Proving the value of community to a company is a challenge many community managers are facing right now.

Many companies find themselves reaching a stage where the group has grown, it’s valued by the members, and takes a lot of work to maintain. Yet, they can’t pinpoint the direct business impact it has.

Is it worthwhile to run?

Should we invest in more team members to manage the load?

Can we afford to be spending so much time in the community when we could be doing something we know gives results?

When you can demonstrate tangible results that mean the company's goals - you con communicate the value of the group.

This makes it easier to invest in it's success and ensure that investment pays off.

In the episode Lianne-Carla Savage explores exactly how to do that.