers that will help you build your private practice with more clarity, confidence, and support. Tools + Resources Mentioned: ClinicSites – Use code BYPP1MO for one free month of website hosting EFV Legal – Contracts and legal help for private practice BYPP Private Practice Start-Up Cost Guide – Free resource to help you plan and launch Kickstart Your Social Media Templates – Done-for-you Canva templates 📌 Links: Home Accelerate Your Practice Facebook Community 🧠 What We Cover: Best website platform for Canadian therapists Where to find contracts and legal templates Handling therapist exits and client records Insurance billing for RPs in Ontario Pros and cons of separate business accounts Tools for creating marketing content Using a business name while subcontracting Abbreviations in clinical notes Training admin staff on privacy and ethics How to introduce new admin staff + what to pay
In this guest episode of The Build Your Private Practice Podcast, Liane is joined by legal expert Elena Favaro Viana of EFV Legal to discuss the essential legal foundations therapists need to protect and grow their private practices. From contracts to business structure, hiring associates to selling your practice down the road — Elena breaks down what therapists need to know at every stage of business growth, and how to feel legally confident while building the practice you want. Listen now and discover: ✔ The most common legal mistakes therapists make when starting or growing ✔ How to legally structure your practice for long-term stability ✔ What to include in associate agreements (and what to avoid) ✔ Legal considerations for multi-disciplinary clinics ✔ What makes a practice legally "sellable" down the road 🔗 Helpful Links: Connect with Elena Favaro Viana: EFV Legal Professional Corporation Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here: https://meet.jane.app/liane-wood/ Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/ BYPP Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for free resources
What if the burnout you're feeling isn't because you're doing too much—but because what you're doing isn't aligned? In this heartfelt and practical conversation, Liane is joined by BYPP coach and registered psychotherapist Spencer Nageleisen to explore what it really means to build a values-aligned private practice. They unpack how therapists can move from overwhelm to meaning—not by working less, but by working with intention. If you've ever questioned whether your practice truly fits your life, this episode is your compass. 🔗 Links & Resources: → Explore our signature programs: BuildYourPrivatePractice.ca → Join the BYPP Facebook Community: Click here to join → Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here: https://meet.jane.app/liane-wood/ → Want quick wins now? Grab the BYPP Fast Track Kit → Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/ 💡 In This Episode, You'll Learn: Why your values are a better compass than any business goal The difference between being busy and being burned out How to uncover the values that really matter to you Why focusing on one core value is more powerful than listing twenty Practical ways to experiment with your values in your day-to-day practice What to do when mindset blocks make you question your path
In this guest episode of The Build Your Private Practice Podcast, Liane is joined by systems strategist Samantha MacKinnon to talk about a challenge many therapists face when their practices start to grow: the chaos behind the scenes. Growth doesn't automatically create ease — and often, what looks like success on paper feels exhausting in real life. Samantha breaks down how simple systems shifts can help therapists move from constant reactivity and decision fatigue into clarity, confidence, and real scalability. Listen now and discover: ✔ Why growth often feels chaotic behind the scenes ✔ Hidden signs your systems aren't supporting your success ✔ How mental load and decision fatigue drain your energy ✔ The power of micro-systems to free up brain space ✔ Small operational shifts that make a big difference fast 🔗 Helpful Links: Connect with Samantha MacKinnon: samanthamackinnon.com Want to win a $500 grant to build your private practice? Sign up for Jane App before September 30, 2025 using the code BYPP1MO to be automatically entered here: https://meet.jane.app/liane-wood/ Don't miss the BYPP Online Summit coming September 2025 — connect, learn, and grow alongside Canadian private practice therapists. Sign up here: https://buildyourprivatepractice.thrivecart.com/bypp-summit-2025/ BYPP Programs: Launch Your Practice Accelerate Your Practice Scale Your Practice Visit buildyourprivatepractice.ca for free resources
Burnout doesn't just disappear with a vacation—it requires real change in how your private practice is built and run. In this honest solo episode, Liane shares five foundational business shifts that helped her move from burnout to sustainability in her own practice. Whether you're overwhelmed, overbooked, or over it, these practical steps will help you build a business that supports your energy, income, and well-being. Mentioned in This Episode: Learn about Accelerate Your Practice: https://buildyourprivatepractice.ca Join the BYPP Facebook Group: https://www.facebook.com/groups/buildyourprivatepractice Key Topics Covered: Why traditional success markers can lead to burnout How to restructure your schedule for more energy and ease The role pricing plays in long-term sustainability What it looks like to add a scalable income stream How getting support helped Liane take back her time The one question to ask if you're feeling stuck or depleted Professional Development Resources How to Treat Sleep Problems in Clients with Trauma - Dr. Colleen Carney Sleep issues often stall trauma recovery—and sleep hygiene alone won't fix it. Join renowned expert Dr. Colleen Carney in Toronto for a hands-on, two-day workshop that equips you with evidence-based sleep treatments, including CBT-I techniques tailored for trauma. https://leadingedgeseminars.org/event/treating-sleep-problems-trauma-clients-workshop/?c=72e1ba2726d6#1705678617276-be0466c2-3bc5 EMDR 5-Day Training Courses with Roy Kiessling Join master trainer Roy Kiessling this summer in Toronto or Halifax for an EMDRIA-approved, 5-day intensive that goes beyond basics. https://leadingedgeseminars.org/emdr-training-courses-in-canada/?c=72e1ba2726d6 PESI Canada: FREE: Healing the Wounds of Trauma with Gabor Maté and Bruce Perry https://my.pesi.partners/65FX177/894T68/ FREE ONLINE COURSE: IFS Immersion Integrating Internal Family Systems (IFS) Across Clinical Applications https://catalog.psychotherapynetworker.org/sales/pn_c_001804_ifsimmersionfree_global_partner_affiliate-868015?utm_source=Build+Your+Private+Practice+Inc&utm_medium=affiliate&utm_campaign=CRS001804&_ef_transaction_id=654ed707c3cd4ed3b44100249e69b1b6 PESI Canada x $49 Sale https://my.pesi.partners/65FX177/29ZZ21X/