The Business of Becoming

Feeling frustrated that strategies that worked last year aren't working anymore? You're not alone. Many coaches and practitioners are struggling because they haven't adapted to the three major shifts that have transformed the online coaching industry since 2023. In this episode, I'm breaking down what's really changed (and what hasn't) in the alternative health and coaching world. Spoiler alert: the fundamentals are exactly the same, but the execution has completely evolved. You'll discover: • Why the fundamentals of successful coaching businesses never change (audience, marketing, offers, results) • The massive shift from offline to online audience building and what it means for your strategy • How 5.24 billion people on social media has changed where you need to show up • Why Meta ad costs have increased from $1-2 per lead to $12-30+ (and how to adapt) • The transformation from information-based to results-based marketing • Why being a generalist will kill your business in 2025 • The three shifts that separate thriving coaches from struggling ones The reality check: While some practitioners complain "nothing works anymore," the smart ones are adapting their strategies and thriving. The fundamentals haven't changed, but the game has evolved. Perfect for: Coaches, health practitioners, and online service providers who want to understand what's actually working in today's market and stop wasting time on outdated strategies. If you know a coach or practitioner who's been frustrated that their old strategies aren't working, share this episode. This is the home for women who adapt their strategies while staying true to the fundamentals that build successful businesses. Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746 Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub  

You've built a successful practice, but now what? How do you stay motivated when the fear that once drove you no longer applies? And if you're ready to go all-in on scaling your online business, what challenges should you actually prepare for? In this episode, I'm answering two powerful questions from clients that every ambitious practitioner faces. First, I'll walk you through the evolution from fear-driven to vision-pulled motivation, and why the skills that got you here won't get you there. Then, I'll share what you need to train for in your first three years of fully committing to your online business.  You'll learn: • The three phases of entrepreneurial motivation and how to navigate each one • Why being grateful and wanting more aren't mutually exclusive • The specific financial, operational, and emotional challenges to expect in years 1-3 • How to create policies and systems before you need them (not after) • Why your business is a living entity that requires constant evolution • The difference between strategic pivoting and panic reactions Whether you're hitting a success plateau or preparing to scale, this episode gives you the roadmap to stay motivated and the preparation strategies to handle what's coming.

  In this conversation, Lori Kennedy discusses the essential elements for building a successful online business, particularly for health practitioners and coaches. She emphasizes the importance of understanding business fundamentals beyond professional credentials, the critical role of marketing, and the necessity of having a clear brand identity. Lori outlines the client journey from prospect to enrollment and highlights the significance of leveraging technology and AI to streamline processes. The conversation culminates in a call to action for mentorship and support, encouraging listeners to take the next step in their business journey. The mentorship call >> thewbh.com/fasttrack Takeaways Success as a business owner is not determined by credentials. Marketing is crucial for effective communication and client engagement. Understanding your brand DNA is essential for business identity. The client journey involves multiple phases from awareness to enrollment. Most people on your email list will not convert to clients. You need a structured plan before launching your business. Leveraging technology can significantly enhance business efficiency. Mindset plays a critical role in overcoming business challenges. You must take proactive steps to achieve your business goals. Having a mentor can provide clarity and direction in your business journey. Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub  

In this episode, I'm sharing the options you have for working with clients online. Too many practitioners and coaches are stuck. They don't know how to package their knowledge in a way that supports client success and gives them the flexibility and freedom they desire.  If you're new to working with clients online, this episode will give you massive amounts of clarity.  Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746 Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

In this episode, Lori shares her insights on what she would do if she had to start her business from scratch in 2025. She discusses the fundamentals of building a successful online business, the importance of having a signature client system, and how to leverage modern tools and strategies to achieve financial goals. Lori emphasizes the significance of mindset and the need for a structured approach to lead generation, marketing, and enrollment. The fundamentals of business remain constant, regardless of the financial goal. A signature client system is crucial for success. The importance of mindset and setting ambitious goals. Leveraging modern tools like AI and online marketing strategies. The role of lead generation and nurturing in building a client base. Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746 Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

  In this conversation, Lori discusses the critical role of messaging in achieving online success, particularly for practitioners and coaches. She emphasizes that effective communication is often overlooked in professional training, yet it is essential for engaging and converting clients. Lori shares frameworks for optimizing messaging, including understanding the audience's problems, crafting compelling transformations, and testing different approaches to find what resonates. She encourages practitioners to view messaging as a skill that requires practice and refinement, much like baking sourdough bread, where initial attempts may not be perfect but improve with experience. Chapters 00:00 The Importance of Messaging in Online Business 02:57 Testing and Optimizing Your Messaging 14:31 Understanding Messaging and Its Impact 19:23 Core Messaging Architecture Framework 27:37 Testing Framework for Effective Messaging 36:12 Embracing the Learning Process in Messaging Let me know the bread example resonated with you over on Instagram DM https://www.instagram.com/lorikennedyinc/  

