The Business Storytelling Show
Subscribed: 26Played: 28,945
Subscribe
© Trappe Digital LLC
Description
Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.
Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
664 Episodes
Reverse
Author Sam Horn returns to the show to discuss her new book: "Talking on Eggshells: Soft Skills for Hard Conversations." We discuss:Why are people avoiding conflict?Why sometimes conflict can be necessary.How to learn the right soft skills for hard conversations.Join us and grab a copy of her book: https://amzn.to/45BIc3h
Email marketing rules fall into a few categories:Those that you have to follow because they are the law - like spam laws.Then there are the ones that are best practicesFinally, we have email marketing rules that are things you earn and that help you drive results in your marketing career.On this episode of The Business Storytelling Show, I'm joined by Chad S. White of Oracle and author of the two-book part series "Email Marketing Rules." Yup, there is so much to cover it doesn't fit into one book!Join us and grab his books here: https://amzn.to/3suVMrj
This is an episode of "The Marketing, Demystified podcast" from your growth marketing partner - Growgetter.
The Content Marketing Institute released its new Salary Report, and as part of that, it explores AI’s role in content marketing - an important topic to cover here for sure. Jennifer Mancusi (Vogel) is joined by Lisa Murton Beets, research director at CMI, to hear what the report found.Join us and grab your copy of the report here: https://contentmarketinginstitute.com/articles/content-marketing-salary-outlook
Ramp up your revenue now with Growgetter: http://growgetter.io
We are discussing Dr. Gleb Tsipursky's new book "ChatGPT for Thought Leaders and Content Creators: Unlocking the Potential of Generative AI for Innovative and Effective Content Creation" on this live stream to find out how thought leaders and content creators can make use of generative AI.Join us and grab a copy of the book here: https://amzn.to/47oY7np
In this bonus episode, Christoph shares some of the common issues why websites don't rank and what you can do about it.
Enjoy the episode and to book time to get help from Christoph to get your website to rank, schedule a slot here: https://calendly.com/ctrappe/content-marketing-seo?month=2023-09
Aaron Ahuvia, marketing professor and author, joins me on his episode to discuss the topic including:What makes people love a brand?How can brands tell a better brand storyAnd more...Join us and grab a copy of Aaron's book here: https://amzn.to/3QmzTEkConnect with Aaron here: https://lnkd.in/gHtYhY6E
Kevin Hanegan, author of "Turning Data into Wisdom" joins me on this live recording of "The Business Storytelling Show" to discuss the topic, including: How do you turn data into wisdom? What steps need to be taken to make use of what was learned? How can this make our business perform better?
Key topics include:
On the podcast episode with Kevin Hanegan, we discuss:
Why is data literacy so important?
Why is data literacy so important?
How to make the team more collaborative.
The problem of being right or wrong in marketing.
What is the hierarchy of analytics?
Join us and grab a copy of his book here: https://amzn.to/3KlC2fs
When is the best time to write? Hmm. Good question. I know when my best time to write is, but certainly, the answer depends on:
Personal preferences
Environmental impact
I discuss the topic in this bonus episode and you can read more here: https://www.christophtrappe.com/master-your-content-output-when-is-the-best-time-to-write/
Communications has a role in building up businesses but where should it fall in an org chart and why?Grace Williams of BLASTmedia joins me on this live recording of "The Business Storytelling Show" to discuss the topic, including:What's the definition of communications for a company?Why is this an important function?Where should it fall in an org chart?What are the KPIs companies should go after?Join us and connect with Grace here: https://lnkd.in/giEQAgft
Marketing has seen a tremendous amount of technological disruption or advancement - depending on how you look at it. That can be a motivator for you or can be overwhelming.
https://www.christophtrappe.com/is-marketing-a-good-career/
Content expert Fleur Willemijn van Beinum joins me on this live episode of "The Business Storytelling Show" to discuss where content fits in an org chart.Join us and connect with her here: https://lnkd.in/giqzzvkQ
AI-generated transcript: https://www.christophtrappe.com/building-a-team-organizational-structure-in-marketing/
In this bonus episode of "The Business Storytelling Show," I look at what is a prompt in AI and how to write better ones. Join me.
Steve joins me on this episode of "The Business Storytelling Show" to discuss the topic.Join us and grab a copy of his book here: https://amzn.to/44BIPK8
This podcast episode was created with Christoph's cloned AI voice, based on an article on his blog.
Listen in and read the article here: https://www.christophtrappe.com/the-ai-predicament-is-using-ai-cheating/
Rob Biesenbach, author of the best-seller "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results" joins me on Episode 609 of The Business Storytelling Show" to discuss the topic.Join us and grab a copy of his book here: https://amzn.to/3XDoB09
Join me for this bonus episode of "The Business Storytelling Show" to learn about the program and how to use it.
Top global influencer and thought leader Jeff Bullas joins me on this episode of "The Business Storytelling Show" to discuss the topic.
We discuss:
Why blogging still works
The role of AI in content strategy
Channels to use
And more...
Join us and connect with Jeff at http://jeffbullas.com
In this bonus episode, I discuss the following:
What AI in content creation is good for
Where it's lacking
My prediction for the future
Join me.
I was a guest on the "Marketing with Empathy" podcast and discussed my book on creating a content performance culture.
Listen to all of that show's episodes here: https://www.podpage.com/marketing-with-empathy/87-how-to-create-a-content-performance-culture-christoph-trappe/
Let's talk about marketing your book to get back into the swing of things.
We've discussed before that writing a book can build the brand of business leaders, which can then drive revenue.
To discuss success strategies, I'm joined by Melody Ann Owen of Author Nation to discuss the topic.
Join us and check out Melody's company here: authornationtube.com
Read this article on how to write a business book as well: https://www.christophtrappe.com/business-books-blog/
Comments
Download from Google Play
Download from App Store
United States