The Business Of Community

Could your retention efforts be focused in completely the wrong place? This episode invites you to flip your thinking about retention and how your community impacts your lifetime customer value.

Proving the value of community to a company is a challenge many community managers are facing right now.Many companies find themselves reaching a stage where the group has grown, it’s valued by the members, and takes a lot of work to maintain. Yet, they can’t pinpoint the direct business impact it has.Is it worthwhile to run?Should we invest in more team members to manage the load?Can we afford to be spending so much time in the community when we could be doing something we know gives results?When you can demonstrate tangible results that mean the company's goals - you con communicate the value of the group.This makes it easier to invest in it's success and ensure that investment pays off.In the episode Lianne-Carla Savage explores exactly how to do that.

My name is Lianne-Carla Savage and I'm your host for The Business of Community.In this brief intro episode, you can find more about the topics covered in upcoming episodes of the TBOC podcast and the real-world insights and strategies you'll be able to take away and implement. You can find articles from myself and fellow Certified Community Managers at https://tboc.substack.com/To discover how I can help your company increase sales and retention through the power of community & gamification visit https://poweredupbiz.com/