The Business Development Podcast

In Episode 283 of The Business Development Podcast, Kelly Kennedy breaks down one of the toughest truths in business: why free almost always fails. Drawing on lessons from early mentor Kevin Pydde and his own entrepreneurial journey, Kelly explores how undercharging and giving too much away can quietly destroy your business. He shares the mindset and pricing framework that helped him build Capital Business Development and The Business Development Podcast from the ground up, teaching that consistent, predictable revenue, not commissions or goodwill, sustains long-term success.Kelly also exposes the hidden cost of free, showing why clients who don’t pay rarely commit or transform. From coaching to community building, he reveals that every time you remove the price tag, you remove the value. This episode is a wake-up call for entrepreneurs and creators alike: if you want your work to matter, you have to charge for it. Because in the end, free isn’t generosity, it’s a loss for everyone.Key Takeaways: 1. You have to look after your family first, your business second, and yourself third because everything is interconnected.2. Consistent, predictable revenue keeps a business alive while commissions are just pennies from heaven.3. Know your real costs because your time is only a fraction of what it truly takes to run your business.4. Price for value, not hours, since clients pay for results and outcomes, not time spent.5. Confidence in your pricing is essential because the first sale you make is always to yourself.6. Free almost always fails because when people do not pay, they do not show up or commit.7. A token price beats no price since even a small investment creates ownership and engagement.8. Free is not generosity because it devalues your work and trains others to undervalue it too.9. Discount strategically, not emotionally, by rewarding loyalty or early adoption, never desperation.10. Charging fairly is not selfish because it builds the foundation that allows you to create real impact.Building a business can be lonely, especially when it feels like no one around you truly understands the pressure, the grind, or the dreams that drive you. That’s why I created The Catalyst Club — a private community where entrepreneurs, leaders, and professionals connect with peers who actually get it.Inside The Catalyst Club, you’ll find genuine support from people walking the same path. We share wins, tackle challenges, and grow together through weekly live events like Coffee with Rockstars, Catalyst Sessions, and Workshops. It’s real conversation, accountability, and encouragement from people who know what it takes to build something meaningful.If you’re ready to stop doing it alone and start growing alongside others who understand the journey, join us today at KellyKennedyOfficial.com/thecatalystclub. Because success feels lighter when you’re surrounded by people who carry the same fire.

Episode 282 of The Business Development Podcast, “What AI Can’t Replace in Marketing with Jamie Moffat,” dives deep into the evolution of marketing from its radio roots to today’s AI-driven landscape. Jamie Moffat, a 30-year advertising veteran and digital marketing consultant with LocalIQ, shares his journey from selling vacuum cleaners and radio ads in the 90s to leading data-informed, AI-powered campaigns. He and Kelly unpack how modern technology has transformed how we reach customers—yet reveal that the fundamentals of trust, listening, and human connection remain unchanged.Together, they explore what truly drives marketing success in 2025: speed of response, meaningful follow-up, and genuine relationships. From understanding the customer journey to using AI tools for smarter lead generation, Jamie shows how technology can amplify—not replace—the human touch. This episode is a reminder that while automation and analytics continue to evolve, it’s still people, not programs, who close deals and build lasting brands.Key Takeaways: 1. AI can optimize your marketing, but it can’t replace the trust built through human connection.2. Listening is still the most powerful skill in sales—it never goes out of style.3. Speed matters. The faster you follow up, the higher your close rate.4. Marketing is only as strong as the message. Content is still king.5. Technology evolves, but relationships remain the foundation of every great business.6. The customer journey starts with a trigger event—know it, and meet them there.7. Missed calls mean missed opportunities. Always answer or call back fast.8. Data helps guide your strategy, but emotion drives the decision to buy.9. Authentic, human communication outperforms AI-generated content every time.10. The future of marketing isn’t replacing people—it’s empowering them to connect better.If you listen to The Business Development Podcast, you belong in The Catalyst Club.🔥Join a private community of entrepreneurs, founders, and business development leaders committed to growth, accountability, and bold action.👉 Step in at www.kellykennedyofficial.com/thecatalystclub

In Episode 281, Kelly Kennedy delivers a powerful reminder that in a world moving faster than ever, adaptability isn’t optional—it’s the skill that defines whether we thrive or fade. He shares how resisting change once held him back, from pushing against early CRM systems to realizing that fear of new ideas only slows progress for everyone involved. Using Apple as a case study in self-disruption, Kelly shows how the most successful leaders and companies evolve intentionally—choosing to innovate before they’re forced to.Kelly challenges listeners to stop fearing change and start seeking it, revealing how the information age has given way to the intelligence age powered by AI. He outlines clear, practical steps to embrace adaptability, face fear, and lead with purpose in times of rapid transformation. The message is clear: adaptability isn’t about reacting to change—it’s about causing it, while it’s still your choice to do so.Key Takeaways: 1. Adaptability isn’t reacting to change, it’s causing it before you’re forced to.2. The information age is over — those who cling to old rules will get left behind.3. Fear of change is natural, but it’s usually just the fear of what we can’t yet see.4. The other side of change is always better, even if it’s invisible from where you stand.5. Resisting progress doesn’t protect us — it holds everyone back.6. Apple’s success came from self-disruption; they chose to evolve while it was still their choice.7. In the AI era, adaptability isn’t optional — it’s the new literacy.8. Systems and processes still matter, but only if they evolve with you.9. Growth begins when you stop defending comfort and start seeking change.10. The people who win the future will be the ones who adapt faster than fear can stop them.If you listen to The Business Development Podcast, you belong in The Catalyst Club.🔥Join a private community of entrepreneurs, founders, and business development leaders committed to growth, accountability, and bold action.👉 Step in at www.kellykennedyofficial.com/thecatalystclub