In this episode, Lori discusses the significant changes occurring in the healthcare and coaching industries, emphasizing the shift from generalist practices to hyper-specialization. She highlights the importance of adopting innovative business models, particularly the Signature Client System, which incorporates technology and automation to enhance client results and practitioner fulfillment. Lori outlines the flaws of traditional practice models and presents a structured approach to building a successful online practice. For more informatio follow Lori Kennedy on Instagram https://www.instagram.com/lorikennedyinc/

In this deeply personal episode, Lori Kennedy shares the three books that radically transformed her life and business, helping her build a multi-million dollar empire while managing ADHD, overwhelm, and the mental load of entrepreneurship and motherhood. As someone who doesn't read traditional books but is obsessed with audiobooks, Lori reveals how these specific titles became her mental health lifeline during the most challenging periods of building her business. From learning the psychology of sales without being "salesy" to understanding quantum physics and manifestation, to discovering the power of storytelling—these books provided the frameworks that changed everything. The 3 Life-Changing Books Discussed: • "Exactly What to Say" by Phil Jones - The magic words and psychological triggers that transform conversations and increase conversions without feeling pushy • "A Happy Pocket Full of Money" by David Cameron Gikandi - Quantum physics meets manifestation: how your thoughts literally create your financial reality • "The Seven Sisters" series by Lucinda Riley - How fiction taught better storytelling, empathy, and long-term thinking for business success In this episode, you'll discover: • Why audiobooks became Lori's secret weapon for managing ADHD and mental overwhelm  • The exact phrases from Phil Jones that transformed her client conversations • How quantum physics principles helped her develop an abundance mindset • Why fiction reading made her a better business writer and storyteller • The daily gratitude and visualization practices that shifted her frequency • How to use audiobooks as a mental health tool and "mute button" for anxiety. Perfect for: Entrepreneurs, business owners, audiobook lovers, anyone struggling with overwhelm, ADHD entrepreneurs, and people seeking both business growth and mental wellness strategies. Host: Lori Kennedy is a multi-7-figure entrepreneur, business mentor, and founder of The Wellness Business Hub. She helps practitioners and coaches build profitable online businesses without burning out. Books mentioned: "Exactly What to Say" by Phil Jones "A Happy Pocket Full of Money" by David Cameron Gikandi "The Seven Sisters" series by Lucinda Riley BONUS READS/LISTENS: Psycho-Cybernetics by Dr. Maxwell Maltz This classic explores how your self-image determines your success and how to reprogram your mental "thermostat" for wealth and achievement. The Big Leap by Gay Hendricks Perfect if you think you are sabotaging your success. You Are a Badass at Making Money" by Jen Sincero This book directly addresses money mindset and limiting beliefs around wealth. WANT MORE RESOURCES TO GROW YOUR ONLINE BUSINESS Want more behind the scenes of my business and life; join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746 Get free business training and resources, subcribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

  In this episode, I'm sharing the mic with my business partner, Laura Wood.  We thought it would be fun and helpful to do a Kiss, Marry, Kill version of business investing.  In this episode of the Business of Becoming Podcast, we share valuable lessons we learned from investing in a variety of things like agencies, team, HR and masterminds, emphasizing the importance of critical thinking and due diligence in investment decisions. The conversation covers the pitfalls of hiring an HR department too early, the dangers of investing in coaching without measurable outcomes, and the significance of learning from past mistakes to inform future decisions. Given that I've been running The Wellness Business Hub since 2012, trust me when I tell you, I've made some pretty bad investments. I love that I can share them here with you so that you can skip over making them, but still learn the lesson.  I'd love for you to share this episode with your peers and colleagues so they can benefit.  Takeaways - Investments can lead to valuable lessons, even if they seem like failures. - It's crucial to evaluate the metrics of any investment opportunity. - Over-investing in team roles can be detrimental to a business. - Always seek measurable outcomes from coaching or mastermind programs. - Mistakes in investments are part of the growth process. - Trusting others without due diligence can lead to costly errors. - Boring investments often yield the best results. - Be wary of offers that sound too good to be true. - Critical thinking is essential when faced with investment decisions. - Learning from past experiences can prevent future mistakes. Want more behind-the-scenes of my business and life? Join me on Instagram https://www.instagram.com/lorikennedyinc/ Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746 Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub As always, thank you for following me (Lori Kennedy) and the Business of Becoming podcast.   

