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698: How to actually cater to your audience

698: How to actually cater to your audience

Update: 2024-11-05

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Description

Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems?

Isabelle Landreville, president and chief insight seeker at Sylvestre & Co., joins me on Episode 698 of "The Business Storytelling Podcast" to talk about that topic. Join us.

Connect with Isabelle and her company here: http://sylvestreco.com

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In Channel

699: AI Marketing and the Law: What Marketers Need to Know

699: AI Marketing and the Law: What Marketers Need to Know

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698: How to actually cater to your audience

698: How to actually cater to your audience

2024-11-0524:09

697: What works today in word of mouth marketing?

697: What works today in word of mouth marketing?

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696: How product, brand marketing, and content marketing work together

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695: What is scorecard marketing and how does it work?

695: What is scorecard marketing and how does it work?

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694: Solving problems in broken businesses

694: Solving problems in broken businesses

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BONUS: How to book your appearance on The Business Storytelling Podcast

BONUS: How to book your appearance on The Business Storytelling Podcast

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693: How to use AI for brand visibility

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692: Accessibility in podcasting

692: Accessibility in podcasting

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691: Why you can't overlook accessibility in your marketing

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BONUS: Is your marketing saying things that can't be unheard?

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690: AI-Powered Storytelling: Personalizing Your Business Narrative

690: AI-Powered Storytelling: Personalizing Your Business Narrative

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689: How to write for the busy reader

689: How to write for the busy reader

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688: The narratives that connect us to our customers

688: The narratives that connect us to our customers

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687: The role of psychology in marketing

687: The role of psychology in marketing

2024-09-0925:08

686: Corporate behaviors that turn customers away - huh?

686: Corporate behaviors that turn customers away - huh?

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BONUS: How I got press credentials to the NFC Championship game

BONUS: How I got press credentials to the NFC Championship game

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685: Decision-making in marketing - do you remember last year's decision?

685: Decision-making in marketing - do you remember last year's decision?

2024-09-0423:56

684: What's the current state of buyer trust in the purchasing process?

684: What's the current state of buyer trust in the purchasing process?

2024-08-3024:05

683: When does it make sense to learn how to code?

683: When does it make sense to learn how to code?

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698: How to actually cater to your audience

698: How to actually cater to your audience

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