In Episode 280 of The Business Development Podcast, Kelly Kennedy sits down with Jason Michaud, founder and CEO of Stardust Technologies, to explore the coming Space Boom of 2036—a defining moment that could reshape global economies, industries, and human potential. Jason shares his mission to make space accessible for everyone while warning that Canada and much of the world are not prepared for what’s coming. From helping pioneer the world’s first Indigenous space agency to collaborating on THEIA, a lunar analog habitat designed to simulate life beyond Earth, Jason and his team at Stardust are leading a bold vision for humanity’s next frontier.Together, Kelly and Jason unpack why the world isn’t ready—from outdated education systems and short-sighted policy to the urgent need for infrastructure and leadership in the new space economy. This conversation is a wake-up call for innovators and entrepreneurs everywhere: the next great race has already begun, and the decisions we make in the next decade will determine who thrives in the new age of space.Key Takeaways: 1. The next great economic shift is already on the horizon — the Space Boom of 2036 will redefine how nations and industries operate.2. Most of the world, including Canada, is not prepared for the coming wave of innovation, infrastructure, and opportunity that space will demand.3. Space exploration is no longer limited to governments; it’s becoming a commercial and entrepreneurial frontier that rewards vision and action.4. Education systems need to evolve now to prepare the next generation for space-focused science, engineering, and business leadership.5. Canada has the talent and potential to be a leader in space, but only if it invests early and builds the ecosystem to support it.6. Collaboration between Indigenous communities, governments, and private companies can create a more inclusive and ethical space future.7. The development of analog habitats like THEIA is critical for preparing humans to live and thrive beyond Earth.8. The companies and countries that move first in the next decade will define the standards, technology, and culture of the new space economy.9. Making space accessible for everyone isn’t just a dream — it’s an urgent necessity for long-term human progress and survival.10. The countdown has already begun; those who wait for the future to arrive will be left behind when the new space race takes off.If you’re ready to grow alongside other driven entrepreneurs and business leaders, join The Catalyst Club—a private community built on support, growth, and connection for people serious about building something that lasts.If you’ve been looking for a place to connect with like-minded entrepreneurs who truly get it, I think you’ll love it.👉 www.kellykennedyofficial.com/thecatalystclub

Episode 279 of The Business Development Podcast, The 10 Unspoken Laws of Trust, dives deep into the unseen foundation behind every successful relationship, deal, and opportunity: trust. Kelly explores how trust shapes human behavior, why it’s not automatic despite being essential to society, and the ten unspoken laws that quietly govern how we build and maintain it. From honesty and reciprocity to fairness, accountability, and transparency, this episode uncovers the hidden social and biological frameworks that make trust the cornerstone of business and life.In the second half, Kelly breaks down how to intentionally build trust in business development using five powerful steps rooted in human psychology. He explains how safety, consistency, competence, empathy, and follow-through work together to calm the brain’s natural defense system and open the door to real connection. The result is a masterclass on transforming reliability into loyalty — and why, in a world full of noise, predictability and authenticity are the ultimate business advantage.Key Takeaways: 1. Trust is the silent force that drives every deal, relationship, and opportunity in business development—it’s the real currency behind every transaction.2. Society relies on trust to function, but it’s not automatic because our biology evolved to protect us before it connects us.3. Words and promises form the foundation of trust; when they’re broken, the entire system of communication and reliability collapses.4. Fairness, accountability, and reciprocity are natural laws of trust that make cooperation possible and keep relationships stable.5. Predictability is the cornerstone of trust—when people know what to expect, their fear response quiets and loyalty forms.6. Transparency builds safety; secrecy breeds suspicion. Sharing your process and progress openly earns long-term confidence.7. Reputation is trust’s shortcut—each fulfilled promise becomes proof of credibility and a signal to others that you’re dependable.8. Trust isn’t built on perfection, but on consistency; reliability over time is what transforms confidence into loyalty.9. To earn trust faster, focus on emotional safety, consistency, competence, empathy, and follow-through in every interaction.10. The goal of business development isn’t to persuade—it’s to help the human nervous system decide, “I’m safe with you,” because that’s when opportunity. We’re proud to be finalists in the 2025 Signal Awards — the only Canadian 🍁 and independent show in the Business category!If The Business Development Podcast has ever inspired or helped you, please take a moment to vote for us in the People’s Choice Awards. Every vote shows that passion and authenticity still win.👉 Vote here