Hair Loss in Perimenopause: The Real Causes + What Actually Works | Dr. Jordan Robertson In this very personal episode with Lori Kennedy and her guest, Dr. Jordan Robertson, they share their own stories with losing their hair, cutting it and showing up anyways. Dr. Robertson breaks down the age-related science behind why women's hair changes so dramatically during perimenopause and what you can actually do about it. If you've been noticing more hair in your shower drain, a widening part, or thinning at your temples, this episode is for you. Dr. Robertson explains the hormonal cascade that affects hair during perimenopause, including how declining estrogen and rising DHT (dihydrotestosterone) literally shrink your hair follicles. She also reveals why critical nutrients like zinc and vitamin D are often overlooked in traditional hair loss treatment, and how deficiencies in these can accelerate thinning. Learn more about Dr. Jordan Robertson and The Confident Clinician at https://discover.theconfidentclinicianclub.com/lm-5-day-ai-challenge-1 and on Instagram https://www.instagram.com/drjordannd/  In this episode, you'll discover: • Why perimenopause creates the "perfect storm" for hair loss • Essential nutrients your hair needs (zinc, vitamin D, iron, B vitamins) • Why traditional doctors often miss the real causes • How to show up confidently on social media when you don't feel like yourself • Practical styling tips and camera angles that help • The mindset shifts that separate women who hide from those who thrive Products and treatments discussed: iRestore Laser Hair Growth System for at-home red light therapy K18 Hair Oil for molecular repair and strengthening K18 Leave-In Molecular Repair Hair Mask for damaged hair The Ordinary Hair Treatment serums for scalp health Testing recommendations and supplement protocols Perfect for: Women in perimenopause, entrepreneurs dealing with hair changes, anyone struggling with confidence while building a business, and practitioners who want to understand the hormone-hair connection. This isn't just about vanity—it's about understanding your body, advocating for your health, and showing up powerfully in your business and life, regardless of what your hair is doing. If you have questions or want to chat more about this, DM me on Instagram https://www.instagram.com/lorikennedyinc/ 

What You See Now Is Not How It Was Then: The Slow Grind from $0 to My First Million. In this raw and vulnerable episode, Lori Kennedy pulls back the curtain on what it really took to build her first million-dollar business. This isn't the Instagram highlight reel; it's the real story of betrayal, panic attacks, legal battles, and the sheer determination it took to go from zero to seven figures. Lori shares the behind-the-scenes truth about her journey from making $13,000 in her first year online to hitting the million-dollar mark five years later. She reveals why most people never achieve their big dreams (hint: it's not about intelligence or resources), and breaks down the exact mindset shifts and daily disciplines that transformed her from someone who asked permission for everything to a confident, successful entrepreneur. In this episode, you'll discover: • Why your "different" nature is actually your superpower in business • The real timeline behind building a million-dollar business (spoiler: it's longer than you think) • How to trust your intuition when making big decisions without proof • What threshold moments are and how to recognize yours • The calling that separates successful practitioners from everyone else • Why representation matters and how to become the example others need to see For more 'becoming' content, make sure you subscribe to the Business of Becoming Podcast hosted by Lori Kennedy. Join Lori on Instagram: https://www.instagram.com/lorikennedyinc/

  In this premiere episode of The Business of Becoming, host Lori Kennedy, founder of The Wellness Business Hub, shares her raw, unfiltered journey from charging $97 per hour as a struggling nutritionist to building a multi-million-dollar online coaching business. Lori reveals the lie she was sold about success in alternative health, the moment she realized she was actually running a business (not just practicing nutrition), and why she had to make her own path when traditional models failed her. This isn't another highlight reel success story; it's the real, messy truth about what it takes to go from zero to millions as a woman entrepreneur. In this episode, you'll discover: • Why the traditional service provider model keeps you trapped trading time for money • The pivotal conversation that changed everything (and why she had to lie about a $20,000 investment) • How to trust your intuition when making big business decisions without proof • Why being "different" is actually your superpower in business • The real timeline and sacrifices behind building a 7-figure business as a single mom Perfect for: Women entrepreneurs, health practitioners, life coaches, business coaches, and anyone ready to stop playing small and start building a business that actually fits their life. Host: Lori Kennedy is a multi-7-figure entrepreneur, business mentor, and founder of The Wellness Business Hub. She helps practitioners and coaches build profitable online businesses without burning out. Connect with Lori: The Wellness Business Hub: https://www.facebook.com/groups/902858891147746  Instagram: https://www.instagram.com/lorikennedyinc/  Free Resources: thewbh.com/fasttrack  

This is the final episode of the Business of Becoming podcast. In this episode, I share the biggest lesson that I've learned over the last 10 years of growing my business.  I hope you'll join me for the new podcast The Empowered Practitioner kicking off in 2022. 