Episode 278 of The Business Development Podcast dives into the explosive rise of Startup TNT with co-founder Tim Lynn, a financial strategist and serial entrepreneur who has helped reshape Western Canada’s startup ecosystem. Tim shares his journey from investment banking to building a community-driven angel investing platform that has mobilized millions in capital, empowered new investors, and opened doors for founders across the Prairies. With a unique blend of expertise as a CPA, CFA, and CBV, Tim explains how Startup TNT is lowering barriers to entry for angel investing and creating real momentum for entrepreneurs.In this conversation, Tim breaks down the realities of angel investing — why most startups fail, how to build a diversified portfolio, and why collaboration beats going it alone. He shares powerful lessons from his own entrepreneurial journey, the challenges of growing companies in Alberta, and the opportunities that make Western Canada a force on the global stage. Packed with insights, practical wisdom, and explosive energy, this episode is a must-listen for anyone passionate about startups, investing, and the future of entrepreneurship in Canada.Key Takeaways: 1. Most startups fail — 80–90% don’t make it, which is why diversification is critical in angel investing.2. A winning portfolio isn’t about one bet, it’s about 20–40 “shots on goal” to increase the odds of success.3. Angel investing doesn’t have to mean $100K+ cheques — pooling $5–10K investments makes it accessible to more people.4. Collaboration beats isolation: Startup TNT thrives by bringing investors, founders, and communities together.5. Investors shouldn’t impose their own vision — success comes from backing founders who see the future clearly.6. The role of investors is to champion companies — providing introductions, advice, and resources when asked, not dictating.7. Great companies are built on strong teams — weak team dynamics can derail even the best products.8. Distribution and sales often matter more than the product itself; the best idea isn’t enough without reach.9. Alberta and Western Canada have world-class talent and innovation, but need more business and sales expertise to scale.10. Early mistakes and failures are part of the process — both founders and investors grow by “bumping into walls” and learning.🚨 We’re also proud to be nominated for the 2025 Signal Awards in the Business Category — and we need your help! We’re the only Canadian independent show in the category, and every vote counts. Cast your vote here:👉 https://vote.signalaward.com/PublicVoting#/2025/shows/genre/businessCompanies mentioned in this episode: Startup TNT Capital Edmonton Chamber of Commerce Edmonton Unlimited Edmonton Regional Innovation Network Alberta Innovates Prairies Can Alberta Women Entrepreneurs BDC Drivewise Sketch Deck AI Zero Point Cryogenics Simple Hedge

In Episode 277 of The Business Development Podcast, Kelly Kennedy takes you inside a true David vs. Goliath battle as he fights for the 2025 Signal Awards in the Business category. As the only Canadian and the only independent finalist up against billion dollar networks like Wondery, iHeart, and Amazon, Kelly reveals how underdogs can rally support and compete with giants. He shares the exact playbook he is using: creating awareness through posts, driving action with direct outreach, scaling with email, amplifying through media, and most importantly trusting community to carry the fight. Along the way you will learn the pitfalls to avoid, the importance of gratitude, and why clarity and simplicity turn support into real action.Now Kelly needs his community more than ever. With just one week left to vote, your support will decide the outcome. It takes only ten seconds to cast your vote, and every share amplifies the fight. If this podcast has ever inspired you, taught you, or helped you move the needle in your business, this is the moment to give back. Vote now for The Business Development Podcast in the Business category of the Signal Awards at vote.signalaward.com. Voting is open until October 9th. Vote and share to create a tidal wave of support and help David defeat a giant.Key Takeaways: 1. Awareness is only the first step — posts create visibility but they don’t guarantee action.2. Direct outreach drives results — personal messages cut through the noise and spark real movement.3. Clarity matters — a single link and simple instructions remove friction and boost support.4. Equip your community — give them shareable assets, captions, and graphics so helping you is easy.5. Media amplifies your story — but only if you frame it with a compelling narrative worth telling.6. Gratitude fuels momentum — thank people personally and publicly to deepen connection and trust.7. Don’t confuse numbers with commitment — likes and comments are not the same as votes or sales.8. Respect boundaries — pushing too hard or spamming can damage relationships you’ve worked to build.9. At some point you must let go — after doing everything in your power, trust your community to carry it forward.10. Underdogs win with people, not budgets — community is the greatest differentiator against giants.👉 Vote now for The Business Development Podcast in the Business category of the 2025 Signal Awards — it only takes ten seconds and every vote counts: vote.signalaward.com. After you vote, please share! We’ve posted ready-to-reshare assets on Instagram and LinkedIn — you can find them here: Instagram and LinkedIn. Every vote and every share helps us create a tidal wave of support. Together, we can help David defeat a giant.

Episode 276 of The Business Development Podcast welcomes Garry Ridge, the legendary former CEO of WD-40 and author of Any Dumbass Can Do It. Garry takes us inside the culture transformation that turned WD-40 into a global icon, showing how “learning moments” and servant leadership created an environment where people belonged, felt valued, and performed at their best. His story proves that lasting success doesn’t come from fear or control but from building workplaces where people love to show up and contribute.In this conversation, Garry shares the lessons he now brings to his coaching and speaking, from removing fear in organizations to leading with empathy and courage. He reminds us that leadership doesn’t have to be complicated — it has to be consistent, human, and purposeful. And with his trademark humility, he leaves us with a powerful reminder to live and lead fully: Life’s a gift. Don’t send it back.Key Takeaways:1. The best cultures are built on belonging, safety, and purpose, not fear or control.2. A leader’s job is not to manage people but to coach them into the best version of themselves.3. Consistency beats reinvention when it comes to building brand trust and recognition.4. Learning moments replace mistakes — they’re opportunities to grow, not reasons to punish.5. Focus wins markets; WD-40’s success came from doing one thing honestly and doing it well.6. Strategic plans mean little unless people are passionate about executing them daily.7. Empathy must outweigh ego for leaders to earn trust and unlock performance.8. Culture cannot be microwaved; it takes time, commitment, and daily reinforcement.9. Fear is paralyzing — removing it from organizations unleashes innovation and courage.10. Life is a gift; leadership is about making sure people don’t send it back.Links for Garry RidgeBook: Any Dumbass Can Do ItWebsite: thelearningmoment.netAnd Rockstars — we need your help in the Signal Awards! Every vote counts and your support means the world.👉 Vote here: Signal Awards – The Business Development Podcast

Episode 275 of The Business Development Podcast flips the script on imposter syndrome, showing why it isn’t a red flag but a clear indicator that you’re leveling up. Kelly Kennedy unpacks why this feeling shows up right before your biggest breakthroughs and why it’s actually a compass pointing you toward growth and success.In this episode, you’ll uncover 10 powerful indicators that prove you’re on the right path, plus practical strategies to reframe self-doubt into fuel. From anchoring in your wins to shifting your focus toward service and taking action anyway, this conversation will help you embrace imposter syndrome as a guiding light on your journey.Key Takeaways:1. Imposter syndrome isn’t a red flag — it’s proof you’re stepping into new levels of growth.2. Feeling out of place usually means you’re exactly where you’re supposed to be.3. The greatest breakthroughs often happen right after the loudest self-doubt.4. Self-doubt shows you care enough to measure yourself against excellence.5. Being nervous is a sign that the stakes are meaningful and worth pursuing.6. When opportunities start coming to you, it’s a signal of your rising influence.7. Growth requires shedding old strategies that no longer fit your current level.8. The louder your inner critic gets, the brighter the spotlight on your success.9. Confidence is built through action — moving forward proves you belong.10. Borrow belief from others until your own confidence catches up.We’ve just completed the Podcast Playbook series and are back in the regular flow of The Business Development Podcast. And one last ask — we’ve been named a finalist in the 2025 Signal Awards, and we need your vote in the Listeners Choice category. Every vote counts and you can support us here: Vote for The Business Development Podcast If you listen to The Business Development Podcast, you belong in The Catalyst Club.🔥It’s the private community built exclusively for entrepreneurs, founders, and business development leaders like you. Inside, you’ll find live coaching, interactive workshops, and a powerful network of peers committed to growth, accountability, and bold action.You already have the ambition. Now join the room where leaders rise together.👉 Step in at www.kellykennedyofficial.com/thecatalystclub

Episode 274 of The Business Development Podcast brings the inspiring journey of Dr. Juan Salinas, a food scientist, entrepreneur, and natural bodybuilder who defied the odds to create P-nuff Crunch, a plant-based protein snack that won the attention of Mark Cuban on Shark Tank. From his humble beginnings in Honduras to earning a PhD in food science from Rutgers and leading product innovations at Nestlé and Kraft, Dr. Salinas combined scientific expertise with his passion for health to revolutionize the snacking industry. His story highlights the grit, sacrifice, and relentless vision required to bring an innovative idea to life, even when it meant investing his life savings and building his own manufacturing facility.Throughout the conversation, Dr. Salinas shares insights on nutrition, obesity, and the mindset shifts needed to make healthier food choices, while also opening up about the challenges of entrepreneurship. From balancing bodybuilding with creating shelf-stable products, to enduring setbacks and pivots in scaling his company, he reveals the resilience behind every milestone. His Shark Tank experience—preparing in isolation during COVID, boldly negotiating with Cuban, and ultimately securing a deal—underscores the importance of preparation, courage, and belief in your mission. See his Shark Tank win here: https://www.youtube.com/watch?v=wp45o5i7zhE, Check out P-nuff Crunch here: https://www.pnuff.com/Key Takeaways: 1. Your background doesn’t define your future—Dr. Salinas came from Honduras with little English and built a career as a PhD food scientist.2. Passion plus expertise creates innovation—combining bodybuilding and food science led him to invent P-nuff Crunch.3. Entrepreneurship requires sacrifice—he invested his life savings and took huge personal risks to build his company.4. Don’t wait for permission—big corporations rejected his healthy snack ideas, so he built his own path.5. Manufacturing is a business itself—starting a facility taught him new challenges in HR, compliance, and operations.6. Preparation beats pressure—his Shark Tank success came from 10 days of focus, rehearsing every scenario until he was ready.7. Mindset is everything—he retrained his brain to crave healthier foods, just like quitting smoking.8. Strength training builds more than muscle—it increases metabolism and teaches discipline that carries into business.9. Adaptability keeps you alive—pivoting from “peanut puffs” to “protein puffs” kept his brand competitive.10. Divine timing matters—Mark Cuban’s wife had tried P-nuff before the pitch, showing that hard work plus faith creates opportunities.If you listen to The Business Development Podcast, you belong in The Catalyst Club.🔥It’s the private community built exclusively for entrepreneurs, founders, and business development leaders like you. Inside, you’ll find live coaching, interactive workshops, and a powerful network of peers committed to growth, accountability, and bold action.You already have the ambition. Now join the room where leaders rise together.👉 Step in at www.kellykennedyofficial.com/thecatalystclub