I have Andrea Owen with me today to discuss mental blocks that can really impact individuals, women in particular, in the workplace.  We see so many clients come into The Wellness Business Hub that has insecurities being the biggest factor holding them back from finding success online, and if you are someone that feels like they are being held back, this one is for you.  Andrea Owen. Speaker. Life coach. Author. Hellraiser. Andrea Owen is creating a global impact on women’s empowerment with her books being translated into 18 languages and available in 22 countries. She helps high-achieving women maximize unshakeable confidence, and master resilience and today she is here to speak directly with you on how you can overcome these mental blocks to live the life that you are dreaming of.  Everything that we mention today can be found over on the shownotes - thewbh.com/253.  And if you are listening to this podcast on Apple podcast, or on whichever platform, we would love if you would leave us a review!

My guest this week is Amber Romaro, who is the owner of A Creative Co and someone I follow on Instagram for strategies and advice.  If you're looking for practical and lasting strategies to help you grow your Instagram, then this episode is a must listen.     

Dr. Kylie doesn't work with people 1:1 and as a Functional Medicine Doctor, that's unheard of. My guest today is Dr. Kylie. She is the lab expert who turns "normal" labs into answers, healing, and hope. She runs a successful online functional medicine membership as her goal is to be a mother first, doctor second while helping as many as possible. If you're struggling with your message and your niche, this episode is right for you. 

If you've ever wondered what it really takes to make it in the online fitness and coaching space, this is the episode to listen to. Sean Garner and I share all of the 'real truths' when it comes to online success.  You can catch everything we talk about over on the shownotes page at thewbh.com/250 

How do you pick a niche when you can help everyone?  If you’re an energy healer, Reiki Practitioner or a hands-on professional this is for you. One of the biggest struggles is picking a niche when you can help anyone and feel responsible for helping everyone.  In this episode, you’ll hear Rebecca’s story about how niching down helped her business to grow.  More About Rebecca Poole Rebecca is the founder of The Enriching Relationships program and helps women reconnect to themselves so they can have more connected and meaningful relationships. 

What does it take to build a successful online practice? Don’t just take my word for it.  Today I am interviewing two of the 10K Online Success System clients, who have been building their very own online business, and are here to give you all the juicy info.  This interview is the real deal. No glossy ads, or funnels.  It is important for me to show you the raw and truthful reality of what it is like to build an online business, and to show you what is possible for you, if you make the shift online.  More About Lauren Mayhew:  Lauren Mayhew, owner of Lauren Mayhew Wellness, is an Injury Prevention and Recovery Specialist, Helping women runners keep active at 40 & beyond You can connect with Lauren on her Website or Instagram More About Jessica Melnyk:  Jessica is an RHN &  founder of the Anti Arthritis Method.  You can connect with Jessica on her Instagram What We Talk About In This Episode: Free Mentorship Call   Moving Online Alternative Way To Support Clients Out Dated Client And Patient Models  Retrain Foot Pain Method Anti Arthritis Method Niching Down Sustainability Supporting Clients 

Today we talking 💲💲💲 Your relationship with money goes way further than the question of if you have it or not.  Your  relationship with money is impacted by many factors that you might  never have considered.  However your learned relationships with money may be holding you back from advancing to the next level of wealth.  ..If you are on a journey of seeking out money or wealth, this episode is for you.  Jennifer Love, CEO of The Living Wealthy Institute is here with me today to chat about her experience as a money therapist… and this episode is LOADED with juicy nuggets that will have you rethinking your approach to wealth.  More About Jennifer Love:  Jennifer Love is a wealth philosopher, money therapist and the founding CEO of The Living Wealthy Institute. She is a sought after advisor to world leaders and an international speaker, author and educator weaving the aspects of our humanity into her garden conversation about the nature of wealth. You  can connect with Jennifer over on her Instagram    What We Talk About In This Episode:   Wealth Mode Money vs wealth  Money Story  Worrier VS Warrior  Inner Critic Journaling    Things We Mention In This Episode:   Living Wealthy Institute Tao Of Pooh Living Wealthy Quiz - Jennifer Love Nature Of Money   Here’s How To Subscribe & Leave A Review (pretty-please): Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes. It would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here. Let’s Keep The Conversation Going… Do you feel like you are stuck with a particular business idea, or are you fluid as things change? Have you been through a personal transformation that affected your business? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect.  You can also join my free online community to connect with more than 40,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there. … did you know that we make a donation on behalf of every special guest that we have on The Business of Becoming? Today’s donation is going to the ASPCA | American Society for the Prevention of Cruelty to Animals