In Episode 273, we bring the Podcast Playbook to a close with Part 11: Mastering the Mindset — Final Tips to Stay Consistent and Thrive. This final chapter shifts the focus from tools and strategies to the mental game required to keep your podcast alive long term. We explore why most podcasters fade out after just a few episodes, how to set realistic expectations for slow and steady growth, and the importance of building habits that keep you consistent even when results don’t come overnight.You’ll also learn practical tips to avoid burnout, handle setbacks like equipment failures or lack of feedback, and stay motivated by connecting with a community of creators. From batching episodes and using templates to tracking your growth and reinvesting wisely, this episode is about creating the resilience and systems that allow your podcast to thrive. More than just downloads, your show is a legacy — and with the right mindset, it can impact people for years to come.Key Takeaways: 1. Podcasting is a long game — growth is slow, steady, and compounds over time.2. Most podcasters quit after 10 episodes (podfade), but consistency separates the winners.3. Reliability matters more to listeners than perfection; showing up builds trust.4. Burnout is real — protect your energy by setting realistic schedules and batching episodes.5. Equipment failures will happen; always have a backup plan to stay on track.6. Don’t rely on constant external validation — create because your message matters.7. Repurpose your content into clips, audiograms, and posts to maximize impact.8. Track your metrics regularly, but don’t obsess — focus on trends, not daily spikes.9. Surround yourself with community — accountability and encouragement keep you moving.10. Every episode contributes to your legacy — your podcast is bigger than downloads.🎙️ Thank You for Joining the Podcast Playbook JourneyI want to take a moment to thank every single one of you who has stuck with us through the entire Podcast Playbook series. Over the past eleven parts, we’ve walked step by step through the process of building, launching, growing, and sustaining a podcast — together.This series was built to empower leaders, entrepreneurs, and creators to share their voices with the world, and I couldn’t be more grateful for the incredible support along the way. But the work doesn’t end here — this is just the beginning.If this series has helped you, I ask one thing: share it. Tell your friends, your family, your colleagues — anyone who has ever thought about starting a podcast. Let’s ignite something bigger. Let’s start a podcast movement together.Because the truth is, the world needs more authentic voices, more conversations, and more people willing to put themselves out there. And if you’ve been with me through the Playbook, you already have the tools to lead the way.Here’s to the next wave of podcasters. Let’s go build it. ❤️‍🔥If you listen to The Business Development Podcast, you belong in The Catalyst Club.🔥It’s the private community built exclusively for entrepreneurs, founders, and business development leaders like you. Inside, you’ll find live coaching, interactive workshops, and a powerful network of peers committed to growth, accountability, and bold action.You already have the ambition. Now join the room where leaders rise together.👉 Step in at www.kellykennedyofficial.com/thecatalystclub

In Episode 272 of The Business Development Podcast, Kelly sits down with Robert Price, Founder & CEO of Bōde, the peer-to-peer real estate platform that has already facilitated over $1 billion in property transactions. Robert shares how his entrepreneurial roots, experience at Axia NetMedia, and first-hand frustrations with the traditional real estate model led him to launch Bōde. Listeners will hear how the platform empowers buyers and sellers to cut out unnecessary middlemen, save thousands in fees, and take back control of one of life’s biggest financial decisions.This episode dives deep into the structural problems of real estate, from broken incentives to outdated processes, and how modernization and technology can reshape the market for the better. Robert also opens up about building a third-generation family business, the pressures of leading a disruptive startup, and the importance of balance, resilience, and purpose-driven leadership. Whether you’re an entrepreneur, a homeowner, or someone curious about the future of housing, this conversation will challenge the way you think about buying and selling homes — and why the industry will never be the same.Key Takeaways:1. Disruption only works when customers embrace it — even the best innovations fail without adoption.2. Traditional real estate incentives are broken — agents often make more when buyers overpay.3. Transparency and access to data are the keys to fixing outdated industries.4. Launch fast and iterate — waiting for perfection kills momentum.5. Family businesses often outperform because loyalty drives long-term commitment.6. Bold leadership means bringing stability so teams aren’t consumed by highs and lows.7. Great leaders empower their teams to win instead of trying to carry everything themselves.8. AI is reshaping industries by cutting costs and accelerating profitability.9. Tracking your home’s value should be as simple as checking a stock ticker.10. Balance isn’t fixed — success comes from knowing when to prioritize business and when to prioritize family.👉 Learn more about Bōde Canada at www.bode.caIf you listen to The Business Development Podcast, you belong in The Catalyst Club.🔥It’s the private community built exclusively for entrepreneurs, founders, and business development leaders like you. Inside, you’ll find live coaching, interactive workshops, and a powerful network of peers committed to growth, accountability, and bold action.You already have the ambition. Now join the room where leaders rise together.👉 Step in at www.kellykennedyofficial.com/thecatalystclub

In Episode 271, we dive into one of the most critical parts of the Podcast Playbook: monetization. Podcasting is one of the most powerful tools for business development, but it comes with real costs — hardware, software, editing, your time, and even promotion. That’s why monetization is not optional if you want your show to survive and thrive long term. In this episode, I walk you through why monetization matters, how to set yourself up for success early, and the five main revenue streams available to you as a podcaster: sponsorships, dynamic ad insertion, affiliate marketing, products and services, and paid communities.We also explore what sponsors are truly looking for, how to create compelling sponsorship packages, and why small niche shows can often command higher CPMs than large, general audiences. I share the pitfalls to avoid — from undervaluing your show to taking misaligned sponsors — and the long-term view you’ll need to make monetization sustainable. Whether you’re just starting or already running your podcast, this episode gives you the proven strategies to not only cover your costs but also to build real revenue that can support your growth for years to come.Key Takeaways: 1. Monetization is not optional — it’s the only way to sustain a podcast long term.2. Hardware, software, hosting, editing, and promotion all carry costs that add up quickly.3. Planning for monetization early, including choosing a host with dynamic ad insertion, sets you up for success.4. Podcasts can generate revenue through sponsorships, dynamic ads, affiliate marketing, products and services, and paid communities.5. Sponsors care more about audience fit, consistency, and engagement than just download numbers.6. CPM (cost per thousand downloads) is a useful benchmark, but niche shows can command far higher rates.7. Even small podcasts with hundreds of downloads can monetize effectively if their audience is valuable to the right sponsors.8. Building custom sponsorship packages that include social posts, community mentions, and creative integrations adds major value.9. Avoid pitfalls like undervaluing your show, relying on one income stream, or taking sponsors that don’t align with your audience.10. Monetization is a long game — start small, stay consistent, and treat every deal as planting seeds for future sustainability.✨ Join The Catalyst ClubIf you’re ready to take the next step in your journey, don’t go it alone. Inside The Catalyst Club, you’ll find a private community of entrepreneurs, thought leaders, and podcasters who are walking the same path as you. It’s a place built on support, collaboration, and growth — where you can share your wins, tackle challenges, and get the accountability you need to keep moving forward.The Catalyst Club was built for leaders like you — because if you know, you’re known.👉 Join today at www.kellykennedyofficial.com/thecatalystclub

In episode 270, Kelly Kennedy welcomes Laura Gabor — co-founder and COO of Ecologicca, founder of What in the Tech, angel investor, and one of The Peak’s Emerging Leaders in Tech for 2024. Laura shares her journey from her immigrant roots to becoming a leader in the Canadian tech ecosystem, highlighting the pivotal experiences that shaped her as an entrepreneur and investor. From early lessons in resilience to her first angel investments, she offers a candid perspective on the challenges of building companies, raising capital, and staying true to your vision.Throughout the conversation, Laura unpacks the realities of fundraising: the misconceptions about being “too early,” the dangers of vague feedback, and the sheer persistence it takes to survive 200+ investor conversations before landing a “yes.” She also speaks openly about gender inequities in tech, the importance of inclusive leadership, and the need for stronger accountability in pay and funding. Her unfiltered insights serve as both a warning and a guide for founders — blending honesty, encouragement, and practical strategies for navigating the rollercoaster of entrepreneurship.Key Takeaways: 1. Fundraising often takes 200+ conversations before one “yes” — persistence is everything.2. Feedback like “you’re too early” can kill great companies — be mindful of the weight your words carry.3. Founders must learn to filter advice; not all advice is good advice, and context matters.4. Women continue to face inequities in both pay and funding — leaders must be accountable for change.5. Angel investors need proper education too — bad investing knowledge harms founders and ecosystems.6. Building a strong support system or “village” is critical to thriving as an entrepreneur.7. Career paths don’t need to follow a straight line — resilience and adaptability open new doors.8. Transparency and clarity are essential when raising capital — vagueness erodes trust.9. Founders should trust their gut as much as the data — instinct is part of good leadership.10. Legacy isn’t just about business success; it’s about creating impact, equity, and opportunities for others.Support Laura’s work with Ecologicca & What in the Tech by engaging with the content, sharing it with your network, and amplifying the stories of women and underrepresented voices in tech. Learn more about Ecologicca: https://www.ecologicca.com/Learn more about What in the Tech?: https://www.whatinthetech.co/If you’re ready to go further on your business development journey, join us inside The Catalyst Club. It’s where founders, entrepreneurs, and business leaders come together to share wins, tackle challenges, and grow alongside a supportive community that understands the grind. Inside, you’ll find live sessions, expert insights, and a network built to help you move the needle in your business and your life. You don’t have to do this alone — your community is waiting.👉 Join The Catalyst Club today

Episode 269 of The Business Development Podcast takes us into Part 9 of the Podcast Playbook, where Kelly Kennedy breaks down the truth about marketing and growing a podcast. Launching a show is only the beginning — real growth comes from leveraging guests, showing up consistently on social media, using audiograms and clips to spark curiosity, repurposing content, building community, collaborating with other creators, and when the time is right, investing carefully in advertising where people are already listening. Kelly shares lessons learned firsthand, from early group-sharing strategies on LinkedIn to the difference between social media followers and true podcast listeners, offering practical ways to turn effort into momentum.At the heart of this episode is the reminder that podcast growth is not linear. It ebbs and flows like the stock market, with highs and lows that only make sense when you zoom out and stay consistent over time. Kelly emphasizes that you have to give yourself the time and runway to win — growth is slow and steady, but it compounds if you don’t quit. For anyone looking to move from launch day into long-term success, this episode provides the roadmap and the mindset needed to keep showing up until the audience finds you.Key Takeaways: 1. Podcast growth is slow and steady, not instant — most people quit before the compounding effect kicks in.2. Leverage your guests by giving them clips, graphics, and recognition so they share your show with their networks.3. Social media is great for brand awareness, but it rarely converts directly into listens or downloads.4. Audiograms and short clips are powerful tools for promotion, especially when you highlight guest moments.5. Every episode is a content engine — repurpose it into quotes, carousels, blog posts, and newsletters.6. Paid advertising only works when you place it where people are already listening, like Spotify Ads.7. Social ads may grow followers, but true podcast success comes from loyal listeners, not vanity metrics.8. Building an email list or community deepens connection with listeners and keeps them engaged long term.9. Collaborations and cross-promotions with other podcasters and brands can dramatically expand your reach.10. You have to give yourself the time to win — growth ebbs and flows, but consistency and patience build loyal fans.✨ Join The Catalyst ClubIf you’re ready to take your growth further, you don’t have to do it alone. Inside The Catalyst Club, you’ll find a private community of entrepreneurs, thought leaders, and creators who are walking the same journey as you. It’s a place to share wins, ask for support, and surround yourself with peers who truly get it.The Catalyst Club was built for leaders like you — because if you know, you’re known.👉 Join today at www.kellykennedyofficial.com/thecatalystclub

In Episode 268 of The Business Development Podcast, Kelly sits down with Lise Birikundavyi, CFA, Co-Founder and Managing Partner of BKR Capital, Canada’s first Black-led, institutionally backed venture capital fund. Lise shares her incredible journey from her roots in Burundi to becoming one of the most influential voices in impact investing and inclusive finance. With a career spanning hedge funds, global impact strategies, and leadership roles across Africa, Asia, and North America, she brings a rare global perspective on how venture capital can fuel innovation and create lasting societal change.This episode dives deep into the world of venture capital — what it is, how it works, and what founders need to know when seeking investment. Lise opens up about the challenges of breaking barriers in finance, the importance of supporting diverse innovators, and why her mission is to redefine the face of success in entrepreneurship. For founders, entrepreneurs, and anyone passionate about building companies that change the world, this conversation is a masterclass in both capital and courage.Key Takeaways: 1. Venture capital is about fueling innovation and outsized growth, not just providing money.2. Founders must show a clear pathway to \$100M revenue for VCs to take interest.3. A strong founding team with resilience and vision is the number one factor VCs invest in.4. Leadership that attracts top talent is critical for scaling early-stage companies.5. Deep understanding of your market and unfair advantages set successful founders apart.6. Venture capital changes the game—bringing not only capital, but governance, networks, and accountability.7. Diversity in venture capital isn’t just good ethics, it drives better outcomes and innovation.8. Failure rates remain high even at VC stage, which is why the growth expectations are so demanding.9. Inclusive investment is essential to closing the gap for underrepresented founders.10. Entrepreneurs should always trust their gut, do the work, and stay intentional about their journey.Links referenced in this episode:capitalbd.cabkrcapital.caCompanies mentioned in this episode: BKR Capital Capital Business Development Microsoft The Jacobs Foundation Seron Asset Management Engineers Without Borders Canada Are you a founder looking for a community to help you build? We’ve got you — not just when it’s easy, but especially when it’s hard. The Catalyst Club was built for entrepreneurs and leaders who need a safe, private space to share challenges, wins, and get the support that truly moves the needle. With weekly live events, powerful connections, and a community that gets you, this is where you belong.Join us today at 👉 www.kellykennedyofficial.com

Part 8 of the Podcast Playbook is all about launch day—the moment your podcast moves from planning to reality. In this episode, Kelly Kennedy stresses that first impressions matter more than almost anything else. He breaks down the steps every podcaster should take before hitting publish, including running a final quality check, ensuring audio is clean and professional, confirming metadata, and carefully selecting evergreen topics that will hold up long term. Kelly also shares his personal experience with equipment setbacks and lessons learned, underscoring that podcasting is an ongoing journey of problem-solving and adaptation.From there, the focus shifts to promotion and momentum. Kelly explains that launching isn’t just uploading—it’s announcing to the world that your show exists and giving people a reason to care. He outlines how to create compelling titles and descriptions, stick to a reliable release schedule, and aggressively market your show through social media, groups, and promo clips. He emphasizes celebrating small wins, staying consistent, and avoiding common traps like bad audio, over-hype, or lack of content. Launch day isn’t the finish line, but the starting gun—and building long-term momentum requires consistency, resilience, and the mindset to commit to at least 100 episodes.Key Takeaways: 1. Launch day isn’t the finish line, it’s the starting gun of a long marathon.2. First impressions matter—your audio, presentation, and descriptions set the tone from day one.3. Always do a final listen and pride test before publishing—if you’re not proud, it’s not ready.4. Have a backup plan for equipment failures—never let tech issues stop your show.5. Batch releasing 3–5 episodes gives listeners a reason to subscribe early.6. Write short, powerful titles and clear descriptions—hooks and accuracy build trust.7. Consistency is everything—your release schedule is a promise to your audience.8. Promotion is essential—launching is telling the world, not just uploading quietly.9. Celebrate small wins like your first 10 downloads or first review—they’ll keep you going.10. Play the long game—commit to 100 episodes before you judge your success.Join The Catalyst Club—the support group entrepreneurs have needed all along. www.kellykennedyofficial.com/thecatalystclub

In Episode 266 of The Business Development Podcast, Kelly Kennedy sits down with Damien Benveniste, former Meta machine learning lead and founder of The AI Edge, to unravel the truth about artificial intelligence. Damien breaks down what AI and machine learning actually are, why they’ve quietly powered our lives for decades, and how the hype around ChatGPT has blurred the line between perception and reality. From spam filters and Netflix recommendations to ad engines driving billions in revenue, Damien explains how the real story of AI is far more practical—and far more powerful—than most people realize.This conversation dives deep into the future of business, technology, and innovation. Damien shares his journey from theoretical physics into Silicon Valley, his time scaling machine learning at Meta, and his shift into entrepreneurship and education. Together, Kelly and Damien explore the opportunities, misconceptions, and risks of AI—from everyday tools to global security—and why understanding the truth about machine learning is essential for every entrepreneur and business leader today.Key Takeaways: 1. AI has been quietly shaping our world for decades, from spam filters to Netflix recommendations.2. Machine learning is not “thinking machines” but statistical models built to solve practical business problems.3. The hype around ChatGPT made AI feel brand new, but the underlying tech has long powered the biggest companies on earth.4. Most of Meta, Google, and Amazon’s revenue is generated through machine learning-driven personalization and ad targeting.5. Misunderstanding AI leads to fear—education and clarity turn fear into opportunity.6. Many “AI features” being pushed today are marketing gimmicks that don’t solve real problems.7. Entrepreneurs should focus on building useful, product-oriented applications of AI rather than chasing hype.8. Personal branding on LinkedIn is a powerful growth tool when you speak with authenticity and your own voice.9. Teaching and sharing knowledge can be both fulfilling and a scalable way to build authority in emerging fields.10. The real opportunity with AI lies not in replacing humans but in enhancing decision-making, productivity, and innovation.Links referenced in this episode:capitalbd.catheaiedge.ionewsletter.theaiedge.ioCompanies mentioned in this episode: Meta Google Amazon Netflix Facebook Instagram OpenAI

In Part 2 of Why You Should Buy a Business Instead of Starting One with Jory Evans, we move past the mechanics of deal-making and into the high-stakes world of execution. Jory Evans, CEO of Evans Trucking, explains why acquisitions succeed or fail not in the negotiation room, but in how leaders handle the transition afterward. He highlights the importance of logistics, leadership depth, and cultural alignment, drawing from his own experiences of scaling Evans Trucking through multiple acquisitions. Jory breaks down how leadership voids, communication breakdowns, and rushed software or process changes can destabilize both the company being purchased and the buyer’s existing business.This episode also digs into the human side of acquisitions—the trust between buyer and seller, the role of vendor financing in ensuring alignment, and the delicate process of retaining key staff and customer relationships. Jory shares candid stories of successes and setbacks, illustrating why over 60% of acquisitions fail and how entrepreneurs can avoid becoming part of that statistic. For anyone looking to grow through acquisitions, this conversation offers a blueprint for building a solid execution plan, managing risk, and leading with trust to ensure long-term success. Key Takeaways: 1. Closing the deal is only the beginning—execution is where acquisitions succeed or fail.2. Leadership depth matters; a thin or tired team can derail integration.3. Culture fit is critical—clashing values can destroy even the best-looking deals.4. Retaining staff and relationships is often more valuable than the assets you purchase.5. Logistics like communication, proximity, and software transitions can make or break efficiency.6. Trust between buyer and seller is essential—without it, lawyers and accountants can tear a deal apart.7. Vendor financing keeps sellers invested in your success, making transitions smoother.8. Over 60% of acquisitions fail because companies ignore the human and cultural side of integration.9. Always have a leadership plan to fill voids quickly when owners or key people exit.10. Stay unemotional, follow the process, and be willing to walk away if red flags appear.

In episode 264 of The Business Development Podcast, Kelly Kennedy sits down with New York Times bestselling author and disruption expert Charlene Li to unpack what it truly means to lead in the age of generative AI. Drawing on more than three decades of experience helping global companies navigate internet revolutions, social media shifts, and now AI, Charlene shares how the biggest obstacle to transformation isn’t the technology—it’s imagination. This conversation explores how leaders can reframe disruption as an opportunity, thrive in uncertainty, and create clarity when everything feels chaotic.Together, Kelly and Charlene dive into the practical strategies and leadership mindsets required to harness AI responsibly, inspire teams through change, and build future-ready organizations. Charlene also shares insights from her brand-new book, Winning with Generative AI, revealing how executives and entrepreneurs alike can unlock new growth by embracing, not resisting, disruption. Packed with hard-won wisdom and actionable takeaways, this episode is a roadmap for anyone who wants to lead boldly into the AI-driven future.Key Takeaways: 1. Disruption isn’t about technology—it’s about the imagination leaders bring to using it.2. The biggest challenge with generative AI is not adoption, but rethinking what’s possible.3. Leaders who thrive in uncertainty create clarity, not certainty.4. Generative AI isn’t replacing leaders—it’s demanding better leadership.5. Trust remains the foundation of every transformation, no matter how advanced the tools.6. Successful organizations see disruption as opportunity, not threat.7. AI should augment human creativity, not replace it.8. Leadership in the AI era requires curiosity, courage, and humility.9. Transformation is less about having the answers and more about asking better questions.10. Winning with generative AI means shifting mindset before shifting strategy.Learn more about Charlene Li: https://charleneli.com/Learn More about Business Development Mastery and The Catalyst Club: www.kellykennedyofficial.com